Adv 892 - Digital Strategy: Disney
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The document proposes a "Holiday Cartoon Campaign" by Disney where families create cartoon boards on Pinterest and vote for each other's boards in Disney theme park queues. Participants who receive the most votes and social media likes will have their family cartoon made into a new ride for the holidays. The campaign aims to increase customer engagement across Disney's social media platforms, theme parks, and digital properties over the holiday season. Key performance indicators include click-through rates, advertising awareness, demographic increases, and revenue/profit metrics. The campaign would utilize social media, blogging, and commercials to promote the contest and new initiative globally.
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Disney consumer products
Disney Consumer Products is launching more nutritious products to address childhood obesity. In 2006, DCP introduced "Disney Nutritional Guidelines" and "Imagination Farm" products that are lower in sugar, contain no trans fats, and promote fiber and calcium. DCP is using three licensing models - traditional licensing, sourcing, and direct-to-retail - to reformulate, shrink portions, and phase out some sugary products while appealing to children's imaginations. This strategy balances addressing obesity concerns with maintaining broad consumer appeal.
The Walt Disney Company Digital Marketing Strategy
The Walt Disney Company aims to connect with families daily and bring Disney stories and magic into people's homes. Their digital marketing strategy includes the #DisneyMagicAtHome social media campaign asking followers to post how they share Disney magic at home. They will promote this campaign through influencer marketing, search ads, display ads on travel and parenting sites, and a video streaming app allowing constant Disney engagement. The total $10 million budget aims to boost the Disney brand from childhood through life.
The walt disney company
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
Strategic Diversification of Walt Disney
This is MBA project submitted for Strategic Diversification of Walt Disney. States the steps taken by Disney to diversify from just cartoons to more of established entertainment company.
Disney marketing strategy
Disney was founded in 1923 by Walt and Roy Disney. It created the first full-length animated film, Snow White and the Seven Dwarfs. Over the decades, Disney launched more animated classics and films that resonated well with families. Today, Disney consists of five business segments and focuses on innovation while respecting its heritage. It segments markets based on geography, demography, and psychology to effectively target audiences like families, kids, and teens. Disney connects with customers through high-quality products, strategic pricing and promotion, and immersive experiences across its businesses.
Disney
Families hardly get travel time in during the school season, causing Disney World to suffer a decline in visitors.
I created a media plan to stimulate the trial and move the target into Disney World during this off season.
Disney Case Study
Walt Disney Company was founded by Walt Disney and started with Mickey Mouse. It has since expanded into media networks, parks and resorts, studio entertainment, consumer products, and interactive media. When Bob Iger became CEO, his strategic plan focused on generating creative content, innovation, and expanding into new markets globally through acquisitions like Pixar, Marvel, and Lucasfilm. His plan also aimed to spread Disney's franchises across multiple platforms and broaden their audience worldwide.
Disney Power point
The Walt Disney Company was founded in 1923 in Los Angeles by brothers Walt and Roy Disney. Walt Disney was the voice of Mickey Mouse for two decades and won a total of 32 Oscars during his 43-year career. Disney is now the largest media and entertainment company in the world, with its headquarters in Burbank, California. The company operates theme parks, resorts, cruise lines, film studios, television networks, and consumer products divisions around the world.
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Disney consumer products
Disney Consumer Products is launching more nutritious products to address childhood obesity. In 2006, DCP introduced "Disney Nutritional Guidelines" and "Imagination Farm" products that are lower in sugar, contain no trans fats, and promote fiber and calcium. DCP is using three licensing models - traditional licensing, sourcing, and direct-to-retail - to reformulate, shrink portions, and phase out some sugary products while appealing to children's imaginations. This strategy balances addressing obesity concerns with maintaining broad consumer appeal.
The Walt Disney Company Digital Marketing Strategy
The Walt Disney Company aims to connect with families daily and bring Disney stories and magic into people's homes. Their digital marketing strategy includes the #DisneyMagicAtHome social media campaign asking followers to post how they share Disney magic at home. They will promote this campaign through influencer marketing, search ads, display ads on travel and parenting sites, and a video streaming app allowing constant Disney engagement. The total $10 million budget aims to boost the Disney brand from childhood through life.
The walt disney company
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
Strategic Diversification of Walt Disney
This is MBA project submitted for Strategic Diversification of Walt Disney. States the steps taken by Disney to diversify from just cartoons to more of established entertainment company.
