Brand Architecture And Brand Strategy

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Brand Architecture is your Brand Strategy. Get your strategy in place and build around it. Good examples with the auto industry compliments of Six Degrees | Sensory Branding and Interactive Marketing Company.

ARCHITECTURE IMPERATIVES aspirations & growth strategies existing equities market clarity

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Brand Architecture And Brand Strategy

1.

2. ARCHITECTURE IMPERATIVES aspirations & growth strategies existing equities market clarity

3.

4. BRAND PORTFOLIO MONOLITHIC e.g., FedEx COMPANY-CENTRIC e.g., Xerox SYMMETRICAL e.g., Buick Aurora ASYMMETRICAL e.g., Bosch, Blaupunkt BRAND-CENTRIC e.g., Procter & Gamble PORTFOLIO TYPES

5.

6.