The document discusses several social media success stories and trends for businesses to follow: 1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers. 2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans. 3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content. 4. Emerging trends for businesses include using location-based check-ins,