Monika Singh Mungle
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Mungle is an Indian brand that creates digital storytelling content for children aged 4-8 years old. It promotes its animated films, books, and activity products through television commercials featuring a child celebrity ambassador. The brand targets high-income families in major cities and positions itself as a fun and educational product to engage kids through learning. It utilizes various marketing strategies like branding partnerships, sponsored school activities, and online games to reach its young audience.
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1. Mungle is an Indian children's comic book and activity series targeting 4-8 year olds that is launching its first edition.
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The document introduces Mungle, a new brand of educational comics for Indian children ages 7-13. It aims to provide entertainment and education through stories and characters that Indian kids can relate to, such as cute animal characters. It will compete against established brands like Disney and Archie but aims to differentiate itself by incorporating Indian culture and context into its stories and activities. The brand's core values are being uniquely authentic through Indian stories and characters, providing full entertainment with education, and continuous innovation.
Narasingh Patro Mungle
Mungle aims to target fun-loving 4-8 year old school students through its marketing mix strategy. The strategy includes developing an Indian comic book character called Billo to feature in books, CDs, puzzles and other merchandise. Mungle will price products affordably and promote through TV, print ads in kids newspapers, billboards near schools and parks, and flyers distributed by retailers. Public relations efforts include sponsoring drawing contests, magic shows and giveaways of free samples to influence parents and children. Mungle plans to distribute products through conventional publisher-distributor-retailer channels and offer subscriptions to reach its target audience.
Advertising
This document provides an overview of advertising and sales promotion concepts presented by three students. It includes reviews of core advertising concepts like advertising, promotion, integrated marketing communications, consumer behavior, and branding. It also summarizes an awareness campaign by Surf Excel and the punch line creation process of Bank Alfalah Ltd. Additionally, it distinguishes between products and brands and provides the three step process for a product to become a brand. Finally, it outlines the storyboard of a television commercial for Standard Chartered Bank.
CHILDRENS AS BRAND AMBASSADORS[1]
The document discusses branding school buses to promote brands to children and parents. It notes that the buses travel 150 km per day, picking up children from schools and exposing the brand messaging to both kids and parents. Research shows that children influence parents' purchasing decisions, especially for high-priced items. Branding school buses is an effective promotional medium that provides visibility on weekends and holidays when the buses travel beyond local areas.
Some conversation starters for Rupa and Co.
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Visualization and campaign planning
This document summarizes a student's topic on the impact of TV advertisements in society. It discusses how TV advertisements are more effective than radio as they use both sight and sound. TV ads have a great impact on viewers, especially young people, as they convey their message in just a few seconds and influence viewers to purchase products. The effects of TV advertising are impressive, affecting people of all ages and potentially diminishing self-worth by focusing on a person's lack of something rather than a product's features. The document also provides examples of different forms of TV advertisements like animation, mini fictions, documentaries, and talking heads. It analyzes Cadbury Dairy Milk chocolate advertisements in India from the late 1990s to present
Aman Kaushal Mungal
The document outlines the marketing strategy for "Mungle", a character aimed at children aged 7-13. The strategy involves developing comic content and an animated series. It will advertise on children's TV channels and magazines. It will use merchandising in retail stores and target parents through internet marketing. It will position the brand as a friendly character that helps children learn through fun activities. Distribution will include comic strips in bookstores and schools. Promotion will involve character mascots at events, contests collaborating with other brands, and celebrity endorsements.
Saga Media Kit - Digital
The document discusses a marketing and branding agency called Saga that helps clients tell their stories. Saga captures the imagination by sharing ideas through storytelling like humans did around campfires. They craft campaigns for clients that authentically connect their brands to customers through compelling narratives. Saga's process involves immersing themselves in clients' brands, crafting authentic strategies and narratives, launching campaigns, and evolving through dialogue with customers.
Team psychic mica colgate transcend deck
This document summarizes market research conducted by Team Psychic to increase sales of Colgate Kids toothpaste. They conducted focus groups, interviews, surveys, observations and gamified research with mothers, dentists, retailers and children. Key findings showed mothers found brushing difficult and saw little difference between kids' toothpastes. The research identified target consumer segments and influencers in the buying process. An IMC campaign called "Dhakkan Khulega, Hero Niklega" was proposed using education, entertainment and enlightenment across print, TV, experiential marketing, retail partnerships, influencers and digital channels to make brushing fun and promote benefits of Colgate Kids toothpaste.
