The document discusses the process of making a newspaper and how new technologies have impacted each step. It covers:
1. Selling advertising, gathering news, compiling copy, producing the paper, and distributing it. Advertising is essential for revenue but newspaper sales are falling.
2. News gathering has changed from written reports to instant video and mobile technology. Governments now manage media relations.
3. Copy is compiled electronically rather than with typesetting. Journalists can instantly post from the field.
4. Production is highly automated and digital but the end product is outdated upon release. Distribution also takes time but new technologies may enable bespoke digital newspapers delivered directly to readers.
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Transforming Production for the 21st Century
Date: Wednesday September 23
Time: 13:00 – 14:00 AEST
Presenter: Christopher Sewell
Description: The explosion of digital channels has completely changed the landscape of advertising communications. But while the language around multi-channel content creation has evolved the old approaches to production management and creation has not necessarily kept up. Find out how to transform your approach to marketing production spend without being blindsided by vested interests.
it merely focuses on all the aspects of online publishing..........at last the process has been very well explained as to how to publish an e book online
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
PRSA 2009 International Conference (San Diego, Nov 7-10)
Track 3: Specialization & Practice Areas
Sponsored by: Technology Section
"Analog-Digital Wars: Traditional Media Fights to Remain Relevant"
Henry P. Feintuch, president, Feintuch Communications, Inc.
Susan Dingethal, new media consultant
Digital technology has accelerated a shakeout and transformation of the "old guard media." Get an in-depth look at the migration of traditional media to newer forms and the resulting business upheaval, as well as its impact on public relations practitioners and marketers. See and discuss specific evolutionary and revolutionary applications being developed by traditional media organizations and what they are doing to fight back.
If you're interested in having this talk presented to your organization, please contact us at henry@feintuchpr.com!
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Transforming Production for the 21st Century
Date: Wednesday September 23
Time: 13:00 – 14:00 AEST
Presenter: Christopher Sewell
Description: The explosion of digital channels has completely changed the landscape of advertising communications. But while the language around multi-channel content creation has evolved the old approaches to production management and creation has not necessarily kept up. Find out how to transform your approach to marketing production spend without being blindsided by vested interests.
it merely focuses on all the aspects of online publishing..........at last the process has been very well explained as to how to publish an e book online
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
PRSA 2009 International Conference (San Diego, Nov 7-10)
Track 3: Specialization & Practice Areas
Sponsored by: Technology Section
"Analog-Digital Wars: Traditional Media Fights to Remain Relevant"
Henry P. Feintuch, president, Feintuch Communications, Inc.
Susan Dingethal, new media consultant
Digital technology has accelerated a shakeout and transformation of the "old guard media." Get an in-depth look at the migration of traditional media to newer forms and the resulting business upheaval, as well as its impact on public relations practitioners and marketers. See and discuss specific evolutionary and revolutionary applications being developed by traditional media organizations and what they are doing to fight back.
If you're interested in having this talk presented to your organization, please contact us at henry@feintuchpr.com!
7. Advertising
• Essential revenue stream
• Higher the circulation, the more expensive
• LH/RH
• Targeting the audience
• Newspaper sales falling
• So many alternative (more targeted) ways
of spending marketing budgets.
8. Gathering news
Historically
• Long communication chains
Originally written(post)
Telegraph
Telephone
Satellites
• No press officers
• Government control of media
9.
10. Gathering news
Now
• Mobile technology
• Population “connected”
• Instant video
• Staged events
• Press officers
• Governments manage their activities to
maximise/minimise media
12. Compile copy
Now
• Electronic
• Posted direct from journalist’s laptop in the
field
• Instant update/change
• Colour
• Distance no object
• People power - use of blogs
13. Produce paper
• Paper/trees/environment
• Huge presses
• Highly automated - reduce costs
• Out of date before the ink is dry
Breakfast TV
CNN etc
Internet/RSS
14. Distribution
• Truck from press to local warehouse
• Van from local warehouse to shop
• Bike from shop to door
• All takes
Time
People
Fuel/energy
15. Audience
• More demanding
• More varied
• Wants what it wants NOW
• More willing to look elsewhere for their
needs
19. Impact of NMT
• NMT will have significant impact
• What
• When
• How
• Finances
• Enabling Technology
20. Group Activity
• Teacher will allocate topic
Advertising
News gathering
Production
Distribution
• List examples of how new technology might
impact the allocated topic in the future
23. Activity
• Take newspaper
• Cut out all the bits you want - that you
would read
• Cut out the bits you might read
• Throw away the rest
• Estimate how much that is
31. Newspapers on the web
• Newspapers are on the web - some are
massive
• Competition from BBC and other media
companies
Extras
Up to date
Audience research? What is popular
32. Homework
1. Visit a newspaper website and
register/set up your own bespoke e-
Newspaper
2. Visit the blog site to get further
information and to get links to sign up.