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![Action Learning Project: Learnings
• Key questions we want to answer through the data:
• Registration
• What were the monthly trends?
• Goal vs. Target (percent)
• Sources
• How did the participants learn about Creating Space? (newsletter, etc)
• Review registration form
• Review bit.ly data
• How effective was the influencer strategy for getting registrations?
• Review registration form
• Engagement
• How effective was the Twitter chat in engaging the community around
the conference?
• Review Twitter chat metrics around participants, messaging, role
of influencers
• How effective was Twitter in helping promote the event?
• Mentions/retweets metrics
• Themes? [Include sample tweets to represent content]](https://image.slidesharecdn.com/actionlearningprojectfinalmeetingslidesv11-130624164819-phpapp02/85/Action-Learning-Project-Culmination-Presentation-8-320.jpg)
Uploaded byLeadership Learning Community
Action Learning Project: Culmination Presentation
This document summarizes an action learning project done by the Leadership Learning Community to plan and run the Creating Space 2013 event. It discusses the goals, key performance indicators, results, and tools used. The project exceeded its registration and engagement goals. Insights from analyzing the data include the effectiveness of targeted email outreach, social media support like Twitter, and leveraging influencers. Areas for improvement include timely data collection and analysis to better understand the impact of promotional activities. The next steps proposed are developing content and KPI dashboards to improve measurement practices.
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Action Learning Project: Culmination Presentation
- 1. Action Learning Project:Learning Culmination Organization Name: Leadership Learning Community Action Learning Project: Creating Space 2013 Goals KPI Results Tools CREATING SPACE X 2013 REGISTRATION Register 80 People 132 People Registered! Brown Paper Tickets, Google Docs NEWSLETTER SUBSCRIPTION CAMPAIGN Increase email list subscribers to 3,500 or 300 or 9% growth rate So close: 8.71% growth rate! Constant Contact, Bit.ly INFLUENCER Drive 20 Registrations 71 Registrations Driven! Brown Paper Tickets, Google Docs ENGAGEMENT 50% of registered attendees engage before, during, and after 56% of attendees engaged on Twitter! Twitter, Twitter List, HootSuite, Mention, Excel
- 2. Action Learning Project:Learning Culmination Progress on our goals: Goal #1 0 20 40 60 80 100 120 140 FEBRUARY MARCH APRIL MAY Number of Total Event Registrants
- 3. Action Learning Project:Learning Culmination Progress on our goals: Goal #2 (43) 37 80 Event Registration Sources: Newsletter Goal Total Difference 3,000 3,050 3,100 3,150 3,200 3,250 3,300 3,350 3,400 3,450 3,500 FEBRUARY MARCH APRIL MAY Number of Total Newsletter Subscribers
- 4. Action Learning Project:Learning Culmination Progress on our goals: Goal #3 (10) 10 20 # of Registrants who learned of event via Design Team Member: Event Registration Sources: Design Team Goal Total Difference * Not including LLC staff who were part of the Design Team
- 5. Action Learning Project:Learning Culmination Progress on our goals: Goal #4 0 50 100 150 200 250 FEBRUARY MARCH APRIL MAY CS Hashtag Mentions Twitter Chat, CS Event
- 6. Action Learning Project:Data Collection • Data Collection Process • What worked? • What didn’t work? We used a variety of tools We asked “how did you learn about the event?” on our registration survey And boosted our newsletter promotion! We tracked our hashtag using Mention.net Our hashtag was way too long! Should be about 7 characters We didn’t start tracking our hashtag from the beginning We still want better tools to help us collect and archive tweets!
- 7. Action Learning Project:Sense-Making • Sense-Making Process We collected data monthly Entered data manually in a Google doc spreadsheet Converted to an Excel spreadsheet, added references to data in other sheets, added formulas to calculate % rate of change, and created charts! • What worked? • What didn’t work? We need a better way to analyze the data to figure out how our emails and social media efforts impacted registrations We were able to see the dramatic impact our influencers had on registration (especially our ED who drove 61 registrations!) Great Job Deborah!
