This document proposes a marketing campaign called "Disney Daily's" to promote limited discount vacation packages on Disney's social media platforms and mobile devices. It would offer packages randomly through posts on Facebook and Twitter linking to a Disney site registration for the discount. Analytics would track social media reach and website traffic. A mobile version would choose a random text winner for a free package while others receive a survey. The goals are to increase social media engagement, drive online sales with discounts, and expand Disney's digital marketing potential.

1. Disney Daily's

2. The Disney of Today
● Disney theme parks are world renowned.
● The name is one that speaks to families, and
the child in all of us.
● Undoubtedly a leader in its market.

3. Online Potential
● Disney is BOOMING
on Facebook and
twitter (etc)
● Hundreds of
Thousands of
Subscribers
● Potential for
promotion while
engaging audience.
● Why not further
engage this market?

4. What are 'Double D's'?
● Disney Daily's
● Limited discount
vacation package
offers
● Offered 'randomly'
through popular
social media outlets
● Small Consolation
survey to losers,
receive small
discount

5. Implementation: Twitter and Facebook
● Very Brief post on
social media outlets
● Leads viewers to
Disney site, where
they will create an
account to make their
purchase.
● Enter discount code
for both giveaway and
online purchase
● Details limited nature

6. Implementation: Twitter and Facebook
● Utilize Twitterfeed to
connect content
between the two
outlets.
● Utilize Facebook
Insight to analyze the
reach of the
campaign
● Google Analytics to
track disney page
traffic

7. Implementation: Mobile
● Each post includes
text-give away
● Randomly selected
winner will receive the
DEAL for free.
● Losers will be
directed to the
consolation survey

8. Implementation: Mobile
● Partner with
payphoneplus to
establish giveaway
● Free entry, one
winner
● Other texters receive
link to survey.
● Survey Asks 4
questions: Favorite Disney Park,
Favorite time to vacation, Typical Vacation length,
and their age.

9. Budget and Other Considerations
● $5-15,000
● Payphoneplus text
give away would be
most expensive.
● Must implement soon,
competitors haven't
yet
● Must not overdue
DD's

10. Expected Results
● Increase Social
Media traffic through
OVP
● Further engage the
market
● Drive sales using
these limited
discounts.
● Expand social media
potential.