Disney marketing strategy
Disney was founded in 1923 by Walt and Roy Disney. It created the first full-length animated film, Snow White and the Seven Dwarfs. Over the decades, Disney launched more animated classics and films that resonated well with families. Today, Disney consists of five business segments and focuses on innovation while respecting its heritage. It segments markets based on geography, demography, and psychology to effectively target audiences like families, kids, and teens. Disney connects with customers through high-quality products, strategic pricing and promotion, and immersive experiences across its businesses.
Disney
Families hardly get travel time in during the school season, causing Disney World to suffer a decline in visitors.
I created a media plan to stimulate the trial and move the target into Disney World during this off season.
Disney Case Study
Walt Disney Company was founded by Walt Disney and started with Mickey Mouse. It has since expanded into media networks, parks and resorts, studio entertainment, consumer products, and interactive media. When Bob Iger became CEO, his strategic plan focused on generating creative content, innovation, and expanding into new markets globally through acquisitions like Pixar, Marvel, and Lucasfilm. His plan also aimed to spread Disney's franchises across multiple platforms and broaden their audience worldwide.
Disney Power point
The Walt Disney Company was founded in 1923 in Los Angeles by brothers Walt and Roy Disney. Walt Disney was the voice of Mickey Mouse for two decades and won a total of 32 Oscars during his 43-year career. Disney is now the largest media and entertainment company in the world, with its headquarters in Burbank, California. The company operates theme parks, resorts, cruise lines, film studios, television networks, and consumer products divisions around the world.
walt disney
The Walt Disney Company was founded in 1923 by Walt and Roy Disney. It has grown to be a massive entertainment conglomerate with five business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Disney utilizes strategic differentiation, innovation, expansion into new markets, and continuous promotion in its marketing. It segments its target market into kids, families, and people generally. Disney also focuses on improving existing offerings, selling more to current customers, and tracking business trends. Financially, Disney has seen success across its business segments and maintains high profitability ratios.
SM Disney Channel's Competitive Strategy Presentation
The document summarizes information about the Walt Disney Company and Disney Channel. It outlines the company founders and businesses, Disney Channel's launch and shows, and Anne Sweeney's tenure leading improvements as president from 1996-2003. During her time, Disney Channel grew its audience from 14 million to 83 million homes and negotiated higher subscriber fees. Her success was due to continuous research, a commercial-free experience, and leveraging Disney's trusted brand and relationships across properties.
Walt Disney
This presentation contains various aspects of the company and its swot analysis. It was made by me as a part of internship
Bm individual assignement
The document summarizes key information about the Disney brand, including its mission to balance business goals with environmental stewardship. It discusses Disney's history from its founding in 1923, major divisions and characters. Disney's brand image centers around youth, fun, and happiness. The document also outlines Disney's marketing mix, product differentiation, advertising strategies, competitive analysis, strengths, weaknesses, opportunities and threats. Finally, it proposes that Disney's brand mantra should be "Fun Family Entertainment" to consistently represent the essence of providing a magical experience for people of all ages.
The Brand "Disney"
Group Members: The document lists the group members for a project: Achsah, Sara David, Austina, Francis, Atul Pillai, Don Louis, and Mary Jose.
Disney History: The Walt Disney Company was founded in 1923 by Walt Disney and Roy Disney. It has grown to be a massive media company involved in movies, theme parks, television, publishing, and more. Key events in Disney's history include creating Mickey Mouse in 1928, releasing Snow White in 1937, and opening Disneyland theme park in 1955.
Future Plans: Disney plans to finalize new marketing initiatives in India with a focus on localization, interactivity, and region-specific approaches. The company also aims to focus
Walt Disney
The document provides information about The Walt Disney Company, including its headquarters, employees, founding date, founder, key leadership, parent company, subsidiaries, products, revenue, net profit, and the 4 P's of marketing - price, place, promotion, and product. Regarding price, Disney takes many opportunities to upsell customers on additional products and services. For place, it expanded internationally by building country-specific theme parks. Disney engages in continuous promotion and constantly creates new products.
