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Presentation On Brand Imitation Nike                       Vs                   Adidas Presented By:- Bhanwar Singh MBA 4th Sem Krupanidhi Business School
What is Brand and explain types of brand ? What is Brand ? “A brand is a intangible but critical component of what an organization stands for…” Scott Davis Types of Brand  Corporate BrandIn which brand and corporate name is sameIBM, Nike, Sony, MitsubishiProduct BrandSeparate brand identities for different productsSprite, MrPibb under coca-cola, Lux and Dove from Unilever 2
Brand architectures Brand architectures There are four basic “brand architectures” available to firms:(1) corporate (2) product(3) corporate-and-product (4) product-and-corporate 3
NIKE 4
History of NIKE Inc. Its name is derived from a winged Greek goddess.  “Swoosh” logo designed by Caroline Davidson.  Is now one of the world’s top shoemaker that captures more than 20% of US athletic market. Original name of Nike given by Phil was “Blue Ribbon Sports”. With an agreement and handshake in 1964, they began importing Japanese brand Onitsuka Tiger running shoes.  By late 70’s, Nike had moved from $10million to $270million in sales. In 1996, revenue increased to $6.74billion. Sales reached $12billion in 2000. 5
Footwear Running Basketball Soccer Sport-inspired urban shoes Children’s Shoes Also Sells ,[object Object]
Athletic Bags
Offers Apparels for Licensed Sports Team6
Advertising Strategy ,[object Object]
Seldom pitch the product directly or talk about product attributes
Sometimes don’t even mention the company’s name, featuring instead only the swoosh logo
Seek to portray the core values of sport
Collaboration ads with another strong branded product, such as Apple iPod7
Adidas Introduction Type              : Public (AG, FWB: ADS)  Founded      : 1924 (registered in 1949)  Founder(s)  :Adolf Dassler Headquarters :Herzogenaurach, Germany  Key peopl  :Herbert Hainer (CEO),Erich Stamminger (CEO, Adidas Brand),                            Igor Landau (Chairman of supervisory board) (2009-)  Industry     : Designing and Manufacturing  Products     :Footwear, Sportswear                       Sports equipment Toiletries Revenue : €10.799 billion ($15.6 billion) (2008)  Operating income  : €1.070 billion ($1.5 billion) (2008)  Profit                        : €642 million ($933 million) (2008)  Employees              :38,980 (2008) Websitehttp://www.adidas-group.com/ 8
Products of Adidas Adidas    Footwear, apparel, and hardware such as bags and balls  Reebok    Footwear, apparel and hardware  Rockport     Footwear  TaylorMade-adidas Golf    Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories  9
 Official Sportswear Partner of the Beijing Olympics in 2008 10

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Brand Imitation

  • 1. Presentation On Brand Imitation Nike Vs Adidas Presented By:- Bhanwar Singh MBA 4th Sem Krupanidhi Business School
  • 2. What is Brand and explain types of brand ? What is Brand ? “A brand is a intangible but critical component of what an organization stands for…” Scott Davis Types of Brand Corporate BrandIn which brand and corporate name is sameIBM, Nike, Sony, MitsubishiProduct BrandSeparate brand identities for different productsSprite, MrPibb under coca-cola, Lux and Dove from Unilever 2
  • 3. Brand architectures Brand architectures There are four basic “brand architectures” available to firms:(1) corporate (2) product(3) corporate-and-product (4) product-and-corporate 3
  • 5. History of NIKE Inc. Its name is derived from a winged Greek goddess. “Swoosh” logo designed by Caroline Davidson. Is now one of the world’s top shoemaker that captures more than 20% of US athletic market. Original name of Nike given by Phil was “Blue Ribbon Sports”. With an agreement and handshake in 1964, they began importing Japanese brand Onitsuka Tiger running shoes. By late 70’s, Nike had moved from $10million to $270million in sales. In 1996, revenue increased to $6.74billion. Sales reached $12billion in 2000. 5
  • 6.
  • 8. Offers Apparels for Licensed Sports Team6
  • 9.
  • 10. Seldom pitch the product directly or talk about product attributes
  • 11. Sometimes don’t even mention the company’s name, featuring instead only the swoosh logo
  • 12. Seek to portray the core values of sport
  • 13. Collaboration ads with another strong branded product, such as Apple iPod7
  • 14. Adidas Introduction Type : Public (AG, FWB: ADS) Founded : 1924 (registered in 1949) Founder(s) :Adolf Dassler Headquarters :Herzogenaurach, Germany Key peopl :Herbert Hainer (CEO),Erich Stamminger (CEO, Adidas Brand), Igor Landau (Chairman of supervisory board) (2009-) Industry : Designing and Manufacturing Products :Footwear, Sportswear Sports equipment Toiletries Revenue : €10.799 billion ($15.6 billion) (2008) Operating income : €1.070 billion ($1.5 billion) (2008) Profit : €642 million ($933 million) (2008) Employees :38,980 (2008) Websitehttp://www.adidas-group.com/ 8
  • 15. Products of Adidas Adidas Footwear, apparel, and hardware such as bags and balls Reebok Footwear, apparel and hardware Rockport Footwear TaylorMade-adidas Golf Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories 9
  • 16. Official Sportswear Partner of the Beijing Olympics in 2008 10
  • 17. Nikeand Adidasare sportswear companies whose products are popular around the world, while Nike has the upper hand in sales and sponsorships , Adidas is growing rapidly. Adidas ownes Reebok, Taylor Made golf company and Rockport. Nike ownes Umbro , Hurley, Converse and Cole Haan . Adidas The name adidas stems from the name of the founder Adolf "Adi" Dassler. Nike Came from the Greek name for the Goddess of Victory Originally named "Blue Ribbon Sports" Motto Adidas' motto is "Impossible is nothing." Nike's motto is "Just do it." 11 Nike Vs Adidas
  • 19. SWOT Analysis of Adidas 13
  • 20. Comparison of Nike and Adidas With Their Balance Sheet and Income Statement Income Statement - 08 Years Summary (in Millions) of Adidas Income Statement - 08 Years Summary (in Millions) of Nike Rupees(In Mill.) 05/09 05/08 05/07 05/06 05/05 12/12/09 12/12/08 05/04 05/02 05/03 12/12/05 12/12/04 12/12/06 12/12/03 12/12/07 12/12/02 Years Years 14
  • 21. Balance Sheet - 08 Years Summary (in Millions) of Nike Balance Sheet - 08 Years Summary (in Millions) of Adidas Rupees(In Mill.) 05/04 05/06 05/05 05/09 05/07 05/02 05/08 05/03 12/12/09 12/12/08 12/12/07 12/12/05 12/12/06 12/12/04 12/12/03 12/12/02 Years Years Years 15
  • 22. Conclusion: Branding strategy in the international context is a crucial issue for firms from developed countries aspiring to succeed in emerging markets.However, the choice and adoption of a certain branding strategy is not a static process.There is no single branding strategy that works for all firms or organizations (Gulati and Garino,2000). As firms gradually establish their presence in the emerging markets, accumulate marketing experiences and expand capacity, their target consumers or segments may evolve as well as their market position. 16