- 8. Action Learning Project:Learnings • Key questions we want to answer through the data: • Registration • What were the monthly trends? • Goal vs. Target (percent) • Sources • How did the participants learn about Creating Space? (newsletter, etc) • Review registration form • Review bit.ly data • How effective was the influencer strategy for getting registrations? • Review registration form • Engagement • How effective was the Twitter chat in engaging the community around the conference? • Review Twitter chat metrics around participants, messaging, role of influencers • How effective was Twitter in helping promote the event? • Mentions/retweets metrics • Themes? [Include sample tweets to represent content]
- 9. Action Learning Project:Learnings • Insights • Targeted Email Outreach • Twitter Support • Leverage Content • Apply to decision process • Targeted group of influencers “How did you hear about Creating Space 2013?” People familiar with social media channels who are productive bloggers and have a broad network
- 10. Action Learning Project:Learnings • What are your top three insights about improving your organization’s measurement practices? • Improving our KPI dashboard • Provide more timely data/analytics • Identify key questions before collecting data • Develop a content dashboard to improve our listening • What is your next pilot? • Develop content dashboard • Continuing to improve our KPI dashboard • Developing a plan for next year’s Creating Space
Editor's Notes
- #2 Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
- #3 Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
- #4 Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
- #5 Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
- #6 Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
- #7 Data Collection Process: we used a variety of tools, some were new (such as Brown Paper Tickets) and some were tools we use every month (such as Constant Contact)What worked?We added a question in the registration form about how they learned about the event, one of the options was the newsletter, so we were able to track the newsletter strategy.Tools like Mention.net allowed us to track hashtag mentionsWhat didn’t work?Difficult to track influencer strategyHashtag needs to be around 7 charactersDidn’t start tracking hashtag from the beginningNeed better tools to help us collect and archive tweetsUnderstanding the Data Process: We still have to analyze the data to figure out what channels/strategies drove more registrations, etcThe next steps is for Natalia and Eleanor to meet and discuss what charts we want to create with the data, and then discuss what the data means
- #8 Data Collection Process: we used a variety of tools, some were new (such as Brown Paper Tickets) and some were tools we use every month (such as Constant Contact)What worked?We added a question in the registration form about how they learned about the event, one of the options was the newsletter, so we were able to track the newsletter strategy.Tools like Mention.net allowed us to track hashtag mentionsWhat didn’t work?Difficult to track influencer strategyHashtag needs to be around 7 charactersDidn’t start tracking hashtag from the beginningNeed better tools to help us collect and archive tweetsUnderstanding the Data Process: We still have to analyze the data to figure out what channels/strategies drove more registrations, etcThe next steps is for Natalia and Eleanor to meet and discuss what charts we want to create with the data, and then discuss what the data means
- #9 Key questions we want to answer through the data:RegistrationWhat were the monthly trends?Goal vs. target (percent)SourcesHow did the participants learn about Creating Space? (newsletter, etc)Review registration formReview bit.ly dataHow effective was the influencer strategy for getting registrations?Review registration formEngagementHow effective was the Twitter chat in engaging the community around the conference?Review Twitter chat metrics around participants, messaging, role of influencersHow effective was Twitter in helping promote the event?Mentions/retweets metricsThemes? [Include sample tweets to represent content]
- #10 InsightsSome early insights include: Deborah’s outreach drove a lot of registrations (61 total!), sending targeted emails with varied approaches (discount, etc) as effective, during the last month we got a lot of registrations, the Twitter chat was effective in engaging the audience around key questions, the hashtag got momentum thanks to the Twitter chatNeed to provide more support around Twitter hashtag/chat for people who don’t know the channel that wellWe had a difficult time promoting the event because we did not have clear content, but we think we could have leveraged the content we did have a bit better – snippets of blogs, promote quotes from past participants, tell the story of progress as we are designing the event – don’t wait until everything has been decided to communicate with the communityApply to decision processWe are planning our next meeting soon so we will be leveraging the data to adjust our promotional strategy. For instance, we want to focus on a more targeted group of influencers that can drive more registrations and engagement than our previous group
- #11 What are your top three insights about improving your organization’s measurement practices?Improving our KPI dashboard to reflect how our metrics compare to our goals (network engagement and reach goals for the next 3 years)Provide more timely data/analyticsIdentify key questions you want to answer before starting to collect and analyze the dataDevelop a content dashboard that allows us to improve our listening and engagement strategiesWhat is your next pilot?Develop content dashboardContinuing to improve our KPI dashboard – incorporating the strategic goals, and key initiatives such as Creating SpaceDeveloping a plan for next year’s Creating Space