Accord Brothers, founded in 2013, specializes in sales and marketing strategy execution with a focus on global reach, offering services in demand generation, channel development, and retail management across various industries. The company utilizes proprietary technology for real-time data sharing and has a solid track record of customer retention exceeding 90%. Their comprehensive approach includes robust training programs, market penetration strategies, and continuous evaluation and support for effective sales management.

1. ACCORD BROTHERS
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sales@accordbrothers.com
www.accordbrothers.com

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1. Corporate Profile
2. Capability and Credentials
3. Competency
4. Technology
5. Experience
Presentation Plan…

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Corporate profile
MARKETING AND SALES SOLUTIONS
“INNOVATION IS OUR EXCELLENCE”

4. ACCORD BROTHERSACCORD BROTHERS
 Founded : 2013 > sister concern of Apagen Solutions Pvt. Ltd.
 Focus : Sales and Marketing strategy Execution & Revenue Acceleration
 Reach : Influencing United States, Asia and Africa with offices in India and USA
 Flavor : Corporate Governance
 Expertise : Cross-Industry Multi-Geography Sales Domain, Rich portfolio of alliances with major industry players
 Achieved : 90%+ Customer retentions, Track record of world class product & service delivery since inception in 2013
“We are a global sales and Marketing empowerment Company, focused on executing strategies leveraging
technology to enable our customers with Sales Power, Status and Recognition at global stand”
About Accord Brothers

5. ACCORD BROTHERSACCORD BROTHERS
Accord Capability and Credentials…

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Demand
Generation
DB
Management
(Big Data)
Lead
Generation
Compliance
Renewals
Market
Penetration
Corporate
Activation
Corporate
Events
Channel
Development
Channel Build
and
Management
Channel
Partner
Programme –
Build
Channel
Partner
Analysis
Reseller
Recruitment /
Channel
Management
Retail
Management
Retail Partner
Orientation
Consumer
Experience
Audits &
Research
Retail
Readiness
FMCG Practice:
- Activation
- Channel
Management
- Field Force
- Technology
Technology
Sales Force
Automation -
Proprietary
Mobile
Technology for
Real Time
Information
Sharing
Loyalty
Promotion
Platforms
Funnel
Management
Tool
(Enterprise)
Learning
Sales Force
Enablement
Content
Management
Knowledge
Portal – Plug
and Play
Learning
Hotline
Accord 360
Database
Management
(Big Data)
Demand
Generation
Channel
Development
Presales
RFPs/RFQs
Proposal
Negotiations
Closure/PO
Presales
Rich Content
Creation
Lead
generation
Demos
(Online/Off-
Line)
POCs (If
Requiered)
Prepare
Presales
questionnaire
Build Proposal
Digital
Marketing
Website and
SEO
Website and
Social Media
services
Online Lead
Generation
Mass Mail
Campaigns
Telemarketing
Campaigns
Online
Meetings/Semi
nars
Affiliate
Marketing
E-Commers
Portal (Create
Online Retail
Stores)
Expertise & Services Landscape

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Demand Generation Services
 DB Management
 DB Cleaning/Integrity
 Customer Profiling
 Partner Profiling
 Lead Generation
 Lead Generation
 Lead Qualification
 Closed Looping
 Compliance
 Genuine Licensing program for OEMs
Software/Solutions)
 Incremental revenue from adoption of
genuine license
 Renewals
 Annual subscription / License renewals
program to drive revenue sustenance
and brand loyalty
 Market Penetration
 Enterprise/SMB Sales Engine driven
by Tele/FOS
 Corporate Activation
 Account Management
 Employee Purchase Program/Gifting
 Road shows/Stalls/Canopy
 Corporate Events
 Seminars/Workshops/Meets/
Conferences
 Product Launches
 Response Management

