This document provides 3 steps to help with analytics: 1. Set up Google Analytics and funnels/goals to track key metrics like conversions and where visitors came from. 2. Use Google URL Builder to track social media links with campaign details to see what content is converting. 3. Track micro and macro conversions to understand visitor actions leading to goals and what needs improvement to increase conversions.

1. 3 Steps that will help you with
Analytics
By: Madeline Yau

2. Google Analytics
Google URL Builder
Micro and Macro Conversion

3. Set up Google Analytic for your website.
Set up funnels and goals to track the correct
information.

4. Answer question like:
How many visitors convert
(meaning, how many visitors completed a
certain action such as making a purchase or
signing up for a newsletter)
Which pages or forms did they convert
from?
What URL were they referred from?
What campaign brought them to the
conversion page?

5. Duration
Destination
Pages/Screen per session
Events

6. Is when a user reaches a specific
destination after completing an action on
your website.
Example: Thank you page or a sale
confirmation page

7. Is when a visitor spends a certain amount of
time on your website.
Example: A three minute session or longer
could be a goal.

8. Is when a user interacts with multiple pages
three or more minutes.
Goal example: This is setup for anyone that
interacts with multiple pages or loads additional
screens.

9. Is when a certain action was defined and
completed.
Example: A video play, ad click or PDF
download will be considered as an event.

10. Is a unique URL link to help you track your
content throughout all social media content.
Helps track data and discover what is
converting.

11. There are three types of fields you must
define and include to make the link work:
Campaign Source: this will track where traffic is
coming.
Campaign Medium: what type of channels are
you posting to (ex. banner , email, cpc)
Campaign Name: the of your campaign.
(ex. product, promo code, slogan)

12. Example:
Google URL not in use:
http://orlandofloridarelocator.com/category/blog/
Google URL Builder in use:
http://orlandofloridarelocator.com/category/blog/?utm_s
ource=website&utm_medium=blog%20&utm_campaig
n=top=schools

13. Macro and Micro conversions are
used for goals in Google Analytics
Micro conversions are actions that visitors
have taken while browsing the website that
will eventually lead up to a macro
conversion.
Marco conversions is a completed goal.
Example would be an email sign up, contact
form or PDF download.

14. Macro and Micro will help you understand
how many have converted on your website
and what needs more attention to get them
over the hump.

15. Google Analytics
Google URL Builder
Micro and Macro Conversion

16. +MadelineYau
@yauline
madelineyau