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Effective Email Marketing as presented at Eduweb 2011
The document outlines effective email marketing strategies, emphasizing the importance of having clear goals and understanding the audience throughout the marketing funnel. It discusses metrics such as delivery rates and conversion rates while providing tips on how to enhance email campaigns through innovative content and A/B testing. Additionally, it highlights the significance of past performance indicators in predicting future email engagement.
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Effective Email Marketing as presented at Eduweb 2011
- 1. Effective Email Marketing Christopher S. Penn, Director of Strategy www.WhatCounts.com
- 2. PLAYBILL Understudy Notice The part of DJ Waldow will today be played by Christopher S. Penn.
- 3. No Pre-Conference VendorEmail Ad?
- 4. Why WhatCounts? Flexible DeploymentOptions Dedicated Account Model Campaign Production Services Video Enhanced Email
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- 7. social social socialsocial social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social Why email? social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social
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- 11. Email marketing without a goal is like driving without a destination.
- 12. Audience Prospects Leads Customers Evangelists You have a funnel, yes?
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- 16. Find: Audience Acquire: Prospects Convert: Leads Grow: Customers Retain: Evangelists
- 17. Audience Marketing Prospects Leads Customers Sales Evangelists
- 18. Audience Marketing Prospects Leads Customers Commitment Evangelists
- 19. Audience Social Search Prospects Advertising Leads Customers Email Evangelists
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- 21. Audience 80 Content
- 22. 32,214 32,214 32,214 32,214 32,214 Audience 80 Content
- 23. 32,214 32,214 32,214 32,214 32,214 Audience 107 80 Content
- 24. Conversation social loop Content marketing loop conversation loop Email Conversion Sale Conversion
- 25. 5 Things EveryEmail Marketer Wants
- 26. audience more delivery opens actions metrics
- 27. audience more delivery opens actions metrics
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- 29. 733% increase inlist growth
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- 32. Text EMAIL to77007 Free power tips for email marketing and social media every week.
- 33. Tell People WhatTo Expect
- 34. The best sourceof new audience is delighted current audience.
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- 36. Awesome content attractssubscribers.
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- 38. Feed your listwith social
- 39. Feed your listwith social
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- 43. audience more delivery opens actions metrics
- 45. David Sifry not this kind of ESP
- 46. Ultimately, ISPs saywhat spam is, not us or Congress.
- 48. Didn’t laugh or didn’t learn? Don’t send.
- 50. the new whitelistis...
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- 53. List: 1,657 Opened: 350 (21.5%) Clicked: 125 (7.7%) Complaints/Flagged as spam: ZERO Unsubscribes: 8 (0.5%)
- 54. audience more delivery opens actions metrics
- 55. The best indicatorof future open rates is past great email.
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- 60. Subject lines arereally HEADLINES.
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- 62. AWA Guide forHeadlines Useful Urgent Unique Unambiguous
- 63. Headline Writing Guides http://www.copyblogger.com/how-to-write-headlines-that-work/ http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/ http://www.copyblogger.com/headline-swipe-file/ http://www.copyblogger.com/headline-swipe-file-3/
- 64. Everyone says test.No one tells you what or how.
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- 70. Google Analytics SiteSearch
- 71. Cup of SoupSubject Lines
- 72. Test using socialmedia!
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- 74. Do Your A/BTesting!
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- 76. Imagine how powerfulyour email would be if you sent valuable offers to people who had money to buy.
- 77. audience more delivery opens actions metrics
- 78. The biggest obstacleto testing? Not knowing what to test.
- 79. The Gold Standardis Dreamweaver
- 80. Kompozer.net for afree alternative
- 81. what do youtest?
- 86. C Liking Reciprocity Authority D Social Proof Scarcity Consistency
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- 89. Flickr Creative Commons (commercialuse) for images
- 90. how do youtest?
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- 94. Browser: 697/1900: 36.6%action rate Mobile: 34/51: 66.7% action rate
- 95. Taguchi multivariate testing A/B Testing Content
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- 98. Keynote Labs MITE(Windows only)
- 99. Keynote Labs MITE(Windows only)
- 100. Keynote Labs MITE(Windows only)
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- 102. audience more delivery opens actions metrics
- 103. Decide on agoal. Then measure to it.
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- 106. Photo credit: MakeLemons
- 107. If metrics werea road trip, diagnostics tell you how it’s going, objectives tell you if you’re there yet.
- 108. Delivery rate Open rate Clickrate Unsubscribe rate Complaint rate Diagnostic only
- 109. Set a Goaland Goal Value
- 110. See Conversions &Revenue
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- 113. When is thebest time...?
- 114. The Most ValuableSubject Line / Message?
- 115. A word about industryaverages
- 116. Whose financial services“industry average” is right?
- 117. CANI: Constant And Neverending Improvement Credit: Tony Robbins
- 118. Open Click Convert Revenue 10% 1% 10% $25,000.00 10% 1% 10% $25,000.00 10% 1% 10% $25,000.00 10% 1% 10% $25,000.00
- 119. Open Click Convert Revenue 10% 1% 10% $25,000.00 10% 2% 10% $50,000.00 10% 3% 10% $75,000.00 10% 4% 10% $100,000.00
- 120. Open Click Convert Revenue 10% 1% 10% $25,000.00 10% 2% 11% $55,000.00 10% 3% 12% $90,000.00 10% 4% 13% $130,000.00
- 121. Open Click Convert Revenue 10% 1% 10% $25,000.00 11% 2% 11% $60,500.00 12% 3% 12% $108,000.00 13% 4% 13% $169,000.00
- 122. audience more delivery opens actions metrics
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