The Walt Disney Company - Critique Report
The document provides a corporate overview and analysis of The Walt Disney Company. It summarizes the company's five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive Media. It then examines Disney's vision, mission, and principles statements, finding them well-aligned and focused on achieving admiration through ethical exceptional performance. Finally, it outlines Disney's strategy of linking principles to values, strategies, and goals, providing examples of environmental footprint goals and measurements.
Disney 2015
1) Disney is a large, diversified media and entertainment company that owns major film, television, and theme park brands. It was founded in 1923 and is now the second largest media conglomerate.
2) Disney connects with its core consumers through diverse offerings that appeal to all ages and cultures. It also uses new technologies to provide entertainment in easy and engaging ways.
3) Expanding the Disney brand into new areas and markets can provide benefits of increased revenue and profits, but also risks losing touch with the trusted brand if not managed carefully.
Disney Marketing Tactics
This presentation was prepared by Mr. Abhimanyu Singh, B.tech. Petroleum Engineering from ISM Dhanbad under Marketing Management Internship by Prof. Sameer Mathur, IIM Lucknow
The walt disney company review 2 [autosaved]
The Walt Disney Company is a large media conglomerate headquartered in Burbank, California. It owns major film studios like Walt Disney Studios, Pixar, Marvel, and Lucasfilm. Disney also owns various television networks like Disney Channel, ABC, and ESPN. In addition, the company operates theme parks around the world including Disneyland and Walt Disney World. Recently, Disney has expanded through acquisitions of Pixar, Marvel, and Lucasfilm to strengthen its film divisions.
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The document discusses Walt Disney Company's strategic management and portfolio. Disney employs a growth and differentiation strategy centered around high-quality family content and technological innovation. Its portfolio includes media, parks and resorts, studio, consumer products, and interactive media. The media, parks, and studio industries face threats like competition and economic challenges, but also opportunities from technology and social media. Disney leverages its brands across business units to drive synergies and shareholder value. Its strategic fit allows successes in one unit like media to benefit others like parks and resorts.
Walt disney pictures case study
The document provides details about the history and operations of Walt Disney Studios. It discusses:
1) How Walt Disney founded the company in 1923 and expanded it over time, building the studio lot in Burbank, California which housed all production facilities under one roof.
2) The studio's organizational structure today, led by CEO Bob Iger and divisions including Disney Pictures, Pixar, and Marvel Studios.
3) Common elements of Disney films like relatable characters, good vs evil plots, and themes of fantasy and achievement of goals.
The Walt Disney Company
The Walt Disney Company was founded in 1923 as The Disney Brothers Cartoon Studio by brothers Walt and Roy Disney. It is now a massive media and entertainment conglomerate headquartered in Burbank, California. Disney owns major film studios, TV networks, streaming services, parks and resorts, and consumer products. Through numerous acquisitions over the decades, Disney has expanded into new divisions and gained ownership of major franchises like Pixar, Marvel, Star Wars, and 20th Century Fox. Today Disney is one of the largest entertainment companies in the world.
Disney consumer products
The document provides a history of The Walt Disney Company from its founding in 1923. It discusses key events and acquisitions that expanded Disney's operations over time. These include the introduction of Mickey Mouse in 1928, the opening of Disneyland in 1955, and the acquisition of ABC in 1996. The document also lists the locations of Disney resorts around the world and provides Disney's mission statement and constraints it faces in marketing its products.
Global Business Strategy_Walt disney
The document provides an overview of the history and growth strategy of The Walt Disney Company from 1923 to the present. It discusses key events and milestones in the company's history during different time periods, from the founding of the Disney Brothers Studio in 1923 to expansions into television, theme parks, and acquisitions. The summary then outlines Disney's diversification strategy, including related diversification through cross-selling across business units and integrating vertically through ownership of distribution channels. Finally, it discusses Disney's use of the SCARF model to reduce threats to employees' status, certainty, autonomy, relatedness, and fairness.
Disney iqbal
Walt Disney is the 13th largest entertainment brand in the world according to Interbrand. It was founded in 1923 by brothers Walt and Roy Disney as an animation studio. Some key facts are that Mickey Mouse is Disney's official mascot, its revenue was $42.278 billion in 2012, it operates in 40 countries, and owns major brands like Pixar, Marvel, and ABC television. Disney has experienced both organic growth through successful films and acquisitions of other entertainment companies. Its mission is to be a leading producer and provider of entertainment and information globally.
