This is the workshop on Lean Analytics from the Web Analytics Congress (#wac13) in Amsterdam. It covers the basics of Lean Analytics + Lean Startup. It goes into details on specific business models such as media and e-commerce and includes many case studies from the Lean Analytics book.
Introduction to Lean Analytics for Lean Startup Circle SFLean Analytics
An introduction to Lean Analytics for the Lean Startup Circle SF event. Covers the basic topics of analytics, Lean Analytics framework, and a number of case studies from companies such as Circle of Friends, Localmind, Static Pixels and more.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
Lean Analytics: Using Data to Build a Better Business FasterLean Startup Co.
Alistair Croll, Solve for Interesting , @acroll
At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
How to think about data and what makes a good metric
The importance of cohorts and proper analysis
The five stages every startup goes through
Six business model archetypes and how to find your own
What “good enough” looks like and how to run experiments
What works for larger organizations trying to change and innovate.
This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
This workshop is sponsored by Amplitude.
Introduction to Lean Analytics for Lean Startup Circle SFLean Analytics
An introduction to Lean Analytics for the Lean Startup Circle SF event. Covers the basic topics of analytics, Lean Analytics framework, and a number of case studies from companies such as Circle of Friends, Localmind, Static Pixels and more.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
Lean Analytics: Using Data to Build a Better Business FasterLean Startup Co.
Alistair Croll, Solve for Interesting , @acroll
At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
How to think about data and what makes a good metric
The importance of cohorts and proper analysis
The five stages every startup goes through
Six business model archetypes and how to find your own
What “good enough” looks like and how to run experiments
What works for larger organizations trying to change and innovate.
This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
This workshop is sponsored by Amplitude.
Pristones가 실제 서비스에 Growth Haking을 적용한 경험을 '삼성전자 미디어 솔루션 센터'와 상암 DMC 스타트업 모임 Spark@DMC에서 발표한 자료입니다.
주요 내용
- Growth Hacking의 개념 정의와 대표적 사례
- Growth Hacking의 기본 분석 방법론
- Growth Hacking 기법의 로켓펀치(http://rocketpun.ch/), 클럽믹스(http://clubmix.co.kr/) 실제 적용 사례
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Eric Ries, Author/Speaker/Consultant, The Lean Startup500 Startups
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
A riff on Dave McClure's startup metrics for Pirates redrawn as a Customer Factory Blueprint. You'll learn how to define, measure, and communicate the key levers for traction in your business.
Pristones가 실제 서비스에 Growth Haking을 적용한 경험을 '삼성전자 미디어 솔루션 센터'와 상암 DMC 스타트업 모임 Spark@DMC에서 발표한 자료입니다.
주요 내용
- Growth Hacking의 개념 정의와 대표적 사례
- Growth Hacking의 기본 분석 방법론
- Growth Hacking 기법의 로켓펀치(http://rocketpun.ch/), 클럽믹스(http://clubmix.co.kr/) 실제 적용 사례
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Eric Ries, Author/Speaker/Consultant, The Lean Startup500 Startups
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
A riff on Dave McClure's startup metrics for Pirates redrawn as a Customer Factory Blueprint. You'll learn how to define, measure, and communicate the key levers for traction in your business.
Making Sense of the Numbers (Lean Analytics)Lean Analytics
This is the keynote presentation on Lean Analytics for the Web Analytics Congress (#wac13) from Amsterdam. It covers the basics of Lean Analytics, along with ways to effectively communicate the value of analytics to business managers and owners.
How to use data to build a better business faster. Based on the book Lean Analytics, this presentation looks at startup metrics and offers a framework for deliberate growth and iterative improvement of a new business. It also includes examples from larger organizations trying to change from within.
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)Lean Analytics
Lean Analytics for Intrapreneurs workshop by Alistair Croll, based on Lean Analytics book and research done with dozens of large organizations on how they're using data, analytics and Lean principles to innovate and improve.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
Everything you need to know about Startup Product Metrics.
