A Survey of SM usage in the workplace - Preliminary Findings
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The document summarizes the preliminary findings of a survey on social media (SM) usage in the workplace. It found that over 86% of respondents are using SM for work purposes, mainly networking sites and blogs/microblogs. While many companies have no formal policies for online business activities, most allow all staff access to SM. Respondents indicated SM is primarily used for marketing. The survey revealed little difference between public and private sector SM usage, though private sector uses more tools and microblogging. Intellectual property concerns were limited, focused on copyright. Marketing/communications departments most champion SM adoption.
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The document discusses presenting on the benefits of social media for businesses. It provides statistics on growth of social media usage among individuals and businesses. The presentation aims to persuade Southern Technologies, a national IT services company, to add social media to its marketing mix by highlighting benefits like connecting with customers, opportunities for small businesses, and how most Fortune 100 companies now use social media. Research on the social media industry and specific companies will be used to support this position.
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Not long ago, social media was considered uncharted waters for industrial marketers. Social networks seemed like places for casual sharing and conversation, rather than places for business to be conducted. Just a few short years later, our lives seem to revolve around these networks. Nearly everyone has at least one social media account, and businesses are also expected to...
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Jeff greene presentation_naed
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THE FUTURE OF MOBILE TECH
Where marketing, business and strategy are headed next.
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http://www.nwstartup20.co.uk/event/northern-startup-enterprise-20-0
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- 1. A Survey of SM usage in the workplace - Preliminary Findings Contact us +44(0)7717714595 www.twintangibles.co.uk info@twintangibles.co.uk cc-by-nc twintangibles 2011