The document provides an overview of using Google Analytics for small businesses. It covers key metrics to measure like top keywords, referring websites, content popularity and bounce rate. It discusses setting up accounts and tracking codes, as well as setting up goals and conversions. Additional topics include new vs returning visitors, custom dashboards, and resources for learning more about Google Analytics.
Jenni Ramminger and Melissa Mathews share all the steps to building a great digital marketing campaign. Start your journey and build your campaign after seeing this presentation today. Presentation was from the 2014 Cleveland Nonprofit Marketing Summit.
Jenni Ramminger and Melissa Mathews share all the steps to building a great digital marketing campaign. Start your journey and build your campaign after seeing this presentation today. Presentation was from the 2014 Cleveland Nonprofit Marketing Summit.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
In this presentation, I have explained the content creation process. I have also explained the various ways which would aid you in the process of forming your content plan
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting http://www.paperstreet.com/
How to Measure the Real Success of Content Marketing - BrightonSEO 2015 Impactana
Most marketers look at Buzz signals like Facebook Shares, Tweets or Google+ every time they measure the success of a content marketing campaign.
But there’s more to content marketing success than that. Buzz doesn’t say much about user engagement. To measure the long-term effects of content, marketers need to look at different metrics. We call that “Impact.” It includes downloads, backlinks, and comments.
***Update Dec 2013****
* Fixed external links
* Included basic SEO process
* Included answer to (not provided)
* Included answer to hummingbird
* Included answer to the latest Penguin (2.1)
* New keyword discovery process using Adwords keyword planner
* New template available
* Extra content marketing tips
* Extra freebies
---------------------
A SEO plan for Startup to quickly validate the opportunity that exist for them by leveraging Organic traffic from Google.
Disclaimer: this is a first draft at this method and I will update the content moving forward. Please leave comments and ratings on the following page:
http://www.inmarketingwetrust.com.au/seo/seo-training/
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. In clear, nontechnical language, this SEO overview will help you understand:
- What the search engines are looking for.
- How the principle of building your site for your customers will also please the search engines.
- The latest optimization trends.
- Best practices that will make an immediate impact on your Internet presence and website profitability.
About the speaker:
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is an international speaker, a search engine optimization professional, and an experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.
Secrets to Optimize Website Tracking for User EngagementAlightAnalytics
WordPress is the world’s leading open-source content management system and is capable of creating some of the most dynamic websites on the internet. Yet, none of that matters unless you’re properly optimizing your website for user engagement. In this session, Zack Pike, Alight Analytics’ Director of Client Solutions, will offer a deep dive into tools such as Google Analytics and Google Tag Manager, giving tactical steps on how to customize your tracking strategy to stimulate user activity and interest, as well as measure website goals.
In this session you will learn:
-How Google Analytics and Google Tag Manager can be implemented on your WordPress site
-How to create a proper tracking strategy to fulfill the goals of your website
-Workarounds for WordPress plugins that have yet to fully integrate with Google Tag Manager
Zack Pike is the Director of Client Solutions for Alight Analytics, a Kansas City-based Marketing Analytics agency, where he partners with marketers across a multitude of verticals to bring clarity to marketing performance and confidence in strategic decisions. Before coming to Alight, Zack spent time on the client-side in both big data analysis and marketing execution with Freightquote.com, Hills Pet Nutrition, and ATI ProCharger.
A Deep Dive into the New Google AnalyticsDemandWave
All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this information-packed webinar. Join us for a deep dive into the new Google Analytics and what this means for SEO!
In this Webmarketing123 webinar, you’ll learn:
• The differences between the old and new interface
• How to use the “Quick Insights” feature to see the influence of different variables on your metrics
• The effects that the new “Event Tracking” feature will have on SEO
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
In this presentation, I have explained the content creation process. I have also explained the various ways which would aid you in the process of forming your content plan
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting http://www.paperstreet.com/
How to Measure the Real Success of Content Marketing - BrightonSEO 2015 Impactana
Most marketers look at Buzz signals like Facebook Shares, Tweets or Google+ every time they measure the success of a content marketing campaign.
But there’s more to content marketing success than that. Buzz doesn’t say much about user engagement. To measure the long-term effects of content, marketers need to look at different metrics. We call that “Impact.” It includes downloads, backlinks, and comments.
