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Retail Ppt on Van Heusen
The Phillips-Van Heusen Corporation, known as PVH Corp, is an American clothing company founded in 1881, with its brand Van Heusen being a leading premium lifestyle brand in India. With a revenue of Rs 1300 crores and a strong presence in over 1200 retail locations, Van Heusen targets the upper middle to high-income demographic aged 25-45, offering a versatile range of apparel. The brand also operates an online store and is available on major ecommerce platforms, emphasizing stylish clubwear and casual wear.
Retail Ppt on Van Heusen
- 1. Submitted By: SaurabhSingh Shivam Mishra Nikhil Bhatnagar Ankur Singh Ashish Ranawat
- 2. Founded 1881 Headquarters Manhattan,New York City, New York, United States Divisions Tommy Hilfiger Calvin Klein Izod Arrow Van Heusen About the Brand The Phillips-Van Heusen Corporation, commonly referred to as PVH Corp, is an American clothing company, in 2013 all rights of this brand is sold to Aditya Birla Group with the name of MF&L, Madura fashion & lifestyle.
- 3. About the Brand •Within the overall organized apparel market, Van Heusen plays in the premium readymade apparel category. It is one of India’s largest premium lifestyle brands for men, women and the youth. • The brand clocked a revenue of Rs 1300 Crores. Over the last 5 years the brand has grown @ CAGR of 24%. • The brand is available in close to 300 exclusive outlets across 100 cities and 24 states in India. In all, the brand is present over 1200 doors across Multi Brand Outlets (MBOs), Exclusive Brand Outlets (EBOs) and Shop-in-Shop in Departmental stores (Shoppers Stop, Lifestyle, Pantaloon, Central and Westside). • TRENDIN, an online initiative by Madura Fashion & Lifestyle, is the official web store of Van Heusen. • Apart from that, the brand is available in most of the ecommerce sites including Flipkart, Jabong, Amazon & Myntra
- 4. Target Market • VanHeusen is the most versatile brand in the category with strong business across Men, Women and Youth, in Apparel and Accessories, Work, Casual as well as Evening occasions. • V Dot a sub brand of Van Heusen specializes in club wear. Styled to radiate attitude, the edgy collection of Van Heusen trousers, shirts and blazers is cautiously designed to give a bold sophisticated look. Keeping the brand’s philosophy in mind, you can buy smart yet trendy Van Heusen blazers online, that are perfect for a night about town or ceremonial evenings. You can also buy statement- making Van Heusen shirts that come with distinct yet bold details, from contrast piping to unique denim washes. • Age : 25 – 45 yrs • Income Group: Upper Middle and High Income group
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- 7. Sales Target andAcheivement • Sales Target per month: 20-30 lakh • Daily sales : 30-40 thousand • Evaluation : Total Sales Total Area *Every Year the sales target is increased by 20%
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