H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.

2. H & M Hennes & Mauritz AB is a Swedish multinational retail-clothing company, known
for its fast-fashion clothing for men, women, teenagers and children. Its major market is in
Europe.
The collections include everything from dazzling party collections to quintessential basics
and functional sportswear – for women, men, teenagers and children, and for every
season or occasion. In addition to clothes, shoes, bags, jewellery, make up and underwear
there is also H&M Home – fashionable interiors for children and adults.
The width and variety of the H&M collections mean customers can always find something to
suit their style and their wardrobe. There are H&M stores in 61 markets worldwide, and
online shopping in 32 countries.
Founded by: Västerås, Sweden(1947; 69 years ago)
Founder: Erling Persson
Headquarters: Stockholm, Sweden

3. STRATERGIES
H&M is the largest fashion retailer in Europe at the present. Fashionable designs, high quality, affordable prices and
its distribution system are keys to its success and rapid expansion worldwide.
H&M’s physical stores are also located in the largest cities around the world. It tries to let its customers have an image
that it is a brand focusing on stylish designs with good quality at the affordable prices. It provides its products to all
people who want to be fashionable without any scruple about the prices. H&M has a mission that it is possible for
everyone to find his or her own dressing style in its collection.
To maintain a good relationship between its customers, H&M tries to provide the collections including everything from
basic but modern clothing to high fashion, which reflecting the international trends in the fashion market. Whenever it
creates a new collection, H&M’s mission is to satisfy people with different tastes, desires and demands.
Stores
Stores are always in the best locations for business. By leasing store premises instead of owning them we remain
flexible in a constantly evolving retail landscape, and can make sure we are represented in the most attractive streets and
shopping centers in all our markets.
Sustainable growth
Years of success and solid growth have resulted in a strong financial position. This allows to make the most of each
business opportunity and create potential for continued expansion with focus on quality, sustainability and continued
high profitability.
Before moving into a new country or city an assessment is made of the market’s potential. Factors such as
demographic structure, purchasing power, economic growth, infrastructure, political risk, human rights and
environmental sustainability are analyzed.
Online Expansion
H&M’s shop online is available in 32 markets, including the US. The easily navigated digital store is fully mobile-
adapted and very popular with our customers. Roll-out of shop online to other markets of the H&M Group will follow.
COS, Monki, Weekday and Cheap Monday offer sales online in 19 markets and COS also offers shopping online in the
US, while & Other Stories is available online in 13 markets.

4. H&M COS (COLLECTION OF STYLE)
& OTHER STORIES
CHEAP MONDAY
MONKI
WEEKDAY
FABRIC SCANDINAVIEN AB

5. COS (COLLECTION OF STYLE)

6. & OTHER STORIES

7. MONKI

8. WEEKDAY

9. CHEAP MONDAY

10. SHAPE
•generic and even less efficient in conveying what H&M actually stands for
•one of the most popular and instantly recognizable fashion logos
•simple and free-spirited typographical logo
•Alphabets are symmetrical but are yet asymmetrical.
COLOUR
Red colour
symbolizes love,
courage, energy, joy,
passion, youthfulness
LOGO

11. Product details
Logo
Offers
Productsavailablefor
Theme
THE WEBSITE
(www.hm.com)

12. Models are young

13. The models taken for the
shoots are young aged
between 20-30
The models are European
as the brand has more
market in Europe
Importance of place where
the shoots are done. Thus
increasing the value of the
Garment and specifying its
intend
H&M Spring 2016
Women's Campaign

15. LADIES SECTION

16. MEN SECTION

17. KIDS SECTION

18. PRODUCT DETAILS
Details of the product price size
Colours available

19. FACEBOOK

20. INSTAGRAM

21. STORES OF H&M
TORONTOLAS VEGAS
LONDONNEW YORK

22. H&M STORE EXPANSION

23. SEGMENT ANALYSIS OF OFFERING
AVAILABLE ONLINE IN 2014

24. PRICE-QUALITY CHECK

25. PRICE-FASHION CHECK