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12. Great when you want...
to test an idea
feedback on a prototype
to start work on new features/accessories
to field test a finished product
to crowdsource anything
exposure
13. Not so great for
Brand new product development.
(but not always)
35. Keen Home beta program
1. Facebook page for
recruiting fans
36. Keen Home beta program
1. Facebook page for
recruiting fans
2. Tweetdeck for recruiting
people experiencing the
problem
37. Keen Home beta program
1. Facebook page for
recruiting fans
2. Tweetdeck for recruiting
people experiencing the
problem
3. Slack for community,
announcements, tasks,
feedback
38. Keen Home beta program
1. Facebook page for
recruiting fans
2. Tweetdeck for recruiting
people experiencing the
problem
3. Slack for community,
announcements, tasks,
feedback
4. Google Docs for program
plans
39. Keen Home beta program
1. Facebook page for
recruiting fans
2. Tweetdeck for recruiting
people experiencing the
problem
3. Slack for community,
announcements, tasks,
feedback
4. Google Docs for program
plans
5. Google Hangout to
interview users/demo the
40. Result
Discovered critical hardware, firmware, and software issues well before launch.
Built strong relationships with over 100 users before shipping.
Have a growing pool of beta testers for future products.
Developed a marketing and product development strategy based on user
feedback and engagement.
43. In conclusion
Practices
1) Find users (through social networks)
2) Bring users together (on Slack)
3) Plan openly (in Google Drive)
44. In conclusion
Practices
1) Find users (through social networks)
2) Bring users together (on Slack)
3) Plan openly (in Google Drive)
4) Get some face time (with the help Google Hangout)
Introduction - go around the room and ask everyone to:
Introduce themselves
Say what they build
Say why they signed up for this class.
About me:
How I got started
What lead me to create this class
What I hope people will get out of it.
We are beat over the head with calls to embrace users in our process.
Central to Agile product development
The surge in popularity around UI/UX design fuels interest in users
Community management is growing in popularity, entailing deeper collaboration with users.
