This document analyzes the Italian crowdfunding market as of November 2012. It identifies 16 active crowdfunding platforms in Italy, with the majority being reward-based or donation-based. The longest running platform began in 2005, but most growth has occurred since 2011. Platforms are concentrated in Northern Italy. The document provides an overview of various platforms, models, demographics, funding amounts, and key issues in the Italian crowdfunding scene.
Regulating Crowdfunding Key Considerations - Tim Wright Deep Impact India Con...twintangibles
Regulating Crowdfunding Key Considerations
Slides used by Tim Wright of twintangibles at the Deep Impact India in Hyderabad 2015 - India's First National Crowdfunding Conference. Explores approaches to regulation of crowdfunding and the short comings of the current approaches
An Introduction to the Practice of Crowdfundingtwintangibles
A set of slides used at the University of Glasgow setting out the fundamentals of crowdfunding, and the process of constructing a successful campaign using the TAMP process
What Is Crowdfunding:
Crowdfunding is quickly becoming the Internet’s #1 newest, most exciting phenomenon and social trend for raising funds by providing a convenient website platform that allows people to support any project you create by sharing. Register here today: http://tinyurl.com/pv5svh5
"Benefits of WeShare Crowdfunding"
Our we$hare CrowdFunding platform is a global community which allows you to share your dream project with the world. By leveraging the incredible power of a unique community-sharing model, we help you reach your goals faster and easier than any other platform. When you join we$hare CrowdFunding now, you could literally fulfill your dreams while helping others do the same, creating a win-win experience for all.
Register here today: http://tinyurl.com/pv5svh5
The document summarizes early trends in equity crowdfunding based on an analysis of the first 100 crowdfunding campaigns filed with the SEC between May and September 2016. It finds that most campaigns were for startups in industries like mobile/internet services, professional services, and beer/spirits. Over 60% of companies had been in business for 1 year or less. Campaigns predominantly offered common stock or LLC membership units. Half aimed to raise $50,000 or less. The overall success rate for reaching funding goals was around 28%, comparable to rewards-based crowdfunding.
Crowdfunding has grown significantly in recent years and is challenging traditional banks and other financial institutions in their role of financing new businesses and projects. In Sweden alone, several fintech companies focusing on areas like payments, lending, and cryptocurrency have been successfully crowdfunded. The document discusses the different types of crowdfunding and provides statistics on the growth and size of the global crowdfunding industry. It also examines some of the opportunities and challenges of crowdfunding, including its potential role in democratizing access to capital.
Regulating Crowdfunding Key Considerations - Tim Wright Deep Impact India Con...twintangibles
Regulating Crowdfunding Key Considerations
Slides used by Tim Wright of twintangibles at the Deep Impact India in Hyderabad 2015 - India's First National Crowdfunding Conference. Explores approaches to regulation of crowdfunding and the short comings of the current approaches
An Introduction to the Practice of Crowdfundingtwintangibles
A set of slides used at the University of Glasgow setting out the fundamentals of crowdfunding, and the process of constructing a successful campaign using the TAMP process
What Is Crowdfunding:
Crowdfunding is quickly becoming the Internet’s #1 newest, most exciting phenomenon and social trend for raising funds by providing a convenient website platform that allows people to support any project you create by sharing. Register here today: http://tinyurl.com/pv5svh5
"Benefits of WeShare Crowdfunding"
Our we$hare CrowdFunding platform is a global community which allows you to share your dream project with the world. By leveraging the incredible power of a unique community-sharing model, we help you reach your goals faster and easier than any other platform. When you join we$hare CrowdFunding now, you could literally fulfill your dreams while helping others do the same, creating a win-win experience for all.
Register here today: http://tinyurl.com/pv5svh5
The document summarizes early trends in equity crowdfunding based on an analysis of the first 100 crowdfunding campaigns filed with the SEC between May and September 2016. It finds that most campaigns were for startups in industries like mobile/internet services, professional services, and beer/spirits. Over 60% of companies had been in business for 1 year or less. Campaigns predominantly offered common stock or LLC membership units. Half aimed to raise $50,000 or less. The overall success rate for reaching funding goals was around 28%, comparable to rewards-based crowdfunding.
Crowdfunding has grown significantly in recent years and is challenging traditional banks and other financial institutions in their role of financing new businesses and projects. In Sweden alone, several fintech companies focusing on areas like payments, lending, and cryptocurrency have been successfully crowdfunded. The document discusses the different types of crowdfunding and provides statistics on the growth and size of the global crowdfunding industry. It also examines some of the opportunities and challenges of crowdfunding, including its potential role in democratizing access to capital.
"Crowdfunding" How to Crowdfund. Failure in crowdfunding can be avoided when you apply just a few simple principles. Every project is unique when it comes to entrepreneurs and inventors raising money but I've developed a process that can be used over and over again to raise money, validate ideas, and get MONSTER PR!
Let me know if you all have any questions.
Eli Regalado
Mad Hatter Agency
Chief of Madness
720-253-3340
eli@madhatteragency.com
Crowdfunding involves raising money from a large number of people, typically via the Internet. There are several crowdfunding models, including start-up equity crowdfunding which allows people to invest in early start-ups, and rewards-based crowdfunding where investors receive a reward in exchange for their pledge. Legislation regarding crowdfunding differs between countries, with the U.S. passing laws in 2012 to encourage small business funding through crowdfunding and Canada taking a more cautious "wait-and-see" approach. Successful crowdfunding campaigns convey ideas clearly and quickly, target the right amount of funding, and involve live fundraising and pitching events.
Crowdfunding: Financing Your Small BusinessPatch of Land
Crowdfunding: Financing Your Small Business was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.
In this interactive workshop, learn practical strategies for using Crowdfunding to finance your small business. We’ll review examples of companies that have successfully implemented campaigns as well as brainstorm ways for participants to use Crowdfunding as a financing resource. This workshop will benefit small businesses selling products and/or services, as well as non-profits.
Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation
Crowdfunding: how it works, why it works and how you can make it work for you TechSoup Canada
This document provides guidance on crowdfunding campaigns. It discusses choosing projects and goals, developing impactful stories, choosing a crowdfunding platform, setting up the campaign, recruiting supporters, updating supporters, final emails, thanking donors, and reporting on results. The key aspects of an effective crowdfunding campaign include clear goals and stories, using different story types to engage donors emotionally and inspire future impact, choosing the right platform, regularly updating supporters, and closing the funding loop by thanking donors and reporting on results.
Tracxn Research — Crowdfunding Landscape, November 2016Tracxn
Equity and reward based crowdfunding platforms were also the top funded business models in this sector from a historical perspective so far. The sector also witnessed acquisition activity with three buyout deals. Y Combinator, 500 Startups, Collaborative Fund, SV Angel and Techstars emerged as the most active investors by deal volume.