***Update Dec 2013****
* Fixed external links
* Included basic SEO process
* Included answer to (not provided)
* Included answer to hummingbird
* Included answer to the latest Penguin (2.1)
* New keyword discovery process using Adwords keyword planner
* New template available
* Extra content marketing tips
* Extra freebies
---------------------
A SEO plan for Startup to quickly validate the opportunity that exist for them by leveraging Organic traffic from Google.
Disclaimer: this is a first draft at this method and I will update the content moving forward. Please leave comments and ratings on the following page:
http://www.inmarketingwetrust.com.au/seo/seo-training/
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. In clear, nontechnical language, this SEO overview will help you understand:
- What the search engines are looking for.
- How the principle of building your site for your customers will also please the search engines.
- The latest optimization trends.
- Best practices that will make an immediate impact on your Internet presence and website profitability.
About the speaker:
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is an international speaker, a search engine optimization professional, and an experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.
Secrets to Optimize Website Tracking for User EngagementAlightAnalytics
WordPress is the world’s leading open-source content management system and is capable of creating some of the most dynamic websites on the internet. Yet, none of that matters unless you’re properly optimizing your website for user engagement. In this session, Zack Pike, Alight Analytics’ Director of Client Solutions, will offer a deep dive into tools such as Google Analytics and Google Tag Manager, giving tactical steps on how to customize your tracking strategy to stimulate user activity and interest, as well as measure website goals.
In this session you will learn:
-How Google Analytics and Google Tag Manager can be implemented on your WordPress site
-How to create a proper tracking strategy to fulfill the goals of your website
-Workarounds for WordPress plugins that have yet to fully integrate with Google Tag Manager
Zack Pike is the Director of Client Solutions for Alight Analytics, a Kansas City-based Marketing Analytics agency, where he partners with marketers across a multitude of verticals to bring clarity to marketing performance and confidence in strategic decisions. Before coming to Alight, Zack spent time on the client-side in both big data analysis and marketing execution with Freightquote.com, Hills Pet Nutrition, and ATI ProCharger.
A Deep Dive into the New Google AnalyticsDemandWave
All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this information-packed webinar. Join us for a deep dive into the new Google Analytics and what this means for SEO!
In this Webmarketing123 webinar, you’ll learn:
• The differences between the old and new interface
• How to use the “Quick Insights” feature to see the influence of different variables on your metrics
• The effects that the new “Event Tracking” feature will have on SEO
Enterprise Campaign Manager Christina Sanders is sharing the advantage of the full functionality and customizability of Google Analytics. Whether you’re novice or pro, and you want to be more effective and efficient with your work, this is the webinar for you. We’re giving away our best tips and tricks to get the most out of your Google Analytics.
Access the full webinar recording and template here:
https://97thfloor.com/blog/google-analytics-webinar/
We all have an idea of what Google Analytics can do, but do you know how to use it to help your organization? Do you know who your visitors are and what actions they're completing on your website? Do you know how to best use all the data provided by Google Analytics?
We are very happy to welcome Nina Cruz and Elena Czubiak from the Google for Nonprofits team for an afternoon workshop with NetSquared Vancouver. They will walk through the latest version and features of Google Analytics, and then get you to roll up your sleeves to ensure you're tracking clear goals for your organization. Learn what is working in your marketing efforts and on your site so you can make better decisions to further your mission.
Level up Google Analytics - Advanced strategies for measuring site performanceSteve Hammer
Google analytics is a fantastic free tool, but in the right hands it can unlock some real power. With the use of advanced segments, purposeful remarketing is easier than ever. enhanced ecommerce tracking can provide better insights. Use this tool and understand your audience in the ways that matter, where revenue is created.
Google Analytics tips including events, custom variables, multi-channel funnels, custom reports and more. From my #SearchFest presentation on February 24, 2012.
Applied Analytics: Turning Google Analytic Insights into ActionsDigital Megaphone
The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis. A lot of marketers are using Analytics wrong.
In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.
Reporting vs. Analysis: How most marketers get Analytics wrong
Turning ideas into questions
Analytics Insights
Audience Insights: WHO is visiting?