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Channel Development
 Channel Build and Management
 Selection
 Motivation
 Training
 Evaluation
 Managing Conflict
 Channel Partner Analysis
 Reporting on channel sales
 Product Share
 Channel Share
 Competitor
 Channel Sales Strategy
 Market Segment & Channel
Objective
 Channel Partner Programme – Build
 Define Integrated Multi-channel
Strategy
 Design Partner Program & Allocate
Resources
 Reseller Recruitment / Channel
Management
 Run promotions and programs
to support the partner and help them
increase sales
 Selection and train the partners and
Resellers

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Retail Management Services
 Retail Partner Orientation
 Store Identification
 Store Launch
 Retail Hygiene
 Market activation/Promotion
 Events & Launches
 Consumer Experience
 Visual merchandising
 Sales Promoter Deployment
 Advocacy & demonstration
 Retail Readiness
 On-the-job training to Store staff
 Classroom training for Sales Promoter
 Remote Training for Sales Promoter
 Online Knowledge Portal
 Retail Hygiene Management
 Audit & Research
 Store Audit
 Consumer Research
 Mystery Audits
 Partner Survey
 Customer Satisfaction Survey

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Technology Services
 SFA - Proprietary Mobile Technology Enabling Real Time
Information Sharing
 Sales force tracking and monitoring
 Retail profiling Solution – Channel and breadth partners
 Marketing Process Automation
 Intelligent reporting platform
 Loyalty Promotion Platforms
 End to End loyalty platform for employees/sales force/customers
 Strong customizable point based logic
 Cross device compatible platform
 Funnel Management Tool (Enterprise)
 Intuitive Lead Management solution
 Multiple user access based logic
 Analytical data analysis and reporting

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Learning & Education Services
 Sales Force Enablement
 Up skilling and training for business
readiness and customer engagement
 Corporate Workforce/Sales Force
 Partners/Partner Sales force
 Instore Demonstrators/Counter Sales
Representatives
 Content Management
 Develop training content across
delivery mediums (print / online /
Classroom)
 Conceptualize
 Develop/customize
 Evaluation Methodology
 Knowledge Portal
 Comprehensive online knowledge
portal enabling:
 Training
 Assessment
 Certification
 Learning Hotline
 Inbound Tele based hotline for quick
reference/learning:
 Across target Audience (sales
force/partners/Counter Sales
Representatives)
 Single point of contact for
knowledge sharing
 Cost effective/Always available
ACCORD BROTHERS

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Digital Marketing
 Website and SEO
 Website and Social Media
services
 Online Lead Generation
 Mass Mail Campaigns
 Telemarketing Campaigns
 Online Meetings/Seminars
 Affiliate Marketing
 E-Commers Portal (Create
Online Retail Stores)

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Strategy/
Mission
Sales
Support/Presales
Sales Force
Deployment
Individual
Selling Skills
Coaching
& Supervision Recruiting
& Training
Information
Resources
Motivation
& Compensation
Sales Strategy
EffectivenessEfficiency
Capability Building
What is the value proposition and the
role of the sales force in its delivery?
Is the sales force (and channels)
organized for optimal coverage of
selected markets?
Does the sales force have adequate
coaching & supervision?
Does the recruiting and training match
selling skill requirements?
What critical selling skills are
required for the sales role in the
value proposition?
Is support adequate to maximize the
selling effort?
Does the incentive compensation
plan meet management’s
objectives and pay the sales force
fairly?
Are information systems being fully
utilized to support the selling effort?
Sales Strategy Framework

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Our Methodology
PROCESS:
Robust Program Management Processes:
 Channel & Retail – Sales, Merchandising, Field Force & ISD Management Process
 Resource Recruitment, Training & On-going Management Process
 MIS & Reporting Process
PEOPLE:
Domain Experts:
 Channel, Retail & Sales Management Experts with proven credentials across industry
segments & geographies
 Dedicated functional experts - Recruiters, Trainers, Data Analysts, Program Managers
etc.
TECHNOLOGY:
In-house Technology Team:
 OpenERP – Online Resource and Sales Management tool
 GPS System in Mobiles – Real-time FOS / Sales Team Reporting Management tool
 OpenERP Point Of Sale –Retail Profiling Management System
 Accord Learning Centre – Online/Offline Learning Portal
 Data Centre / Data Security System
Customer
DEVELOP
ACQUIRE
PROCESS
PROGRAM & EXECUTION

