Media convergence is a term often bandied about but rarely understood. Learn what it is and how convergent media can improve brand value in your business
Providing advertising and public relations services to large, well-known brands, the AMGW Agency is headquartered in Miami, Florida, with regional offices throughout the United States and abroad. In touch with the latest media trends, the AMGW Agency provides mainstream and alternative media placement.
Media convergence is a term often bandied about but rarely understood. Learn what it is and how convergent media can improve brand value in your business
Providing advertising and public relations services to large, well-known brands, the AMGW Agency is headquartered in Miami, Florida, with regional offices throughout the United States and abroad. In touch with the latest media trends, the AMGW Agency provides mainstream and alternative media placement.
Understanding Online Consumer Purchase Behaviour for Varied Consumer Clusters...inventionjournals
: We are living in a digital age. The wave of digitalisation is in full swing to make its presence felt
in every sphere of life. It has not just challenged the geographical limitations narrowing the gaps between the
places that are situated faraway from each other and made the life easier with huge number of facilities but has
also influenced our attitudes and values. In such a situation, online shopping has started emerging as a popular
shopping option among urban and modernised consumers. Not all the consumers show similar trends while
using ecommerce. People of different clusters have different comfort zones as far as online shopping behaviour
is concerned. Product preferences vary with a change in demographics. Level of satisfaction is also different for
different set of consumers. Though window shopping is no longer an alien concept even for the internet
immigrants, purpose of use is certainly different for every age group. Literatures reveal that the attractive
features of the medium have tempted many researchers from time to time to throw light on lesser known areas
but there is still much to be explored. This paper is an endeavour to study about the potential of the medium to
market consumer electronics analysing in details the electronic shopping behaviour of different age groups. A
random survey has been conducted among the people of the age group of 19 – 35 (n – 100) and the samples
have been divided into four groups 19 – 22, 23 -26, 27 – 30 and 30 – 35. Reactions have been studied through
a questionnaire containing close ended questions. Analysis of data has been done through data graphs
The story so far in social networking has been the incredible growth in the numbers of people using them. But Wave 6 shows that in the future the biggest impact will come from the increasing amount of time people are spending on them. Social networks are now legitimate rivals to all forms of media and will continue to have a huge effect on online consumption in particular.
Consumers are continuing to move away from increasingly siloed brand websites, viewing it as a one dimensional experience compared to that offered by social media. Brands will need to reach out to consumers in the social spaces if they are to connect online.
Attachment to social networks is stronger than ever, with over 40% of people saying they are worried about missing out if they don’t visit their social network. As a result users are fully prepared to share their data in return for the benefits they bring.
Social experiences deliver very clear value to brands. Understanding the social experiences the consumer wants AND which of these experiences deliver the brand’s marketing objectives is the key to unlocking this value. This is an important part of making social media a legitimate platform for brand development.
Despite the reluctance of many companies to discuss problems, particularly in social media, our research has shown that actually responding to a customer’s issues is one of the most powerful social experiences a brand can deliver. In the future social CRM should be a fundamental part of any brand’s communication strategy.
The consumer has many devices through which they can interact with a brand digitally but not all of these devices are a suitable environment for every experience. Tablets and smartphones, for example, have very different strengths. Marrying the right experience to the right device is key to creating a compelling social strategy.
Discuss the issues raised by media ownership in the production and exchange o...
As media – institutions and audiences questions
1. AS Media – Institutions and Audiences questions
Jan 2009
2 Discuss the ways in which media products are produced and distributed to
audiences, within a media area, which you have studied.
June 2009
How important is technological convergence for institutions and audiences within
a media area which you have studied?
Jan 2010
“Media production is dominated by global institutions, which sell their products
and services to national audiences.” To what extent do you agree with this
statement?
June 2010
What significance does the continuing development of digital media technology
have for media institutions and audiences?
Jan 2011
Discuss the issues raised by media ownership in the production and exchange of
media texts in your chosen media area.
June 2011
“Successful media products depend as much upon marketing and distribution to
a specific audience as they do upon good production practices.” To what extent
would you agree with this statement, within the media area you have studied?
Jan 2012
To what extent does digital distribution affect the marketing and consumption of
media products in the media area you have studied?
June 2012
“Cross-media convergence and synergy are vital processes in the successful
marketing of media products to audiences.” To what extent do you agree with
this statement in relation to your chosen media area?