Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks -- from display network placements to head term searches -- can have a tremendous upper-funnel impact. We'll help you choose some models for assessing the full funnel value of the your paid campaigns and give you tips on implementing them!
In the presentation, experts from Portent, Inc and Hanapin Marketing discuss PPC attribution.
You'll get expert-level PPC tips like:
*Defining the last click problem and why you need to move beyond it
*Choosing an attribution model and the pros and cons of each
*Testing bid and campaign changes for incremental gains under your model
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Are You Ready for Marketing Attribution?Jeff Sauer
Marketing attribution is all the rage these days. Is it really important, or is attribution just a bunch of BS?
There is so much talk in the market about attribution that it’s a magic bullet, but is it really that special?
This presentation will help you understand attribution modeling is right for your organization and the best place to get started.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
Looking to stay ahead of the digital marketing curve?
Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.
Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting.
In this presentation, you will learn:
- How search and digital marketing evolved in 2019.
- The planning must-haves for search, digital, voice, and -omnichannel strategies in 2020.
- Key mobile content trends and must-haves to stay competitive.
- How to leverage omnichannel strategies to market your business.
- How to saturate your customer journey, purchase funnel, and cross-channel attributions.
- Key digital strategies to stay ahead: voice search, chatbots, progressive web apps (PWA), videos, and AI.
Understand how the Amazon algorithm works exactly. Only then can you increase product visibility, sales velocity, and ranking.
Join this sponsored ThinkTank webinar as we bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Are you consistently creating content that performs well on Google?
Do you want to know if you stand a chance to rank?
Watch this sponsored Search Engine Journal webinar and discover how to create better-ranking content based on a reliable approach.
In this presentation, you’ll learn:
• The best way to find opportunities within the topic of your choice so that you can rank.
• How to research, plan, and structure your content.
• How to monitor performance and regularly refresh content to maintain rank.
Often, businesses approach content optimized for SEO as an afterthought rather than an intentional strategy.
Apoorv Gadwal, Director of Product Management at ALPS, and Ajay Rama, SVP Products of iQuanti, will discuss how easy it is for anyone to create content that performs well on Google with a proven plan.
Breaking news!!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Are You Ready for Marketing Attribution?Jeff Sauer
Marketing attribution is all the rage these days. Is it really important, or is attribution just a bunch of BS?
There is so much talk in the market about attribution that it’s a magic bullet, but is it really that special?
This presentation will help you understand attribution modeling is right for your organization and the best place to get started.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
Looking to stay ahead of the digital marketing curve?
Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.
Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting.
In this presentation, you will learn:
- How search and digital marketing evolved in 2019.
- The planning must-haves for search, digital, voice, and -omnichannel strategies in 2020.
- Key mobile content trends and must-haves to stay competitive.
- How to leverage omnichannel strategies to market your business.
- How to saturate your customer journey, purchase funnel, and cross-channel attributions.
- Key digital strategies to stay ahead: voice search, chatbots, progressive web apps (PWA), videos, and AI.
Understand how the Amazon algorithm works exactly. Only then can you increase product visibility, sales velocity, and ranking.
Join this sponsored ThinkTank webinar as we bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Are you consistently creating content that performs well on Google?
Do you want to know if you stand a chance to rank?
Watch this sponsored Search Engine Journal webinar and discover how to create better-ranking content based on a reliable approach.
In this presentation, you’ll learn:
• The best way to find opportunities within the topic of your choice so that you can rank.
• How to research, plan, and structure your content.
• How to monitor performance and regularly refresh content to maintain rank.
Often, businesses approach content optimized for SEO as an afterthought rather than an intentional strategy.
Apoorv Gadwal, Director of Product Management at ALPS, and Ajay Rama, SVP Products of iQuanti, will discuss how easy it is for anyone to create content that performs well on Google with a proven plan.
Breaking news!!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Total Radiology Conference at Arab Health 2015Cheryl Prior
With constant developmenst in imaging technology and evolving clinical use of available modalities, it is important to provide radiologists, radiographers and radiology technicians with educational opportunities to review the latest trends in the field of radiology.
The 15th edition of the Total Radiology Conference is a four-day multidisciplinary scientific meeting which will present the latest advances in medical imaging, accurate imaging diagnosis and improvement of care quality for patients in the Middle East.
The topics covered in this Radiology Conference will feature enhanced efficiency of established modalities like X-ray and sonography for optimal utilisation and high-end imaging utilities like MRI, PETCT and how these can be utilized to their full potential.
