Brand Management Architects with a deep understanding of brand process management. Covering brand development processes from ideation to brand performance monitoring. Focus on consistent cross functional operations of your brands.
Using AI powered algorithms, Simplex Intelligence is able to help brands and retailers improve sales performance and marketing effectiveness by eliminating activities that do not drive sales lift. See how Simplex Intelligence's approach aids brands in consumable goods, food and beverage, alcoholic beverage, supplements and nutrition, beauty and cosmetics, cannabis and fast fashion perform at their best.
Product
service
difference between product and services.
Product classification.
Product life-cycle strategies
New-product Development process.
Product-line decision and strategies.
how to firm become successful?
Major problems associated with product proliferation include higher production, inventory, and record-keeping costs; increased expenses associated with trade promotions and slotting fees; added consumer confusion and stress; and increased susceptibility to stockouts. This presentation describes how a firm can limit product proliferation without incurring reduced sales or lowering consumer loyalty. An effective product proliferation reduction program needs to be based on several principles: resisting the temptation of asking consumers if a greater assortment is required; classifying goods into consumer behavior-based tiers; using interfunctional product pruning teams; practicing mass customization, where appropriate; placing absolute limits on product choice; and implementing effective strategies for product pruning.
The product life cycle has four stages: introduction, growth, maturity, and decline. New product development practitioners and engineering managers need to understand how to approach each stage with alternative business strategies.
Using AI powered algorithms, Simplex Intelligence is able to help brands and retailers improve sales performance and marketing effectiveness by eliminating activities that do not drive sales lift. See how Simplex Intelligence's approach aids brands in consumable goods, food and beverage, alcoholic beverage, supplements and nutrition, beauty and cosmetics, cannabis and fast fashion perform at their best.
Product
service
difference between product and services.
Product classification.
Product life-cycle strategies
New-product Development process.
Product-line decision and strategies.
how to firm become successful?
Major problems associated with product proliferation include higher production, inventory, and record-keeping costs; increased expenses associated with trade promotions and slotting fees; added consumer confusion and stress; and increased susceptibility to stockouts. This presentation describes how a firm can limit product proliferation without incurring reduced sales or lowering consumer loyalty. An effective product proliferation reduction program needs to be based on several principles: resisting the temptation of asking consumers if a greater assortment is required; classifying goods into consumer behavior-based tiers; using interfunctional product pruning teams; practicing mass customization, where appropriate; placing absolute limits on product choice; and implementing effective strategies for product pruning.
The product life cycle has four stages: introduction, growth, maturity, and decline. New product development practitioners and engineering managers need to understand how to approach each stage with alternative business strategies.
A framework for brand building in the social media era. For more information and in-depth tools for different steps of the model, please contact us at Kurio.
Building a Magnetic Brand - A Framework for Value-Driven Brand MarketingJoseph Schwartz
What makes a B2B brand magnetic? Is it great content engagement? Lovable marketing? It may seem obvious but brands that message value generally attract customers virally. It is part of the lore in technology for example that one of the great computer engineering companies of the 20th century, Digital Equipment or DEC, lost its battle with HP, Sun, IBM an others in distributed computing because of its failure to promote the value of its solutions effectively.
Great product businesses have frequently been overtaken by competitors with inferior products but strong value-driven brand marketing when they fail to weave value into their brands.
Research, particularly academic, into Branding, Design, and Business, often seeks to identify common issues of practice within identified subject areas and create frameworks or models, which will help practitioners within business organisations to operate more effectively.
In building case studies through a speculative comparison of two B2C brands; Lego and Unilever, such brand models are applied here to examine why each company has found it necessary to adopt changes to their strategy to incur different relationships with their customers.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Brand Keywords - The Truth About Your Competitors - Given by David Naffziger, @davenaff - BrandVerity, CEO. #SMX #32B
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
Product Management: Optimizing the What to DevelopTechWell
Most organizations struggle with the processes that define what software they should develop, when to do it, and how it will evolve over time—all parts of the product management role and activities. Because repeatable processes have not been established and organizations cope with conflicting priorities, teams stress needlessly over day-to-day decisions. Product management requires a fundamental company-wide understanding of its goals and opportunities coupled with the discipline to optimize development and maintenance efforts. Ernani Ferrari addresses why product management for software is crucial to maximize revenue and reduce costs in the short and long terms, explains the product manager’s role and activities, and examines how to translate company strategies into product strategies. Ernani also explores what business aspects you should consider during product planning, discusses the product artifacts you need, and outlines orchestrating product releases to improve corporate communication and overall financial results.
Software Product Management – Optimizing WHAT to Develop Ernani Ferrari
Software companies, as well as development teams in IT departments within companies of other industries have, for years, struggled to find better tools, methodologies and training process for software development. Yet, most medium and small organizations, as well as some large ones, still struggle with the processes that define WHAT the software to be developed should be and how it will evolve over time. Proper processes are not established and most times organizations cope with conflicting roles and stressing day-to-day decisions. Product management for software requires a company-wide understanding of goals, opportunities and required discipline related to product management and is fundamental to maximize all development and ongoing maintenance efforts. This session will address why product management is crucial to maximize revenues and reduce costs in the short, medium and long terms; what the role of a product manager is; how to unfold company strategies into product strategies; what the several business aspects to be considered at product planning are; how to define productization artifacts; and how to orchestrate product releases across a software company to improve corporate communication and overall financial results.
