Puma is a major international sportswear manufacturer founded in Germany in 1948. It produces footwear, apparel, and accessories. Puma competes with major brands like Nike and Adidas and has strengthened its brand image through fashion-forward designs and celebrity partnerships. Puma aims to be the leading sports and lifestyle brand through innovation, qualitative growth, and fostering its values of passion, openness, self-belief, and entrepreneurship.
This PPT is for those who are doing management course or want to know something about Puma. It contains all the information related to Puma whether it could be their marketing mix, competitiors analysis, and also SWOT analysis.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
This PPT is for those who are doing management course or want to know something about Puma. It contains all the information related to Puma whether it could be their marketing mix, competitiors analysis, and also SWOT analysis.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
This ppt provide you the information about the huge Brand Puma. Students and Professionals can use it as a Case Study. To enjoy the ppt ultimately Kindly Download it.
Thanks for you time :-)
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
This ppt provide you the information about the huge Brand Puma. Students and Professionals can use it as a Case Study. To enjoy the ppt ultimately Kindly Download it.
Thanks for you time :-)
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
1. Analyze the drivers of growth in the Indian sportswear industry. .pdfpetercoiffeur18
1. Analyze the drivers of growth in the Indian sportswear industry.
2. Analyze the Puma brand and the key factors that contributed to its success.
3. How should Puma build on its current brand equity to turn consumers into brand loyalists?
(Think about and discuss the data it might have collected or could collect in order to strengthen
this approach.)
4. How should Puma prepare to counter the competitive response from foreign brands in the
Indian market?
5. What strategies can Puma use to overcome competition from domestic brands, which
engender Indian consumer loyalty? (Think about and discuss the data it might have collected or
could collect in order to strengthen this approach.)
6. What does Puma need to do to maintain the leadership position in the Indian sportswear
market?
In September 2014, Puma retained star athlete Usain Bolt, the world’s fastest man, as brand
ambassador and launched a new campaign — Forever Faster — to send the message that Puma
was and would continue to be “the fastest sports brand in the world.”2 In August 2015, Puma
launched its second round of Forever Faster campaigns with a new marketing line: “What are
you training for?” The campaign promoted the idea of driving athletes to train harder in order to
perform better. The multi-million euro campaign promoted the brand’s latest shoe with ads
showing Bolt and the Arsenal football club undergoing limit-pushing training schedules over a
course of four weeks to extract more from their performance.3 Puma wanted to make it clear to
the world “that it needed to be seen as a major player — that life isn’t all about Adidas and
Nike,” suggested Nigel Currie, managing director of the British company brand Rapport, a sports
sponsorship agency.4
Puma’s global aspirations also extended to advancing its market position in India. Despite
Puma’s presence in the Indian market since 2006, the sportswear brand had not realized its goal
of capturing the lead position. Puma’s marketing push finally paid dividends when in June 2015,
the brand recorded, for the first time, sportswear sales in India ahead of Adidas, Reebok, and
Nike (see Exhibit 1).5 Puma’s success in India could be primarily attributed to the company’s
marketing techniques, judicious expansion, and customer-acquisition strategy.6 Indian
consumers were already changing their lifestyle in response to increased health concerns, and
fitness programs were growing in popularity. The retail sportswear segment experienced
unprecedented growth as a result, and companies rode the fitness wave to maximize returns on
their investments.
Puma had moved ahead of Adidas and Nike to become the leading brand in India, but how long
would Puma be able to hold its position in the face of sustained expansion by domestic footwear
brands such as Liberty Shoes Ltd (Liberty), Relaxo Footwear Ltd (Relaxo), and Paragon
Footwear (Paragon)? These local brands had increased their retail footprint and were expanding
their distribution networks beyond the.
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14. Adidas v/s Puma Puma Adidas Reason for Being Mixing the influences of sports, lifestyle, and fashion Improving every athlete’s performance through innovation Value Proposition Fits your active lifestyle Perform at the highest level Reasons to Believe - Distinctive trend setting styles - Branded retail experiences - Co-developed celebrity lines - Co branding partnerships (Ferrari, - Partnerships with famous designers (Starck, Wanders) - Mass customization - Promotional events - Footwear technology innovations - Automatic customization (Adidas 1) - Co developed celebrity lines (Stella McCartney) - Classic styles, tradition and heritage - Mass Customization (Adicolor) Persona Mixing the influences of sports, lifestyle, and fashion Clear, orderly, practical, hi tech, classic, sophisticated, sincere
15. Adidas v/s Puma Puma Adidas Associations Fashion brands (Gucci, Armani, Dolce Gabbana) Fringe / extreme sports Music artists & movie stars Elite Soccer players, soccer teams, NBA stars Hip hop artists (Run DMC) Mainstream sports Range of Authority Performance & casual footwear Apparel & accessories High performance footwear Performance & casual apparel Audience Anyone who leads an active lifestyle Anyone who plays sports Relationship Hip friend who shows you a good time Respected coach
16. SWOT Analysis Strengths Opportunities Experience in R and D Fitness hype Branding Technology Management and International Strategy Acquisitions and sponsorships Weakness Threats Missing Sports Segments Actual economic situation Low financial resources compared to rivals High competition and imitation of products
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