World-renowned experts will discuss latest advancements in musculoskeletal imaging, breast imaging, nuclear medicine and neuroradiology.
Sessions on key and diverse aspects of radiology and special sessions for radiographers have been arranged throughout the event.
Key themes
Cardiac imaging
Breast imaging
Abdominal imaging
Nuclear medicine
Interventional radiology
Neuroradiology
High intensity frequency ultrasound
Quality assurance
Quality control & patient safety
ESTA ES LA PRESENTACIÓN ELABORADA POR LOS ALUMNOS DE 6º CURSO DEL ceip MIGUEL SERVET DE FRAGA Y QUE PARTICIPÓ EN LA EDICIÓN 2013 DEL CONCURSO ESCOLAR DE MERCOEQUIP
I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing
Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz (Twitter @joannalord)
Setting up a high-performing AdWords campaign is no walk in the park. Discover 5 most common PPC Obstacles — what they are, and how to avoid them with Hapanip and SEMrush.
Budget allocation – How much is too much? Too little? Or, just enough? Am I of local stature and relevance, or of national significance?
Ad copy and CTR – Can competitive ad research help me get a leg up?
When clicks drop – Diagnosing the cause, be it competitors, keywords, prices/offers or our own copy
Declining Paid Ad search impression share – What is making us invisible?
When CPC rises and budget exhausts – How to select keywords by CPC or competition level
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here!
In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.
Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization.
You’ll get expert-level PPC tips like:
*How to get started on an initial analysis
*Best tools to use for CRO
*Testing and measuring the right things
Facebook ads: How To Build A Funnel For Sales, Not LikesHanapin Marketing
The last time you heard about a great product from a friend, the recommendation probably didn’t start with “buy this now”, but instead a story of your friend’s experience with that product. Yet, as marketers, we forget this and more often than not try to lead with a “buy now” message.
In this presentation, JD Prater from Hanapin Marketing and CEO of AdEspresso, Massimo Chieruzzi, discuss a number of Facebook strategies that not only represents a full story of your brand or product, but captures your target audience at the right time in the sales funnel.
You’ll get expert-level PPC tips like:
*How to set up Facebook ads that get results
*Learn how to move your audience down the sales funnel
*Get cutting-edge strategies on matching your offer with your audience
Explore tactical examples of Facebook ads from real companies
Carrie Albright of Hanapin Marketing and Susan Waldes from 3Q Digital discuss advanced remarketing techniques to add to your digital marketing repertoire for 2014.
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals.
In the presentation, join experts from Visual Website Optimizer and Hanapin Marketing as they discuss secrets to keeping your account unified and hard data behind what works and what doesn’t.
You’ll get expert-level PPC tips like:
*How to test and analyze your landing pages and ad copy to determine the best recipe for success
*Making sure you have the best keywords selected and grouped for your campaign
*Increasing conversions through targeted landing pages
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
Cutting Edge PPC Bidding Strategies You Should Be UsingHanapin Marketing
When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing and utilizing an effective bid strategy for your account is more difficult. Maybe you’ve figured out a strategy that seems to be working well, but still aren’t meeting your goals. Or you need to start pushing the envelope on what you’ve been currently doing. In this webinar, we’ll discuss out-of-the-box bidding strategies and look at different angles on what you can implement to improve the effectiveness of your PPC campaigns.
In the presentation, Fred Vallaeys from Optmyzr and Jeff Baum from Hanapin Marketing talk about bidding strategies that are not only on the cutting edge, but for the more advanced marketer.
You’ll get expert-level PPC tips like:
*Implementing a weekend bidding strategy to keep CPA at goal
*Bidding towards your profit, instead of being restricted by CPA or CPL
*Utilizing automated bid rules to adjust your cost per click
*Working more efficiently with advanced AdWords scripts tricks
Cutting-Edge Tactics To Spy On Your PPC CompetitionSemrush
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad of bidding on competitors keywords?
In this webinar (originally aired on October 23rd, 2014) experts David Black, SEMrush Customer Success Director and Senior Digital Specialist from Hanapin Marketing, Cassie Oumedian, discuss leading tactics in competitor research that will give you a leg up on your competition. You’ll get expert-level PPC tips like:
When and why you should do competitive research
Research tools you should be using and best practices for them
The pros and cons of bidding on competitor terms
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
Six Things You Didn't Know You Could Do With Social AdvertisingHanapin Marketing
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your brand!) and maybe you're not. Either way, now is better than never to start looking into social networks and devising your strategy.