IMC 611 - Market Research & Analysis | The Walt Disney Company
The document is a marketing research proposal for The Walt Disney Company regarding Pandora - The World of Avatar, a new land at Disney's Animal Kingdom. It proposes conducting a quantitative online survey of recent Disney's Animal Kingdom visitors to understand their experiences and satisfaction with the new land. The survey results would be analyzed using descriptive statistics, differences analysis, and cross tabulations to provide recommendations on improving the guest experience.
Disney hbs9 701-035
Michael Eisner took over as CEO of Disney in 1984 when the company was struggling financially. To rejuvenate Disney, Eisner diversified the company into new markets targeting both children and adults. He increased net income over four years through strategies like creating movies and TV shows for adult audiences, opening Disney stores, and purchasing a TV station. This diversification strategy succeeded according to Porter's tests by entering attractive new markets with low costs. As a result, Disney's net income increased over five times from $98 million in 1984 to $522 million in 1988, while total revenue grew from $1.656 billion to $3.438 billion over the same period.
Marketing case study on disney
Disney was founded in 1923 by brothers Walt and Roy Disney. It provides quality, trustworthy entertainment for families. After the brothers passed away, Disney struggled but recovered in the late 1980s. Today, Disney consists of five business segments and has made 21 acquisitions. Its biggest challenge is maintaining its 90-year heritage while innovating. Disney aims to delight consumers by focusing on quality and innovation. It has expanded its audience to include adults through properties like Marvel.
Research report of the Walt Disney Company
The Walt Disney Company is a diversified international family entertainment and media enterprise with five business segments. It has a vision to deliver exceptional entertainment experiences for people of all ages and interests globally. Disney operates in over 40 countries with 149,000 employees worldwide across its media networks, parks and resorts, studio entertainment, consumer products, and interactive divisions. The company pursues strategies like partnerships, creative innovation, and reaching new global markets to drive growth.
Walt disney
Walter Elias "Walt" Disney was an American animator, film producer, entrepreneur and businessman who founded The Walt Disney Company. He created iconic characters such as Mickey Mouse and was the original voice of Mickey. Disney revolutionized the American animation industry and introduced technological innovations in filmmaking. Throughout his career, he received numerous honors including 59 Academy Awards and 7 Emmy Awards.
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It is an American children's television channel created by Turner Broadcasting System for viewers between 7 and 15 years old that airs entertaining series enjoyed by the writer since childhood.
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The Walt Disney Company was founded in 1923 by Walt and Roy Disney. It has grown to be a massive entertainment conglomerate with five business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Disney utilizes strategic differentiation, innovation, expansion into new markets, and continuous promotion in its marketing. It segments its target market into kids, families, and people generally. Disney also focuses on improving existing offerings, selling more to current customers, and tracking business trends. Financially, Disney has seen success across its business segments and maintains high profitability ratios.
SM Disney Channel's Competitive Strategy Presentation
The document summarizes information about the Walt Disney Company and Disney Channel. It outlines the company founders and businesses, Disney Channel's launch and shows, and Anne Sweeney's tenure leading improvements as president from 1996-2003. During her time, Disney Channel grew its audience from 14 million to 83 million homes and negotiated higher subscriber fees. Her success was due to continuous research, a commercial-free experience, and leveraging Disney's trusted brand and relationships across properties.
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This presentation contains various aspects of the company and its swot analysis. It was made by me as a part of internship
Bm individual assignement
The document summarizes key information about the Disney brand, including its mission to balance business goals with environmental stewardship. It discusses Disney's history from its founding in 1923, major divisions and characters. Disney's brand image centers around youth, fun, and happiness. The document also outlines Disney's marketing mix, product differentiation, advertising strategies, competitive analysis, strengths, weaknesses, opportunities and threats. Finally, it proposes that Disney's brand mantra should be "Fun Family Entertainment" to consistently represent the essence of providing a magical experience for people of all ages.
The Brand "Disney"
Group Members: The document lists the group members for a project: Achsah, Sara David, Austina, Francis, Atul Pillai, Don Louis, and Mary Jose.
Disney History: The Walt Disney Company was founded in 1923 by Walt Disney and Roy Disney. It has grown to be a massive media company involved in movies, theme parks, television, publishing, and more. Key events in Disney's history include creating Mickey Mouse in 1928, releasing Snow White in 1937, and opening Disneyland theme park in 1955.