Acquisition insights: WHERE are they coming from?
Behavior insights: WHAT are they doing here?
Conversion insights: WHICH pieces of content are successful?
The truth waiting to be discovered in your Analytics. You just need to know where it’s hiding. Lots of marketers use Analytics. But great marketers use it to answer questions, support decisions and test theories for possible actions.
Once you’ve completely this lesson, you’ll have a new mindset for approaching your data and new tools for making the decisions that make the difference in your marketing.
Masterclass Analytics Deep Dive met Google Analytics Advanced en Google Tag M...➚ Mike van Hoenselaar
Een praktische sessie voor The Talent Institute waarbij jonge growth hackers een tweede deel te horen krijgen hoe ze Google Analytics in kunnen zetten. Waarbij Segmentere en Event tracking de belangrijkste dingen zijn. Google Tag Manager wordt er bij gegegeven om dat ik geloof dat dit basiskennis voor elke growth hacker moet zijn.
Deep dive Google Analytics (The Talent Institute, februari 2017)➚ Mike van Hoenselaar
Een crash course Google Analytics in een ochtend om studenten Growth Hacking van The Talent Institute wegwijs te maken hoe veel zaken tot leven komen als het gaat om interpretatie van data en hoe je inzichten krijgt in Google Analytics.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Deep dive Google Analytics (The talent institute, Mike van Hoenselaar, maart ...➚ Mike van Hoenselaar
Vandaag wordt er weer een cursus Google Analytics gegeven waarbij studenten van The Talent Insitute enkele onmisbare tips en strategieen geleerd krijgen over Google Analytics. Er zit nog wat herhaling van vorige keer in. Bij Online Boswachters werken we dagelijks met Google Analytics en leren we graag hoe je hier optimaal gebruik van kan maken.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
Career Website Analytics - Webinar by J Walter Thompson INSIDEJWTINSIDE
The first in a series focusing on analytics, this presentation explores the what, how, and why of Career site analytics. Not sure where to start? We’ll provide a general overview of resources such as Google Analytics and Hotjar. How they work and what each are best used for.
Already have analytics set up but finding the data overwhelming? We’ll share key areas to focus on and discuss how insights can be used to strengthen relationships with candidates, and the performance of your site.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Content Jam Measure What Matters 06/14/12Tim Frick
Good content marketing efforts are for naught if you can’t measure their effectiveness and plan accordingly. In this presentation I will share an in-depth look at measuring the metrics that define online success for your business or organization. Learn how to measure website visitor interactions, track how social media and content sharing efforts affect site performance, and make informed decisions regarding where to focus efforts moving forward.
2. What we will cover
• Google Analytics Key Metrics
• What to Measure on your site
• Goals and Conversions
• More Resources
3. About Me
• Started as web content manager, knowledge of
HTML, CSS, PHP
• Google Analytics became my strategy tool
• Trained through books, courses and
experience.
• Became a web analytics evangelist (and nag)
at my workplace.
• Started consulting on analytics and website
optimization
9. Installing The Tracking Code on WordPress (self-hosted)
OPTION 1: Some WordPress themes have a place for you to enter your Tracking ID
(looks like UA-555121-2) or a place to paste the entire tracking code.
OPTION 2: Use a WordPress plugin,
like Google Analytics by Joost de Valk
http://bit.ly/ga-yoast
OPTION 3: Paste the code into your theme's
header.php file, just before the </head> tag.
11. You may want to filter out your own visits to your site
Admin > Account > Filters > New Filter
Set up a filter for to exclude the IP
Address of every location you regularly
use to visit your site.
Get your current address:
www.checkmyip.com
Your IP Addresses may change from
time to time, so it's important to check
this every once in awhile.
You may also need to filter out your
own server’s IP address!
13. Pageviews:
Every time a
visitor views a
web page on a
site
Unique Visitors:
The number of
individuals who
have been to
your site during
the date range
Average
Number of
Pages Viewed
per Visit
(2-3 is typical)
Bounce Rate:
Percentage of
visitors who
leave after
viewing only
one page
Visitors Overview: The Basic Stats
Date Range,
Defaults to
last 30 days
The Info On
the Graph
Each Dot
On the Graph
Visits:
Someone
comes to your
blog, views 1+
pages, then
leaves
If you click on
these graphs, it
will take you to
more info about
those stats
15. Avoid Data Overload!
Identify the key metrics that tell your how your site is
performing against your set goals.