Main Message:
Software organizations have improved HOW they develop and support their products – they have also to improve how to, on an ongoing basis, optimize WHAT those products should be.
Nordstrom Rack | Hautelook: Building a Customer-Centered CultureUserTesting
Nordstrom Rack | Hautelook (NRHL), a Nordstrom Company, empowers shoppers through choice and discovery of fashion at great prices. NRHL serves customers with a large selection of merchandise in over 200 Nordstrom Rack stores nationwide, on the web, and through the NRHL mobile app. The UX team supports mobile, web and omni-channel initiatives and has been tasked to implement a customer-centered culture to create a seamless experience for its customers across all touchpoints.
In this webinar, Sherlyn Soo, Lead UX and Jessica Munoz-Miller, Sr. UX Researcher cover how UX has evolved at NRHL from infancy to its current state, including the journey of proving the business case for a UX team and research resources. Sherlyn and Jessica will discuss how simple UX research tools and strategies have driven cultural change within the organization of NHRL and improved digital products and experiences for customers across channels.
You'll learn:
- Challenges of building a user-centric culture
- How NRHL leverages UserTesting and other research tools to drive ROI
- How to make the voice of the customer a priority when faced with limited resources
The ubiquity and abundance of web, mobile, hybrid, and wearable software in today’s technology driven
lifestyle is unmistakable in personal, social, and professional life highlighting the importance of software
product development. With the growth of agile and lean approaches to product development, the
responsibilities associated with many of the traditional roles have merged and new roles emerging. The
impact of these new trends on software product development have led to misunderstandings leading to
product owners bringing their own personal approaches to product development failing to focus on the
actual product itself and the effect on the performing organization, clients, and end user. This paper
focuses on a new paradigm shifting the focus from product owner to the software product itself by giving it
a life and voice to echo the characteristics needed for its adoption, penetration, and sustenance.
Raab Marketing Measurement: Breaking Down Silos for Breakthrough Resultsdraab
Measuring marketing performance isn't easy, but it's the only way to prove the value of marketing to senior managers and to improve marketing results. This session by consultant David M. Raab shows how to build a complete analytical environment including a formal business model, structured testing process, and integrated technology platform.
A framework for brand building in the social media era. For more information and in-depth tools for different steps of the model, please contact us at Kurio.
Building a Magnetic Brand - A Framework for Value-Driven Brand MarketingJoseph Schwartz
What makes a B2B brand magnetic? Is it great content engagement? Lovable marketing? It may seem obvious but brands that message value generally attract customers virally. It is part of the lore in technology for example that one of the great computer engineering companies of the 20th century, Digital Equipment or DEC, lost its battle with HP, Sun, IBM an others in distributed computing because of its failure to promote the value of its solutions effectively.
Great product businesses have frequently been overtaken by competitors with inferior products but strong value-driven brand marketing when they fail to weave value into their brands.
Research, particularly academic, into Branding, Design, and Business, often seeks to identify common issues of practice within identified subject areas and create frameworks or models, which will help practitioners within business organisations to operate more effectively.
In building case studies through a speculative comparison of two B2C brands; Lego and Unilever, such brand models are applied here to examine why each company has found it necessary to adopt changes to their strategy to incur different relationships with their customers.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Brand Keywords - The Truth About Your Competitors - Given by David Naffziger, @davenaff - BrandVerity, CEO. #SMX #32B
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
Product Management: Optimizing the What to DevelopTechWell
Most organizations struggle with the processes that define what software they should develop, when to do it, and how it will evolve over time—all parts of the product management role and activities. Because repeatable processes have not been established and organizations cope with conflicting priorities, teams stress needlessly over day-to-day decisions. Product management requires a fundamental company-wide understanding of its goals and opportunities coupled with the discipline to optimize development and maintenance efforts. Ernani Ferrari addresses why product management for software is crucial to maximize revenue and reduce costs in the short and long terms, explains the product manager’s role and activities, and examines how to translate company strategies into product strategies. Ernani also explores what business aspects you should consider during product planning, discusses the product artifacts you need, and outlines orchestrating product releases to improve corporate communication and overall financial results.
Software Product Management – Optimizing WHAT to Develop Ernani Ferrari
Software companies, as well as development teams in IT departments within companies of other industries have, for years, struggled to find better tools, methodologies and training process for software development. Yet, most medium and small organizations, as well as some large ones, still struggle with the processes that define WHAT the software to be developed should be and how it will evolve over time. Proper processes are not established and most times organizations cope with conflicting roles and stressing day-to-day decisions. Product management for software requires a company-wide understanding of goals, opportunities and required discipline related to product management and is fundamental to maximize all development and ongoing maintenance efforts. This session will address why product management is crucial to maximize revenues and reduce costs in the short, medium and long terms; what the role of a product manager is; how to unfold company strategies into product strategies; what the several business aspects to be considered at product planning are; how to define productization artifacts; and how to orchestrate product releases across a software company to improve corporate communication and overall financial results.
