The document provides a comprehensive guide on how to get started with Google Analytics, detailing the steps for account setup, tracking code implementation, and the structure of reporting and data collection. It covers essential features such as goal tracking, user segmentation, and the use of filters, alongside practical implementation examples for tracking page views and events. Additionally, it references APIs and SDKs for development, and offers links to further resources for mastering analytics.

1. GoogleAnalytics
AdvancedWebMetricswithGoogleAnalytics
by Daniel Ku (http://kjunine.net)

2. Ifyoucannotmeasureit,
youcannotimproveit.
— Lord Kelvin

3. GettingStartedwithAnalytics
1. Sign up for an account.
2. Set up account properties.
3. Set up your tracking code.

8. Howitworks
· Collection
· Processing
· Configuration
· Reporting

10. Configuration

12. AccountStructure
· Accounts
· Properties
· Views

13. Whymultipleviews?
Segmentation

14. Howsegment?
Filter

15. Filters

17. MostCommonlyUsedFilters
· Include only your website's traffic
· Exclude certain known visitors
· Segment by geographical location
· Segment by visitor campaign, medium, or
referrer source
· Segment by content

18. BestPractice
KeepaViewwithoutFilters

19. FilterDemo

20. Goals

21. TypesofGoal
· Destination
· Duration
· Pages/Screens per session
· Event

22. Conversion=GoalConversion

23. Funnel

25. GoalDemo

26. UserID
auniquestring
representingauser
associates data from different devices and multiple sessions

27. Collection

28. DataModel
· User (Visitor)
· Session (Visit)
· Interaction (Hit)

29. Interaction
· Pageview
· Event
· Transaction
· Social Interaction
· User Timing
· Exception

30. Event
· Category
· Action
· Label (optional)
· Value (optional, integer)

31. VirtualPageview
VirtualPageviewvs.Event?

32. LimitsandQuotas
PropertySpecific
· 10 million hits per month per property

33. LimitsandQuotas
UniversalAnalyticsEnabled
· 200,000 hits per user per day
· 500 hits per session
(except item and transaction hit types)
This applies to analytics.js, Android/iOS SDK and the Measurement
Protocol.

34. CookieUsage
By default,
· cookie name: _ga
· domain: top level
· expiration: 2 years

35. UseAPIsandSDKs,
Later...

36. Reporting

38. DimensionandMetric

40. TableFilterandView
Options

46. ReportingDemo

47. Audience>Overview
Audience>Geo>Location
Audience>UsersFlow

48. Acquisition>Overview
Acquisition>Channels
Acquisition>AllTraffic

49. Behavior>Overview
Behavior>SiteContent>AllPages
Behavior>SiteSpeed>Overview
Behavior>Events>Overview

50. Conversions>Goals>Overview
Conversions>Goals>FunnelVisualization
Conversions>Goals>GoalFlow

51. ReportingDemoEnd

52. ContentDrilldown

53. Behavior>SiteContent>ContentDrilldown

54. ContentDrilldownDemo

55. ContentExperiments

56. A/B/NTesting
notA/BTesting
notMultivariableTest
formerly Google Website Optimiser

57. Behavior>Experiments

58. ContentExperiments
Demo

59. Development

60. APIsandSDKs

62. Collection
· analytics.js
· Android SDK
· iOS SDK
· Measurement Protocol
· ...

63. Configuration
· Management API

64. Reporting
· Core Reporting API
· MCF API
· Metadata API
· Real Time Reporting API

65. Developmentwithanalytics.js

66. <!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->

67. PageviewTracking
ga('send', 'pageview');

68. VirtualPageview
ga('send', 'pageview', '/path/to/virtual/page');
ga('send', {
'hitType': 'pageview',
'page': '/path/to/virtual/page',
'title': 'Title of Virtual Page'
})

69. EventTracking
ga('send', 'event', 'button', 'click', 'nav buttons', 4);
ga('send', {
'hitType': 'event', // Required.
'eventCategory': 'button', // Required.
'eventAction': 'click', // Required.
'eventLabel': 'nav buttons',
'eventValue': 4
});

70. UserID
ga('create', 'UA-XXXX-Y', { 'userId': 'USER_ID' });
ga('set', '&uid', 'USER_ID');

71. GoogleAnalytics
LibrariesforMEANStack

72. Angulartics
WebanalyticsforAngularJSapplications
· http://luisfarzati.github.io/angulartics/
angular.module('myApp', ['angulartics', 'angulartics.google.analytics'])
· supports Google Analytics, Kissmetrics,
Mixpanel, Chartbeat and Segment.io

73. universal-analytics
AnodemoduleforGoogle'sUniversalAnalyticstracking
· https://github.com/peaksandpies/universal-
analytics
var ua = require('universal-analytics');
var visitor = ua('UA-XXXX-XX', 'USER_ID');
visitor.pageview("/").send();

74. References
http://www.acornpub.co.kr/book/google-
analytics2
https://analyticsacademy.withgoogle.com/
https://support.google.com/analytics/
https://developers.google.com/analytics/
http://luisfarzati.github.io/angulartics/
https://github.com/peaksandpies/universal-
analytics

75. Thankyou!