Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Lithium was invited to speak at the ISSMM Converge Fall Symposium 2011 around the topic of “Gamification of Social Media." The focus of our talk was to both help demystify the phrase “gamification of social media” and share with conference members our view on how to achieve a “win” with social media and gamification based on over a decade of experience.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Lithium was invited to speak at the ISSMM Converge Fall Symposium 2011 around the topic of “Gamification of Social Media." The focus of our talk was to both help demystify the phrase “gamification of social media” and share with conference members our view on how to achieve a “win” with social media and gamification based on over a decade of experience.
How has evolved web application design in the last 15 years? From usability to engagement. How can we leverage behavior studies to create digital applications than click on users brain and make them came from more. How gamification is the latest trend on design based on behavior. How can we apply it to activities like health and government and even on your own presentation.
This deck was presented during Social Media Week 2011 in Buenos Aires, Argentina. By Dario Diament - Digital Marketing Manager - Alex Heuchert, Digital Creative Director and Pablo Di Meglio - Social Media Leader @ Latin3.com
Latin3 is one of the leading digital agencies in Latin America and the US Hispanic Market. Learn more about Latin3 at http://www.latin3.com
Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
5 trends, no more than 20 slides apiece, speakers had 5 minutes. Not unlike Ignite, without the automatic slide advances. Great stuff from Team Empower.
An internal presentation that looks at why, who, where, when and why you should be building an online community. Feel free to re-use but remember to credit back the images to the original sources.
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...W2O Group
Chuck Hemann, Group Director of Analytics at WCG, presented at Syracuse University's Newhouse School as part of its Global Leaders in Digital and Social Media series. During his talk, Chuck talked about how the communications landscape is changing and how digital marketing analytics is changing to meet the new demand. He highlighted the top 10 trends from his new book -- "Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World."
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
How has evolved web application design in the last 15 years? From usability to engagement. How can we leverage behavior studies to create digital applications than click on users brain and make them came from more. How gamification is the latest trend on design based on behavior. How can we apply it to activities like health and government and even on your own presentation.
This deck was presented during Social Media Week 2011 in Buenos Aires, Argentina. By Dario Diament - Digital Marketing Manager - Alex Heuchert, Digital Creative Director and Pablo Di Meglio - Social Media Leader @ Latin3.com
Latin3 is one of the leading digital agencies in Latin America and the US Hispanic Market. Learn more about Latin3 at http://www.latin3.com
Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
5 trends, no more than 20 slides apiece, speakers had 5 minutes. Not unlike Ignite, without the automatic slide advances. Great stuff from Team Empower.
An internal presentation that looks at why, who, where, when and why you should be building an online community. Feel free to re-use but remember to credit back the images to the original sources.
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...W2O Group
Chuck Hemann, Group Director of Analytics at WCG, presented at Syracuse University's Newhouse School as part of its Global Leaders in Digital and Social Media series. During his talk, Chuck talked about how the communications landscape is changing and how digital marketing analytics is changing to meet the new demand. He highlighted the top 10 trends from his new book -- "Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World."
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
Pik's portfolio of his recent works. Now he is a freelance editor, writer and marketing project director. You are welcome to take a look at my previous works. Feel free to contact me if there is anything we could work out together.
Have fun first, Business later.
This presentation was given on Wednesday, September 15th 2004, at an event in Heraklion Crete for celebrating the 4 years from the establishment of Virtual Trip Ltd - Which actually had been the first greek student startup in the ICT sector
FDC Ban - What's Right and What's Wrong?Anup Soans
Inside this Issue
1. Three Simple Ways to Step Up Your Role as a First-line Leaders by Vivek Hattangadi
Using Empathy, Focus and Presentation to earn the confidence of your team and produce outstanding results.
2. What Makes a Brand Management Strategy Successful? by Genesh Kuriakose
What every Pharma Brand Manager needs to know about crafting a successful Brand Strategy over the lifecycle of a product.
3. Application of Porter’s 5 to Pharma Marketing by Pankaj Mehrotra
A tried-and-tested competition analysis framework, applied seamlessly to pharma.
4. Market and Morals in Pharma by Salil Kallianpur
Free markets are by nature amoral. To get moral (or ’just’) outcomes from an amoral market requires a well-developed governance system – which India presently lacks.
5. NOT Business as Usual by Jay Mehta
How the New Generation of Pharma Professionals Will Embrace Change and Disruption.
