The document analyzes Microsoft using a PESTLE analysis and SWOT analysis. It identifies political, economic, social, technological, legal, and environmental factors impacting Microsoft. It lists strengths like brand loyalty and weaknesses like dependence on hardware manufacturers. Opportunities include cloud services and threats include intense competition. Strategies are proposed like digital marketing to leverage strengths and opportunities and reducing prices to address threats and weaknesses.

1. Microsoft case analysis
Group 10
Mario Allen Clement
Neha Malpani
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2.  Political Factors
 Microsoft is impacted by a wide range of political factors
 Governmental.
 Regional.
 International.
 Economic Factors
 Economic growth or recession in the market
 Changes in interest rates and currency exchange rates
 Changes in taxation rates and policies
 Inflation rates
PESTLE Analysis
Microsoft has attracted the attention of governments
and political parties due to antitrust-related issues.
Microsoft distributes its Internet Explorer and Windows
Media Player and sells its Office and Windows software
Microsoft, leading to layoffs of more than
5,000 employees in 2009
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3.  Social Factors
 Range of social factors such as
 Demographic changes.
 Changes in consumer attitudes and opinions.
 Media perception of the brand and health.
 Welfare of target customer segment.
 Technology
 Frequent updates for their software
 New features.
 Offline softwares (Works offline unlike others)
 High Competition
PESTLE Cont..
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4.  Legal
 Intellectual property rights.
 Piracy law suits.
 Agreement acceptance from consumers.
 Environment
 Eco friendly campaigns.
 Save paper through sage of office.
PESTLE Cont..
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5. Strengths Weaknesses
Brand loyalty
Brand reputation
Easy to use software
Strong distribution channels
Robust financial performance
Poor acquisitions and investments
Dependence on hardware manufacturers
Criticism over security flaws
Mature PC markets
Slow to innovate
SWOT Analysis
Opportunities Threats
Cloud based services
Mobile advertising
Mobile device industry
Growth through acquisitions
Intense competition in software products
Changing consumer needs and habits
Open source projects
Potential lawsuits
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6. External
Opportunity
1. Tech savvy generation.
2. Learning curves of individuals.
3. Growth of mobile phones.
4. Usage of social apps.
5. Internet penetration.
6. Offline capability.
Threats
1. Competitors are high.
2. Innovation in usage.
3. Changing customer needs.
4. Price wars.
5. The need to go online.
6. Storage space.
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7. Internal
Strengths
1. Ease of use.
2. Distribution Channel.
3. Brand loyalty.
4. Financial backing.
5. Intellectual property.
6. Offline service.
7. Frequent new features.
8. Global presence.
Weakness
1. Extraordinary innovations.
2. Dependence on hardware.
3. Saturated PC market.
4. Open source software.
5. Negative feed back.
6. Time taken to fix problems.
7. Space taken by software.
8. Price of the product offered.
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8. Strategy
SO Strategy
 Digital marketing.
 Lesser price for upgrading.
 Tie up on contract for distribution.
 Help college students.
 Target tie up with universities.
 Explain offline advantages.
 Innovate in social apps.
 Global mobile launch.
ST Strategy
 Free upgrades to new versions.
 Patents need to be renewed.
 Awareness of ease of use.
 Right employees.
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9. Strategy
WO strategy
 Acquire mobile phone manufacturers.
 Acquire pc/laptop manufacturers.
 Launch mobile pcs
 Respond to feed back/complaints.
 Reduce price.
 Offer life time upgrades.
 Reduce size of the softwares
WT Strategy
 Anti piracy check.
 Awareness of new features.
 Build in online connectivity.
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