Future Plans: Disney plans to finalize new marketing initiatives in India with a focus on localization, interactivity, and region-specific approaches. The company also aims to focus
Walt Disney
The document provides information about The Walt Disney Company, including its headquarters, employees, founding date, founder, key leadership, parent company, subsidiaries, products, revenue, net profit, and the 4 P's of marketing - price, place, promotion, and product. Regarding price, Disney takes many opportunities to upsell customers on additional products and services. For place, it expanded internationally by building country-specific theme parks. Disney engages in continuous promotion and constantly creates new products.
The Walt Disney Company - Critique Report
The document provides a corporate overview and analysis of The Walt Disney Company. It summarizes the company's five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive Media. It then examines Disney's vision, mission, and principles statements, finding them well-aligned and focused on achieving admiration through ethical exceptional performance. Finally, it outlines Disney's strategy of linking principles to values, strategies, and goals, providing examples of environmental footprint goals and measurements.
Disney 2015
1) Disney is a large, diversified media and entertainment company that owns major film, television, and theme park brands. It was founded in 1923 and is now the second largest media conglomerate.
2) Disney connects with its core consumers through diverse offerings that appeal to all ages and cultures. It also uses new technologies to provide entertainment in easy and engaging ways.
3) Expanding the Disney brand into new areas and markets can provide benefits of increased revenue and profits, but also risks losing touch with the trusted brand if not managed carefully.
Disney Marketing Tactics
This presentation was prepared by Mr. Abhimanyu Singh, B.tech. Petroleum Engineering from ISM Dhanbad under Marketing Management Internship by Prof. Sameer Mathur, IIM Lucknow
The walt disney company review 2 [autosaved]
The Walt Disney Company is a large media conglomerate headquartered in Burbank, California. It owns major film studios like Walt Disney Studios, Pixar, Marvel, and Lucasfilm. Disney also owns various television networks like Disney Channel, ABC, and ESPN. In addition, the company operates theme parks around the world including Disneyland and Walt Disney World. Recently, Disney has expanded through acquisitions of Pixar, Marvel, and Lucasfilm to strengthen its film divisions.
Team F2 Walt Disney Company
The document discusses Walt Disney Company's strategic management and portfolio. Disney employs a growth and differentiation strategy centered around high-quality family content and technological innovation. Its portfolio includes media, parks and resorts, studio, consumer products, and interactive media. The media, parks, and studio industries face threats like competition and economic challenges, but also opportunities from technology and social media. Disney leverages its brands across business units to drive synergies and shareholder value. Its strategic fit allows successes in one unit like media to benefit others like parks and resorts.
Walt disney pictures case study
The document provides details about the history and operations of Walt Disney Studios. It discusses:
1) How Walt Disney founded the company in 1923 and expanded it over time, building the studio lot in Burbank, California which housed all production facilities under one roof.
2) The studio's organizational structure today, led by CEO Bob Iger and divisions including Disney Pictures, Pixar, and Marvel Studios.
3) Common elements of Disney films like relatable characters, good vs evil plots, and themes of fantasy and achievement of goals.
The Walt Disney Company
The Walt Disney Company was founded in 1923 as The Disney Brothers Cartoon Studio by brothers Walt and Roy Disney. It is now a massive media and entertainment conglomerate headquartered in Burbank, California. Disney owns major film studios, TV networks, streaming services, parks and resorts, and consumer products. Through numerous acquisitions over the decades, Disney has expanded into new divisions and gained ownership of major franchises like Pixar, Marvel, Star Wars, and 20th Century Fox. Today Disney is one of the largest entertainment companies in the world.
Disney consumer products
The document provides a history of The Walt Disney Company from its founding in 1923. It discusses key events and acquisitions that expanded Disney's operations over time. These include the introduction of Mickey Mouse in 1928, the opening of Disneyland in 1955, and the acquisition of ABC in 1996. The document also lists the locations of Disney resorts around the world and provides Disney's mission statement and constraints it faces in marketing its products.