The document discusses crowdfund investing and the proposed Startup Exemption regulatory framework. It summarizes that crowdfund investing allows entrepreneurs to publicly pitch ideas and have open discussions with investors online. For a business to get funding, it would need to convince the "crowd" by being transparent about the opportunity. The Startup Exemption proposes rules like limits on amounts raised, disclosure requirements, and preempting some state regulations to make crowdfund investing legal under securities laws. It argues this could provide an important source of early-stage capital for startups.
Analysis of Italian Crowdfunding Market (November 2013)twintangibles
Ivana Pais (Cattolica University) and Daniela Castrataro (twintangibles) wrote the updated edition of the “Analysis of Italian Crowdfunding Market”, to date the most complete report on the sector.
Italian Crowdfunding Platforms - An Overview (Updated Version - April 2013)twintangibles
This document provides an analysis of crowdfunding platforms in Italy as of April 2013. It finds that there were 21 active platforms in Italy at the time, with the majority (12) being reward-based and seven being donation-based. Only two platforms were equity-based and two were social lending models. The analysis provides descriptive profiles of the various platforms, broken down by model and specialty. It also analyzes the history, targets, legal forms and key issues of Italian crowdfunding platforms. Charts and graphs depict the breakdown of models and timeline of launches.
Equity crowdfunding in italy campaign success factors analisys manuel crist...Fabio Allegreni
This study is the first report which statistically analyses the success factors driving a consistent sample of italian equity crowdfunding (from 2016 to 2019) to maximize their fund raising with equity crowdfunding.
The report is the result of the thesis released by Manuel Cristofaro, student in Bussiness Administration, with the help of italian magazine Crowdfunding Buzz, for getting his degree,
Marketing Strategy: Netflix in Italy (1532810)Alberto Fasulo
My essay of Marketing Strategy module during my exchange period at Warwick Business School. The task was to fully analyse the marketing strategy of a new product/service launched in 2015.
I got 81.
This document provides information about "This is European Social Innovation", a project that selected 10 promising social innovation projects from over 100 submissions across 23 European countries. It introduces the jury members - Alain Coheur, the Director of Social Economy Europe, and Diogo Vasconcelos, Chair of SIX - who selected the 10 projects. The selected projects highlight some of the most promising social innovations currently happening in different fields and countries across Europe.
This document provides information about "This is European Social Innovation", a project that selected 10 promising social innovation projects from over 100 applications across 23 European countries. It was coordinated by the Social Innovation eXchange, Euclid Network, and the Social Innovation Park in Bilbao, Spain, with the aim of highlighting and raising the profile of social innovation across Europe. The document introduces the jury members and provides a brief overview of the selection process and the 10 selected social innovation projects.
This document summarizes a report on social innovation projects across Europe. It introduces the organizations that coordinated the report, including the Social Innovation eXchange. It then provides brief summaries of 10 social innovation projects from across Europe, including projects focused on healthcare in the UK, parenting in Germany, bicycles in France, eldercare in Italy, legal rights in Romania, urban beekeeping in Denmark, education in Turkey, youth programs in Portugal, digital skills in the Netherlands, and health and wellness in France. The document concludes by discussing next steps for social innovation and support for the selected projects.
The document provides an overview and introduction to mutual funds in India. It discusses the structure of mutual funds in India, including the roles of asset management companies (AMCs), custodians, registrars and transfer agents. It also describes the process for investing in new fund offers (NFOs) and investors' rights and obligations. The document is structured as a reference book with multiple chapters covering various types of mutual fund products like equity funds, gold ETFs, debt funds, liquid funds and taxation. It provides definitions and descriptions of different fund categories like index funds, large cap funds, midcap funds and sectoral funds. The key details around features, workings, risks and schemes within each category are also discussed.
The document provides an overview of mutual funds in India, their structure, and the roles of key participants like sponsors, trustees, asset management companies and custodians. It explains how mutual funds pool money from investors and invest it in a variety of securities, offering investors diversification and professional fund management. The document also outlines some common mutual fund types like equity, debt, gold and liquid funds, as well as features like loads, expense ratios and more.
European Crowdfunding Network Review of Crowdfunding Regulation ar1815
This document provides a review of crowdfunding regulation interpretations in Europe, North America, and Israel. It contains individual sections for 34 different countries/regions that summarize the current crowdfunding market and regulations in each location. The document was published by the European Crowdfunding Network to analyze how crowdfunding platforms are currently regulated and how they may be regulated under the Alternative Investment Fund Managers Directive in different jurisdictions.
This document provides a review of crowdfunding regulation interpretations in Europe, North America, and Israel. It contains individual sections for several countries that describe the current crowdfunding market and regulation in each country. It also discusses how crowdfunding platforms may be regulated under the Alternative Investment Fund Managers Directive (AIFMD) in the European countries covered. The document is published by the European Crowdfunding Network to inform stakeholders about crowdfunding regulations.
European Crowdfunding Network Review of International Crowdfunding Regulation...Bruno Schneider - Le Saout
This document provides a review of crowdfunding regulation interpretations in Europe, North America, and Israel. It contains individual sections for 34 different countries/regions that summarize the current crowdfunding market and regulations in each location. The document was published by the European Crowdfunding Network to analyze how crowdfunding platforms are currently regulated and how they may be regulated under the Alternative Investment Fund Managers Directive in different jurisdictions.
Made innovitaly - Not just the Dolce Vita - by David ButlerDavid Butler
Presentation at the Italian Chamber of Commerce in Zurich:
If you think that Italy has “only” beautiful pieces of art, wonderful and tasty food, sea and sun to offer, if you think that Italy is “…just Dolce Vita”, then this is the event for you; discover “Italy 2.0”, leave the era of Made in Italy and dive in the era of “Made Innov-Italy..not just Dolce Vita” the event organized by the Italian Chamber of Commerce (CCIS) in cooperation with the Bocconi Alumni, which is thought for an international public of young and less young Swiss and international innovators doing business and having fun in the “Limmat Metropole”, eager to experience something new.
This document provides an analysis of financing needs and opportunities in the cultural and creative sector in Europe. It finds that cultural and creative industries (CCIs) face specific challenges in accessing finance due to their small size, lack of business skills, and difficulties valuing intangible assets. A wide range of financial instruments exist across Europe, including loans, guarantees, equity, tax incentives and grants. However, CCIs make limited use of these tools. The document recommends that local and regional authorities play a key role in developing tailored financial schemes for CCIs and improving relations between the sector and investors. Public support can help address market failures and trigger greater private investment in CCIs.
Final project Kickstarter | Is there a space for an Italian version of Kickst...Weorizon
Crowdfunding platforms such as Kickstarter allow creative minds to introduce their ideas to the public and to collect funds from many small contributors.
Is there space for an Italian version of Kickstarter?
In this advanced market we interview more than 200 people to discover at which current stage is the crowdfunding in Italy.
This document is a thesis analyzing the migration of Italian IT startups from Italy to Berlin. It begins with definitions of startups and an overview of typical startup lifecycles and growth phases. It then examines the Italian IT startup landscape, including financing, resources, and bureaucracy. Next, it explores Berlin's startup hub landscape in similar areas. It presents results of a survey of Italian digital entrepreneurs in Berlin on reasons for migration. The thesis compares the Italian and Berlin environments to understand how Italy can improve its support for startups.