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Valued Competency of Accord…

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Resource Management
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Recruitment, Induction and Onboarding
Retention Policy
• Build alignment and attachment
• Defining proper KRA and a robust performance Management System.
• Automated Life cycle management tool (Personnel Information System)
• Motivation and Incentivisation
• Pro-active HR focus and alignment
Attrition Management
• Backfill open position within 15 days
• Pool of pre screened potential candidates
HR Competence
• Strong HR Team of HR personnels - In-house Talent Acquisition group
(TAG)
• Multiple Candidate sourcing platforms (Job portal, Employee Referral
Program, Social Networking, Campus Recruitment, Print Ad etc)
• Technology driven HR systems
• Standardized processes – Recruitment, Induction, Separation
• HR System - Personnel Information System (Employee self service portal)
HR Core
Focus areas
Employee Life
Cycle
Management
Employee
Development
Program –
Enhance
resource
skillset
Career
Progression
Roadmap –
Articulating
growth
opportunitiesReward and
Recognition –
recognize
effort at every
level
Internal Job
Postings –
promoting
cross
functional
talent
Employee
Engagement
and Work Life
balance

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Critical Success Factors
Employee Acquisition &
Availability
Employee Engagement Representation & Readiness Sales Management
Optimal Deployment of
Quality Resources
Employee Satisfaction Business Readiness Incremental RevenueAim
Best
Practice
Standard
Practice
Quality
Control
Systems &
Processes
• Daily Deployment Report
• DB availability & support
• ERP enabled system
• HRM
• Helpdesk
• TAT based resolution
• Induction
• Zero Deviation Payouts
• Benefits
• Exit Process
• Ground Up Asset Tracking
• Uniform, Grooming etc
• Grounds Up Audit (by TLs)
• Authenticity Audit on
sample size
• Compliance on adoption
• Induction & Onboarding
• Payouts, Bonus & PF
• Issue Resolution
• Separation & F&F
• QA Hygiene Check
Recruitment Process
DB Mgt Process
HR Process
Compensation Process
Claims Process
Incentive Process
HR Newsletter
MIS Process
Operations DashboardHR Helpdesk
• TAT based Recruitment
• SPOC
• Daily attendance/ Random
Audits
• Seasonal calibrations
• Periodic Audit and interventions
• Training & Refreshers
• Reporting -Business &
Operations Dashboard
• Sales Training & Best customer
engagement skills to increase
conversion
• Best Brand experience @ Store
• Ensure product availability
• Goal alignment (sales) by TLs
• Drive Sales on daily basis by TLs
• Continuous updates on schemes,
products etc
• Sales data analysis
• Accurate Reporting
Resource Management - Process & Framework
Reporting Process
Training Process

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Training and Performance Development
Sales Coaching Culture to ensure readiness on Solution Selling
Knowledge
download
Training on Brand / Product / Services / Technology and USPs
Roles & Responsibility / Process Adherence / Code of Conduct
Facilitation
Help build up their own selling story
Constant communication and program updates
Anytime
learning Solution
Deploy Online Training setup for quick reference and periodic training refreshment
and assessment
Sales Ready collateral
One to One
interaction
Ensure each resource understands program objective, delivery ecosystem and
methodology
Facilitate TNI (Training Need Identification) for each agent on Sales/ Product / Soft
skill / Language etc.
Reinforcement
Check knowledge retention through evaluation and certification
Individual scorecard to assess knowledge
Accord Learning Center (ALC)
ALC, an online training portal is used for training, evaluation and
certification by Training function
•Plug and play portal
•Anywhere anytime accessible training tool
•Reoccurring training with minimum effort
•Coverage for vast and scattered field force
•Cost effective Training medium
Training Competence
• Multiple Training Modes (Classroom, Remote, OJT)
• Large Pool of on-roll and off-roll training specialists
• Imparting in 15+ languages
• Trained resources can be deployed in many cities of India
• Delivering >150-200 sessions per year
• Training across 20+ industry sectors
• Accord Learning Center - Proprietary Online Training Portal