Global Business Strategy_Walt disney
The document provides an overview of the history and growth strategy of The Walt Disney Company from 1923 to the present. It discusses key events and milestones in the company's history during different time periods, from the founding of the Disney Brothers Studio in 1923 to expansions into television, theme parks, and acquisitions. The summary then outlines Disney's diversification strategy, including related diversification through cross-selling across business units and integrating vertically through ownership of distribution channels. Finally, it discusses Disney's use of the SCARF model to reduce threats to employees' status, certainty, autonomy, relatedness, and fairness.
Disney iqbal
Walt Disney is the 13th largest entertainment brand in the world according to Interbrand. It was founded in 1923 by brothers Walt and Roy Disney as an animation studio. Some key facts are that Mickey Mouse is Disney's official mascot, its revenue was $42.278 billion in 2012, it operates in 40 countries, and owns major brands like Pixar, Marvel, and ABC television. Disney has experienced both organic growth through successful films and acquisitions of other entertainment companies. Its mission is to be a leading producer and provider of entertainment and information globally.
IMC 611 - Market Research & Analysis | The Walt Disney Company
The document is a marketing research proposal for The Walt Disney Company regarding Pandora - The World of Avatar, a new land at Disney's Animal Kingdom. It proposes conducting a quantitative online survey of recent Disney's Animal Kingdom visitors to understand their experiences and satisfaction with the new land. The survey results would be analyzed using descriptive statistics, differences analysis, and cross tabulations to provide recommendations on improving the guest experience.
Disney hbs9 701-035
Michael Eisner took over as CEO of Disney in 1984 when the company was struggling financially. To rejuvenate Disney, Eisner diversified the company into new markets targeting both children and adults. He increased net income over four years through strategies like creating movies and TV shows for adult audiences, opening Disney stores, and purchasing a TV station. This diversification strategy succeeded according to Porter's tests by entering attractive new markets with low costs. As a result, Disney's net income increased over five times from $98 million in 1984 to $522 million in 1988, while total revenue grew from $1.656 billion to $3.438 billion over the same period.
Marketing case study on disney
Disney was founded in 1923 by brothers Walt and Roy Disney. It provides quality, trustworthy entertainment for families. After the brothers passed away, Disney struggled but recovered in the late 1980s. Today, Disney consists of five business segments and has made 21 acquisitions. Its biggest challenge is maintaining its 90-year heritage while innovating. Disney aims to delight consumers by focusing on quality and innovation. It has expanded its audience to include adults through properties like Marvel.
Research report of the Walt Disney Company
The Walt Disney Company is a diversified international family entertainment and media enterprise with five business segments. It has a vision to deliver exceptional entertainment experiences for people of all ages and interests globally. Disney operates in over 40 countries with 149,000 employees worldwide across its media networks, parks and resorts, studio entertainment, consumer products, and interactive divisions. The company pursues strategies like partnerships, creative innovation, and reaching new global markets to drive growth.
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Walter Elias "Walt" Disney was an American animator, film producer, entrepreneur and businessman who founded The Walt Disney Company. He created iconic characters such as Mickey Mouse and was the original voice of Mickey. Disney revolutionized the American animation industry and introduced technological innovations in filmmaking. Throughout his career, he received numerous honors including 59 Academy Awards and 7 Emmy Awards.
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It is an American children's television channel created by Turner Broadcasting System for viewers between 7 and 15 years old that airs entertaining series enjoyed by the writer since childhood.
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This was the very first PPT that I have done at my work. It pretty much describes who is the leading target market from Disney, and how Disneyland, the theme park creates both positive and negative impact to its audience.
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Walt Disney was founded in 1923 and is now the largest entertainment conglomerate globally. The document analyzes Disney's strategic challenges and recommends updating its vision and mission statements to focus on customer satisfaction and engaging employees. It also recommends the strategic expansion of Disney's mobile gaming portfolio to capitalize on the growing mobile games market, which could reach $100 billion by 2017. This would allow Disney to adapt to shifting consumer preferences and technological changes.
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Disney digital strategy
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This document summarizes Disney's business strategy and approach to connecting with consumers. It discusses how Disney extensively studies consumer behavior to ensure it meets customer needs and wants. Disney's key philosophy is to create an emotional connection through assertive friendliness and innovative experiences. The document also notes the risks and benefits of Disney expanding into new areas like video games and superheroes, including both maintaining its heritage while reaching new audiences, and opportunities for increased brand equity and market penetration.