"Crowdfunding" How to Crowdfund. Failure in crowdfunding can be avoided when you apply just a few simple principles. Every project is unique when it comes to entrepreneurs and inventors raising money but I've developed a process that can be used over and over again to raise money, validate ideas, and get MONSTER PR!
Let me know if you all have any questions.
Eli Regalado
Mad Hatter Agency
Chief of Madness
720-253-3340
eli@madhatteragency.com
Crowdfunding involves raising money from a large number of people, typically via the Internet. There are several crowdfunding models, including start-up equity crowdfunding which allows people to invest in early start-ups, and rewards-based crowdfunding where investors receive a reward in exchange for their pledge. Legislation regarding crowdfunding differs between countries, with the U.S. passing laws in 2012 to encourage small business funding through crowdfunding and Canada taking a more cautious "wait-and-see" approach. Successful crowdfunding campaigns convey ideas clearly and quickly, target the right amount of funding, and involve live fundraising and pitching events.
Crowdfunding: Financing Your Small BusinessPatch of Land
Crowdfunding: Financing Your Small Business was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.
In this interactive workshop, learn practical strategies for using Crowdfunding to finance your small business. We’ll review examples of companies that have successfully implemented campaigns as well as brainstorm ways for participants to use Crowdfunding as a financing resource. This workshop will benefit small businesses selling products and/or services, as well as non-profits.
Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation
Crowdfunding: how it works, why it works and how you can make it work for you TechSoup Canada
This document provides guidance on crowdfunding campaigns. It discusses choosing projects and goals, developing impactful stories, choosing a crowdfunding platform, setting up the campaign, recruiting supporters, updating supporters, final emails, thanking donors, and reporting on results. The key aspects of an effective crowdfunding campaign include clear goals and stories, using different story types to engage donors emotionally and inspire future impact, choosing the right platform, regularly updating supporters, and closing the funding loop by thanking donors and reporting on results.
Tracxn Research — Crowdfunding Landscape, November 2016Tracxn
Equity and reward based crowdfunding platforms were also the top funded business models in this sector from a historical perspective so far. The sector also witnessed acquisition activity with three buyout deals. Y Combinator, 500 Startups, Collaborative Fund, SV Angel and Techstars emerged as the most active investors by deal volume.
The document discusses crowdfund investing and the proposed Startup Exemption regulatory framework. It summarizes that crowdfund investing allows entrepreneurs to publicly pitch ideas and have open discussions with investors online. For a business to get funding, it would need to convince the "crowd" by being transparent about the opportunity. The Startup Exemption proposes rules like limits on amounts raised, disclosure requirements, and preempting some state regulations to make crowdfund investing legal under securities laws. It argues this could provide an important source of early-stage capital for startups.
Analysis of Italian Crowdfunding Market (November 2013)twintangibles
Ivana Pais (Cattolica University) and Daniela Castrataro (twintangibles) wrote the updated edition of the “Analysis of Italian Crowdfunding Market”, to date the most complete report on the sector.
Italian Crowdfunding Platforms - An Overview (Updated Version - April 2013)twintangibles
This document provides an analysis of crowdfunding platforms in Italy as of April 2013. It finds that there were 21 active platforms in Italy at the time, with the majority (12) being reward-based and seven being donation-based. Only two platforms were equity-based and two were social lending models. The analysis provides descriptive profiles of the various platforms, broken down by model and specialty. It also analyzes the history, targets, legal forms and key issues of Italian crowdfunding platforms. Charts and graphs depict the breakdown of models and timeline of launches.
Equity crowdfunding in italy campaign success factors analisys manuel crist...Fabio Allegreni
This study is the first report which statistically analyses the success factors driving a consistent sample of italian equity crowdfunding (from 2016 to 2019) to maximize their fund raising with equity crowdfunding.
The report is the result of the thesis released by Manuel Cristofaro, student in Bussiness Administration, with the help of italian magazine Crowdfunding Buzz, for getting his degree,
Marketing Strategy: Netflix in Italy (1532810)Alberto Fasulo
My essay of Marketing Strategy module during my exchange period at Warwick Business School. The task was to fully analyse the marketing strategy of a new product/service launched in 2015.
I got 81.
This document provides information about "This is European Social Innovation", a project that selected 10 promising social innovation projects from over 100 submissions across 23 European countries. It introduces the jury members - Alain Coheur, the Director of Social Economy Europe, and Diogo Vasconcelos, Chair of SIX - who selected the 10 projects. The selected projects highlight some of the most promising social innovations currently happening in different fields and countries across Europe.
This document provides information about "This is European Social Innovation", a project that selected 10 promising social innovation projects from over 100 applications across 23 European countries. It was coordinated by the Social Innovation eXchange, Euclid Network, and the Social Innovation Park in Bilbao, Spain, with the aim of highlighting and raising the profile of social innovation across Europe. The document introduces the jury members and provides a brief overview of the selection process and the 10 selected social innovation projects.
This document summarizes a report on social innovation projects across Europe. It introduces the organizations that coordinated the report, including the Social Innovation eXchange. It then provides brief summaries of 10 social innovation projects from across Europe, including projects focused on healthcare in the UK, parenting in Germany, bicycles in France, eldercare in Italy, legal rights in Romania, urban beekeeping in Denmark, education in Turkey, youth programs in Portugal, digital skills in the Netherlands, and health and wellness in France. The document concludes by discussing next steps for social innovation and support for the selected projects.
The document provides an overview and introduction to mutual funds in India. It discusses the structure of mutual funds in India, including the roles of asset management companies (AMCs), custodians, registrars and transfer agents. It also describes the process for investing in new fund offers (NFOs) and investors' rights and obligations. The document is structured as a reference book with multiple chapters covering various types of mutual fund products like equity funds, gold ETFs, debt funds, liquid funds and taxation. It provides definitions and descriptions of different fund categories like index funds, large cap funds, midcap funds and sectoral funds. The key details around features, workings, risks and schemes within each category are also discussed.
The document provides an overview of mutual funds in India, their structure, and the roles of key participants like sponsors, trustees, asset management companies and custodians. It explains how mutual funds pool money from investors and invest it in a variety of securities, offering investors diversification and professional fund management. The document also outlines some common mutual fund types like equity, debt, gold and liquid funds, as well as features like loads, expense ratios and more.
European Crowdfunding Network Review of Crowdfunding Regulation ar1815
This document provides a review of crowdfunding regulation interpretations in Europe, North America, and Israel. It contains individual sections for 34 different countries/regions that summarize the current crowdfunding market and regulations in each location. The document was published by the European Crowdfunding Network to analyze how crowdfunding platforms are currently regulated and how they may be regulated under the Alternative Investment Fund Managers Directive in different jurisdictions.
