This document summarizes Disney's business strategy and approach to connecting with consumers. It discusses how Disney extensively studies consumer behavior to ensure it meets customer needs and wants. Disney's key philosophy is to create an emotional connection through assertive friendliness and innovative experiences. The document also notes the risks and benefits of Disney expanding into new areas like video games and superheroes, including both maintaining its heritage while reaching new audiences, and opportunities for increased brand equity and market penetration.
Disney Case-Study (Analyzing Consumer Markets)Nikhil Agrawal
Analysis of Disney's ability and success in connecting with its consumers with the help of basic fundamentals learnt in Analyzing Consumer Markets from Marketing Management (Kotler & Keller, 15th Edition) as an assignment during Marketing Internship under Prof. Sameer Mathur (IIM Lucknow)
This presentation is based on Disney which is created under the guidance of Prof Sameer Mathur, during the marketing management internship of IIM, Lucknow.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
A mini case study on the marketing excellence-Disney.Founded in 1923 by two creative geniuses Walt and Roy Disney.It is the 13th most powerful brand in the world. Dig in to find out more about the global brand.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
Disney Case-Study (Analyzing Consumer Markets)Nikhil Agrawal
Analysis of Disney's ability and success in connecting with its consumers with the help of basic fundamentals learnt in Analyzing Consumer Markets from Marketing Management (Kotler & Keller, 15th Edition) as an assignment during Marketing Internship under Prof. Sameer Mathur (IIM Lucknow)
This presentation is based on Disney which is created under the guidance of Prof Sameer Mathur, during the marketing management internship of IIM, Lucknow.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
A mini case study on the marketing excellence-Disney.Founded in 1923 by two creative geniuses Walt and Roy Disney.It is the 13th most powerful brand in the world. Dig in to find out more about the global brand.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
A mini case study from Marketing Management 15th Edition Book by Philip Kotler and Kevin L. Keller. This presentation is part of the Marketing Internship done under Prof. Sameer Mathur, IIM Lucknow.
This presentation has been created by Kshitij Chaudhari, VIT Chennai, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This presentation is based on the marketing excellence case study about Disney from the book Marketing Management by Philip Kotler and Kevin Lane Keller
This presentation was prepared by Mr. Abhimanyu Singh, B.tech. Petroleum Engineering from ISM Dhanbad under Marketing Management Internship by Prof. Sameer Mathur, IIM Lucknow
CONSUMER MARKET STRATEGY
1.KEEP IT RELEVANT
2.EMMOTIONAL AND CULTURAL CONNECT
3.BRAND EXPANSION
4.CUSTOMER SERVICES
5.REALISING MARKET TRENDS AND USE
OF TECHNOLOGY.
PROS AND CONS OF
EXPANSION IN SUPERHERO AND GAMINGS INDUSTRY
A mini case study from Marketing Management 15th Edition Book by Philip Kotler and Kevin L. Keller. This presentation is part of the Marketing Internship done under Prof. Sameer Mathur, IIM Lucknow.
This presentation has been created by Kshitij Chaudhari, VIT Chennai, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This presentation is based on the marketing excellence case study about Disney from the book Marketing Management by Philip Kotler and Kevin Lane Keller
This presentation was prepared by Mr. Abhimanyu Singh, B.tech. Petroleum Engineering from ISM Dhanbad under Marketing Management Internship by Prof. Sameer Mathur, IIM Lucknow
CONSUMER MARKET STRATEGY
1.KEEP IT RELEVANT
2.EMMOTIONAL AND CULTURAL CONNECT
3.BRAND EXPANSION
4.CUSTOMER SERVICES
5.REALISING MARKET TRENDS AND USE
OF TECHNOLOGY.
PROS AND CONS OF
EXPANSION IN SUPERHERO AND GAMINGS INDUSTRY
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
W.H.Bender Quote 65 - The Team Member and Guest Experience
Presentation by Isbah(walt disney)
1. Welcome to the journey ofDisney World. Come along to understand its story!
Where the dreams come true!
2. Genesis of the company
“I am interested in
entertaining people, in
bringing pleasure,
particularly laughter, to
others, rather than being
concerned with ‘expressing’
myself with obscure creative
impressions.”
4. World’s leading
producers and
providers of
entertainment and
information.
Values that Disney
espouse is building
the trust, providing
fun and quality
entertainment for the
entire family.
Open doors to new
platforms and
markets and hence
increase customer
base by improving
and thus increasing
customer loyalty.
5. Disney studies all the key factors, i.e. cultural,
social and personal, that affect the consumers’
behavior thus ensuring that they not only
meet the needs and wants of customers but
also shape the same
Their key marketing philosophy?
8. Disney’s stories,
characters and
experiences reach
consumers and guests
from every corner of
the globe with
operations in more
than 40 countries.
These Parks and
Resorts are one of the
world’s leading
providers of family
travel and leisure
experiences, creating
entertainment
experiences that are
both universally and
locally cherished.
10. Studio
Entertainment:
films, labels,
theatrical
performances
Parks and
Resorts: Disney’s
11 theme parks,
cruise lines
Interactive:
Online platform
for interaction
Media Networks:
Disney channel
and Disney’s
television
networks
Consumer
Products: all
Disney branded
products sold
Disney consists
of five business
segments
12. Disney’s POD
The Disney difference:
“Whatever you do, do it really well. So much
so, that people would want to come back
and bring along many more to again see
how you do what you do”.
Meticulous attention to cleanliness of parks
and resorts so no piece of garbage can be
found!
13. Emotional connection by
training cast members and
employees to be “assertively
friendly” and greet by
waving Mickey Mouse
hands.
Efficient and
economical connection
by introducing teen-
targeted TV shows and
much much more!
14. Disney Gaming Infinity Set new limits for Disney;
allowed consumers to play
with many of the Disney
characters at the same time!
16. Disney’s Consumers spend
• 13 billions hours “immersed” with Disney brand each year.
• 10 billion hours watching programs on the Disney channel.
• 800 million hours at Disney’s resorts and theme parks.
• 1.2 billion hours watching a Disney movie.
Thus, as of 2016, its revenue was recorded as 55.63 billion USD
17. Q1) What does Disney do best to connect with its
core consumers?
Holistic marketing philosophy.
Connection at an emotional and psychological level.
Extensively innovate to ensure right products being delivered to right people at the
right time.
Introducing wide array of products to increase customer-base.
Assertively friendly behavior to develop a personal connection with them.
Offering coupons and amazing deals, thus making them have frequent trips to the
Disneyland.
Use of new improved technologies to connect with its consumers, such as regular
podcasts of its television shows(first one to do that) and post news about new products.
18. Q2) What are the risks and the benefits of expanding the
Disney brand in new ways, such as video games or
superheroes?
Risks:
• Keeping a 90 year old brand relevant and current with its core
audience while staying true to heritage and core brand values.
• Not loosing the essence of its existence by continuously
targeting different generations altogether.
Benefits:
• With a legacy of being a brand that truly understands its
consumers, there is a lot of customer loyalty generated because
of which people will actively involve in the new expansions that
the company brings.
• Deeper market penetration, more brand retention, hence
increased brand equity.
19. Summary
He turned a vision into reality Principles and ideologiesTheir Journey
Analysing consumer markets And, people love their service A part of people’s lives
20. Want a sneak peek of theDisney World? Please Play the video.
21. Disclaimer
The following slides are created by Isbah Ajaz during a
marketing internship by Prof. Sameer Mathur, IIM Lucknow.
Thank You