• Top Key Phrases from search engines
• Top Referring Websites
• Site Content Popularity
• Site Bounce Rate
16. Avoid Data Overload!
Identify the key metrics that tell your how your site is
performing against your set goals.
• Top Key Phrases from search engines
• Top Referring Websites
• Site Content Popularity
• Site Bounce Rate
17. Avoid Data Overload!
Identify the key metrics that tell your how your site is
performing against your set goals.
• Top Key Phrases from search engines
• Top Referring Websites
• Site Content Popularity
• Site Bounce Rate
18. Avoid Data Overload!
Identify the key metrics that tell your how your site is
performing against your set goals.
• Top Key Phrases from search engines
• Top Referring Websites
• Site Content Popularity
• Site Bounce Rate
30. Conversion goals
If you have a page on your site that represents the completion of a
user action, that’s your goal conversion page.
31.
32. GOALS
PAGE ACTION GOAL HOW
HOME
sign up for
newsletter
fill out
sub request
pop-out window
with info
ABOUT
connect on linked
in
click on a button
headlines,
subheads, bullet
copy
SERVICES
email quote
request
big, huge button
to form page
great copy, before
& after, list of
services
42. New vs. Returning Visitors
Do new visitors leave your site quickly? Or are they engaged and looking around
more? While in launch mode, focus on new visitors as a metric. When looking at
content engagement and effectiveness, focus on returning visitors.
43. Visitor Behavior: Averages Lie!
Frequency - Count of Visits – Number of times the same person comes back
Recency - Days Since Last Visit – How long it’s been since they've been to your site
Visit Duration - How long they stay on your site in a single visit
Page Depth - Number of pages they view in a single visit
44. Google Analytics URL Builder (Google it!)
Add these tags to your links to track incoming traffic from
your e-mails, social media campaigns
50. Tools and Resources
Google Analytics Education (Videos and more):
goo.gl/mGpDG
Google Analytics Support:
goo.gl/dKOkS
Google Analytics Blog:
goo.gl/fQDWC
Google Analytics Reporting Tools (Excel Plugins and more):
goo.gl/zzA66
Google Analytics URL Builder:
goo.gl/MB6zX
Sure, number of visitors is important… But so are a lot of other stats. Trends are even more important! The graphs can help you see if your site is growing over time, and if you reader engagement is growing over time. Is your bounce rate increasing or decreasing? How many pages per visit does your average visitor read? Looking at the “Big Picture” is much more important than simply looking at total number of visits or pageviews. (Even if you have advertising on your site.) Defaults to last 30 days. Click to change… Can also compare time periods. “ Bounce Rate” is the percentage of visitors who come to your site, view that one “landing” page, and then don’t view another page. Regular readers may also be “bouncers” because they will read your latest post and then leave. As such, bounce rates on blogs tend to be higher than other sites. Can view by day, week, or month. Choosing larger chunks can help identify trends. put in screenshot of whole dashboard, animate through all the definitions how to set date range definitions how to change the graph metric click on one of those graphs next to the overview metrics to get to a graph about that metric Visitor: An individual user of your site Visit/Session: Time from when a visitor enters and leaves your website Pageviews: Every time a visitor views a web page on a site Pages/Visit - 2 to 3 is typical Site Referrer: External web page that brought visitor to you Conversion: When a visitor completes an action (buys a product, subscribes to newsletter) Bounce Rate: Percentage of visitors that exit after only viewing one page of a website. Typical rate for a blog: 50% to 75% www.eatingrules.com
www.eatingrules.com
www.eatingrules.com
www.eatingrules.com
www.eatingrules.com
www.eatingrules.com
Not every visit lasts 1 minute and 31 seconds! Looking at the distribution curve helps us understand what ’s really happening. The blue bars below show you the percentage of visitors in each time-group. The distribution shows a completely different story than the overall average. 80% of my visits last less than 10 seconds! How can you reduce the % that are in the 0-10 second group? Start looking at the changes to this curve over time to gauge your progress and success. www.eatingrules.com