Great collection of articles. Go to http://www.medicinman.net and enter your email to receive copies on time every month - FREE. Ask your Medical Reps, FLMs and SLMs to subscribe - they will benefit immensely from reading it. Just 16...more
How to Make KAM Work for Pharma - Get MedicinMan medicinman.net
A Brand Called YOU! The Magic of Marketing In Sales; What Do MRs Need to Make Their Work Enjoyable? Med Rep - Med Adviser Partnership and Many More...
Seconda parte (estratto) di un ciclo di lezioni su social web e web marketing. Cosa significa una strategia di contenuti e quali sono le domande da farsi?
Leigh Durst challenges small-to-mid sized businesses to embrace the shift from traditional to tradigital business. Review 10 Super characteristics that will create business superheroes in 2010. Learn the single most important question you need to ask your customers in order to focus yourself to win affinity. You'll walk away with 10 action steps you can take in the next month to gain traction and build Super Muscle.
The Ultimate Formula to Improve Conversions - July 2011WriterAccess
It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.
Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)
Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels.
In this webinar, you'll learn:
Conversion: How to use the Four Pillars of Trust to increase conversion rates.
Content: How to create different content for different readers for betterment.
Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.
Motivation: How to motivate customers to take action and feel great!
Incentive: How to push customers over the edge in simple ways.
Friction: How to find it and reduce it to maximize conversions.
Anxiety: How to reduce both customers' and your own anxiety.
Omllion is a neoteric social media management firm offering astute monitoring, protecting, listening, measuring, analysing and engaging solutions.
http://www.omllion.com
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012Margaret Gold
The Tech Business Mini MBA is delivered by Minibar in partnership with the ICT KTN. The series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors, accountants and lawyers, who are amongst the best in the UK’s web sector.
In this workshop, Margaret Gold talks about creating and executing a strategy for the effective use of social media tools, and introduces several approaches to turning social media tools into powerful marketing platforms. The workshop touches on the subjects of improving web traffic, building your brand, the product feedback cycle, the power of Word-of-Mouth and other aspects of marketing for start-ups and digital businesses.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Unleashing Engagement; Social Media at WorkPolly Pearson
Unleash employee engagement while adding revenue, profit and brand admiration for your company. This is a case study discussion with key implementation tips from Polly Pearson, based on her perspective at work at EMC.
From One to a Million: Managing Social Media at ScaleDave Fleet
What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change?
This presentation looks at four challenging areas for companies engaging in social media at large scale - structure, community management, content and measurement - and offers tips on how to approach each of these at scale.
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
The “new economy” has completely revolutionized how small businesses operate. Traditional marketing tactics such as print and television advertising are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Marketing collaboration can strengthen relationships, produce deeper insights, and build overall brand awareness. The success of every small business rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will be sharing the five keys to collaboration marketing as well as local case studies. You’ll walk away with a mini action plan for success!
A hard look at the softer side of business analysisJoe Newbert
Step forward the Business Analyst star. Taking a hard look at the soft skills as a catalyst for Business Analysis success, in the December 2008 IIBA Newsletter.
Similar to Making the Most of Your Marketing Budget in 2010 (20)
How To Stay Covered in the Mobile Work DownpourCitrix Online
Once upon a time people went to the office five days a week. They commuted and were only able to complete their work at the office. Find out what happened when the digital rains arrived, empowering people to connect to their work from other locations.
Weather happens. Gas leaks happen. Even flu pandemics happen. And sometimes these unpredictable workplace disruptions prevent us from getting to the office. If we're without a plan, what do we do?
Being proactive and having an at-hand plan of action will prepare you to successfully meet the challenges of working when emergency telecommuting is required.
This comprehensive emergency telecommuting guide provides critical information and just-in-time solutions for those who find themselves unexpectedly working from a distance.
Learn more about our telework solutions:
Online Meetings: http://gotomeeting.com
Remote Access: http://gotomypc.com
And more: http://citrixonline.com
Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...Citrix Online
“Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And 2011”
Key Findings:
• Improving business continuity and disaster recovery (BC/DR) capabilities is the No. 1 priority for SMBs and the second highest priority for enterprises for the next 12 months
• IT plans to spend at least 5% more on BC/DR in the next 12 months (only 11% of enterprises and 8% of SMBs plan to decrease spending on BC/DR)
• BC/DR represents between 6% and 7% of the IT budget
The Power of Virtual Collaboration in Project ManagementCitrix Online
This new eBook explores how companies can implement virtual collaboration tools throughout the project lifecycle to effectively manage projects from start to finish.
Leading Virtual Effectiveness: Four Strategies for Effective CommunicationCitrix Online
This new eBook by Camille Preston of AIM
Leadership reveals 4 steps to mastering effective virtual leadership and communication and provides the tools for managing the shift to the virtual workplace.
