Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Presentation on the State of Social to seniors at DePaul University that expands beyond the idea that social is contained only to Facebook and Twitter.
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Presentation on the State of Social to seniors at DePaul University that expands beyond the idea that social is contained only to Facebook and Twitter.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
Social Revolution: Connecting with Today’s CustomerHubSpot
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DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
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Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social media's possibilities in business-to-business customer interaction in ...Jari Jussila
Social media's possibilities in business-to-business customer interaction in innovation process. Presented at XXII ISPIM Conference June 2011 Hamburg. Authors: Jari Jussila, Hannu Kärkkäinen and Maija Leino. Original abstract title:Social Media's Possibilities for Improving Business-to-Business Customer Interaction and Understanding. Taken from The Proceedings of the XXII ISPIM Conference held in Hamburg, Germany - 12-15 June 2011 ISBN 978-952-265-092-4. The full paper and/or presentation is available to current members of ISPIM who must log in to the Members Section of http://www.ispim.org
Rapid Travel Chai: Hotwire and Priceline at FTU DCA 2014rapidtravelchai
Rapid Travel Chai Hotwire and Priceline at Frequent Traveler University, Washington, D.C., December 2014.
Save money on your travels by learning how to use Priceline & Hotwire. Learn the strategies to know what you will get and how much you will pay before you bid. Explore little-known features as Priceline & Hotwire continuously add new travel options.
The way we access the internet has changed rapidly over the past few years, transitioning from desktops to mobile devices.
Now, the internet is expanding again — coming to all of the everyday devices found in our homes, businesses, and cities.
We’ve created a slideshow highlighting the most important ways the Internet of Everything market will develop, the benefits newly connected devices will offer consumers and businesses, and the potential barriers that could inhibit growth.
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HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
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Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement.
Op 21 en 22 maart 2012 is bijgaande presentatie gegeven tijdens het Digital Marketing Live event van Emerce. Via Lectric opleidingen treft u meer informatie aan over sociale media trainingen.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
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All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
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Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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https://alandix.com/academic/papers/synergy2024-epistemic/
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Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
1. @MarieHowell
Start
Marie Howell, Wesley George, Tom Siejka
2. Contents
Introduction and impact of Social Media on
Marketing
The role of Social Media in Marketing benefits and
warnings
How is Starbucks using Social Media in their
Marketing campaign
The Future of Social Media in Marketing
3. What is Social Media?
Social Media is a group of Internet-based applications
that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and
exchange of User Generated Content.
“Users are in control – as content consumers, as publishers and as influencers.”
Andreas & Michael (2009);
IAB (2012)
9. • 2010 - 400 Mil
• 2011 - 750 Mil
• 2012- 1 Bil
Top 10 Facebook Countries
1. USA 1. UK
2. Brazil 2. Turkey
3. India 3. Philippines
4. Indonesia 4. France
5. Mexico 5. Germany
The social ecosystem continues to grow and evolve at a speed that creates increasing risks, challenges
and opportunities for market participants. Hayden & Tomal 2012; IAB 2012; McKinsey 2011
10. What is Social
Media Marketing?
Social media marketing consists of the attempt to use
social media to persuade consumers that one's company,
products and/or services are worthwhile. Social media
marketing is marketing using online communities, social
networks, blog marketing and more.
