The document outlines four key questions for evaluating a media product: 1) How the product uses or challenges conventions of real media, 2) The effectiveness of combining the main product with ancillary texts, 3) What was learned from audience feedback, and 4) How new media technologies were used in construction, research, planning and evaluation. It provides guidance for answering each question and emphasizes using examples from the product and research, as well as showing skills in construction through formats like a vlog or presentation.

1. A2 MEDIA – EVALUATION
FOUR KEY QUESTIONS
In what ways does your media product use,
develop or challenge forms and conventions of real
media products?
 How effective is the combination of your main
product and ancillary texts?
 What have you learned from your audience
feedback?
 How did you use new media technologies in the
construction and research, planning and evaluation
stages?


2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?
Write/talk about how your research informed your
main task here
 What conventions did you observe in your research
which you then went on to use in your production?
 Why is your production an effective piece?


3. HOW EFFECTIVE IS THE COMBINATION OF YOUR
MAIN PRODUCT AND ANCILLARY TEXTS?
Write about how the ancillary texts reinforce the
message of the main task
 Try to explain how the three texts would work
together as a marketing strategy


4. WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
Select a few comments from your audience
feedback and explain what you have learned from
them
 You can also refer to verbal feedback given to you
by other people


5. HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?

Subdivide this part into sections:
Construction
 Research
 Planning
 Evaluation


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Remember to explain how you
used the technology as a tool to
help you create your products
Refer in particular to the way
new media (online tools) helped
you to share and develop your
work through blogging etc.

Outline which technologies you
have used in each stage,
including:






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Premiere, Photoshop etc
Blogger (including html embed
codes)
YouTube
Slideshare/Scribd etc
Cameras, sound kits etc
Any sound editing/music software
Anything else!

6. A GOOD EVALUATION…
Is concise and simple
 Is illustrated with examples from the production and
research at every opportunity
 Uses media terminology and theory
 Shows good ICT skills in its construction (e.g. vlog,
director’s commentary, Issuu publication, interactive
presentation…or any combination)
 Refers to online tools such as blogging, YouTube
etc as ways of developing the production through
research to planning to construction to evaluation