This is a slideshare exclusive. The full 8hour workshop deck.
#iCatapult Workshop - 2013-08-12
Links:
http://klinger.io/
http://icatapult.co/
Lean analytics from Web A Quebec mars 2014Lean Analytics
Présentation fait au Web à Québec. Comment utiliser les données met metriques pour croitre votre startup plus rapidement, avec des leçons pour entreprises de toutes grandeurs. Version franglais; le plupart des slides sont traduis. Veuillez excuser les erreurs; le français n'est pas ma langue maternelle.
Closing keynote for the Web A Quebec conference in Quebec City. Looks at how to use data to build a better business faster, for organizations of all sizes.
Don’t Mine for Gold When You Can Sell Shovels - The Power of B2B BusinessesMatt Ward
How do you forgo fast profit for future success? Life isn’t a race. Bank balance isn’t a score card. Don’t get caught up in the hype.
Wealth ALWAYS accrues to the facilitators. Companies that assist entrepreneurs and SMBs are the among the most valuable in the world.
Google and Facebook do ads. Stripe and Square handle payments. Amazon and Etsy empower sellers… there are thousands of examples.
Today selling shovels sucks. There are many brands, and shovels are a commodity — people do not care. If it moves snow, dirt or sand from A to B, it is probably good enough for me.
To be a venture scale opportunity, startups MUST be playing in a winner take most (or all) market. Venture capitalists and angel investors have to shoot for the moon — that is the nature of the power law profile of early stage investing. One or two companies returns the portfolio, the majority die or lurk in obscurity.
Buyer Persona Profiles: Development, Application, Testing & AnalysisCarole Mahoney
What is a minimally viable persona? How can you use buyer persona profiles in your sales, marketing, and other aspects of your business? Learn this and more about ingagements for businesses.
Steal this economic development marketing idea GIS Planning
“Steal This Idea: The Marketing Experts Tell All” was presented at the IEDC 2012 Annual Conference in Houston, Texas. The panel featured an A-list of economic development marketers that included GIS Planning CEO Anatalio Ubalde, Y Factor President/CEO Anya Codack and DCI President/Chief Creative Officer Andy Levine. Topics include:
The Rise of the Digital Ambassadors (Andy)
Write Once, Spin Often (Anya)
Data Marketing (Anatalio)
An Infographic is Worth a Thousand Data Points (Andy)
Unmask Your Website Visitors (Anya)
The Best Idea is Yours (Anatalio)
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
For accompanying video, see https://www.youtube.com/watch?v=LhSeXIlvP4U.
Given at ad:tech Asean 2015 http://www.adtechasean.com/ July 8th in Singapore by MWI's CEO Josh Steimle @joshsteimle, who is typing this, so I'll break out of the third person.
I was assigned this topic, and it was a fun one. I love being able to give actionable tips, and this deck includes 10 of them--all free or very close to free. Most not all that time consuming either. Ranges from basics like "Get a mobile friendly site already!" (with some more details on how) to how to come up with ideas for blog posts. Oh, and of course, you can't leave out HARO (Help A Reporter Out).
Shoutouts to Wil Reynolds at http://www.seerinteractive.com/, Moz https://moz.com/, Gartner, HostGator, Yoast, Google, Canva, SlideShare, TinyLetter, YouTube, Chinese Obama, and Chris Reed with http://blackmarketing.com/.
Keynote - The One Metric That Matters (and Other Things You Should Know About Building Startups): Gina Bianchini, Mighty Networks
Building a startup is hard, so hard that it’s easy to question the sanity of those that do it -- never mind more than once. And yet, those are the people who succeed, again and again. Gina Bianchini is one of those serial entrepreneurs. Bianchini digs deep into building startups, from initial idea, to creating a lasting culture, and a real business.
Marsden & Associates Principal, Anne Marsden, covers specific steps Marketing and Sales can take together to attract and engage prospects, and better position your sales force to make quota.
