This document summarizes an action learning project focused on registration and engagement for an upcoming conference. The project had goals of registering 80 people and increasing email subscribers to 3,500. Tools used included Brown Paper Tickets, Google Docs, Constant Contact, and Bit.ly. An Excel spreadsheet was highlighted as a free tool to track pertinent information related to registration, subscriptions, influencers, and engagement. The document showed screenshots of an Excel dashboard before and after being cleaned and organized to track key data and metrics for the project goals.