This document provides a review of crowdfunding regulation interpretations in Europe, North America, and Israel. It contains individual sections for several countries that describe the current crowdfunding market and regulation in each country. It also discusses how crowdfunding platforms may be regulated under the Alternative Investment Fund Managers Directive (AIFMD) in the European countries covered. The document is published by the European Crowdfunding Network to inform stakeholders about crowdfunding regulations.
European Crowdfunding Network Review of International Crowdfunding Regulation...Bruno Schneider - Le Saout
This document provides a review of crowdfunding regulation interpretations in Europe, North America, and Israel. It contains individual sections for 34 different countries/regions that summarize the current crowdfunding market and regulations in each location. The document was published by the European Crowdfunding Network to analyze how crowdfunding platforms are currently regulated and how they may be regulated under the Alternative Investment Fund Managers Directive in different jurisdictions.
Made innovitaly - Not just the Dolce Vita - by David ButlerDavid Butler
Presentation at the Italian Chamber of Commerce in Zurich:
If you think that Italy has “only” beautiful pieces of art, wonderful and tasty food, sea and sun to offer, if you think that Italy is “…just Dolce Vita”, then this is the event for you; discover “Italy 2.0”, leave the era of Made in Italy and dive in the era of “Made Innov-Italy..not just Dolce Vita” the event organized by the Italian Chamber of Commerce (CCIS) in cooperation with the Bocconi Alumni, which is thought for an international public of young and less young Swiss and international innovators doing business and having fun in the “Limmat Metropole”, eager to experience something new.
This document provides an analysis of financing needs and opportunities in the cultural and creative sector in Europe. It finds that cultural and creative industries (CCIs) face specific challenges in accessing finance due to their small size, lack of business skills, and difficulties valuing intangible assets. A wide range of financial instruments exist across Europe, including loans, guarantees, equity, tax incentives and grants. However, CCIs make limited use of these tools. The document recommends that local and regional authorities play a key role in developing tailored financial schemes for CCIs and improving relations between the sector and investors. Public support can help address market failures and trigger greater private investment in CCIs.
Final project Kickstarter | Is there a space for an Italian version of Kickst...Weorizon
Crowdfunding platforms such as Kickstarter allow creative minds to introduce their ideas to the public and to collect funds from many small contributors.
Is there space for an Italian version of Kickstarter?
In this advanced market we interview more than 200 people to discover at which current stage is the crowdfunding in Italy.
This document is a thesis analyzing the migration of Italian IT startups from Italy to Berlin. It begins with definitions of startups and an overview of typical startup lifecycles and growth phases. It then examines the Italian IT startup landscape, including financing, resources, and bureaucracy. Next, it explores Berlin's startup hub landscape in similar areas. It presents results of a survey of Italian digital entrepreneurs in Berlin on reasons for migration. The thesis compares the Italian and Berlin environments to understand how Italy can improve its support for startups.
This document presents the results of a study on developing a common platform to attract investment in Shared Services Centres (SSCs) to Portugal. It finds that SSCs offer benefits like cost savings but countries must also consider factors like labour costs, skills, infrastructure and incentives to be competitive. The study evaluates Portugal's position versus countries like the Czech Republic, Poland, Spain and Ireland through surveys and stakeholder consultation. It concludes with recommendations to strengthen Portugal's attractiveness, such as promoting SSCs in partnership agreements, industry strategies and smart specialisation areas.
Here is the resume of the contribution by Dr Igor Calzada, MBA to the 2016 Strategic Innovation Summit on Smart Cities that took place in Dublin, held by Harvard University and Dublin City Council on 13th October 2016.
To cite the publication:
Calzada, I. (2016), (Un)Plugging Smart Cities Transformations and Strategies in Europe, Harvard University Whitepaper contribution given on 13th October at 2016 Strategic Innovation Summit: Smart Cities Europe held by the Dublin City Council and the Technology and Entrepreneurship Center at Harvard University in Dublin, Maynooth University. DOI: 10.13140/RG.2.2.34524.80000.
IB&II held its first Fall Symposium at the Bloomberg L.P. Headquarters in New York on November 14, 2011.
Dan Doctoroff, President of Bloomberg L.P., opened the event, which featured 13 Italian SMEs from the mobile technology, cyber security and clean tech industries, who presented their innovative products to over 250 guests.
Prior to the company presentations, a group of leading business executives participated in a panel discussion addressing the questions: “Why invest in Italy now?”.
Panelists included: Fulvio Conti, CEO of Enel SpA, Ossama Bessada, CEO of Wind Telecomunicazioni SpA, Ron Spogli, former U.S. Ambassador to Italy and current Chairman of Innogest SGR, and Gianfranco Carbonato, Chairman of the Piedmont-Turin Industrial Association.
Date: November 14, 2011 at 9:00am - 1:00pm
Location: Bloomberg, L.P, New York
http://businessculture.org - Find out about business culture in Spain. This guide is part of the Passport to Trade 2.0 project which examined European Business culture in 31 countries looking at business communication, business etiquette, business meeting etiquette, internship and student placements, cost of living, work-life-balance and social media guide.
Similar to An overview of crowdfunding in Italy (20)
Crowdfunding - The First Choice, New Funding, Better Fundingtwintangibles
These slides were used by Tim Wright at the Deep Impact Crowdfunding Conference 2014. The session explored what makes crowdfunding the funding of choice despite it being hard work and with relatively low success rates.
Using statistics and anecdote Tim set out the additional benefits that crowdfunding delivers over and above finance and linked it to the emerging Crowdasset framework model which describes the value of assets in the crowd and external to the organisation, and how to understand the diversity of value on offer there.
DIY Crowdfunding (Intro to the Report) - by twintangiblestwintangibles
This document discusses do-it-yourself (DIY) crowdfunding, which is when a crowdfunder runs a campaign through their own online presence rather than using an established crowdfunding platform. Some early exponents of DIY crowdfunding included Brewdog, App.Net, and Lockitron. Key drivers for choosing a DIY approach include avoiding platform fees, increasing restrictions on platforms, and integrating crowdfunding into a company's existing digital business model. The document outlines considerations for when a DIY approach may be suitable and risks to be aware of, as well as tools that can be used to run a DIY crowdfunding campaign.
Crowdfunding Intro at the Maker faire in Rome 5/10/2013twintangibles
This document discusses crowdfunding and provides an overview of crowdfunding trends. Some key points:
- Crowdfunding involves raising capital from many individuals online, typically using the Internet and social media. It has various models including donation/reward-based, equity-based, and lending.
- Crowdfunding has grown significantly in recent years, with over $2.7 billion raised globally in 2012 across more than 1.1 million successful campaigns. Growth has occurred in Asia and South America.