Listen to the full presentation here: http://hub.am/1ni3vvi
Marsden & Associates Principal, Anne Marsden, covers specific steps Marketing and Sales can take together to attract and engage prospects, and better position your sales force to make quota.
Listen to the full presentation here: http://hub.am/1ni3vvi
Does market information, marketing and consumer research have a role in busin...Drthomasbrand Limited
In this presentation, I review the status of information and research within companies, and discuss issues and constraints pertaining to the more effective use of information in business and marketing decision making. These touch upon the way in which research is managed in companies, as well as how it is viewed by the executive. To do it well, requires a mind-set change, even a cultural change in many executive teams and companies. Even the talk of "big data", is meaningless unless the company is receptive to the information and its eco-system is prepared for it.
My talk from Lean Day London, hosted by Made by Many & Neo, March 25-26, 2014, on how Lean approaches to qualitative research make it more useful and scalable.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Understanding Lean Analytics (and how analytics helps businesses win)
1. Understanding
Lean Analytics
and how analytics
helps business win
Ben Yoskovitz
@byosko
byosko@gmail.com
#leananalytics
http://leananalyticsbook.com
Monday, March 18, 13
2. More wins than losses
GoInstant
1st startup Year One Labs
Started blogging
Standout Jobs
Big pivot
1996 1998 2001 2006 2007 2010 2011
The “I got too comfy” years Failed $0
Monday, March 18, 13
4. What we’ll cover today
• Lean Startup
• Key aspects of metrics
• Lean Analytics framework
• The One Metric That Matters
• The Lean Analytics Cycle
• Exploring business models
• Analytics in marketing
• Trends in analytics
Monday, March 18, 13
10. Analytics is the measurement of
movement towards your
business goals.
Monday, March 18, 13
11. Things you can explain to others
about metrics
* Qualitative vs. Quantitative
* Exploratory vs. Reporting
* Vanity vs. Actionable
* Leading vs. Lagging
Monday, March 18, 13
12. Qualitative Quantitative
Unstructured, Numbers and stats;
anecdotal, revealing, hard facts but less
hard to aggregate. insight.
Warm and fuzzy. Cold and hard.
Monday, March 18, 13
14. Exploratory Reporting
Speculative, trying to Predictable, keeping
find unexpected or you abreast of
interesting insights. normal, managerial
operations.
http://www.flickr.com/photos/50755773@N06/5415295449/ http://www.flickr.com/photos/elwillo/4737933662/
Monday, March 18, 13
15. Case study: From friends to moms
• Started as Circle of Friends
• Grew to 10M users
BUT ENGAGEMENT SUCKED
Monday, March 18, 13
16. Case study: Moms are crazy (in a good way!)
• Messages to one another were on average 50% longer.
• 115% more likely to attach a picture to a post they wrote.
• 110% more likely to engage in a threaded (i.e. deep) conversation.
• Friends, once invited, were 50% more likely to become engaged users.
• 180% more likely to click on Facebook news feed items.
• 60% more likely to accept invitations to the app.
ENGAGEMENT WAS GREAT
Monday, March 18, 13
17. Vanity Actionable
Picks a
direction.
Makes you feel
good, but doesn’t
change how you’ll
act.
Monday, March 18, 13
18. VANITY METRICS ARE BAD
A metric from the early, foolish days of the Web.
Hits
Count people instead.
Marginally better than hits. Unless you’re displaying
Page views
ad inventory, count people.
Is this one person visiting a hundred times, or are a
Visits
hundred people visiting once? Fail.
This tells you nothing about what they did, why they
Unique visitors
stuck around, or if they left.
Followers/ Count actions instead. Find out how many followers
friends/likes will do your bidding.
Monday, March 18, 13
20. LEADING LAGGING
Number today Historical metric
that shows metric that shows how
tomorrow-makes you’re doing-
the news reports the news
http://www.flickr.com/photos/vegaseddie/3310041214/sizes/l/in/photostream/
Monday, March 18, 13
21. What mode of e-commerce are you?
How many of
your customers Then you are in this Your customers will You are just
Focus on
buy a second time mode buy from you like
in 90 days?
