Walt disney pictures case study


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Walt disney pictures case study

  1. 1. CASE STUDY Lauren Chivers
  2. 2. Hollywood Studios Golden EraFox Films Corportation Loew’s Incorporated Paramount Picutres RKO Radio Pictures Warner Brothers Universal Pictures Columbia Pictures United Artists Today Warner Brothers Paramount Picutres 20th Century Fox Walt Disney Pictures Columbia Pictures Universal Pictures
  3. 3. Company OriginsThe Walt Disney Company began in 1923, in asmall office in Vermont, where Walt Disney andhis brother Roy created short animated movies.After just 4 months, the company was growingrapidly, so they moved from their $10 a monthoffice to a large space next door which was called‘Disney Bros. Studio.’ A year later, they hadupgraded again to a lot in the Silver Lake Districtin LA, which they called the Hyperion Studio,where a new studio was constructed. It was herethat the famous Mickey Mouse was born. After production of the first full length feature film, Snow White and the Seven Dwarfs, Walt Disney decided he needed to increase the size of his studio. So with the profits of the film, he put a deposit on a 51 acre lot in Burbank, and began designing a studio which would fit his needs. His main concern was to produce a self-sufficient, state-of-the-art production factory that provided all the essential facilities for the entire production process. Walt designed the Animation Building, housing the Disney Artists and animators, which was planned in the center of the lot. Across a small street were built the Inking and Painting and the Camera buildings, where the artwork was completed and photographed. Next to Camera, in the Cutting building, the post production process occurred. Sound facilities included dubbing, scoring, effects, and voice recording studios. Many of the buildings were linked together by an underground tunnel, so even in bad weather, the process of making animated films was not disrupted. To enhance the campus-like setting, all of the utilities were placed underground which was an innovation for 1940. From then on the Disney Company expanded. In the late 1940’s Disney began creating live-action features and TV programmes, meaning the studios were expanded further.
  4. 4. Key Personnel Walt Disney - Founder John E. Pepper jr. - Chairman Robert Iger – CEO & President Board of Directors Susan Arnold John S. Chen Judith Estrin Brent Woodford – Senior Vice President, Robert Iger Planning and Control Fred Langhammer Jayne Parker – Executive Vice President Aylwin Lewis and Chief Human Resources Officer Monica C. Lozano Zenia Mucha – Executive Vice President, Robert Matschullat Corporate Communications John E. Pepper, Jr., Chairman Richard Bates – Senior Vice President, Orin C. Smith U.S. Government Relations Sheryl Sandberg Christine M. McCarthy – Executive Vice President, Corporate Finance and Real Senior Executive Managment Estate and Treasurer Kevin Mayer – Executive Vice President, Robert Iger – President and CEO Corporate Strategy, Business Jay Rasulo – Senior Executive Vice Development and Technology Group President and CFO Leslie Goodman - Senior Vice President,Alan N. Braverman – Senior Executive Corporate Citizenship Vice President, General counselRonald L. Iden – Senior Vice President, Security
  5. 5. Aims & IdeologiesWalt Disney Pictures has the objective of becoming one of the worlds leading producersand providers of entertainment for all the family. They also aim to focus on the future, andproduce films for the ‘time.’ Therefore, their films and techniques of production aremodernising over time, resulting in films that are more and more successful. ‘Youre dead if you aim only for kids. Adults are only kids grown up, anyway.’ Walt Disney ‘Animation can explain whatever the mind of man can conceive.’ Walt DisneyWalt aims to produce films that recreate historical and important events, sometimes withanimals, that aren’t ‘too childish’ but that also add in some adult satire to make the filmsfor the whole family. This way, children don’t understand the sarcasm but are learningabout historic events of watching wonderful stories, whilst the parents are still enjoyingthe film in a different way.
  6. 6. Size & ResourcesThe Walt Disney Studios are a huge, all designed by Walt Disney, and still used tothis day. The studios include all the original features and buildings, as well as thefollowing to help with the production of films.SOUND STAGES: - Live action sound stages were created for the filming of interiorscenes. Stage 1 was created in the original 1940 studio, and used for filming liveaction scenes for films such as Fantasia, and the TV show, The Mickey Mouse Club.Stage 2 is one of the largest sound stages in LA, at around 31,000 sq ft. Stage 3 wasbuilt specifically for 20,000 Leagues Under The Sea in 1954. Stage 4 was created in1958, but then split into two stages (Stage 4 and Stage 5) in 1988. These stageswere used in the production of the following – Mary Poppins, Davy Crockett, TheLove Bug, Blackbeards Ghost, Bedknobs and Broomsticks etc.RIVERSIDE LOT: - Walt had plans to create Mickey Mouse Park opposite thestudios where there would be a train ride and statues of the characters. This iswhere the Feature Animation Building and The ABC Building now stand. With hisgrowing ideas, he realised he needed more room to fulfil his dreams, so he bought200 acres of orange groves in Anaheim, California, which is now the sight ofDisneyland.SHOPS: - Walt created ‘back-lot’ shops that housed the many crafts and servicesrequired to produce his films. The Machine Shop – camera and production objectsalong with cars/trams for Disneyland, Electric/Plumbing Building – repairing andmaintenance, Staff Shop – plaster casts, fibreglass figures, Special Effects Shop –flying cars, spaceships, The Paint Shop – spraying cars and sets, Sign Graphics, CraftServices and The Mill.BACK LOT: - This included exterior sets such as ‘Town Square’ and ‘ResidentialStreet’ produced for production. However as ‘on location’ filming became morepopular, the back lot sets were gradually replaced with offices, productionbuildings, parking and Stages 6&7.GOLD OAK RANCH: - This 500 acre area was purchased in 1959 for use of it’snatural settings which have been used in The Parent Trap, Pirates of the Caribbean2, Pearl Harbour etc. This ranch included feature such as a bridge over a lake, farmhouses, barns, fields, country roads, forests, a running waterfall and much more.