• Devising a strategy that utilises carefully selected tools to
engage directly with customers, other brands…
…. IF appropriate to the business
Neti (2011)
15. Impact of Social Media on
Marketing
Traditional marketing Social Media marketing
Reach limited by Massive potential reach
circulation/viewing
Slower delivery Speedy delivery of message
Longevity of message Fast update lead to loss of
message
Slow customer engagement Real time customer
engagement
Word of mouth Ambassadors and e-
advocates for brands
Slow communication Constant communication
Impersonal Emotional
Paid Earned
Synergy with social media Synergy with traditional
media
Strauss (2012);
IAB (2012)
16. Impact of Social Media on
CRM
• Traditional • Social Media
Marketing Marketing
• Focus on Single Sales • Focus on customer
• Focus on volume retention
• Short-term timescales • Focus on customer value
• Emphasis on product • Long-term timescales
features and quality • Emphasis on relationship
• Little emphasis on quality
customer service • High emphasis on
• Moderate but dis- customer service
continuous customer • High level of continuous
contact customer contact
…listen in on conversations, engage users … generate insight…adding valuable insight through
measurement…rounding out the paid, owned, and earned offering with intelligence…”
Ellis 2011 (adapted from Christopher el al. 2002); IAB (2012)
17. Social media
self segmentation
Traditional Marketing:
Segmentation by marketers
demographics- generic groupings
Gatorade (traditional segmentation + social
media)
Social Media Marketing:
Self segmentation
micro-segmentation
identify influencers; advocates
linked in business groups
money savings groups
castrol
Gatorade Case Study (2011); IAB (2012)
18. Not Everyone Engages
in Social Media
· 79% don’t ‘like’ on Facebook
· Only 42 % Facebook users agree that ‘like’ means that they are a fan or advocate of the
company
· 1% brands engage on Facebook
· 59% consumers don’t engage with their favourite brands through any social network
· 71% say they are more selective when ‘liking’ than a year ago
· 78% customers who ‘like’ brands, ‘like’ fewer than 10 brands
· 75% don’t follow any brands on Twitter
· More than half feel overwhelmed by brands on SM
· 20% feel that incentives are not worth the effort
· 60% find it annoying when brands communicate with them directly via SM
· 64% hate being targeted by their SM profiles
· 58% find SMM invasive
· 3 in 4 think 2 brand messages a day is SM is too much
· 81% consumers have ‘unliked’ a company
· 58% consumers have never had conversations with brands via SM
Thefinancialbrand (2012)
19. However, the center of gravity is shifting
Social Media without an effective
Marketing Strategy is Lame; however,
Marketing without an Effective Social
Media Strategy is Blind.
Image: Danilo Rizzuti / FreeDigitalPhotos.net
20. @MarieHowell
Word of mouth is the currency and now we have infrastructure
for Word of Mouth to be on steroids
Vaynerchuck (20110
21. The role of Social Media in
Marketing
Part of a wider marketing strategy: amelioration not
replacement
•Engagement
•CRM
•Knowledge
•Granular Data
•Combining online and offline world
•Online PR / SEO / Content Marketing Strategy
Wilson et al. 2009;
Barwise & Meehan 2010
22. Customer Knowledge
Listen: read, understand, respond
“Brands that use their data intelligently will be the long-term winners of customer trust.
Using the client intelligence is the next step, in driving innovation across their entire organizations”
“A brand’s social strategy starts with identifying its entire audience on and off channel,
segmenting the audience into different types of users, and developing an engagement
strategy for each type…”
Edelman (2010); IAB 2012; marketingmagazine.co.uk 2012
23. Customer Engagement
• Create (multiple) touch points
• Online consumer is no longer linear
• Relationship after purchase
• CRM
“These small per-event impacts of social earned media activity can accumulate to
have a substantial long term impact on sales…”
Stephen and Galak ( 2012); Pardot 2011; Edelman (2010)
27. Online – Offline Synergy
• Link print media to the online world
• Give users a short URL on TV /radio
campaigns
• Consider: do you need to move to
different mediums? Purchase directly in
FB?
• Consistent brand message across
platforms
• Foursquare promotes offline action
• Groupon
• Content / authority
Hotelnewsnow 2009; Kolmes 2012
29. SWOT ANALYSIS
S • Large market reach or penetration
W • Ever-changing environment
• Build a conversation and converse with
others and build close networking bonds • Reputation Warfare
• Human factor: Your “brand” becomes more • Time investment & Personnel
HUMAN • Pull marketing
• Direct contact with audience (almost like • KPI’s: must be measurable
face-to-face) • Lack of privacy
• Tap into the wisdom of consumers • Increase in customer complaints
• Engages prospects through customer
evangelism
• Reach out to certain groups that
O traditional media didn’t allow you to T
• Competitor is going after the same
space or same audience with similar
• Developing a following/ audience campaign
that auto-nurtures itself • Has no solid revenue model
• It may become the dominant • Advertisements on the sites
• way for businesses to communicate with • Account hacking
their customers • Employees
• Quick delivery, branding opportunities, and • Emotion / irresponsibility
enhanced marketing opportunities • #Fail
• Develop applications to interact with target • Customers desensitivity
audience, e.g. students • Victim of own success
35. Social Media Triage
Take reasonable action
to fix issue and let
customer know action
taken
Positive Negative
Yes Yes
No Assess the
Does customer
Do you want Evaluate the
need/deserve more
to respond? message purpose
info?
Yes Unhappy Yes Are the facts No Gently correct the
No Response
Customer? correct? facts
No
Yes Can you add No Dedicated Yes Are the facts No
value? Complainer? correct?
