Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.
Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
This is a presentation that talks about the main topis of the Disney Company. You can find information about Walter Disney, History of Disney, Movies and Disney Parks.
Find pre-designed Disney World PowerPoint Background Templates to share your views and information about Disney world of aware the audience by creating a beautiful presentation.
The Story Behind The Walt Disney CompanySisfors Media
The Walt Disney Company memang merupakan perusahaan hiburan dan media terbesar di dunia saat ini. Berpusat di Burbank, California, The Walt Disney Company ini didirikan pertama kali oleh Disney bersaudara yaitu Walter Elias Disney dan Roy Oliver Disney pada 1923. Nama perusahaan yang terkenal hingga saat ini masih mempertahankan nama sejak awal kemunculannya.
Kecintaan Walter Elias Disney terhadap seni sudah terlihat sejak remaja. Pada tahun 1919, Walt bekerja sebagai pelukis karikatur politik dan strip komik. Awal karirnya dalam seni dimulai ketika ia bertemu dengan kartunis Ubbe Iwerks. Mereka membuat sebuah perusahaan dengan nama Iwerks-Disney Commercial Artist. Namun, perusahaan ini hanya seumur jagung karena Disney mencari uang di Kansas City Ad Company.
Saat berada di Kansas City Ad Company, Walt memperoleh pengalaman menjadi animator. Dengan dorongan dalam dirinya, kemudian ia memutuskan untuk membuat perusahaan sendiri. Awal bisnisnya, Walt bekerja dengan Fred Harman dan menyiarkan kartun berjudul “Laugh-O-Grams”.
Kartun tersebut menjadi sangat terkenal di Kansas City. Bahkan, Walt mampu membeli studio sendiri. Ia marekrut beberapa animator, tetapi bisnis Walt tidak bertahan lama karena masalah gaji pekerja yang tinggi dan masalah hutang. Hal tersebut tidak membuat Walt patah semangat. Ia dan saudaranya, Roy mengumpulkan uang dan mendirikan studio kartun Hollywood.
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
This is a presentation that talks about the main topis of the Disney Company. You can find information about Walter Disney, History of Disney, Movies and Disney Parks.
Find pre-designed Disney World PowerPoint Background Templates to share your views and information about Disney world of aware the audience by creating a beautiful presentation.
The Story Behind The Walt Disney CompanySisfors Media
The Walt Disney Company memang merupakan perusahaan hiburan dan media terbesar di dunia saat ini. Berpusat di Burbank, California, The Walt Disney Company ini didirikan pertama kali oleh Disney bersaudara yaitu Walter Elias Disney dan Roy Oliver Disney pada 1923. Nama perusahaan yang terkenal hingga saat ini masih mempertahankan nama sejak awal kemunculannya.
Kecintaan Walter Elias Disney terhadap seni sudah terlihat sejak remaja. Pada tahun 1919, Walt bekerja sebagai pelukis karikatur politik dan strip komik. Awal karirnya dalam seni dimulai ketika ia bertemu dengan kartunis Ubbe Iwerks. Mereka membuat sebuah perusahaan dengan nama Iwerks-Disney Commercial Artist. Namun, perusahaan ini hanya seumur jagung karena Disney mencari uang di Kansas City Ad Company.
Saat berada di Kansas City Ad Company, Walt memperoleh pengalaman menjadi animator. Dengan dorongan dalam dirinya, kemudian ia memutuskan untuk membuat perusahaan sendiri. Awal bisnisnya, Walt bekerja dengan Fred Harman dan menyiarkan kartun berjudul “Laugh-O-Grams”.
Kartun tersebut menjadi sangat terkenal di Kansas City. Bahkan, Walt mampu membeli studio sendiri. Ia marekrut beberapa animator, tetapi bisnis Walt tidak bertahan lama karena masalah gaji pekerja yang tinggi dan masalah hutang. Hal tersebut tidak membuat Walt patah semangat. Ia dan saudaranya, Roy mengumpulkan uang dan mendirikan studio kartun Hollywood.
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
To be able to understand the different aspects of corporate communication pla...SAGAR JAISWAL
The given consist of detail analysis of Disney company in regard with corporate communication. It consist of their study of corporate logo, employees communication, CSR activities, marketing communication, internal and external communications from India perspective.
Know about the strengths, weaknesses, opportunities and threats of Disney. Get a detailed insight with the SWOT Analysis of Disney. Also learn about the product portfolio and Pestle factors shaping the growth of the company. Get to know the stakeholder's hierarchy in Walt Disney . The presentation is meant to provide complete overview of the company so that students can use it while undertaking case study analysis.
Case Analysis
Started out as a cartoon studio later became Disney Brothers studio which was a flat, non-hierarchical organisation.
After release of snow white, company grew 7 fold, and went public to finance their growth strategies
The decline caused by war slowed down growth and resulted in financial constraints
Diversified into WED, theme parks, cruise ships, in-house media, in-house travel company
Smart or Dumb ?
Disney has expanded domestically as well as globally through corporate integration. It has shifted its focus from show quality and content to distribution, marketing, licensing and merchandising arrangements to respond to industry changes and replace lost revenues.
Globalization: Disney products can be found all over the world in different forms and areas. As a global brand, Walt Disney international provides oversight of company’s activities outside US. The aim was to increase globalization to make it relevant to consumers world wide.
Horizontal Integration: Disney owns many studios, media networks and consumer product companies. It uses this strategy to increase its market awareness and presence through cross promotions.