Instantly Connecting Developers Across The MilesCitrix Online
This new white paper examines the key challenges remote developers and teams face while exploring the advantages of leveraging an online collaboration solution to instantly connect, eliminate travel and expedite projects.
Connecting And Engaging Teams In A Distributed WorkforceCitrix Online
This new Future of Work white paper explores the growth of today's distributed workforce and how to effectively manage distributed teams and workers to achieve optimum productivity, engagement and performance.
The Employee Point of View: The Economic DownturnCitrix Online
This new SHRM Research white paper takes a close look at how employees are responding to the economic recession and anticipates likely workforce trends during the recovery.
9 Management Practices for Exceptional WebinarsCitrix Online
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results. This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
What's Working in Small Business Marketing and WebinarsCitrix Online
Today small business marketers must make every dollar count by investing in proven effective tactics.
Quantum Leap Marketing recently conducted a survey to find out how small business marketers are responding to tough economic times and how they plan to optimize marketing efforts for maximum results.
Download the white paper to learn:
• How small businesses with limited budgets are reaching more prospects and getting more qualified leads
• Why Webinars have become a key strategy for small businesses
• Best practices for small business marketing success
Training Trends for 2010: How to Embrace the New Training LandscapeCitrix Online
Hear Claire Schooley, senior analyst at Forrester Research, discuss how organizations are reassessing their training strategy to meet the needs of the current business climate. Topics include economic constraints, multigenerational and global trainees and making use of social media.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
8. Marketing Has Shifted.
Before Today
Preach it Prove it
We find you You find us
We tell you We listen and respond
Brand is what we say Brand is what others experience
People trust companies People trust people
Limited access points Multiple access points
High Ownership Shared Ownership
Controlled messaging Organic Dialog
Read-only messaging Participative Messaging
Professionally created content Crowd-Sourced Content
Isolated Integrated
Directories (Taxonomy) Tags (Folksonomy)
Shallow immersion Rich user experience
Moderately technical Highly Technical
Message Driven Service Driven
13. Social media facilitates interconnection,
dialog, and relationship building between
people and organizations.
It encourages the distribution of messaging
across people groups, networks and devices.
Live Path, 2010
14. Not just apps but devices...
Source: New York Times, 2005
15. The Most Seen Screen
Source: Fuor Digital Mobile 101 Lunch & Learn The most seen screen
16. Americans use social media
Forrester, The Growth Of Social Technology Adoption, 2008
17. (the 4th most popular activity online, ahead of email)
Nielsen: Global Faces & Networked Places 2009
18. (and that’s just active users!)
Source: Inside Facebook, December 2009
29. How to Become an SMB Super Hero in 2010
1. Embrace Your Calling
2. Abide by a Moral Code
3. Dress to Impress
4. Secure Backup
5. Establish Mission Control
6. Develop Your Super Senses
7. Master Some Super Tools
8. Respond Rapidly & Efficiently
9. Beware of Pitfalls
10. Neutralize your Nemeses
30. 1. Embrace Your Calling
It’s not easy
Sometimes lonely
Demands sacrifice
Hard work & lots of it
Requires investment
Worth It
31. 2. Abide by a “Moral Code”
Accessibility
Channels
Availability
Response Time
Policies
Ethics
Service
Social Media
Privacy
Handling Negative Feedback
Culture
Skills Growth
Technology Education
Customer Centricity
37. 4. Secure Backup
Tactical Support
Innovation & Invention
Learning & Education
Trusted Counsel
Technical Knowhow
Tactical Execution
Dirty Work
38. Watch Out for Snake Oil!
Just buy my eBook,
“Secrets Unleashed” or Just get online and talk
take my certification course about yourself!
It’s all about the
This stuff is easy to
follower count.
manage!
Anyone can do this
- with little work or
time investment. “EXPERT”
Our rate is $400
an hour.
39. Look for Demonstrated Strength
Presence
Dialog
History
Failures
Successes
Network Strength & Influence
“Trench Experience”
“Street Credibility”
Specialty Knowledge
Willingness to share experiences
Client References
40. 5. Establish “Mission Control”
Monitor Your Territory
Receive Communications & Alerts
Measure Risks & Threats
Develop & Launch Action Plans
Incubate Innovation
Learn & Collaborate
Recharge, Recuperate from Injury
Refine / Hone Super Skills
MISSION = PLAN
CONTROL = PROCESS
41. Not Super
Unclear Direction
Scattered Planning
Poorly Defined Metrics
Ineffective Communication
Plan = Pretty PowerPoint
Death by meeting
Glued to Desktop
Duplicative Work
Reinventing the wheel
Ignorance
43. Essential!
Allocate physical space and schedule dedicated time that
frees you to focus strategically: Reading, learning,
testing, researching, measuring and thinking to position
yourself proactively – not reactively.
