The document provides an overview of Adidas, including its history, leadership, financial details, product segments, and case study issues. Some key points:
- Adidas was founded in 1949 and has grown through acquisitions of companies like Salomon and Reebok. It reported $10 billion in net sales in 2008.
- The company has three product segments: Performance, Originals, and Lifestyle (Y3). Performance focuses on categories like running and football, while Originals and Lifestyle target lifestyle consumers.
- Case study issues include the company's reduced fortunes after changes in ownership, lack of advertising in the US, and opportunities to expand globally and identify new technology products.
-
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
Adidas has a rich Olympic heritage stretching all the way back to 1928 when Adidas’ running shoes debuted. As a partner of the London 2012 Olympics, Adidas engaged its target consumers and set forth clearly defined objectives in order to create huge amounts of support for Team Great Britain before, during and after the Games.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
Adidas has a rich Olympic heritage stretching all the way back to 1928 when Adidas’ running shoes debuted. As a partner of the London 2012 Olympics, Adidas engaged its target consumers and set forth clearly defined objectives in order to create huge amounts of support for Team Great Britain before, during and after the Games.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
Adidas was founded in 1948 by Adolf “Adi” Dassler, following the split of Gebrüder Dassler Schuhfabrik (Dassler Brother Shoe Factory) between him and his older brother, Rudolf.
During the 1936 Summer Olympics held in Germany, Adolf persuaded U.S. Sprinter Jesse Owens to run using his company’s spikes. Owens went on to win 4 gold medals.
Differences in political ideologies between the two brothers during the World War II tensions between the two brothers.
They finally split in 1947 and went on to form adidas and Puma.
Now owns brands like Rockport, Reebok, Taylormade, etc.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Improving profitability for small businessBen Wann
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Adidas (Case Study)
1. Case Study On
MNC : Prof . Manoj Das
ITM, Kharghar, Navi Mumbai , Batch : XIII
2. Group No. 7
Team Members
1. Kishore Gulhane (KH08JUNMBA074)
2. Tarun Tiwari (KH08JUNMBA107)
3. Tushar Patil (KH08JUNMBA066)
4. Shravan Bhumkar (KH08JUNMBA100)
5. Gaurav Patel (KH08JUNMBA065)
3. History of adidas
2008 : Acquisition of Ashworth
2006 : Acquisition of Reebok
2005 : Divestiture of Salomon Business International Ltd
Units to Armer Sports Corp.
2001 : Herbert Heiner as a new
1997 : Acquisition of Salomon CEO of adidas
AG
1993 : Robert Louis Deryfus as
new CEO of adidas AG
1987 : Death of Horst Dassler
1972 : Nike shoes appeared in
1970s : adidas dominated in the US Olympic games
Athletic footwear industry
1949 : Formal registration of
1920 : Adolf Dassler started to adidas AG
produce sports shoe
4. Adidas Facts
President & CEO Erich Stamminger
At adidas, our organization is matched to the needs of sport-
oriented consumers. Our two-divisional set-up of Sport
Performance and Sport Style helps us to develop and
market innovative products, to best meet the needs of
today’s consumers.
Description Within Sport Performance, clear focus lies on Running,
Football, Basketball and other global performance
categories.
Sport Style, comprised of the previous Sport Heritage and
Sport Style divisions, is specifically targeting the lifestyle
consumer.
Adidas 2008
Financials
Net sales: $10 billion
Employees 23,202 at year end 2008
792 Concept Stores (Sport Performance, Originals Stores)
Own retail
381 Factory Outlets
5. Product Segment
Performance Original
Original Life Style(Y3)
Men Men Men
Footwear (146) Footwear (52) Footwear (24)
Clothing (282) Clothing (81) Clothing (- -)
Accessories ( 49) Accessories (16) Accessories (- -)
Women Women Women
Footwear (71) Footwear (47) Footwear (12)
Clothing (193) Clothing (49) Clothing (- -)
Accessories ( 64) Accessories (08) Accessories (- -)
Number indicates product available in market in particular segment
6. Case Study Issues
Changing ownership gradually eroded the company’s
fortunes.
Lack of global advertisement campaign
Less market share in U.S
Importance of new ad claiming Adidas’s Heritage
Creating 3 new divisions based on products
Identifying market for new technology based footwear
Adidas-1
7. SWOT Analysis Continue…
STRENGTH WEAKNESS
World Wide presence in 200 Limited exposure to U.S market
countries Limited budget allocation to
Long List of Product Line advertisement
− Football Few influential athletes in Brand
− Running Ambassador portfolio
− Basketball etc. Poor Ad agency
Focus on performance Poor customer service
development and Technology
development
Sponsorship to various sports and
events like Olympics, Streetball,
Soccer, Tennis, etc.
