The importance of ABC

1. By Coach Melva A. Licayan
Independent USANA Distributor
Brilliant Diamonds IN10CT
The Power of ABC Rule

2. A is for Advisor
This includes all your Uplines, Crosslines,
the management, the office, the manual and the brochure
B is for Bridge, which is YOU
C is for Customers
This includes your clients and prospects
Definition of

3. Why do we need
A. It is helpful for those who cannot present yet the
RBP and the other trainings
B. When the profile or background of the “C” is better than
the “B”
Example: position. financial status, age, and
network experience
C. When your “C” is close to you or too much familiarity
Example: love ones, friends, relatives, colleagues
“No man is a prophet in his own land.”
D. The affectivity of teamwork is synergy.

4. How to be an effective
A. Internalize the company, the products, the marketing
plan, the successful people in the industry, your uplines
and the management. Be an expert of it.
B. Polish your craft by practicing and regularly attending
trainings. Master the industry, & develop your own style.
C. Observe proper dress code, people look up to you, how
you bring yourself. Clean and fresh is good.
D. Position yourself in authority, but remain polite.

5. How to be an effective
F. Always be excited, always give “B” an encouragement
and show up even if “C” cancels the meeting.
G. Know how to teach & use the ABC Rule, teach “B” that
someday he/she will become “A”.

6. How to be an effective
-Respect your Uplines, Downlines, Crosslines at all
times with or without guest
-Treat USANA Health Sciences with high regard.
-Consider “A” as the CEO of the company,
be courteous to him/her.
Edify him/her to “C” as in giving a generous and kind
introduction of the guest speaker in a
Graduation Ceremony.

7. How to be an effective

8. How to Use the Rule
1. Remember that you are “B” (the BRIDGE)
a.) Before you bring your “C” to meet your “A”, you must first give
your “A” the background of “C”. Using the FORM.
F= Family/Financial Background
O=Occupation
R=Recreation
M=Message
b.) Make sure to discuss with “A” what maybe the needs of “C”.
c.) Reconfirm your appointment to “C” at least a day before.

9. How to be an effective
-”B” must tee up “A” during the introduction
-During presentation pay attention and listen attentively to the
Advisor, support him/her by nodding, applauding, and
agreeing on important details of the presentation.
(Simple gestures like these is already ABC)
-NEVER make a call or compose SMS messages during presentation.
Remember you are the bridge. Whatever you do, your guest
will follow.
-After “A” is finish, “B” has to take charge or take over, because that is
his/her guest.
-After “C” has left, both “A” and “B” should discuss how to follow up “C”.
When “A” and “C” meet

10. Points to Note:
When “B” is new, “A” should not let “B” do the business
on his/her own.
1. Select a proper meeting place, as much as possible do it in the
office. Come early to reserve a table for the three of you.
2. Do not use the venue of “C” unless it is their home.
3. During the presentation, let “C” sit facing the wall to avoid
distraction.
4. Cellphones should be turned off, in most cases some leader
brings signal jammer.

11. Thank you very much
and
God bless you.