Adidas was founded in 1948 by Adolf Dassler and is headquartered in Germany. It designs and sells athletic and casual footwear, apparel, and accessories. In 2010, Adidas reported €11.99 billion in revenue. It aims to reduce its environmental footprint and ensure ethical labor standards through initiatives like eliminating hazardous substances from production and providing employee training.

1. By
Akshay jain
Business management

2. Founded in
1924 as Gebrüder Dassler Schuhfabrik
(registered in 1949)
18 August - adidas is registered as a company,
named after its founder: Adi from Adolf and 'Das'
from Dassler
Adolf dassler

4.  Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler
Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma,
which was the early rival of Adidas. Registered in 1949, Adidas is currently based
in Herzogenaurach, Germany, along with Puma.
 The company's clothing and shoe designs typically feature three parallel bars, and the
same motif is incorporated into Adidas's current official logo. The "Three Stripes" were
bought from Karhu Sports in 1951. The company revenue for 2010 was listed
at €11.99 billion.

5.  Headquarters -Herzogenaurach, Germany
Portland, Oregon, USA
 Area served- world wide
 Products- footwear, sportswear, sports
equipment, toiletries
 Employees- 42,540 in 2010

6.  Revenue-€11.99 billion (2010)
 Operating income-€894 million (2010)
 Profit-€567 million (2010)
 Total assets-€10.62 billion (end 2010)
 Total equity-€4.616 billion (end 2010)[
Financial data in millions of euros[2]

7. Year 2006 2007 2008 2009 2010
Sales 10,084 10,299 10,799 10,381 11,990
EBITDA 1,078 1,165 1,280 780 1,159
Net
income 483 551 642 245 567
Net debt 2,231 1,766 2,189 917 221

8.  Adidas, like other sports brands, is believed to engender high
consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc.,
Puma AG and several other sportswear brands was examined in a
recent study. The study found consumers did not exhibit unduly
high loyalty towards such brands.
 During the mid to late 1990s, Adidas divided the brand into three
main groups with each a separate focus: Adidas Performance was
designed to maintain their devotion to the athlete; Adidas
Originals was designed to focus on fashion and life-style;
and Style Essentials, with the main group within this one.
 "Adidas is all in" is the current global marketing strategy for
Adidas. The slogan aims to tie all brands and labels together,
presenting a unified image to consumers interested in sports,
fashion, street, music and pop culture.

10.  Adidas policy is to control and monitor hazardous substance to
protect human health and environment one of those is to
eliminate PVC making progress in finding substitutes like
polyurethane, ethyl vinyl, silicones thermoplastic rubber. Adidas
also provide training sessions on employment standards and HR
systems, health and safety's important for the company.
Establishing teams to manage and monitor SARS in Asia factory,
washing stations, disinfectant units. Finally Adidas protects
and supports
 Adidas have a set of Labors Rights Principles we abide by as an
employer and similarly we expect our more than 46,000
employees to adhere to the Employee Code of Conduct. We aim
to make the workplace safe for our employees and we encourage
them to share their views and participate in decision-making
through our Works Councils

11.  Aim to continuously development of employees
and make opportunities for career progression
transparent. adidas performance culture is based
on strong leadership where achievement gets
rewarded.
 supply chain is large, multi-tiered and varied
have a detailed approach to managing the also
relationships with our suppliers and adidas
continue to develop approaches for engaging
suppliers who are part of indirect sourcing
models.
 Collaborating with other brands in joint
initiatives or business forums

12.  Adidas products declare in any raise, age, religion, and
lifestyle, always in fashion with special design in any of
product. Focus in people who like sports and athletes,
almost everybody can purchase adidas product.
 Truly believe that acting as a responsible business in
society is not only an ethical obligation, but will also
contribute to lasting economic success.

The Environmental Strategy 2015 aims to reduce our
environmental footprint 15% by 2015 relative to sales. It
follows a clear vision and mission and sets targets to be
reached by 2015. These targets cover our whole value chain
from product creation to sourcing and manufacturing and
from our own operations to our stores and all other sales
points.

13.  Adiddas join into technology by make up the worlds
first smart shoe. adding microchip inside the shoe
and wireless mp3 player. Also using hot melt system
of the production that is environmentally safe, using
heat-activated adhesives.
 The packaging that company use, are suitable for
transportation over long distances, humid conditions
and extreme temperature changes and use recycled
paper
 other environmentally-friendly packaging materials.
As many competitors that Adidas has, the external
environment can’t be no other by dynamic
 At this time have a finest technology for making
sports products.