1. The document presented information on visual merchandising strategies for the Adidas brand, including window displays and in-store layout. 2. It provided an overview of Adidas, founded in 1924, which designs and manufactures footwear and sports equipment, and has operations in over 80 countries. 3. The presentation discussed Adidas' entry into the Indian market in 1989 through various partnerships and brand ambassadors, and growth strategies over the decades to achieve a 30% market share. It covered segmentation, targeting, and positioning of customers as well as product placement techniques for optimal in-store and window displays.

1. 1 Presentation on

2. Visual Merchandising Window Display In-store Layout By:- Sahil Raj Rajesh Gangwal RadhikaDubey TusharGanguly 2

3. OVERVIEW OF THE BRAND Founded: 1924 (registered in 1949) Founder: Adolf Dassler Headquarter: Herzogenaurach, Germany Industry: Designing and Manufacturing Products: Footwear, Sports Equipments, Sportswear Employees: 38,980 in 2008 3

4. Company Leadership:- Founder: Adolf Dassler CEO: Eric Stamminger Chairman: Igor Landau Revenue: 10.799 Billion Euro (08) Operating Income: 1.070 Billion Euro (08) Profit: 642 Billion Euro (08) 4

5. Adidas in India 1989 - entered India,license agreement with Bata. 1996 - Joint venture with Magnum International Trading Co ltd. 1998 - SachinTendulkar is Brand Ambassador for India. 1999 - Introduced the cheapest range of shoe they had ever sold. 2001 - First televised advertisement for India Paes & Sachin. 2004 - Advantages Adidas campaign kicks in 30% growth milestone. 2005 - Andreas Gellner is new MD, India. 5

6. Brand Equity 6

7. Market Share 7

8. STP (SEGMENTATION,TARGETTING & POSITIONING) Demographic: Age, Income, gender. Psychographic: Experiences, Strivers, Image Drivers. Behavioral: Gym Regular, Athletes 8

10. Size blocking

12. Horizontal Blocking10

13. Contd..Horizontal placement of accessories vertically 11

14. Horizontal Color Blocking 12

15. Window Displays:Open Window 13

16. Parallel to walk display 14

17. 15 Thank You