The document discusses developing a social media plan for business success. It recommends auditing current social media use, setting strategic goals and metrics, allocating resources, choosing appropriate channels, engaging audiences, monitoring results, and adjusting the plan over time. The key is taking a strategic, measured approach and focusing on listening to and engaging with audiences in order to create value for the business.

1. Social Media for Success RICS Scotland –Lunchtime CPD 1 st and 2 nd November 2011 Contact us +44(0)7717714595 www.twintangibles.co.uk [email_address] twintangibles 2011 research - consulting – advice

3. Which Do You Know?

4. Common Activities Blogging Messaging/ microblogging Video Audio Tagging Images Networks Publishing

6. What Changes with SM? Product/Service Development Sales Customer Support Innovation Collaboration Recruitment CSR Knowledge Management SEO – Search Engine Optimisation Marketing Raising Capital/Investment Content Creation

8. Tribes Your tribes are assets

9. Reach

15. Source: The Role of Social Media in Commercial Property Andrew Waller and Bob Thompson RICS November 2009 Crowdsourcing Blogging Messaging Video Pictures Audio Knowledge Tagging Forums Networking Agency Professional Building Surveying Development Property Management Facilities Management Marketing

16. Porters Value Chain

17. Porters Value Chain Updated http://en.wikipedia.org/wiki/File:Porter_Value_Chain.png

20. Action Plan Audit & Evaluate Strategic Intent Resources Targets & Metrics Choose Channels Engage Monitor Listen

28. Action Plan Audit & Evaluate Strategic Intent Resources Targets & Metrics Choose Channels Engage Monitor Listen

30. www.twintangibles.co.uk [email_address] @twintangibles +44 (0)7717 714 595 research - consulting – advice