Daily, Weekly, Monthly and Annually!
44. 6. Develop Your “Super Senses”
What unique capabilities/core competencies do you have?
Product
Features
Service
Market
Angle
Application/Use
Other
45. *Hero Type Unique Capabilities Example Hero Brand Example
AMORED Security, Safety, Impenetrability, Protection IRON MAN MASTER LOCK
BRICK / TANK Muscle, Brawn, Power THE HULK POWERBAR
BLASTER Removal of Obstacles, Distance Attack CYCLOPS FORMULA 409
COMBATANT/ATHLETE Agility, Competitive Edge SPIDER MAN NIKE
ELEMENTAL CONTROL Manipulation, Coercion of Elements, Sustainability ICEMAN WHOLE FOODS
GADGETEER Agility, Efficiency, Reach, Enhanced capabilities BATMAN MACINTOSH
GHOST Invisibility, Omniscience INVISIBLE WOMAN NET NANNY
HEALER Heal from injury, Heal Others ELIXER BAND-AID
MAGICIAN Ability to perform miracles DOCTOR STRANGE IPHONE
MARKSMAN Targeting, Aim, Accuracy GREEN ARROW EXACT TARGET
MASTERMIND Smarts, intelligence, planning, wisdom, genius PROFESSOR X MARKETING PROFS
MENCHA/ROBOTIC Automation, Force, Protection, Efficiency MEGAS XLR JOHN DEERE
MENTALIST Forecasting, Empathy, Prophecy RAVEN WEATHER CHANNEL
PARAGON Invulnerability, Strength, Insurmountability SUPERMAN FORT KNOX
RIDER Motility, Transport GHOST RIDER SEQUE
SHAPE SHIFTER Ability to take on foreign qualities WONDER TWINS PARALLELS
SLASHER Ability to cut to the chase, Time savings WOLVERINE ING BANK
SPEEDSTER Blazing speed SPEED RACER FERRARI
SIZE CHANGER Share, Spread, Growth, Shrink to suit needs THE ATOM GEEK SQUAD
TELEPORTER Instant ability to change environments NIGHT CRAWLER CITRIX
*Original Reference: Wikipedia
47. 7. Get Some Super Tools
Think of them as strategic
extensions of your business, not
“Marketing Tools”
48. Why?
Broaden Your Reach
Improve Performance
Enhance Offerings/Service
Provide New Capabilities
Drive Competitive Edge
Tell a More Powerful Story
Diffuse Direct Attacks
Build Relationships & Leads
Highly Cost Effective
49. Strategic Extensions of the Biz!
Food Trucks Best Buy’s
Meet Twitter Twelpforce
19,600 inquiries
2,300 agents
Bacon Salt 4/1 positive
Facebook Ads sentiment
Fan Page
Oprah
Ramon DeLeon
Dominoes Pizza
Mobile
Rug & Relic Web
Facebook Page & Ads Twitter
First time FB sale 10x higher Facebook
Sentiment, engagement Integrated into
Global reach Traditional
Loyal Audience media
FB helps them catch a thief! Changed the
CDW Company!
B2B
Employee Discounts
Partner Program
50. Important Digital Channels for SMBs in 2010
Web Site (Integrated with social platforms)
Blog Word Press, Posterous
Virtual Communities Facebook, Linked In, Speciality & Other
Micro Blogging Twitter
Experience Review Sites Angie’s List, Yelp.com, Get Satisfaction
Geo-locational “finders” Foursquare, Loopt,
Mobile Make sure your web site is mobile friendly!
51. A Few Helpful Tools for 2010
Smart Phone iPhone, Droid
Digital Video Camera Flip HD Ultra, Kodak ZI8
Web Conferencing/ Meetings GotoMeeting, GotoWebinar
“Widgets” Survey Monkey, Etc.
“Cloud-Based” Services Flickr, YouTube, Google Docs, Etc.
Social Media Management Google Reader, Tweedeck,
Co-Tweet, Friend or Follow,
Social Mention, Klout and
a host of others too long to
review.
53. 8. Beware of Pitfalls
Analysis Paralysis
Lack of Strategic Focus
Biting Off More Than You Can Chew
Wheel Spinning
Status Quo Mentality
Ignoring Customer Experience
54. Customer Experience Pitfalls
Way Finding. Clear the way, light the path, use Rough Terrain. Asking too much of customers
signage and visual cues to make it easy and intuitive can establish barriers to entry that negatively
for people to complete needed tasks (find, buy, get impact results. Smooth the path to ensure
help, pay, etc.) customers feel like coming back.