Dynamic a&p presentation
The document is a presentation from Dynamic A&P proposing ways to revamp advertising for Arnott's Tiny Teddy biscuits. They recommend expanding the target market to include adults, launching a TV advertising campaign showing children bonding over the product, placing ads on parenting/child websites, creating an educational online game for kids, and moving Tiny Teddy to more accessible shelf space in stores. Dynamic A&P believes these changes to advertising, promotion, and product placement can increase sales and revenue for Tiny Teddy.
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Niyati Girolkar Mungle
1. The document presents a marketing plan for a new comic book called "Mungle" targeted at children aged 7-13.
2. The comic book will be a package that includes an animated CD, stories, puzzles and activities.
3. The marketing plan involves television, print, radio, and online ads as well as promotions at schools and retailers through contests and brand partnerships.
Suman Kr. Raman Mungle
Mungle is an Indian animated cartoon character, a donkey, targeted at 4-8 year old children. The marketing strategy involves storybooks, activity books, and CDs in regional Indian languages. These will be distributed through national and regional publishers as well as specialty stores. Promotion will involve partnerships with restaurants, greeting cards, kids' wear brands, and events at malls and schools. The brand positioning focuses on entertainment combined with moral lessons, represented through an indigenous character set in jungle environments rather than cities.
Ameet Shinde Mungle1
The document discusses marketing plans for promoting a new Indian comic book called Mungle-Comic Book. It discusses using a 360 degree communication approach called "MungleMania" to promote the comic. This would include contests, seminars in schools, providing free stickers with popular snacks like Parle G biscuits and Cadbury chocolate. An animated TV series or movie would be launched before the comic. The promotion strategy aims to tap into India's large youth population and growing comic and animation industries.
Anoop Jena Mungle
This document outlines a demo plan for marketing and launching Mungle, a comic book based on animal characters. The plan includes SMS campaigns, a teaser trailer, website content, newspaper ads, and cryptic video teasers to promote the product mix of animated CDs, storybooks, and activity books. It also details launching Mungle with guest events and media coverage at a launch place.
Firoz Patro Mungle
The document proposes a weekly comic book called "Mungle" aimed at children aged 6-12 years from middle-income families. The comic book would feature puzzles, games and stories to make reading fun and educational for children on Sundays. It would be distributed through retailers like magazine shops, malls and kiosks near schools. The character Mungle would be positioned as a friendly hero to influence children. Potential opportunities include maintaining customer loyalty through regular issues and growing retail partnerships.
Jitendra Prajapath Mungle
Billoo is a brand targeting children aged 7 to 13 years. The brand will be promoted through websites popular with children, like distributing comic books in schools. Promotional activities will include organizing drawing competitions in schools to feature the Billoo character, partnering with food chains to include Billoo toys with kids' meals, and making Billoo the mascot for children's food products. Billoo will also be printed on school supplies and bedding products that are popular with children, like notebooks, pencil boxes, pens, bed sheets and pillow covers.
Natalia Baptist Mungle
The document proposes a marketing plan for launching "Mungle", a comic book and activity book series featuring cartoon characters. It would target children aged 7-13. The plan includes developing printed comics, animated content, toys, apparel and other merchandise featuring the characters. It also outlines promotion strategies like partnering with schools and stores, advertising in media and hosting events to build awareness and excitement around the new brand. The goal is to establish Mungle in tier 1 and 2 Indian cities initially through widespread distribution in books stores, malls and other family venues.
Vaseem Basha Mungle
The document provides recommendations for promoting a new comic book called "Mungle" to children through television advertising and other marketing channels. It suggests:
1) Creating a brief but catchy television commercial featuring the main character Billoo to air on cartoon channels during mornings and afternoons on weekdays and throughout the day on weekends.
2) Using pop-up ads, program interstitials, and real-time talks featuring children discussing the comic to promote across multiple cartoon and kids' channels.
3) Conducting promotions in schools through posters, drawings competitions, free samples and accessories bearing the comic's characters to generate buzz among students.
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