- Trends include the rise of hybrid platforms, niche platforms, local investing, DIY crowdfunding, and traditional financial operators entering the space. Popular crowdfunding categories include technology
Analysis of Italian Crowdfunding Platforms - by D.Castrataro, I.Pais (present...twintangibles
This document analyzes the Italian crowdfunding platform market. It finds that as of October 2013 there were 27 active platforms and 14 in launch phase. The analysis is based on responses from 21 active platforms. Most platforms have 5 partners, 3 employees and 2 full-time collaborators. About a quarter offer their services for free while success fees range from 2.5-15%. Reward and lending are the most common models, but equity platforms are growing. The largest crowdfunded projects in Italy have raised over €900,000. Challenges for the industry include a lack of crowdfunding culture, issues working with public authorities, the digital divide, and achieving economic sustainability, especially for equity platforms.
Analisi delle piattaforme di crowdfunding italiane - Ottobre 2013 - Slides a ...twintangibles
This document analyzes the Italian crowdfunding platform market. It finds that as of October 2013 there were 27 active platforms and 14 in launch phase. The analysis is based on responses from 21 active platforms. Most platforms have 5 partners, 3 employees and 2 full-time collaborators. About a quarter offer their services for free while success fees range from 2.5-15%. Reward and lending are the most common models, but equity platforms are growing. The largest crowdfunded projects in Italy have raised over €900,000. Challenges for the industry include a lack of crowdfunding culture, issues working with public authorities, the digital divide, and achieving economic sustainability, especially for equity platforms.
Analisi delle piattaforme italiane di crowdfunding - Ottobre 2013 twintangibles
Report aggiornato a Ottobre 2013 - di Ivana Pais e Daniela Castrataro - grafica di Imke Bähr. Documento completo su: http://www.slideshare.net/italiancrowdfunding/analisi-delle-piattaforme-italiane-di-crowdfunding-ottobre-2013
This paper was presented at the MSKE Conference in 2011 and sets out the possibilities for collaborative technologies, Social Media and social and relationship capital to be used by craft breweries and brewers to create value
Equity Crowdfunding: The Italian Regulationtwintangibles
The document summarizes Italy's regulation of equity crowdfunding under decree law 179/2012. It outlines the development of crowdfunding regulations between April 2012 and April 2013, including CONSOB's purpose to promote market development while protecting unsophisticated investors. Key provisions include registration of platform operators, restrictions on companies and investors, and required investor education and protections.
Seconda parte di una presentazione sul crowdfunding, che ne introduce i principi e ne spiega il funzionamento, presentando le maggiori piattaforme di crowdfunding in Italia e all'estero e illustrando esempi e trend di questo fenomeno. Prodotto da: twintangibles.
(cc) by-nc-sa
Prima parte di una presentazione sul crowdfunding, che ne introduce i principi e ne spiega il funzionamento, presentando le maggiori piattaforme di crowdfunding in Italia e all'estero e illustrando esempi e trend di questo fenomeno. Prodotto da: twintangibles. (cc) by-nc-sa
Social media is increasingly prevalent in both personal and professional lives. Over half of UK adults use social networks, and nearly all employees use social media for work. While many organizations block social media access, fewer will do so in the future. Social media allows for new forms of collaboration and value creation through crowdsourcing, crowdfunding, social customer care, and open leadership. Adopting social practices can improve knowledge sharing, problem solving, innovation, and employee engagement. Organizations that embrace social media may see benefits like new products and revenue, better business outcomes, and lower employee turnover.
Crowdfunding is a method of raising capital by collecting small amounts of money from a large number of people online. It is linked to social media as projects can go viral and gain support. Successful crowdfunding campaigns typically have clear reward tiers, engage their existing community, carefully select their project and platform, and develop a publishing plan to promote their campaign. Kirsty Burnham from SoLoCo will discuss her experience with crowdfunding and take questions.
The social media strategy development workbook - twintangiblestwintangibles
This document provides guidance on developing an effective social media strategy. It emphasizes that the strategy must be closely tied to the organization's overall goals and aims. It also stresses that social media is about engagement and conversation, not just broadcasting messages. The document then outlines key areas to consider when developing a strategy, including strategic intent, targets/metrics, channel selection, and necessary resources. Users are prompted to thoughtfully address each area to arrive at a realistic yet impactful initial social media strategy and plan.
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The document discusses developing a social media plan for business success. It recommends auditing current social media use, setting strategic goals and metrics, allocating resources, choosing appropriate channels, engaging audiences, monitoring results, and adjusting the plan over time. The key is taking a strategic, measured approach and focusing on listening to and engaging with audiences in order to create value for the business.
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Social media is defined as a mindset of sharing, openness, collaboration and communication facilitated by technical tools that allow many-to-many non-mediated exchanges. The social media mindset is democratic, inclusive, mutual, open with reduced barriers to entry and an expectation of return while challenging conventions in an iterative and self-organizing way. Companies must now have online conversations, build trust with customers and leverage the long tail of products through social media in order to succeed.
Social Media as a Business Opportunity - Lanarkshire Chamber of Commerce Busi...twintangibles
Social media presents both opportunities and threats for businesses. It is increasingly pervasive and affects society, culture and the economy. Nearly all millennials use social networks, and user-generated content makes up a large portion of search results. However, there is no single approach for businesses, and social media needs to be addressed thoughtfully with a plan to listen, engage, and monitor over the long term. It can disrupt businesses and change what they must do to have conversations and build trust with customers.
This document summarizes a crowdfunding workshop that took place on June 28th, 2011. It discusses what crowdfunding and social media are, and provides examples of successful crowdfunding campaigns. The document outlines the different crowdfunding models, characteristics of successful campaigns, tools that can be used, and keys to a successful crowdfunding project launch and promotion.
Vicinity Jobs’ data includes more than three million 2023 OJPs and thousands of skills. Most skills appear in less than 0.02% of job postings, so most postings rely on a small subset of commonly used terms, like teamwork.
Laura Adkins-Hackett, Economist, LMIC, and Sukriti Trehan, Data Scientist, LMIC, presented their research exploring trends in the skills listed in OJPs to develop a deeper understanding of in-demand skills. This research project uses pointwise mutual information and other methods to extract more information about common skills from the relationships between skills, occupations and regions.
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...AntoniaOwensDetwiler
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
2. Elemental Economics - Mineral demand.pdfNeal Brewster
After this second you should be able to: Explain the main determinants of demand for any mineral product, and their relative importance; recognise and explain how demand for any product is likely to change with economic activity; recognise and explain the roles of technology and relative prices in influencing demand; be able to explain the differences between the rates of growth of demand for different products.
Seminar: Gender Board Diversity through Ownership NetworksGRAPE
Seminar on gender diversity spillovers through ownership networks at FAME|GRAPE. Presenting novel research. Studies in economics and management using econometrics methods.
OJP data from firms like Vicinity Jobs have emerged as a complement to traditional sources of labour demand data, such as the Job Vacancy and Wages Survey (JVWS). Ibrahim Abuallail, PhD Candidate, University of Ottawa, presented research relating to bias in OJPs and a proposed approach to effectively adjust OJP data to complement existing official data (such as from the JVWS) and improve the measurement of labour demand.
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Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."
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Lecture slide titled Fraud Risk Mitigation, Webinar Lecture Delivered at the Society for West African Internal Audit Practitioners (SWAIAP) on Wednesday, November 8, 2023.