Dead ends. Steer clear of conversations that Hazardous Drop-offs. Never leave the
leave customers with no outlet for resolution or a customer cold or damage relationships with a
sense of “unfinished business” lack of follow-through. This is especially
predominant in the post-service realm.
Roadblocks. Clear obstacles from the customer’s
path that prevent them from taking the “next step.” Merges. It’s important to ensure the relationship
Remove barriers to entry, discovery interaction and between transactions, programs and offerings
transaction clearly presented and seamlessly offered across
channels.
Detours. Proactively anticipate, direct and respond
to help customers stay the course, and avoid driving Access & Exits. Make it intuitive for a
them to the competition customer to find you, access transactional
information, products and services. Make it easy
for any customer to engage, disengage and
Loops. Check the logic of your interaction and reengage with appropriate ease.
dialog sequences - within and across programs.
Identify dynamics that have the potential to run
customers in circles. Fix problems!
56. Know Your Enemies
The Enemies Within The External Enemies
Apathy Brand Detractors
Change Resistance Ruthless Competitors
Task-Focus The Economy
Perpetual Reactive Mode Misinformation
Silo-driven execution Media Bias
“Not My Job” mentality Lack of Awareness
“Inside Out” Focus Bad Counsel
Lack of empowerment Hackers
Lack of ownership
Lack of Integration
Lack of executive support
Lack of resourcing
Rampant self interest
Poor Behavior
57. 10. Respond Rapidly & Efficiently
Proactive, not reactive
Negative feedback = opportunity for gracious response
Based on planning, policies and standards
Based on cross-organizational communication
Don’t get caught in analysis paralysis
You don’t have to be perfect, just honest and fair
58. Take Care of People & Brand Takes Care of Itself
66. Summary: 2010 is the Year to Focus On
Building New Marketing Muscle
Showcasing Your Super Strengths
Improving & Extending with Super Tools
Empowering Prospects & Customers
Delivering a Super Experience
68. 10 Things To Do in the Next Month
1. Buy a Smart Phone and sign up for text and web access
iPhone or Droid, preferable
2. Kill your television and read some Super books
A few recommendations: Groundswell, Reality Check, The New Influencers, The New Rules for
Marketing and PR, Trust Agents , Tribes and The Digital Handshake
3. Watch Common Craft’s FREE videos explaining social media
Social Media, Social Networking, Bookmarking, RSS, Twitter, Twitter Search, Podcasting and
others!
4. Sign up for Google Reader and put RSS to work for you (see above)
MPDaily Fix & Fix Author Blogs (like me!), Jeremiah Owyang, David Armano, Tom Peters, Guy
Kawasaki, Social Media Today, Mack Collier, Beth Harte, Valeria Maltoni, Church of the
Customer, Brian Solis, Jason Falls, Seth Godin, Mashable, Hubspot, WOMMA, Tech Crunch,
Inside Facebook and many others you will quickly find.
5. Spend time with your customers and ask some probing questions
How is the experience we offer? What can be better? Where do you want to see and interact with
us? Do you use Twitter, Facebook, You Tube? What Can I Improve?
69. 10 Things To Do in the Next Month
6. Target three experience pitfalls and develop a plan to remedy them
E.g. Poor Front-Office Service, Poor Integration between Marketing and Customer Service
Team, Service Issues, Accessibility
7. Pick three digital channels or tools you will focus on for 2010
Twitter, Facebook, You Tube, Web Conferencing
Start learning about them actively
Think through the implications of participation
8. Sign up for one new channel and start engaging
Find some smart people (see RSS list to start!) and look for your target customers!
9. Print out this document and review it again
(If nothing else, the action figures are entertaining)
10. Contact me if you get stuck!
Google Me!
www.livepath.net
@livepath on Twitter
71. Action figures by Marvel , Mattel and DC Comics
Thank You!
Leigh Durst
leigh(at)livepath(dot)net
www.LivePath.net
@livepath
www.gotomeeting.com/corp Ann Handley
Gotomeeting(at)citrixonline(dot)com www.marketingprofs.com
@gotowebinar @marketingprofs
72. Learn More About the Super Powers of
Webinars
Give us a call
1-800-372-6207
Send us an email
gotomeeting@citrixonline.com
Visit our Website
www.gotomeeting.com/corp
Connect with us on Twitter
@gotowebinar