Main Message:
Software organizations have improved HOW they develop and support their products – they have also to improve how to, on an ongoing basis, optimize WHAT those products should be.
Nordstrom Rack | Hautelook: Building a Customer-Centered CultureUserTesting
Nordstrom Rack | Hautelook (NRHL), a Nordstrom Company, empowers shoppers through choice and discovery of fashion at great prices. NRHL serves customers with a large selection of merchandise in over 200 Nordstrom Rack stores nationwide, on the web, and through the NRHL mobile app. The UX team supports mobile, web and omni-channel initiatives and has been tasked to implement a customer-centered culture to create a seamless experience for its customers across all touchpoints.
In this webinar, Sherlyn Soo, Lead UX and Jessica Munoz-Miller, Sr. UX Researcher cover how UX has evolved at NRHL from infancy to its current state, including the journey of proving the business case for a UX team and research resources. Sherlyn and Jessica will discuss how simple UX research tools and strategies have driven cultural change within the organization of NHRL and improved digital products and experiences for customers across channels.
You'll learn:
- Challenges of building a user-centric culture
- How NRHL leverages UserTesting and other research tools to drive ROI
- How to make the voice of the customer a priority when faced with limited resources
The ubiquity and abundance of web, mobile, hybrid, and wearable software in today’s technology driven
lifestyle is unmistakable in personal, social, and professional life highlighting the importance of software
product development. With the growth of agile and lean approaches to product development, the
responsibilities associated with many of the traditional roles have merged and new roles emerging. The
impact of these new trends on software product development have led to misunderstandings leading to
product owners bringing their own personal approaches to product development failing to focus on the
actual product itself and the effect on the performing organization, clients, and end user. This paper
focuses on a new paradigm shifting the focus from product owner to the software product itself by giving it
a life and voice to echo the characteristics needed for its adoption, penetration, and sustenance.
Raab Marketing Measurement: Breaking Down Silos for Breakthrough Resultsdraab
Measuring marketing performance isn't easy, but it's the only way to prove the value of marketing to senior managers and to improve marketing results. This session by consultant David M. Raab shows how to build a complete analytical environment including a formal business model, structured testing process, and integrated technology platform.
Leveraging platforms to achieve speed at scale- Tom Varsavsky (ThoughtWorks L...Thoughtworks
Tom shares the story behind the development of Colab, a branded platform of technology components that can be shared across the business. Treating this platform as a product helps executives and product managers, as well as developers, understand and embrace the REA technology strategy.
Skyscanner: Abandoning conventional wisdom for hypergrowthDouglas Cook
Not only does Skyscanner have to grapple with the fast moving world of digital marketing, but also the fast moving nature of our product, as a result we can’t do things conventionally.
We believe that business growth isn’t solely achieved from isolated efforts by a marketing department, commercial team or product engineering focus. We believe that it is achieved by blending these specialisms together in a cohesive approach to our markets. With that in mind we have undergone a transformation in the last two years from a traditional marketing structure to a Lean, Agile, Growth Hacking team – and all the buzzwords in-between.
This presentation was originally given at the Marketing Society Scotland Digital Day 2016 https://www.marketingsociety.com/events-gallery/digital-day-scotland-2016
As a "big stage" presentation is hard to follow without the accompanying speaker, I've included full speaker notes with more detail. These are available in the notes view, or by downloading the presentation.
The content combines much of what has been published on the Skyscanner Growth blog medium.com/@Skyscanner
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. Independent Collaborative Partner
Deep understanding of brand process management
From ideation to brand performance monitoring
Focus on consistent cross functional operations of
your brands
Strong expertise maintaining brands in product
portfolios
3. Comprehensive Scope
Brand management architecture:
Internal stakeholders
e.g. marketing, product management, R&D, sales, IT, management
External stakeholders
e.g. creative partners, channel partners
Brand touch-points: creation, implementation and activation
outside in
Systems landscape
People | Process | Platforms
4. Why?
More brands in bigger product portfolios,
in more categories with shorter life cycles
Most products have the same quality and features
Buyers increasingly tend to make choices based on trust
More players, more media, more systems
and increased channel complexity
Increased workload and cost of coordination
The challenge:
Deliver a relevant consistent signature brand experience
5. Acterus Level 1 | Efficiency
Excellent global brand strategy execution
and cross-touchpoint brand consistency via
optimised cross-functional brand
processes, secured within an integral brand
management platform
Higher brand equity at lower cost
9. secured within an integral
brand management platform.
Example: The 4S Platform
10. Acterus Level 2 | Effectiveness
Identify
Process of turning customer frictions into products
and identify personas and map their decision journey
Facilitate sanity check and challenge status quo
Developing resonating products and
orchestrating timely customer
decision journey communication
Building brand equity
11. Next steps
Quick scan (free of charge)
High level maturity (per framework area)
High level business case
Recommended focus area
Focus area deep dive
Brand Management Framework analysis workshop
Develop focus area roadmap
Fit for purpose proposal