Rene Arrillaga portfolio
Rene Arrillaga is a proud Puerto Rican who enjoys movies, baseball, and helping companies with marketing strategies. He has a bachelor's degree in business administration and a master's in strategic communication. His work experience includes positions in marketing, public relations, and account coordination. He is fluent in English and Spanish.
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The National Trust partnered with The Beano comic to help attract families with children to their venues. The Beano integrated National Trust properties and facilities into comic strips featuring popular characters. This included a comic takeover, activities, and videos. The partnership generated over £250k in PR value from over 200 online articles and national newspaper coverage. It drove increased Beano sales and National Trust website traffic. The National Trust saw increased venue attendance and positive staff and visitor feedback on the creative partnership with The Beano.
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Oldspiceppt
This document proposes a digital marketing campaign for Old Spice that involves a video contest on social media. It will feature clues in Old Spice commercials distributed on YouTube, Facebook, and Hulu for contestants to identify and compile into their own storyboards to guess the next official commercial. The best submissions will be shared on Old Spice's Facebook page to engage more participants. Performance will be evaluated based on increases in buying intentions, willingness to recommend the brand, and positive brand image. The goal is to generate a more involved audience through an interactive campaign that optimizes engagement across mobile platforms.
Oldspiceppt
This document proposes a digital marketing campaign for Old Spice that involves a video contest on social media. Males aged 16-35 and females aged 25-45 will be targeted. Videos featuring clues about upcoming Old Spice commercials will be distributed on YouTube, Facebook, and Hulu. Contestants will submit storyboards guessing the commercials and the first correct submission will be featured. Facebook will be the hub where submissions are posted and feedback is provided. The campaign will be optimized for mobile and cost around $290,000. Surveys will collect consumer awareness data and success will be measured by increased buying intentions, brand recommendations, and positive brand image.
Disney
This document outlines a marketing campaign for Disney. The campaign aims to show Disney as a place for people of all ages to make magical memories with family that will last a lifetime. The target audience is broad, including both children and adults. Tactics will include using social media like Instagram and Facebook, contests on social media, and a blog for families to share experiences. The budget is estimated to be at least a few million dollars given Disney's large overall marketing spending. The goal is to increase family vacation packages by promoting the idea of creating lasting memories at Disney.
Monika Singh Mungle
Mungle is an Indian brand that creates digital storytelling content for children aged 4-8 years old. It promotes its animated films, books, and activity products through television commercials featuring a child celebrity ambassador. The brand targets high-income families in major cities and positions itself as a fun and educational product to engage kids through learning. It utilizes various marketing strategies like branding partnerships, sponsored school activities, and online games to reach its young audience.
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Adv 892 - Digital Strategy: Disney
- 1. DISNEY: “MY HOLIDAY CARTOON” By – Itishree Swain
- 2. DISNEY Products and Services Theme Parks Entertainment Channels
- 3. Target Market Analysis Master of entertainment of all generations Kids Children + Teenagers Families
- 4. “Holiday Cartoon Campaign” IDEA: o New cartoon family which belongs to the target market. o Contest on Pinterest where every team should be a family and they should create a family cartoon board and link it to Disney’s Website and Facebook
- 5. “Holiday Cartoon Campaign - IDEA” Pinterest Website Facebook
- 6. “Holiday Cartoon Campaign” IDEA: o Disney website collects all entries with their bookings o Participants must visit maximum rides in the theme parks o While in queues, vote for the best board for a ride. o Scan QR code through smart phones to go to the Facebook page to like it. o Maximum votes and likes win and by next holiday Disney creates the family cartoons and the ride specific to the family for the season.
- 7. “Holiday Cartoon Campaign” KEY PERFORMANCE INDICATORS: Click-through Advertising rates Awareness Demographic Positioning KPI - Customer Increase Revenue, Holiday Theme Profit Margin, - Customer ROI Increase
- 8. “Holiday Cartoon Campaign” TOOLS AND TACTICS: o Social media to accomplish the biggest task of acquiring the attention and participation of its target audience into a contest on Pinterest o Blog about the new campaign as well as encourage people to do so.
- 9. “Holiday Cartoon Campaign” TOOLS AND TACTICS: o Tweets could be hash-tagged as #MyHolidayCartoon o People can post their queries on twitter which would be answered instantaneously. o Use conventional mediums to advertise its new campaign across the globe – commercials
- 10. Thank you!