The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler under the name "Dassler Shoes". In 1948, Rudolf decided to start his own company called Puma, while Adolf changed the company's name to Adidas and introduced the three stripes logo in 1949.

2. Company History The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. In 1948, though, Rudolf decides to start its own company named Puma. That's when, in 1949, Adolf comes up with the three stripes and changes his company's name to Adidas ('Adi' from his nickname and 'Das' from Dassler).Theyfirstnamedthebrand "DasslerShoes"

3. Short Company Profile

4. RACESTRONG POINT OF RACE1) EXCELLENT TRANSPARENT AND CUTTING & SHAPE.

5. 2) GOOD BONDING.

6. 3) NO NEED PRIMER FOR SCREEN PRINTING.

7. 4) USING WATER BASED INK AND ADHESIVE.

8. 5) NO NEED PRIMER FOR H/F WELDING PROCESS.

9. 6) ENVIRONMENTALLY FRIENDLY PRODUCT.

10. 7) COMPETITIVE PRICE.

11. 8) STABILITY FOR PHYSICAL PROPERTIES.HIGH QUALITY(CUTTING,BONDING,SHAPE)GLOBALIZATIONBEST DELIVERY(PRODUCTION FACILILIES)COMPETITIVE PRICE(RAW MATERIAL)

12. FUTURE PLANMANAGEMENT FOR ADIDASQUALITY UPIN RAW MATERIALSMANAGE OFTRACKING1.VARIETY OF TPU GRADE2. PROGRESSIVE DEVELOPMENT3. INNOVATIVE DESIGN1. CONSISTENT THICKNESS2. CLEAN & PURE SURFACE3. GOOD PHYSICAL PROPERTIES4. COLOR & TRANSPARENCEADIDASFOOTWEARCLOTHS/BAGSTHE WORLDBESTBRAND1. ORIGINAL CONCEPT2. BEST QUALITY3. CUSTOMER SATISFACTION4. CREATE NEW MARKET

13. Marketing Product Life CycleWhat are the channel management implications during each stage?IntroductionGrowthMaturitySaturationAbsolute decline

14. Pricing in Channel ManagementCostMarketCompetitionChannels

15. Brand Identity Prism - AdidasPhysical productSports andfitnessPersonalityTraditional, Conser-vative, CollectiveCultureEuropeanTraditionalRelationQuality andHeritageSelf-ImageRelates more to competing than to winningReflectionTrue sportsmanshipStrong work ethicA good team player

16. SOWT Analysis: A SWOT analysis comprise of strength, Weakness, Opportunity and Threats. This four trends are analyze below

17. Select Pricing Method“3 Cs”Customer DemandCost FunctionCompetitors Prices

18. Pricing StrategiesSkimmingHigh-End ProductsIntroduction Stage of the PLCAdidas / FatheadPenetration PricingGenerates Trials

19. Pricing StrategiesValue Pricing - EDLPWal-Mart – good example of EDLP?Competitive PricingCompete on other product attributes

20. Pricing PoliciesPrice-Quality InferencesPrice CuesVariable PricingFixed PricingProduct-Line PricingPromotional PricingBundling

21. Slogan slogan for Adidas. Impossible is Nothing" is the current mainstream marketing

22. Blue Ocean Strategy: How to stick out in a crowd For major product and service categories, commoditization seems inevitable….In overcrowded industries, differentiating brands becomes harder in both economic upturns and downturns. (Blue Ocean Adidas jumping into Blue Oceans feet first

23. Our MissionThe adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We are committed to continuously strengthening our brands and products to improve our competitive position. We are dedicated to consistently delivering outstanding financial results.

24. Strategy Implementation of an Enterprise Business intelligence strategy using an Enterprise Data warehouse Approach using one Global BI system which contains. a. The highest level of detail of available transactional data.b. Consistent master data.c. Is used for strategic analysis as will as for.d. Operational decision making physical wholesale SAP BW and one Global point of sales SAP BW system.

25. Global Brands StrategyGlobal Sales Strategy

26. Basic DataThe adidas AG share is listed on the "Deutsche Börse" stock exchange in Frankfurt. The stock is part of the DAX-30 index, which includes only the largest German companies listed.

27. Investor RelationsAdidas Group Investor Relations! Here you will find all information about the Group's key figures, the share, strategy and financial events

28. All main locationsAdidas Group HeadquartersAdidas International Marketing B.V.Atlas Complex, Africa Building

29. Adidas America, Inc.adidas VillageTaylorMade-adidas Golf

30. Adidas Sourcing LimitedAdidas Latin America, S.A.Business Park

31. CHRONOLOGY1948:Founded by Adolph (Adi) Dassler1953: Introduces first track shoe with interchangeable spikes1954:German National team wins Soccer's World Cup in adidas shoes1963:Adidas begins producing balls1967:Produces their first track suit1972:Trefoil trademark is introduced

32. 1978:Adi Dassler dies at age 78 and is inducted into the Sporting Goods Industry Hall of Fame1984:Adi's wife Kathe dies and his son Horst takes over the company1993:Merges with Sports, Inc.1997:Acquires the French company Salomon and changes the corporate name to adidas-Salomon AG

33. Store location photograph at

34. Most Expensive Adidas Men and Women Shoes

35. JerseyPantsT-ShirtPolo ShirtWatchesShirtTopJacketWomen cloth Boots BlackWinter HatCap