This document discusses a CSR innovation campaign by a company. The campaign involves developing a mobile application called Seeing AI that helps blind people complete everyday tasks and improve their independence and safety. The app allows blind users to take photos with their smartphone cameras and identifies objects, text, people and events using image recognition to describe the scene to the user. The target audience for the campaign is blind people seeking to overcome limitations to their vision. The campaign aims to help blind users feel less isolated and better able to navigate the world around them.

2. Organize Background

3. Organize Background

6. Product & Service

7. Situation Analysis
Social Issue Trends
Lack of idea innovation

8. CSR Trends
A commitment to sustainable
regardless of political change
Change to responsibilities to
create social result
Must be like “Customers” and
“Stuff”

9. Media consumption & Usage in Thailand

10. Global leadership in Technology
High profitability of the business
and solid financial position
Diversified product portfolio
Developing innovative products
and services
Developing mobile platform
& Ads
Enhancing security against
cybercrime after wannacry
Occasional technical issues
with some Operation
system
Security issues of
Microsoft products
Emergence of new
competitors
Technology divided

11. Campaign Objective
CSR Innovation Campaign of company
Target Audience
CSR Innovation Campaign of company

12. HIV Vaccine Design
Create an AIDS vaccine by applying the machine learning
behind spam filters. The many mutations of the HIV virus can
be analyzed to pick out those that kill it.
Urban Air
This helps to identify root causes of air pollution, such
as vehicular emission, and offers insights on how to
tackle them.
City Noise
analyzing noises from complaint data, road network data, points of
interests and social media.

13. Key Message Helper

14. CSR Innovation Campaign

15. Help blind people to completing everyday task
Improve degree of independent for blind
Improve degree of Safety for blind
Objective

16. Target audience
The blind people who limit
their eyesight partially or
entirely. These people feel a
moderate or even complete
abandonment from the
people and objects around
them
Seeing A.I Application

17. Detail
I Seeing AI app is an ongoing research project
from Microsoft which was designed primarily
with the objective of helping people having
vision impairments in completing everyday
tasks and offering them an improved degree
of independence. complete abandonment
from the people and objects around them
due to their impairments
Seeing A.I Application

18. Detail of Campaign
There are 6 types of features that users can
select and take the camera to capture the
smartphone.
Barcode product
Product objective
Person
Sentense
Document
Picture of events
Seeing A.I Application

19. Opinion Toward
CSR
Campaign