The document discusses presenting on the benefits of social media for businesses. It provides statistics on growth of social media usage among individuals and businesses. The presentation aims to persuade Southern Technologies, a national IT services company, to add social media to its marketing mix by highlighting benefits like connecting with customers, opportunities for small businesses, and how most Fortune 100 companies now use social media. Research on the social media industry and specific companies will be used to support this position.

1. PRESENTED: FELICIA N RIGGINS
INSTRUCTOR SHANNA KURPE
MEDIA DESIGN CONCEPTS
17 JUNE 2012

2.  Overview
 Introduction
 Debut of Social media
 Its impact on business
 The benefits (or lack of benefits) it offers for your client.
 Your goal is to persuade Southern Technologies that
adding social media to its current marketing mix is a
good investment. Be sure to use sound research to
support your position.
 Summary

3.  Clients are wanting to find out how social media will
best suite their business. A business of national IT
service company providing software solutions to
other businesses.
 The clients are looking for the current social media
in the IT Industry.
 Clients are also looking to see how social media
would give the opportunities and benefits for
Southern Technologies.

4.  Before you invest, you may want to review the Fund's
prospectus, which contains more information about the Fund
and its risks.
 The social media industry continues to grow rapidly,
providing new ways for people to connect, share, shop, create
and network.
 As the industry continues to expand through IPOs, the Global
X Social Media Index ETF will include these new companies
shortly after their public debut, providing an efficient way to
gain exposure to the social media industry.

5. INDIA78.2%U.S.35.6%CHINA37.4%BRAZILI
NTERNET PENETRATION Sources: Nielsen
2011, ITU 2011, Burson-Marsteller
2011Internet penetration in emerging
markets with large populations is still low
demonstrating the potential for social media
expansion in these markets.% of Population
using Internet

6.  New Users - In 2011, approximately two-thirds (65%) of
adult internet users said that they use a social networking site,
more than double the percentage that reported social network
usage in 2008 (29%) (Pew Research Center).
 Time Online - According to a 2011 Pew Internet Research
survey of internet users, only email and search engine use
make up a greater portion of "time online" than social
networking sites.
 Mobile Use - Increase in mobile phone usage has propelled
social media, with nearly 40% of social media users accessing
social media content directly from their mobile phones
(Nielsen, 2011).
 Global Users - "Across a snapshot of 10 major global
markets, social networks and blogs reach over three-quarters
of active internet users" (Nielsen, 2011).

7.  Investing involves risk, including the possible loss of principal.
 International investing may involve risk of capital loss from unfavorable fluctuations in
currency values, from differences in generally accepted accounting principles, or
from economic or political instability in other nations.
 The social media industry continues to grow rapidly, providing new ways for people to
connect, share, shop, create and network.
 Direct Connections - Social media allows businesses to connect directly with
customers, a potentially valuable tool that is contributing to the increase in social media
advertising (Social Media Examiner, 2011).
 Global Businesses - Approximately 84% of Fortune 100 companies utilize branded
social media channels, while nearly 81% of the top Asian companies have expanded into
branded social media channels (Burson-Marsteller, 2011).
 Small Business Benefits - Social media use by small businesses in the U.S. has grown
to include nearly one out of every three businesses, demonstrating rapid growth with
room for further expansion (Network Solutions, 2011).

8.  My first goal to persuade the company that adding
social media to its current marketing mix is good for
business; would be to show them the stats/ high and
low rates of the social media.
 I would give them the statics of everything whether
good or bad and what their outcome could be.

9.  Debut of social media
 Impact on business
 The benefits (or lack of benefits) it offers for the
client.
 Goals to persuade Southern Technologies that
adding social media to its current marketing mix.