How Social Media Broke PR (and how to fix it)
•
3 likes•1,332 views
How Social Media Broke PR (and how to fix it). A keynote I gave at Social Media Strategies Summit.
Recommended
Recommended
More Related Content
What's hot
What's hot (16)
Similar to How Social Media Broke PR (and how to fix it)
Similar to How Social Media Broke PR (and how to fix it) (20)
More from Christopher Penn
More from Christopher Penn (20)
Recently uploaded
Recently uploaded (20)
How Social Media Broke PR (and how to fix it)
- 1. How Social Media Broke PR (and how to fix it) Christopher S. Penn Vice President, Marketing Technology
- 13. Intheolddays...
- 15. We must treat everyone like the media because everyone is the media. shiftcomm.com/keynote
- 23. Whereisshared?
- 24. ‘Shared media’ does not exist. shiftcomm.com/keynote
- 30. Sharing transforms every form of media into earned media. shiftcomm.com/keynote
- 34. Media is defined not by what it is, but what we do with it. shiftcomm.com/keynote
- 40. Why do they matter?
- 45. Searchisevolving
- 46. Getting found is as much about who knows you as what you’re searching for. shiftcomm.com/keynote
- 51. You control...
- 53. Relevance QDR Affinity Content QDD Weight Media Timeliness QDF Decay Frequency Whatyoucancontrol
- 55. Content that creates the behaviors we want also satisfies search engines. shiftcomm.com/keynote
- 64. Values tell you what kinds of media and content you cannot create. shiftcomm.com/keynote
- 68. The 3L rule of great content: laugh, learn, love it, or else it’s bad content. shiftcomm.com/keynote
- 70. Owned
- 71. Earned
- 72. Earned
- 73. Paid
- 74. Paid
- 75. Paid
- 76. Paid
- 88. Earned, owned, and paid extend the life of your content and hard work. shiftcomm.com/keynote
- 89. Search, social, and media are converging rapidly. Plan accordingly. shiftcomm.com/keynote
- 90. Focus less on stuff, more on what you want people to do with your stuff. shiftcomm.com/keynote
- 93. Thank you!