This document outlines the "ABC Rule" for network marketing presentations. It defines A as the advisor, B as the bridge (recruiter), and C as the customer or prospect. The ABC Rule is recommended when B cannot yet do a full presentation themselves, when C's background exceeds B's, or when there is too much familiarity between B and C. It describes how to effectively serve as advisor A, how B should utilize A, and tips for ABC meetings and follow ups.

2. A = Advisor: All your uplines,
crosslines, the managements, the
office, and manuals or brochure.
Definition of “ABC”
B = Bridge: You
C = Customers: Your client or
prospects

3. Why do we need “ABC”?
A. For those who cannot yet present the
RBP and other trainings.
B. When the profile/ background
of “C” is better than yours.
Ex: position, financial status, age and network
experience

4. C. When your “C” is close to you or too
much familiarity.
Ex: love ones, friends, relatives, colleagues
“No man is a prophet in his own
land”
D. The affectivity of teamwork or synergy.

5. How to be an effective “A”?
A. Internalize the company, the
products, the marketing plan and
the management.
B. Know how to teach and use the
ABC Rule, teach “B” that
someday he/she will become “A”.

6. C. Regularly attend training and develop
your own style.
D. Always be excited, Always give “B”
encouragement and must show up
even if “C” cancels the meeting.
E. Be well informed/ knowledgeable
about network marketing

7. How to use “ABC “Rule?
A. Remember that you are “B”.
(a.) Before you bring your “C” to meet
your “A”, you must first give your “A” the
background of “C”. Use the F.O.R.M.
R= Recreation
F= Family/Financial Background
O= Occupation
M= Message

8. (c.) Reconfirm your appointment to “C”
at least a day before.
(b.) Make sure to discuss with “A”
what maybe the needs of “C”. Select
time and Place for meetings.

9. “A” and “C” meets
A. “B” must tee up “A” during the
introduction.
B. The Set-up should be like this..
A=B=C (Right) A=B=C (wrong) A=B=C (wrong)
C. During the presentation, “B” should
keep quiet and take notes.

10. E. After “C” has left, both “A” and
“B” should discuss how to follow up “C”.
D. After “A” is finish, “B” has to take
charge or take over.

11. Points to Note:
• When “B” is new, “A” should not
let “B” do the business on
his/her own.
• Select a proper meeting place,
as much as possible, don’t use the
venue of “C” unless it is their home.

12. • Cellphones should be turned off, in
most cases, some leader brings signal
jammer.
• During presentation, let “C” sit
facing the wall.