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
Independent Study - College of Wooster Research (2023-2024)
An overview of crowdfunding in Italy
1. Analysis of Italian Crowdfunding Platforms
Daniela Castrataro (twintangibles & crowdfuture) and Ivana Pais (Cattolica University)
November 2012
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 1
2. Table of Contents
Composition of the Italian crowdfunding market............................................................................
3
Descriptive list of Italian crowdfunding platforms...........................................................................
3
History and geography of Italian crowdfunding platforms..............................................................7
Genesis of Italian crowdfunding platforms: rationale and influences.............................................8
Crowdfunding models on the Italian market..................................................................................
8
Demography of Italian crowdfunding platforms.............................................................................
8
Legal form, partners and personnel...............................................................................................
8
Italian crowdfunding in numbers....................................................................................................
9
Target market and target audience, competitors, collaboration networks...................................10
Main issues on the Italian crowdfunding scene........................................................................... 1
1
The legal framework.................................................................................................................... 1
1
What is crowdfunding according to the players in the sector.......................................................12
Conclusions.................................................................................................................................
14
Index of images and graphs
Fig. 1 Breakdown of Italian crowdfunding platforms' models.......................................................3
Graph n.1 Timeline showing the launch year of the main Italian crowdfunding platforms............7
Fig. 2 Geographical spread of Italian crowdfunding platforms......................................................7
Graph n. 2 Total value of successfully funded projects for each crowdfunding model..................9
Fig. 3 Total value of successfully funded projects for each crowdfunding model........................10
[*cover image: tag cloud created with the definitions of crowdfunding given by the survey respondents]
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 2
3. Composition of the Italian crowdfunding market
As of November 15, 2012, there were 16 active Crowdfunding platforms in Italy, and five in their
launch phase.
Eight platforms were reward-based and five were donation-based. Only one platform can be
included in the equity-based model and two in the Social Lending model.
In total, 12 platforms responded to our online questionnaire.
Fig.1 Italian crowdfunding platform models
Descriptive list of Italian Crowdfunding platforms
Reward-based/Generalist
Kapipal - www.kapipal.com
Kapipal was founded in 2009 by Alberto Falossi and defines itself as a site to raise money
online. This is a generic platform that provides funding for any project, particularly personal
projects, such as birthdays or wedding lists. Kapipal also defines itself as the first international
crowdfunding platform to support personal crowdfunding. It doesn’t impose any fees on projects.
Eppela - www.eppela.com
Eppela is a reward-based crowdfunding platform founded in the second half of 2011 by Nicola
Lencioni and managed by Chiara Spinelli. It allows for the funding of innovative and creative
projects in the fields of art, technology, film, design, music, comics, social innovation, writing,
fashion, non-profit organization.
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 3
4. Starteed - www.starteed.com
Starteed was founded in late 2011 by Claudio Bedino. The platform launched in September
2012, and is a crowdfunding site that helps people finance their ideas with the financial and
social support of the Starteed Community. The platform integrates the crowdfunding campaign
with all subsequent stages of the development and sale of the product, giving the creator the
opportunity to sell their product on the platform itself.
Produzioni dal Basso - PdB - www.produzionidalbasso.com
PdB is believed to be the first crowdfunding platform in Italy, founded in 2005 by Angelo
Rindone, The purpose of the platform is to "provide a space for all those who want to propose
their own project through a bottom-up production system"
Produzioni Dal Basso is free and each project proposal is managed independently and without
intermediation.
Boomstarter - www.boomstarter.com
BoomStarter is a generalist crowdfunding platform, founded in September 2011 as the first
project of the platform itself, raising 8000 Euro. It's an example of the reward-based platform
using the ‘take it all' model. It is uncertain whether the platform is still active.
Crowdfunding Italia - www.crowdfunding-italia.com
Crowdfunding-Italia is a generalist crowdfunding platform, founded in October 2012. The
registration for Crowdfunding-Italia is free and no commissions are imposed on raised funds.
De Revolutione - www.derevolutione.com (*)
Derev is "a platform that allows you to turn your best ideas into revolutions in order to materially
improve the world we live in". Founded by Roberto Esposito, the platform is expected to launch
in November 2012.
Zummolo - http://www.zummolo.com (*)
Zummolo defines itself as "a crowdfunding platform that helps young creative entrepreneurs
with a new perspective." The platform has not been launched yet.
Reward-based/Niche
Musicraiser - www.musicraiser.com
Musicraiser is a reward-based crowdfunding platform dedicated exclusively to music. Founded
by Marta Sui Tubi singer, Giovanni Gulino, and his partner DJ and producer Tania Varuni, the
platform was launched in October 2012 and hosts fundraising projects for CDs, promotional
tours, music videos, concerts, festivals and all that has to do with music.
Cineama - www.cineama.it
Cineama is a platform and a community around cinema, open to professionals, creative
professionals and cinema lovers and beyond. The platform, founded by Tania Innamorati,
Federico Bo, Antonio Badalamenti, Fabrizio Mosca and Savina Neirotti in 2011, combines
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 4
5. crowdsourcing and crowdfunding, directly involving cinema lovers in the phases of creation,
production, promotion and distribution of films, documentaries, shorts, web series.
Donations
ShinyNote - www.shinynote.com
ShinyNote was born in 2009 from an idea of Roberto Basso and Fabrizio Trentin, from Brescia.
The platform officially started in March 2011. ShinyNote was born with the idea and the purpose
of "meeting the needs of individuals to find a shared space for affective and emotional
expression". The platform is a shared space between non-profit organizations and ordinary
citizens, in which one can find more or less positive storytelling about ordinary people and
finance solidarity projects.
Iodono - www.iodono.com
Iodono is a site for personal fundraising founded in the first part of 2010, a brainchild of
DirectChannel, a Milan-based company leader in database management in the publishing and
non profit industry. The goal is to allow people to donate online to raise money for nonprofit
causes and other causes close to them.
BuonaCausa - www.buonacausa.org
BuonaCausa is the "ethic network dedicated to good causes and projects that require support."
The platform allows associations, testimonials, companies, donors and activists to collaborate
on initiatives and projects of social value.
Rete Del Dono - www.retedeldono.it
Rete del Dono is a web platform for the collection of donations for socially useful projects,
managed by non profit organisations. It was born in 2011 from an idea of Anna Maria Siccardi
and Valeria Vitali, and its objective is evangelising the culture and practice of personal
fundraising in Italy.
Fund For Culture - http://www.fundforculture.org/ (*)
Fund Culture is a system for collecting funds for culture, which want to "encourage dialogue
between those who want to spread culture in Italy and who are seeking support from small
donations." This project was founded in Naples in October 2010 from an idea of Adriana Scuotto
and Antonio Scarpati. The platform’s objective is "to fund cultural initiatives - such as exhibitions,
restorations, archives, publications, shows and movies - promoted by artists, non-profit
organizations, cultural foundations, public institutions." Fund For Culture is still in its launch
phase.