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Training Process & Methodology
Enablement
Engage
Excite
Sustain
Classroom Training
Tele Training
Fun & Learning
Activation
Recognition
&
Certification
Titles
Awards
Certificates
Merchandize
OJT- Shadowing and
Mentoring
On the Job Training
OJT
CRT
Certifications- Quarterly
Sales Aids Pocket Guide FAQ Sheets Demo Videos Hotline Demo PC
Online Learning Portal
Training Need
Analysis
• Identify training
requirements
Pre Training
Assessment
• Assess present
understanding
Training Delivery
• Class Room/On the
Job/Remote Training
Post Training
Assessment
• Evaluation &
Certification
Refresher
• Knowledge
Sustenance

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Retail Hygiene & Visual Merchandize Management
• Store Detailing
• POS Detailing
• Coverage Definition
• Course Correction
Plan
• Process & Tools
Setup
Planning
• Resource Training –
• System & Tools
• Process & Guidelines
• Stock Availability -
Logistics
• Execution Checklist –
POSM & Tools
Readiness
• Daily Attendance
• Process Adherence
• Reporting Adherence
Execution
• Deployment
• Quality of
Deployment
• Roadblocks
• Stock of POSM
Reporting Improvement
• Mutual Agreement
on Objectives
• Defined Scope &
intended Outcome
• Build Ecosystem
• Day one performance
delivery
• Streamlined
execution platform
• Minimize Leakage
• Achieve Intended
Outcome
• Zero process
deviation
• Maximize service
delivery
• Visibility
• Control
• Performance
• Decision Making
• Drive Efficiency
• Exceed Performance
benchmark
• Process Innovation
• Team Productivity
• Communication
Platform
• Service Delivery
Benefit

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Technology…

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Real Time Field Force Management Tool
Mark Attendance – Time & Date stamp
Monitor Movement – GPS coordinate on Map
Validate Store Visits – Capture & send pictures instantly
Ensure Productivity – Match with Journey Cycle Plan
Live Reports – Online Anytime access with constant refresh
Audit & Control – Central data repository, Automated Report
generation
We use Mobile / Handheld based application, enabled with GPS & GPRS capable of capturing Live, Real time data & image.

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ERP Reporting Tools – OpenERP Employee Self Service Portal
(Managed by our sister concern Apagen Solutions Pvt. Ltd.)
OpenERP Key Features
Leave Management
Attendance
Salary and claims
Time Sheet Management
HR Helpdesk
Program Details; new updates
Policies and Guidelines
Rewards and Recognition
Incentive plan, new schemes
• We have deployed OpenERP – Employee self service portal for all Sales/HR/Admin/IT/Finance related
activities.
• OpenERP facilitates the team to manage their leaves, mark attendance, and connect with HR for any type of
issues/ grievances.
• It is also used for claims and reimbursements for field force
• OpenERP also acts as a central repository of program policies, guidelines and processes which can be readily
referred to by the field force
• OpenERP also acts as a communication platform for the project team; disseminate program update, schemes,
ambassador incentives, etc.
• The tools facilitates constant connect and employee engagement platform

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Recruitment Analysis
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Expenses Analysis Attendance Analysis
Time Sheet Analysis Leave Analysis Task Hours Per Month
Real Time Sales and Marketing Force Management Tool (DSS)
(Managed by our sister concern Apagen Solutions Pvt. Ltd.)