Vertical Integration: The sub companies allow Disney to plan, produce, advertise and distribute all the products. It does not have to rely on anyone and hence has a better control on quality, content and costs.
Media Synergy: production and distribution of products can be done by the Disney owned companies. An important factor of its success is the integrated nature of its products.
Diversification: Disney has always focused on diversification. The variety of products and services ranging from movies, theme parks, shows, merchandise; all offer a range for the tastes and preferences of consumers of all ages.
Distribution: whenever Disney produces a new image or brand such as a movie character, its licensing, marketing and business outlets continue to capitalize on that character till it has left the box office. It releases a line of toys or products followed by DVD release and the character’s presence in theme parks.
A Project/Paper first presented in 2010 to examine Strategic Change in Business and Featuring The Walt Disney Company and Its Success through Strategic Change Management.
All in the Spirit of Say's Law…"If you build it they will come". (Jean-Baptiste Say)
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2. Short Biography:
Born December 5, 1901
Hermosa, Chicago, Illinois, U.S.
Died December 15, 1966 (aged 65)
Burbank, California, U.S.
Cause of death Lung cancer
Nationality American
Education McKinley High School, Chicago Academy of Fine Arts
Occupation Co-founder of The Walt Disney Company
Years active 1920–1966
Awards 7 Emmy Awards
22 Academy Awards
Cecil B. De Mille Award
Signature
3. Walter Elias "Walt" Disney was an American
business magnate, animator, producer,
director, screenwriter, philanthropist, and
voice actor.
Disney was very afraid of mouse but he
became famous by creating the character of
Mickey Mouse!
Disney himself was the original voice for
Mickey.
4. Leadership Style:
innovative and creative
risk taker
strived for excellence
Autocrat leader
5. Trade marks:
Happy endings on all pictures produced by
himself
Main characters using big white gloves (Example:
Mickey Mouse, Goofy, Peter Pete, Jiminy Cricket,
etc.)
Animated Films(The Lion King, How to Train Your
Dragon, Toy stories, frozen etc)
Distinctive, deep voice
His moustache
6. Quotes:
If you can dream it , you can do it.
It's kind of fun to do the impossible.
I hope we'll never lose sight of one thing--that it
was all started by a mouse.
I happen to be an inquisitive guy and when I see
things I don't like, I start thinking why do they
have to be like this and how can I improve them.
7. So…we can see that-
Walt Disney knew what he was doing and what he
want.
He was very confident about his work
He had a clear vision and goal of his work
He knew how to get work done by other people
……………And these qualities made him a world
famous leader……….
8. The Walt Disney Company:
Name Walt Disney
commonly known as Disney
Founded October16,1923
founder Walt Disney and Roy O
Headquarter Burbank, California
CEO Robert Iger
Employees 166,000
Annual Revenue 45 billion US dollar
Icon Mickey Mouse
9. Mission statement:
The mission of the Walt Disney company is to be
one of the worlds leading producers and
providers differentiate our content , services and
consumer products , we seek to develop the most
create , innovative and profitable entertainment
experiences and related products in the world.
Walt and Roy believed that he had to stay one step
ahead of the competitor in order to be the most
innovative and creative animation company of all
time.
11. Disney’s target market:
Disney mainly target a younger more child
based market,but aims to be enjoyed by all
ages.
In some recent shows and flims as well as the
easy to follow child storyline,they have an
echoing adult humour coming tgrough.
12. Business sectors:
Parks & Resorts
media networks
studio s entertainment
consumer products
interactive media
13. Business strategies:
Disney Company maintains strategies in order to
achieve goals
the strategy of Walt Disney studio is to serve the
current innovation of the environment industry
They have other strategies for their different
business segments.
14. Competitive advantage:
A collection of vibrant and creative brains
Combination of assets and management
Quality
value
16. S.W.O.T Analysis:
Strength:
It is one of the most popular brand names in the
world.
Walt Disney Studio is a well established division
of the company.
High overall revenues and profits.
It was ranked 8th in the top 100 global brands.
The company has created high brand awareness
among people.
17. Weakness:
The operating cost of this company is high.
The top level management is frequently changing.
The working condition is poor in the factories
that produce their merchandise.
The investment of the company is large and has
high risk.
The company has a limited range of target
audience mainly children and parents.
18. Opportunity:
The company has added more attractions for
theme parks.
Attraction of children and adults to television
Global localization
It has a well creative management.
Market has developed in unexploited countries
19. Threat:
The company has security threats because of
terrorism.
It keeps their employee under retention.
It faces high competition in media industry.
Government policies are threats for Disney.
According to innovation, the company has a high
demanding market.
20. External environment:
Political
- The company gets tax benefits for the animation industry.
- Training practices are increasing.
Economical
- The salary for an animated professional in India is 600 US
dollar and in other developing countries the salaries are near
1200 US dollar.
-The company has a cost advantage in terms of salaries and
overall cost production.
Social
-The characters play significant role in television.
-Love, emotions, loyalty come from different programs.
Technological
-The concept formulation in India is still weak.
21. Internal Environment:
Disney diversifies its operations to reduce sales in
product lines into home video, film,
merchandise, radio broadcasting, net-work
televisions and theme parks.
The company gives priorities to family
entertainment and focused market
diversification to cover a wide array of products
and services.
22. Future plan:
In future, they want to develop their business
to reduce the risk and overcome industrial
challenges
……………The company started with Mickey
Mouse, today it provides entertainment
through different quality movies, theme parks
and resorts, beautiful toys etc. Disney wants to
follow its philosophy to make people
happy……..