Donations / Community funded reporting
Youcapital - www.youcapital.it
Youcapital is a platform for managing, publishing and fundraising projects, journalistic
investigations and other activities in the world of information and communication. It was founded
in March 2010 as an initiative of the Pulitzer Cultural Association.
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 5
6. Pubblico Bene - www.pubblicobene.it (*)
Pubblico Bene is an experimental project of investigative journalism funded by readers and
based on the participation of readers and journalists, made possible thanks to the contribution of
the GECO project, funded by Emilia Romagna region. The platform, which promotes "a new
model of independent information, on a local basis, is based on the model of community funded
reporting", and is still in its launch phase.
Donations / Research
OpenGenius - www.opengenius.org (*)
Open Genius offers a new solution to help solve the lack of funds for research: it permits the
publishing of research projects on the Web and gathers donors to fund them directly through
crowdfunding. The platform has not been launched yet.
Equity-based/Marketplace for startups
SiamoSoci - www.siamosoci.com
SiamoSoci is a marketplace for startups, a "search engine that allows investors to find
companies that understand their business." Through the platform, unlisted companies can raise
capital from private investors to finance growth, facilitating the creation of "club deals"
(investment group) between investors with different skills.
Social Lending
Smartika - www.smartika.com
Arrived in Italy in 2007 as Zopa Italy, after a period of inactivity due to problems with Banca
d’Italia, Smartika was funded in the first half of 2012.
Smartika, managed by Maurizio Sella and rest of the team that brought Zopa to Italy, offers the
opportunity to do social lending in Italy, regulated and supervised by the Banca d’Italia in order
to protect users.
Prestiamoci - www.prestiamoci.com
Prestiamoci, Italian platform for loans between people, was born in 2010, founded by Mariano
Carozzi, Paolo Galvani and Giovanni Tarditi, entrepreneurs with significant national and
international experience in the world of banking and finance. "Prestiamoci aims to promote as
much as possible the exchange of money between individuals without the intermediation of
banks or other lending institutions."
(*) Platform in its launch phase (as of November 15, 2012)
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 6
7. History and Geography of Italian crowdfunding platforms
The longest established platform is Produzioni dal Basso (launched in January 2005), followed
by Smartika in 2008 (first called Zopa Italy), Kapipal in 2009 and Prestiamoci in 2010. However,
the boom year for crowdfunding platform growth in Italy was 2011 with Shinynote, Eppela,
Cineama.it, www.retedeldono.it and SiamoSoci all being founded, followed by Musicraiser,
Starteed and Crowdfunding-Italia in 2012. On average, the time between the idea generation
and the launch of the platform is one year.
Graph n.1 Timeline showing the launch date of the main Italian crowdfunding platforms
Platforms are concentrated in northern Italy, with only one platform located in the center of Italy
(Rome) and no platforms in the South or in the islands. One platform is based abroad (London,
GB).
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 7
8. Fig.2 Geographical dissemination of Italian crowdfunding platforms
Genesis of Italian crowdfunding platforms: rationale and influences
The idea of launching the platforms mainly came from contact with foreign initiatives (especially
American) and from the desire to replicate those projects experiences in Italy:"From an idea of a
collaborative platform around ideas and projects, I discovered American crowdfunding and I
was fascinated by it. I immediately realized that it could be a revolution, made possible thanks
to the evolution of social networks, and that could allow many developments also in
Europe,""The Italian platforms are not popular and not free. [Our platform] was born exclusively
for charitable purposes and it’s free","Experience of the first social lending to the
world","studying a foreign platform."
ProduzioniDalBasso is slightly different, since it was founded much earlier than the rest of the
national and global platforms:"In 2005 the term crowdfunding wasn’t there yet, so I came up
with the idea of a horizontal system to support self-productions. This idea originated from the
Italian hacking environment”.
Crowdfunding models on the Italian market
Among the respondents, two-thirds are reward- or donation-based crowdfunding platforms. The
predominant crowdfunding model is reward-based, followed by social lending. Many platforms
do not recognize themselves in the traditional models of crowdfunding and propose their own
definition: Shinynote speaks of donations, ProduzioniDalBasso does "folkfunding", SiamoSoci is
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 8
9. an "angel investing" platform, ReteDelDono.it does "personal fundraising" for the non-profit
sector, and Cineama, at least for the moment, is essentially about crowdsourcing.
Demographics of Italian crowdfunding platforms
Founders and CEOs of platforms are between 30 and 50 year-old, although the average age is
lower in the field of reward-based crowdfunding, where more than half of the respondents are
less than 35 year-old. Founders have gained professional experience in the areas of
specialization of the platforms or in the communication field. Over 70% have a qualification
equivalent or higher to a degree.
Among the staff and collaborators, 8% are women, and the age range is between 26 and 51
year-old, the average being 39 year-old. 85 % have a degree, 69% met in a professional
context, only one is a relative, the rest were introduced through mutual friends.
Legal form, partners and employees
Only two platforms are not listed in the Company Register. The others are mainly Srl (Italian
equivalent for Ltd), with the exception of Prestiamoci and Smartika (Spa, Italian equivalent for
stock corporation), and Crowdfunding Italia (Ltd, based in the UK).
Half of the respondents have only one partner or no partners at all, especially in the reward-
based sector. The average is significantly higher when it comes to equity-based and social
lending platforms, which have an average of 8 members. The platform with the highest number
of partners has got 31.
Half of the platforms have between 2 and 4 employees, the other half does not have any.
Employees (permanent and temporary) are typically few in number: the highest being 7
employees.
Italian crowdfunding in numbers
The number of projects received by all platforms since their launch is more than 30,000, of
which more than 75% were received by Social Lending platforms; almost 9,000 of those were
approved / published, of which 28% were successful.
The total value of funded projects amounts to 13 million Euros, mainly raised by social lending
(78 %) and equity-based (15%) platforms. Only 7% of the total value of the funded projects is
attributable to reward-based/donation-based crowdfunding.
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 9
10. Model Total Value of funded Published / Approved Projects Successfully funded projects
projects
Reward-based E 726,705 1522 242
Donations E 245,000 176 130
Equity-based E 2,000,000 110 8
Social Lending E 10,304,500 5313 1855
TOTAL E 13,274,205 8819 2477
Graph n.2 Total value of funded projects divided by models of crowdfunding
The number of projects received by reward-based and donation-based platforms is almost
3,000. About 1,700 of these were accepted and 22% were successfully funded, for a total of
nearly 1,000,000 Euros.
The number of projects received by social lending platforms is over 26,000, with more than
5,000 accepted. Approximately 35% (1,855) of the loans were successfully funded, at a value of
more than 10,000,000 Euros.
Equity-based platforms raised 2,000,000 Euros.
Reward-based/donation-based crowdfunding projects raised an average of 2,600 Euros.
Numbers are higher in social lending (avg. E 4,150/project), while equity based/angel investing
stands out with an average of E 250K per project, somehow following a global trend (according
to Massolution's “Crowdfunding Industry Report” published in May 2012, 2/3 of reward/donation-
based crowdfunding campaign raise less than 5000$, whereas over 80% of equity-based
campaigns raise over 25.000$).
