
Organization / Workplace
University of HelsinkiLocation
Helsinki Area, Finland FinlandOccupation
Professor of Marketing at University of HelsinkiIndustry
Education
About
Digital marketing (B2B, B2C) Social media Mobile commerce, mobile marketing, business relationships and networks Specialties: - Consultant & researcher in digital marketing. Especially digitization of relationships both B2C and B2B - Also doing mobile commerce (including mobile marketing and advertising)