  7. 7. FilmographyFinancingDisney Pictures is owned by The Walt Disney Company, the largest media conglomerate in the world in terms of revenue. This company owns television channels, publishings, 14 theme parks, merchandising as well as the Disney Pictures. Therefore, Disney Pictures is funded by The Walt Disney Company.ProductionIn terms of production, Disney Pictures do a lot of this themselves. The Walt Disney Company own one of the largest and well known studios in Hollywood, where a huge number of their films are produced and edited. This was created by Walt Disney himself in 1924.DistributionWalt Disney Studios Motion Pictures is the Disney distribution company owned by Disney Enterprises.From 1929 – 1932, Walt Disneys productions were distributed by Columbia Pictures, between 1932 – 1937 distributed by United Artists, and 1937 – 1954 by RKO Radio Pictures. However, after a disbute with RKO Radio Pictures, Walt and his brother Roy formed their own distribution company – Buena Vista Distribution Company Inc to handle the U.S distribution of their own productions. Buena Vista International was formed in 1992 after Disney ended a joint venture with Warner Brothers.Walt Disney Studios Motion Picture distributes all features produced by the following: -• Walt Disney Pictures – Walt Disney Animation Studios – Pixar Animation Studios – DisneyToon Studios• Disneynature• Marvel Studios• Touchstone Pictures – Dreamworks Pictures• Hollywood Pictures• ESPN Films
  8. 8. Key Texts
  9. 9. Snow White and the Seven Dwarfs is an animated film about a princess who ends up living in the forest with seven dwarfs. It is the tale of her life with them and how she meets her prince charming. It is a simple fairytale, yet it is one you could watch 1000 times without getting bored. As one of Disney’s oldest films, the attention to detail in the animation is incredible. It shows just how much care and love went into the production of the film. Personally, this is one of my favourite Disney films; one of their classics.Release Date : - February 4th Cast: - Adriana Caselotti 1938 Lucille La VerneDirector: - David Hand Harry StockwellProducer: - Walt Disney Pinto Colvig Roy AtwellWriter: - Ted Sears Target Audience: - Primarily children, mainlyBudget: - $1,488,423 girls who admire princesses/want toBox Office: - $184,925,486 become princesses – imaginative. AgeGenre: - Fantasy/Fairytale between 5-12. Animation
  10. 10. Mary Poppins is the story of two children, Jane and Michael, who are in need of a new nanny, who ends up being Mary Poppins. She isn’t an ordinary nanny, she takes them on strange adventures where they have tea parties on the ceilings, dance with cartoon animals and sing ‘Supercalafrajalisticexpealadotious,’ while still following their fathers instructions and being firm. This is a timeless Disney film, and for something made in the 60’s, an extraordinary production. With animation, the illusion of flying, this is shows the beginning of a new era of film. It is definitely worth the watch, and will have you whistling for days.Release Date : - August 27, 1964 Cast: - Julie AndrewsDirector: - Robert Stevenson Dick Van DykeProducer: - Walt Disney David Tomlinson Glynis JohnsWriter: - Billy Walsh Karen DotriceBudget: - $6 million Matthew GarberBox Office: - $102,272,727 Target Audience: - familes, specificallyGenre: - Musical young girls 7-12. Fun, outgoing, like singing, fantasy loving.
  11. 11. Finding Nemo is one of the best Disney animation films so far in mypersonal opinion. From the comedy throughout, to the gripping storyline of a father’s aimto reunite with his son, Finding Nemo will have you both laughing and crying. You’ll discover what life is really like under the sea, and how fish can be as stupid assome humans; Dory, the fish who thinks she can sing like a whale. When Nemo and hisdad are torn apart, the film follows the obstacles Marlin has to overcome in order toreach his son who has ended up thousands of miles away. When all hope is lost, is therestill light at the end of the tunnel for Nemo? Or is it too late? This film had me gripped to the edge of my seat from beginning to end, somethingthat is unusual for an animated Disney film, yet with the cute animations and heartwarming, it’s hard not to relate to this fantastic film.Release Date : - Cast: - Albert BrooksDirector: - Andrew Stanton Ellen DeGeneresProducer: - Graham Walters Alexander GouldWriter: - Andrew Stanton Target Audience: - family film, specifically young children, 7-12. Adventurous,Budget: - $94 million outgoing, like exploring.Box Office: - $867,893,978Genre: - Animated Comedy - Drama
  12. 12. Film FeaturesAll Disney films are similar in one way or another, whether it’s through use ofanimation, special effects, the storyline about princesses and princes. Disney films havemany features that make them stand out from other films. Their focus is generally atchildren, whereas other film studios have a wider range. However, Disney are verysuccessful, and the features of their films make them very recognisable globally.FANTASY – all Disney films are make-believe stories, with elements of fantasy. Many of theoriginal films are based on fairy-tales, with the more modern films based on modern dayfantasies (girl meets boy/their goal is achieved etc.)RELATABLE CHARACTERS - all Disney films seem to have characters that the audiencewill be able to relate to. For example, Mary Poppins has a young girl and a young boy, amother and a father. Even if it isn’t a family, there are characters that the audience canrelate to and find similarities within them and themselves.GOOD CHARACTER V BAD CHARACTER – the storyline of all Disney films are generallyabout a good character or group of characters having to defeat a bad character, and achievea goal. For example, Cinderella has to defeat her wicked step mother and step sisters, andmeet her prince charming.