No Yes
Is the Explain what is being
Respond in Thank the Comedian Yes
problem done to correct the
kind & share person Want-to-Be?
being fixed? issue.
No
Yes
Let post stand and
monitor.
Clearverve (2009)
38. Brand Overview: Building the Digital Environment
• Starbucks wanted to extend the experience to their customer through Online channels and Social
Media channels, a natural next step in their relational and communal evolution as a brand.
• Starbucks CEO Howard Schultz encourages technology initiatives and was aggressive in using
consumer-focused new media
Starbucks (2012)
39. Model used by Starbucks
Social Media tightly align with
Starbuck’s strategy, from brand
definition to execution through
service delivery
Clark & Shapiro (2012)
40. How is Starbucks using Social Media Marketing
Proprietary Social Media Channels
Starbucks (2012)
41. How is Starbucks using Social Media Marketing
Starbucks’ Wheel & Spoke Visualized
Starbucks (2012)
42. How is Starbucks using Social Media Marketing
12/12/2012 42
Starbucks (2012)
43. Starbucks
Facebook Facts
Starbucks Costa Coffee
Fan Likes 32,510, 186 Fan Likes 831,873
Talking about this 37,4257
Talking about this 49,902
We’re here 4,357,771
We’re here N/A
Starbucks UK Likes 955, 234
Stores: 19,972 stores in 60 countries Stores: 1300 shops across the UK and 600
790 in the UK internationally
SocialBakers (2012)
47. SWOT ANALYSIS
S • Strong brand loyalty
W • Easy to replicate e.g (Costa)
• High ROI on social media $67m
• Negative feedback on multiple
• High CRM social networks (UK)
• Mobile phone payment • Time investment & Personnel
• Implements ideas of customers in their • Pull marketing
products
• Increase in customer complaints
• High use of multiple social media network
• Micro campaigns (e.g 12 days of Christmas)
• Diversifying to TV advertising
O • Linking online and offline T
• Increase competition on SM
networks (e.g Costa)
• Expand social media in stores • Reputation management
• Reward engagement in social media • Account hacking
• Home-made coffee machine (Verismo) • Employees (potential)
• Increase SMM involving fair trade (9% • #Fail
increase Q1 2012) • Customer desensitivity
• Link with businesses via social media to
elicit Starbucks machines in
offices/universities
49. Future of Social
Media
The ‘Future’
• Two worlds combine
• Social Dashboards
• Social commerce stores
• The right info for the right person at the right time
• NFC, Promo & Upsell
• Closer Global Interaction
• Passive to Active Consumers
• Crowdsourced services
50. Future of Social
Media
Falling stock prices
Customer migration
Information overloaded
Addiction
Neocortex
Thebrainbank (2012)
51. Future of Social
Media Marketing
• Reputation management
• Evolution of new tools
• Less push > more pull
• Semi-automated responses?: a reduction in authority / trust?
• Sentiment analysis
• Customer Engagement & CRM
• Guerilla Marketing & Viral Marketing
• Marketers to become better listeners
• Finally understanding that a 22 yo cannot undertake a SM
campaign
• Advent of new tools & swift rise (e.g. Pinterest in 2011/12)
• social technologies stand to unlock $1.3 trillion in business
value Holloman 2012; The Cloud 2012; McKinsey 2011
52. Future of Social
Media Marketing
• User engagement manuals: detailed back-house manuals
• In-house marketers to become user engagement specialists
• More effective monetization of Social Media
• Marketers to finally understand that social media is a tool to
promote long term engagement not short term
• Marketers to plan short, medium & long term SMM campaigns
• KPI’s to be carefully selected & measured, then campaigns adjusted
• Withdrawal from SMM (e.g. selected financial services)
• Better selection of SM platforms/Mergers
• Massive growth internationally: 23% Middle East / Africa; 21% Asia-
Pacific
• Local market SM tools & niche markets expand, e.g. Sina Weibo
Holloman (2012); Hootsuite 2012
53. Future of Social
Media Marketing: Mobile
• Smartphones and social media have a symbiotic relationship, with
both feeding off each other
• Mobile Internet use in the US is set to overtake wired use by 2015
• Mobile marketing- universities, mobile apps for children, Medical
apps.