Low CAC,
1-15% Acquisition Once 70% high
of retailers checkout
15-30% Hybrid 2-2.5 20% Increasing
per year of retailers returns
Loyalty,
>30% Loyalty >2.5 10% inventory
per year of retailers expansion
(Thanks to Kevin Hillstrom for this.)
Monday, March 18, 13
22. ANALYTICS SUPERPOWERS
(or what the heck is growth hacking?)
http://www.flickr.com/photos/bloke_with_camera/401812833/sizes/o/in/photostream/
Monday, March 18, 13
23. 10000
1000
100
10
1
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Ice cream consumption Drownings
Monday, March 18, 13
24. 10000
1000
100
10
1
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Ice cream consumption Drownings
Monday, March 18, 13
25. 10000
1000
100
10
1
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Ice cream consumption Drownings
Monday, March 18, 13
26. Correlated Causal
Two variables that An independent
change in similar ways, factor that directly
perhaps because they impacts a dependent
are linked to something one.
else.
Summer
al
Ca
us
us
Ca
al
Correlated
Ice cream Drowning
consumption
Monday, March 18, 13
27. Causality is a superpower, because it lets you change
the future.
Correlation lets you Causality lets you
predict the future change the future
“I will have 420 engaged “If I can make more first-
users and 75 paying time visitors stay on for
customers next month.” 17 minutes I will increase
sales in 90 days.”
Optimize the
Find correlation Test causality
causal factor
Monday, March 18, 13
30. YOUR BASIC
THE STAGE OF
BUSINESS
YOUR STARTUP
MODEL
How you make $$ Lifecycle
• E-commerce • Empathy
• SaaS • Stickiness
• Free mobile app • Virality
• Media site • Revenue
• Collaborative content site • Scale
• Two-sided marketplace
Monday, March 18, 13
31. LEAN ANALYTICS “GATE” NEEDED TO
STAGES MOVE FORWARD
I’ve found a real, poorly-met need
EMPATHY that a reachable market faces.
I’ve figured out how to solve the
problem in a way they will adopt
STICKINESS and pay for.
I’ve built the right product/features/
GROWTH RATE
functionality that keeps users
VIRALITY
around.
The users and features fuel growth
REVENUE organically and artificially.
I’ve found a sustainable, scalable
business with the right margins in a
SCALE
healthy ecosystem.
Monday, March 18, 13
32. Case study: Buffer goes from
Stickiness to Scale (through Revenue)
• Stage: Scale
• Model: SaaS (consumer)
• Popular social sharing application.
• Focused primarily on customer
acquisition
• Charged from day one
Monday, March 18, 13
33. Buffer charges early to prove people
want the problem solved
20% of visitors create an account
(acquisition / Empathy)
of sign-ups become active
64% (start of Stickiness)
of sign-ups return in the 1st month
60% (engagement / Stickiness)
of sign-ups are active after 6 months
20% (engagement / Stickiness)
convert from free to paid
2% (Revenue)
Monday, March 18, 13
34. How it all comes together
The business you’re in
E- 2-sided Mobile User-gen
SaaS Media
commerce market app content
Empathy
The stage you’re at
Stickiness
Virality
Revenue
Scale
Monday, March 18, 13
35. How it all comes together
The business you’re in
E- 2-sided Mobile User-gen
SaaS Media
commerce market app content
Empathy
The stage you’re at
One Metric
Stickiness
Virality
Revenue That Matters.
Scale
Monday, March 18, 13
36. Case study: SEOmoz reduces the
KPIs it tracks
• Stage: Scale
• Model: SaaS
• SEO toolkit (product suite)
• Reduced KPIs to focus on Net Adds
Monday, March 18, 13
37. Net Adds = “health of the business”
indicator
If Net Adds: Why & Next Steps:
Monday, March 18, 13
38. Net Adds = “health of the business”
indicator
If Net Adds: Why & Next Steps:
• Was a marketing campaign successful?