Brand reputation in achieving
sports performance products
Largest market share in Europe
8. SWOT Analysis
OPPORTUNITIES THREATS
Has a great opportunity to expand Adidas larger competitor Nike has a
international market grater market share and having a
− Retail outlet big budget in marketing activity
− E-commerce The newly born several brands like
Positive and increasing market New Balance, Reebok, CAT, GAP
trends can increase through the has increase their advertising
effective advertising (For budget in recent years.
Technology driven products) Amount of competitors increasing
Increase endorsement programs day by day
Tie up with local market player to Global Economic crisis
boost the sale-volume
9. Comparative Analysis
Endorsement focus strategy, advertising, The platforms, the endorsement
sponsorship programs focusing on major focus strategy, creating a
Brand Equity
global events, sports associations, and dominant media presence,
Model
teams, and sub-brands. development of Flagship stores,
NikeTown and sub branding.
Adidas focuses on sponsorship of teams Nike has their focus on
and events e.g. national teams and big individuals like M. Jordan and
sport events like the Olympic Games and Tiger Woods
different World Championship events.
TV and Media ads with personalities like Billboards and Murals on building
Brand Mohammad Ali & Emil Zatopek with messages featuring Nike
Awareness communicating adidas heritage of sponsored athletes and not
innovation, technology products.
“We know then- we know now”
Sports events like streetball challenge in Estb. flag ship stores and Nike
Europe. town shops nationally and
abroad.
Brand Trendy, modern and cool Sports, attitude and life style
association
12. Discussion Continue…
Ads proclaiming Adidas heritage will be effective in building
brand in United states ?
Yes
It shows brand’s deep historical reservoir of greatness,
inspiration and achievement and rekindle the indominatable
spirit of a brand that earned its special place in the world.
It reflects itself as the true, legitimate global sports brand.
It creates the attitude of winning in every athletes at every
level.
Even if one isn’t a sport fanatic the quality of adidas shoes are
already passable for market. Company not only offer shoes but
lifestyle.
It shows depth and breadth of the brand history.
13. Discussion Continue…
Asses the new “Impossible is nothing” advertising tagline. Do you
think this phrase will became part of popular culture the way
Nike’s “JUST DO IT” tagline has ?
Yes
It creates the attitude that drives all athletes to overcome barriers
and surpass limits.
The true athlete is not discouraged by the impossible, but is
drawn to it as a challenge, as a dare.
The “impossible” theme tied in with historic adidas moments
involving Muhammad Ali, Jesse Owens and Nadia Comaneci,
each of whom managed to do the impossible.
It echoed some of adidas’s own breakthrough accomplishments
as a pioneer in athletic equipment.
14. Discussion Continue…
It also resonated with the hungry spirit of every athlete, poor
amateur; every kid on a skateboard trying a move that had
never been done.
It challenges everyone to dream about what they would like to
achieve and to believe that their dreams can be realized.
--------------------------------
YES, It can be integrated with popular culture like Nike’s “Just
do it” because big success stories with personalities like Emil
Zatopek, Mohammad Ali trying to spread that “There is nothing
between you and success, so exceed your own expectations
and limitations” and “ Earn it”.
» “IMPOSSIBLE IS NOTHING”
15. Discussion
With an initial Price tag of $250,the high-tech Adidas-1 is not
targeted at broad market. What role can the Adidas-1 play in the
company’s public relation plan?
To gain even great popularity among athletes and sports teams.
Allows adidas to gain greater recognition for technology in sports
to improve athletic performance.
The quality or the performance of product must excel in such a
way that public would do away of the amount.
A high priced shoe in excellent performance.
Let the public view the product Adidas-1 as a Futuristic shoe, this
is the edge.
17. Suggestion
Create more Endorsement program with professional athletes
for Sports Performance products
Aggressive advertisement in USA for Adidas Original and Life
style product
Keep building brands equity(buying out companies)
Easy availability of products by opening more concept stores
Focus marketing efforts at large sporting events on key products
Tie up with local manufacturer to get critical information about
foreign market.
To design a high quality shoe meant for use by athletes in the
local popular sport
Sponsor a premier soccer team for the world cup 2010