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Newspaper market facts
This document contains charts summarizing national newspaper readership trends in the UK from January to June 2009. It shows that national newspapers reach 41% of UK adults on a daily basis from Monday to Saturday, and 47% on Sundays. Readership is highest among older age groups and declines with age. National newspapers also have higher readership among higher social classes. Popular newspapers have higher readership than mid-market or quality titles. Total readership of dailies and Sundays has declined in recent years. Reader loyalty varies widely among different newspaper brands.
Newspaper market facts
- 1. Pg 1 NMA Marketplace Charts Jan-Jun 2009 NMA Marketplace Charts – September 2009
- 2. Pg 2 National Newspapers Daily, Weekly & 4 Weekly Reach All Adults % Daily Reach - Mon - Sat % Daily Reach - Sunday % Weekly Reach % 4 Weekly Reach NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09 (incl. freesheets)
- 3. Pg 3 National Newspapers Daily, Weekly & 4 Weekly Reach by Age 47% 52% 41% 43 51% 33% % 15-24 25-34 35-44 45-54 55-64 65+ % Daily Reach - Mon - Sat % Daily Reach - Sunday % Weekly Reach % 4 Weekly Reach NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09 (incl. freesheets)
- 4. Pg 4 National Newspapers Daily, Weekly & 4 Weekly Reach by Social Class ABC1 C2DE % Daily Reach - Mon - Sat % Daily Reach - Sunday % Weekly Reach % 4 Weekly Reach NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09 (incl. freesheets)
- 5. Pg 5 % Weekly Reach by Newspaper Type – All Adults, Age Age: 15-34 35-54 55+ NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
- 6. Pg 6 % Weekly Reach by Newspaper Type – All Adults, Social Class Social Class: ABC1 C2DE NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
- 7. Pg 7 % 4 Weekly Reach by Newspaper Type – All Adults, Age Age: 15-34 35-54 55+ NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
- 8. Pg 8 % 4 Weekly Reach by Newspaper Type – All Adults, Social Class Social Class: ABC1 C2DE NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
- 9. Pg 9 Share of Readership by Sector Qualities 23.6% Populars 46.3% Mid Markets 30.1% NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
- 10. Pg 10 Total Readership Trends – Dailies – All Adults (000’s) Full Year Half Year NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09 (incl. freesheets)
- 11. Pg 11 Total Readership Trends – Sundays – All Adults (000’s) Full Year Half Year NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
- 12. Pg 12 Loyalty of Readership – Dailies – Adults 26 26 28 31 31 36 36 41 41 44 44 53 60 74 74 72 69 69 64 64 59 59 56 56 47 40 Sun Daily Daily Daily Daily Daily Times Guardian Independent FT Evening Metro London Mail Telegraph Mirror Express Star Standard Lite % Almost Always % Quite often/Occasionally NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09 (incl freesheets)
- 13. Pg 13 Loyalty of Readership – Sundays – Adults % Almost Always % Quite often/Occasionally NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
- 14. Pg 14 Readership – Build by day % of Total Readership day NMA Marketplace Charts – September 2009 Source: NRS Accumulation Study
- 15. Pg 15 Readership by Age and Social Class Upmarket Young Old Downmarket NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
- 16. Pg 16 National Newspapers – Advertising Revenue including colour supplements and classifieds (£m) 1930 1974 1912 1913 1933 1902 1805 947 768 2002 2003 2004 2005 2006 2007 2008 Jan - Jun 08 Jan - Jun 09 Full Year Half Year NMA Marketplace Charts – September 2009 Includes classified Source: Advertising forecast Jun 09
- 17. Pg 17 National Newspapers – Display Advertising Revenue including coloured supps excl. classifieds (£m) 1543 1469 1494 1463 1489 1471 1436 754 618 2002 2003 2004 2005 2006 2007 2008 Jan - Jun 08 Jan - Jun 09 Full Year Half Year NMA Marketplace Charts – September 2009 Excludes classified Source: Advertising forecast Jun 09
- 18. Pg 18 Share of Display Advertising by Medium Jan – June 09 Cinema 1% Bus Mags Consumer Mags 4% 4% Reg Newspapers Internet 13% 24% Direct Mail 12% TV 23% Nat Newspapers 12% Outdoor Radio 5% 3% TOTAL DISPLAY ADVERTISING SPEND: £7,187m NMA Marketplace Charts – September 2009 Source: Advertising forecast Jun 09
- 19. Pg 19 National Newspapers – Advertising Revenue including coloured supplements and classifieds (% share) 13.5 12.8 12.5 11.8 11.7 11.3 11.1 10.9 10.6 2002 2003 2004 2005 2006 2007 2008 Jan - Jun 08 Jan - Jun 09 Full Year Half Year NMA Marketplace Charts – September 2009 Includes classifieds Source: Advertising forecast Jun 09
- 20. Pg 20 National Newspapers – Advertising Revenue including colour supplements excl. classifieds (% share) 10.3 9.7 9.5 9 9.1 9 8.9 8.9 8.5 2002 2003 2004 2005 2006 2007 2008 Jan - Jun 08 Jan - Jun 09 Full Year Half Year NMA Marketplace Charts – September 2009 Excludes classified Source: Advertising forecast Jun 09
- 21. Pg 21 National Newspapers – Time Spent Reading Dailies Mon-Fri. Dailies Sat. Sundays NMA Marketplace Charts – September 2009 Source: NRS Jan – Jun 09
Editor's Notes
- #3 Daily Reach Mon – Sat :A-I-R Mon-Sat (incl. freesheets- metro london lite & london paper) Daily Reach Sun : A-I-R Sundays (excl. Supps) Weekly Reach : A-I-R Mon – Sat or Suns or A-I-R 7 days (Mon-Sat or Sun) 4 Weekly reach : A-I-R Mon – Sat or Suns or A-I-R 7 days (Mon-Sat or Sun) or A-I-R 4 weeks (Mon-Sat or Sun) Titles included in analysis: Dailies Mon-Sat Sundays Daily Express Daily Star Sunday Daily Mail The Independent on Sunday Daily Mirror The Mail on Sunday Daily Record News of the World Daily Star The Observer Daily Telegraph The People Financial Times Scotland on Sunday The Guardian Sunday Express The Independent Sunday Herald (Scotland) The Sun Sunday Mail The Times Sunday Mirror Racing Post Sunday Post Evening Standard Sunday Telegraph The Sunday Times
- #4 Includes freesheets
- #5 Includes freesheets
- #6 Excludes Freesheets Classification Populars Mid Markets Qualities Mirror Daily Express Financial Times Daily Star Sun Daily Mail Independent Daily Record Sunday Express Guardian Racing Post Mail on Sunday Times Sunday Mirror Sunday Post Telegraph People Evening Standard Independent on Sunday News of the World Observer Sunday Mail Sunday Times Daily Star Sunday Sunday Telegraph Sunday Herald Scotland on Sunday
- #7 Excludes freesheets
- #8 Excludes freesheets
- #9 Excludes Freesheets
- #10 Excludes Freesheets
- #11 Includes freesheets Titles include: Express Daily Mail Mirror Record Daily Star Telegraph Financial Times Guardian Independent Sun Times Racing Post Evening Standard
- #13 Includes freesheets
- #14 DONE
- #17 Includes metro
- #18 Includes metro
- #20 Includes metro
- #21 Includes metro
- #22 Includes metro