• Mobile advertising more viable, e.g. native ads (sponsored /
promoted)
Hootsuite 2012; The Cloud 2012; Marketingmagazine 2012
54. Future of Social
Media Marketing
Estimated future performance
• The Social Media feeds can be effective indicators of
real world performance
• The results have shown that the buzz from Social Media
can be acurate indicator of future outcome
Jansen (2009)
55. The Future Role of Social
Media - Generations
57 percent of the Gen-Y population spend half their
salaries on social purchases like holidays and technology.
Gen X – The service industries most concerned about the
GenX should be restaurants, banks & credit card companies
GEN C
Socialmediatoday (2012)
57. Summary
• Social media and marketing mix
• Impact and role – medium of innovation
• Massive coverage
• Organizations – use as another marketing platform to increase
exposure of brand
• Treating social media as a “bolt-on” or silo will never work.
• The future – new generation of buyers
• Co-create products- build relationships
• Value that companies generate from technologies will be passed
on to consumers.
58. References
• Andreas, M. K., and Michael, H., 2009. Users of the world, unite! The challenges and opportunities of social media. Business
Horizons, 53, 59-68.
• Gatorade case study: Using consumer segmentation and social media to drive market growth 1-18 (MarketLine, a Datamonitor
business 2011).
• Barwise, P., and Meehan, S., 2010. The one thing you must get right when building a brand. Harvard Business Review, 88 (12), 80-
84.
• Belicove, M. Where social media fits in the marketing mix. Available from: http://www.entrepreneur.com/video/223200
[Accessed: 4 December 2012].
• Bennett, W. L., 2012. The personalization of politics: Political identity, social media, and changing patterns of participation. Annals
of the American Academy of Political and Social Science, 644 (1), 20-39.
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• Castronovo, C., and Lei, H., 2012. Social media in an alternative marketing communication model. Journal of Marketing
Development & Competitiveness, 6 (1), 117-136.
• Clark, M., and Shapiro, M. Developing a socialmedia strategy. Available from:
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delivery. Chichester, West Sussex, U.K. ; Hoboken, N.J. : John Wiley and Sons, 2012
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• Wilson, H. J., Guinan, P. J., Parise, S., and Weinberg, B. D., 2011. What's your social media strategy? Harvard Business Review, 89
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
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Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
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Massive reach allows for companies to More marketers sign on to social media (Politicians No longer brands are launching new products through TV advertising, they are now creating online communitiesto do such.Obama raised $147 million from small donors who chipped in $200 or less, nearly three-and-a-half times as much as Romney.
Groups onlinkedin- If you were a marketer, you job would be quite simple due to self segmentation.Moneysupermarket which is a comparison website has bought over moneysavingexpert which provided great user feedback on the best products (Market was already segmented which provided a great opportunity for moneysupermarket to purchaseGatorade’s market for carbonated beverages had significantly fallen. They decided to use consumer segmentation and social media to drive market growth
Need to add the reference for this....
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
Model is likely to be adopted for the future. Plan and target the consumer along the buying process by interacting first interacting socially
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
iddy Gets Giddy Meanwhile, some applications and services are quickly acquiring millions of users and becoming the next big hit, simply because of instant identity verification. As the ecosystem matures, the next multibillion dollar revenue line item for Facebook or Twitter or [insert the next #SM hit here] will be user access, data and verification fees – charging application developers on a per user basis to access individuals (in other words, a tollbooth on the information highway). Presented below is an example from Mary Meeker’s Internet Trends report of the Facebook user impact on Viddy, which gained 17 million new users in 17 days after being highlighted in the Facebook newsfeed. There is a huge opportunity to generate revenue from the network effect of a social media platform.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Starbucks store in Tukwila, WA - made of shipping containers. The design came from our use of these containers to ship coffee and tea from locations all over the world.You pick your favourite. I'll pick mine. Bring in a friend, and make festive memories over your favourite holiday drinksThe idea is that by tapping into the community of passionate Starbucks customers' you can leverage the wisdom of crowdsStarbucks uses social media initiatives as a Magnet to attract inbound customer dialog
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
The social media giant was originally valued at $100 billion before its IPO in May. It now hovers around $50 billion, with stock prices at about 38 percent lower than they were after the first trading day’s close.According to a recent Comscore report, 31 percent of Facebook ads are never seen. This number may be going down even further due to the increase in mobile use.We’ve simply reached a place where consumers are inundated with so much information that it’s taking more and more effort to get found. While early adopters of blogs and social media were able to get the likes, clicks and sales they were looking for, it’s become a much more crowded and noisy market.
Twitter and Facebook are only five and seven years old, respectively. Who knows what new technologies lie ahead?
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/