• Was churn lowered?
• Were customer complaints lowered?
• Was a product upgrade valuable?
Monday, March 18, 13
39. Net Adds = “health of the business”
indicator
If Net Adds: Why & Next Steps:
• Was a marketing campaign successful?
• Was churn lowered?
• Were customer complaints lowered?
• Was a product upgrade valuable?
• How can we acquire more valuable customers?
• Can we increase site conversion?
• How can we lower churn?
• What product features can increase engagement?
Monday, March 18, 13
40. Net Adds = “health of the business”
indicator
If Net Adds: Why & Next Steps:
• Was a marketing campaign successful?
• Was churn lowered?
• Were customer complaints lowered?
• Was a product upgrade valuable?
• How can we acquire more valuable customers?
• Can we increase site conversion?
• How can we lower churn?
• What product features can increase engagement?
• Are the new customers not the right segment?
• Did a marketing campaign fail?
• Are too many customers churning?
• Did a product upgrade fail to impress or cause issues?
Monday, March 18, 13
43. What’s your OMTM?
E- 2-sided Mobile User-gen
SaaS Media
commerce market app content
Empathy Interviews; qualitative results; quantitative scoring; surveys
Loyalty, Inventory, Engagement, Downloads, Content, Traffic, visits,
Stickiness conversion listings churn churn, virality spam returns
CAC, shares, Inherent WoM, app Invites, Content
Virality reactivation
SEM, sharing
virality, CAC ratings, CAC sharing virality, SEM
(Money from transactions) (Money from active users) (Money from ad clicks)
Transaction, Transactions, Upselling, CLV, Ads, CPE, affiliate
Revenue CLV commission CAC, CLV ARPDAU donations %, eyeballs
Affiliates, Other API, magic Spinoffs, Analytics, Syndication,
Scale white-label verticals #, mktplace publishers user data licenses
Monday, March 18, 13
44. METRICS
ARE LIKE
SQUEEZE
TOYS
Monday, March 18, 13
45. YOUR GOAL IS TO MAKE
FASTER,
MORE INTELLECTUALLY
HONEST DECISIONS
AND
EMPOWER YOUR
ORGANIZATION
TO DO THE SAME
Monday, March 18, 13
46. What these have in common:
The Lean Analytics Cycle
Monday, March 18, 13
47. What these have in common:
The Lean Analytics Cycle
Pick a KPI
Monday, March 18, 13
48. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Monday, March 18, 13
49. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Monday, March 18, 13
50. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Without
data: make a
good guess
Monday, March 18, 13
51. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Without With data:
data: make a find a
good guess commonality
Monday, March 18, 13
52. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Without With data:
data: make a find a
good guess commonality
Hypothesis
Monday, March 18, 13
53. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Without With data:
data: make a find a
good guess commonality
Hypothesis
Make changes
in production
Monday, March 18, 13
54. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Without With data:
data: make a find a
good guess commonality
Design a test
Hypothesis
Make changes
in production
Monday, March 18, 13
55. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Without With data:
data: make a find a
good guess commonality
Design a test
Measure
the results Hypothesis
Make changes
in production
Monday, March 18, 13
56. What these have in common:
The Lean Analytics Cycle
Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Did we move
the needle? Without With data:
data: make a find a
good guess commonality
Design a test
Measure
the results Hypothesis
Make changes
in production
Monday, March 18, 13
57. What these have in common:
The Lean Analytics Cycle
Success! Pick a KPI Draw a line
in the sand
Find a
potential
improvement
Did we move
the needle? Without With data:
data: make a find a
good guess commonality
Design a test
Measure
the results Hypothesis
Make changes
in production
Monday, March 18, 13
58. What these have in common:
The Lean Analytics Cycle
Success! Pick a KPI Draw a line
in the sand
Pivot or
give up Find a
potential
improvement
Did we move
the needle? Without With data:
data: make a find a
good guess commonality
Design a test
Measure
the results Hypothesis
Make changes
in production
Monday, March 18, 13
59. What these have in common:
The Lean Analytics Cycle
Success! Pick a KPI Draw a line
in the sand
Pivot or
give up Draw a new line Find a
potential
improvement
Did we move
the needle? Without With data:
data: make a find a
good guess commonality
Design a test
Measure
the results Hypothesis
Make changes
in production
Monday, March 18, 13
60. What these have in common:
The Lean Analytics Cycle
Success! Pick a KPI Draw a line
in the sand
Pivot or
give up Draw a new line Find a
potential
Try again improvement
Did we move
the needle? Without With data:
data: make a find a
good guess commonality
Design a test
Measure
the results Hypothesis
Make changes
in production
Monday, March 18, 13
61. EXPLORING
BUSINESS MODELS
Monday, March 18, 13
62. MEDIA COMPANIES
• Audience & churn (how many people visit the site, and how
loyal they are)
• Ad inventory (the number of impressions that can be monetized)
• Ad rates (sometimes measured in cost-per-engagement--
essentially how much a site can make from those impressions based
on the content it covers and the people who visit)
• Click-through rates (how many of the impressions actually turn
into money)
• The content/advertising balance (the balance of ad
inventory ad rates and content that maximizes overall performance
Monday, March 18, 13
64. E-COMMERCE COMPANIES
• Conversion rate (the # of visitors who buy something)
• Purchases / year (the # of purchases made by each customer per year)
• Average shopping cart size (the amount of money spent / purchase)
• Cost of customer acquisition (the money spent to get someone to buy something)
• Revenue / customer (the lifetime value of each customer)
• Top keywords driving traffic to the site (those terms that people are looking for,
and associate with you--a clue to adjacent products or markets)
• Top search terms (both those that lead to revenue, and those that don’t have any
results)
• Effectiveness of recommendation engines (how likely a visitor is to add a
recommended product to their cart)
• Virality (word of mouth, and sharing per visitor)
• Mailing list effectiveness (click-through rates and ability to make buyers return and
buy)
Monday, March 18, 13
65. Case study: WineExpress increases
revenues
• Stage: Revenue
• Model: E-commerce
• Exclusive wine shop partner of the
Wine Enthusiast catalog and website
• “Wine of the day” page is highly
trafficked, needed optimization
Monday, March 18, 13
68. Case study: Before and after
41%
increase in
revenue per
visitor
Monday, March 18, 13
69. Don’t forget the real world
Shipping time, stock availability,
logistics, ratings, and other factors
have a real impact on most e-
commerce companies.
Shipping time, stock availability,
DON’T logistics, ratings, and other factors
FORGET THE have a real impact on most e-
REAL WORLD commerce companies.
Monday, March 18, 13
71. Outside In: The Power
of Putting Customers
at the Center of Your
Business
http://www.amazon.com/Outside-Putting-Customers-Center-Business/dp/0547913982
Monday, March 18, 13
73. HOW IT USUALLY HAPPENS
• Some CxO catches on to the latest thing from talking to someone in
social media, or tries out the latest cool app (Vine, Pinterest)
• That person rushes into the office, exclaiming, “We need to do a
Pinterest campaign now!”
• The marketing team scrambles to come up with a campaign
• They use that campaign to back into a metric
• They run the campaign and report the results (maybe!)
...which of course means no line in the sand, no
discipline, and attempts to move metrics that may not
be core to the business in the first place.
Monday, March 18, 13
74. HOW IT SHOULD BE DONE
• There’s a known business objective / problem to solve
• There’s a key metric for it (OMTM)
• There’s a goal (line in the sand)
• We come up with a campaign or effort to move the needle
(hypothesis)
• We decide the medium that we want to try that on
(campaign details)
• We execute
• We measure and adjust (learn & iterate)
Monday, March 18, 13