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Sales Funnel and Pipe Line Management Tools – Sales and CRM of
OpenERP

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Create a Case
Category
Add Leads
Convert Lead to
Partner
Convert Lead to
Opportunity
Register Phone
Calls
Schedule
Meetings
Create
Quotation from
Opportunity
Delay to close
an opportunity
Email Reminder
Automatic
Assignments
Claims, Help
Desk, Support
Portals
Customer & Supplier Relationship Management (CRM & SRM) process

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Create
Customers
Define Product
Categories
Create
Products
Create initial
Stock Inventory
Create Sales
Order
Check Stock
Levels
Sales Management Process

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Promote & Grow over Web
Promote all over the globe with business links and generate leads.
Our promotion strategies and your business growth work simultaneously.

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ALC is an online training program used for training, evaluation and certification by Training function
•User aligned program and courses
•User level access and views
•Supports Multiple Content mediums for imparting training
•Pre/Post training assessment for training evaluation
•Backend evaluation logic
•Provides real time evaluation reports/scores
•Detailed reports/dashboards on ALC usage by candidates, viz, training taken, time taken, attempts taken, pending
courses, scores etc.
•Alerts & reminders
Features
•Plug and play portal
•Anywhere anytime accessible training tool
•Reoccurring training with minimum effort
•Coverage for vast and scattered field force
•Cost effective Training medium
Benefits
About Accord Learning Center (ALC)

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Sync up Marketing and Sales

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Sales and Marketing services enabled with latest Technologies
Ultimate flexibility - No “blackbox” package
Less risk - Future of Sales and Marketing not tied to one Methodology/Strategy
Extensibility in approach
Unlimited growth prospects
Powerful and effective planning, Strategy, Execution and Process
Customer Friendly environment for industry specific Sales and Marketing
Scalable in terms of People, Process and Technology
Team of Rich experienced people
Controls all your innovating sales and marketing processes and increase annual growth
Rich Documentation and Marketing material preparation
No full time sales and marketing resource liability over Customer
You are outsourcing your work in hands of experts
Why Accord is a partner of choice?

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Solution Expertise
•Strong focus on domain centric
solution building drives benefit
realization after solution
Execution
•Mature offerings across
Marketing and Sales Lifecycle
to support clients for All Sales
and marketing needs
•Proven & standard offerings
designed to solve specific
business and Sales and
Marketing operation
challenges
Execution Expertise
•Workshop for organizational
preparedness & effective Sales
and Marketing management
•Robust service delivery
processes with independent
quality assurance
•Delivery framework for all kind
of sales and marketing services
•Sales and marketing tools to
leverage all kind of industries
in terms of their commercial
growth
•Feeding future buying trends in
several geographic locations to
make sales and marketing
more effective
Accelerators
•Business process documents
repository
•Re-usable Standard formats
and tools of Presales, sales and
post-sales
•Rich use of technology to
manage people, process and
deliveries
•Well trained sales force and
marketing research teams
•Large repository of marketing
material for various verticals
and business process scenarios
•Huge data base of prospects
for several kind of industries
Experience
•Running & managing some of
the most complex Sales and
Marketing processes (eg.
Enventa, Apagen, Rashid
Alkindi etc.)
•Experienced in delivering
services under several
engagement models ranging
from team sourcing to
managed services from
offshore
•Multi-location sales and
marketing activities by
understanding geographic
scenarios
•All services are executed,
managed and monitored by X-
sales and marketing-process
heads of big market players
Summary

33. ACCORD BROTHERS
E-mail: gaurav.kumar@accordbrothers.com | Web: www.accordbrothers.com |
Head Office: India
E-198B,
Sector-63, Noida, India
Tel: +91 120-4162586 | Mob.: +91- 9971800665
Representing Office: USA
4242 Galilee Dr NE,
Kennesaw, GA, USA
Tel: +1-404-940-4400
ACCORD BROTHERS