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 10
11. Fig.3 Breakdown of the total value of funded projects for each crowdfunding model (in brackets, the number of crowdfunding platforms who shared
these data with us)
Target market and audience, competitors, collaboration networks
The target market is mainly national with the exception of two platforms that place themselves
on the European market.
All platforms accept individuals proposing projects (with the exception of ReteDelDono, which is
only aimed to associations and non profit organisations); however Cineama mainly targets
companies, Musicraiser and Produzioni dal Basso associations, and SiamoSoci both;
Shinynote targets associations and public administration bodies; Starteed, Eppela and
Crowdfunding-Italia to all these categories of recipients.
The competitors are primarily other crowdfunding platforms at a national level (50%) or an
international level (30%) but also banks and financial institutions (20%).
Collaborative networks are more diverse: in addition to other national (19%) or international
(6%) platforms, and banks and financial institutions (16%), the platforms indicate other
companies and professionals (in equal measure, equal to 26%) as collaborative partners, and
also educational institutions and associations (both equal at 16%). Market information and
technology is the main area identified for opportunities to collaborate.
Only three platforms have entered into formal cooperation agreements. In addition to the
exchange of information (customer, market, technology and business management), these
agreements are aimed at the acquisition of financial resources, technology and space.
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 11
12. Main issues on the Italian crowdfunding market
The main problems reported by the sector operators are focused on:
- Unclear legislation, many believe that the current legislative framework is restrictive and
unclear. They also express concern about reduced funding and high taxation (not valid for the
donation based platforms, operating in the non-profit sector)
- Difficulties in understanding the basic principles of crowdfunding by project-holders, lack of
strategy underlying crowdfunding campaigns, myth of the 'just put it online', hence difficulties for
crowdfunding platform to find quality projects
- Lack of web culture. Suspicion and mistrust, digital divide, cultural differences, reluctance to
online donations/payments among Italians
- Difficulties in the promotion and dissemination of knowledge about the platform themselves
and crowdfunding in general
- Difficulties in networking with experts and operators in the sector
- Technical difficulties (especially with payment systems)
Some platforms admit to be doing very little to meet these challenges. However, it seems that
there's a growing awareness of the need for promotion and education. Some platforms have
reported being very active in this respect, organizing and participating in meetings and public
events to promote their platform and the culture of crowdfunding in general, trying to get in
direct contact with organizations that want to publish projects on their platform. A platform
declared that they operate 'project-holders tutoring’. Many rely on advertisement and Viral
Marketing, PR, Social Network.
The Legal Framework
The recently approved legislation on crowdfunding (included in the Decreto Legge 18/10/2012
n. 179, known as Decreto Crescita 2.0) is seen, by some, as limiting and potentially harmful
because it is too ahead of the market. On the other hand, one of the concerns raised is the
potential lack of enforcement, i.e. that the whole thing will be soon forgotten with the “usual
legislative delays”.
In addition, the current legislation gives a lot of visibility to equity crowdfunding, leaving the
reward-based model in the shadow. According to some respondents, reward-based
crowdfunding needs at least guidelines in terms of legal and tax matters.
The general wish is for clear rules, accessible to all, which at the same time protect the interests
of the less competent. An interesting definition of 'competent person' came up too, which is not
part of the traditional concept of professional investor, but is extended to all those who have
gained the ability to assess a business plan and invest in it.
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 12
13. According to some, tax incentives for investments in startups for individuals and companies
would help crowdfunding to grow, and it is important that deductions for donations are made
possible.
The response of the donation-based platforms was much more relaxed, since they work in the
non profit sector therefore have no particular taxation problems.
Social lending platforms are regulated by the Bank of Italy therefore have no particular legal
issues to report.
What is crowdfunding according to the players in the sector
We asked those who filled out the questionnaire to define crowdfunding in a few lines. This tag
cloud was created with their answers.
Progetti=Projects
Finanziamento/Finanziare=Funding
Basso=Bottom
Rete=Network
Folla=Crowd
Idee=Ideas
Raccolta=Collection
Risorse=Resources
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 13
14. Finally, we asked the platforms to mention the most interesting projects they have hosted. Here
in brief are their answers.
Tonki, Pictosis and Venezia Impossibile because they are the first projects of a newly
launched platform to arouse some interest.
Santiago Non Muore because it was able to engage the community of students and professors
at the University of Padua.
A short film who collected a small amount but who managed with great will power to take their
offline community by hand and take it online.
Styloola because investors were all strangers to the entrepreneurs before the deal.
A project of dolphin therapy for quadriplegics children that collected over 18,000 Euros
through the efforts of private fundraisers.
Conclusions
The report highlights a very young yet buzzing crowdfunding marketplace.
Platforms are many and varied, and the crowdfunding macro-models they belong to are
renovated and proposed in sophisticated forms.
Having arrived on the crowdfunding scene somewhat late, Italian platforms do seem to be using
the 'late comers advantage', building on the experience of crowdfunding platforms operating in
more mature markets. This is borne out by the creativity and diversity of the platforms models,
and also by the fact that platforms owners are not pigeonholing themselves in specific
crowdfunding models, but they're adding a more sophisticated approach and view to them.
However, suggestions that the market is still immature may have some validity. More than half
of Italian crowdfunding platforms were founded after 2011 and the sums raised are still relatively
small in comparison to the billion and a half dollars raised via crowdfunding at a global level.
This may be due to a gap between crowdfunding platform's owners' expertise and the relative
development of Italy's web culture. Italy has a latent technological delay and it is still behind the
more developed countries when it comes to penetration rate of broadband and Internet usage.
This alone could explain the low adoption of crowdfunding, and it seems to be the view of the
platform's owners as well. A relatively low and poorly spread internet usage means that people
don't spend a lot of time on the Internet, which might affect their confidence with online
shopping, and crowdfunding cannot exist without online payment. This, in turn, might be
compounded by inadequate third party services, such as complicated payment systems, credit
or debit card circuits that are not accepted online, and so on. In combination this may have had
an impact on the diffusion of crowdfunding.
On the other hand though, Italy's first movers have gathered significant expertise, and the
dynamism displayed recently may herald rapid changes. The introduction of the crowdfunding
provision in the Decreto Legge could lead to important changes and developments, especially in
equity based crowdfunding which, at the moment, presents itself more as a form of angel
investing. But again the fear is that the market is not ready and crowdfunding will have to face
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 14
15. not only a lack of web culture, but also the opposition of Italian investors, traditionally very
cautious.
We would recommend a more focussed and systematic educational and promotional activity,
that has to be brought forward by the platforms themselves and possibly by an independent and
impartial association or organisation whose main objectives are the diffusion of crowdfunding
knowledge, so as to give the 'crowd' the opportunity to catch up with a buzzing and fast-
developing market.
Analysis of Italian Crowdfunding Platforms – Castrataro, Pais – November 2012 15