In the recording, Hanapin's social experts, Eric Couch and Kristina McLane, discuss six things that you probably didn't know you could do with your social advertising campaigns.
You'll get expert-level tips like:
*Creating effective custom audiences in Facebook to increase CTR
*How to use Twitter Cards to boost lead generation
*Utilizing features in LinkedIn for brand awareness
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad of bidding on competitors keywords?
In the webinar recording, experts from SEMrush and Hanapin Marketing discuss leading tactics in competitor research that will give you a leg up on your competition.
You’ll get expert-level PPC tips like:
*When and why you should do competitive research
*Research tools you should be using and best practices for them
*The pros and cons of bidding on competitor terms
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what’s working for them and what’s failing? Do you know what they’re doing and when they’re doing it? And the big question…if you don’t know anything about your competitors, why not?? Knowledge is power and a major key to a successful PPC strategy. The more you know, the better off you are to make decisions that yield big results.
In this slide presentation, iSpionage’s VP of Growth, Jamie Smith, and Hanapin Marketing’s Senior Digital Specialist, Cassie Oumedian, talk eight sure-fire ways to get a leg up on your competition.
You’ll get expert-level PPC tips like:
*Competitive Intelligence & monitoring insight
*Why location targeting is a must
*Bid strategies to out-rank your competitors
Harness The Power of PPC and SEO for Insane Landing Page ResultsHanapin Marketing
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, however the benefit of using both is so beneficial, neither one can be ignored. If your PPC and SEO campaigns aren’t talking to each other, you’re wasting a lot of time and money. Whether the work is being done in-house or at an agency, it’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities.
In the webinar recording, Raven Tool’s Digital Marketing Manager, Nicolette Beard, and Hanapin Marketing’s CRO Manager, Roopa Carpenter, talk about how you can use both PPC and SEO to supercharge your landing pages for insane results.
You’ll get expert-level PPC tips like:
*Advantages of a cohesive PPC and SEO strategy
*Best practices for landing page optimizations
*Using SEO to set up your PPC campaigns
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before you know it, 2 hours have flown by and you don’t remember why you logged on in the first place.
We know its an essential function in the PPC world, but why do we spend so much time on reports when its such a time sink for us? And even more importantly, how can I turn the reports into action?
In the recording, Hanapin digital advertising experts plunge into the core of why we report and discuss best practices and personal lessons on how to turn your reporting into actionable items to increase success for your and your client’s accounts.
You’ll get expert-level PPC tips like:
*How to identify the important facts from report metrics and use it to increase performance
*Examples of ‘average’ reports
*How to turn changes in performance into successful account strategies
Start using your reporting more successfully and efficiently today!
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks!
In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize your automation, save you time, and boost your efficiency.
You'll get expert-level tips:
*Streamlining your optimization efforts with scripts
*Cutting down on the labor of ad testing for more focus on writing and deploying ads
*Using automated rules to save you time and manage your account more efficiently
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks!
Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency.
Get expert-level PPC tips like:
- Streamlining your optimization efforts with scripts.
- Cutting down on the labor of ad testing for more focus on writing and deploying ads.
- Using automated rules to save you time and manage your account more efficiently.
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is.
In the recording, Hanapin Marketing experts, Racheal Law and Tony Ranard, walk you through easy-to-make mistakes and give pointers on how to avoid or quickly fix them.
You'll learn expert-level tips like:
*Common and uncommon mistakes that can kill your campaigns
*Quick fixes that will increase your conversion rate and better optimize your account
*Short-term and long-term repercussions of making certain mistakes
Similar to PPC Attribution: Bury The Last Click And Move On (20)
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
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Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
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Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
PPC Attribution: Bury The Last Click And Move On
1. Bury The Last Click and Move On
#thinkppc
PPC Attribution:
& HOSTED BY:
2. #thinkppc
Presenters
• Cassie Oumedian
– Senior Digital Specialist at Hanapin
Marketing.
– @cass_oumedian
• Michael Wiegand
– Analytics Architect at Portent, Inc.
– @mwiegand
3. #thinkppc
Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send
us questions.
4. #thinkppc
Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years
5. #thinkppc
Live Poll Question #2
How do you manage your account(s)?
#thinkppc
a) I manage it myself.
b) I’m part of a team that manages it.
c) I outsource my account management.
d) I’m rethinking how my account is managed.
16. #thinkppc
The Last Click Problem
What does it mean?
Last click can’t possibly credit decision-making
Last click gives too much credit to direct
Last click hamstrings your investment in top-of-funnel
19. #thinkppc
Choosing An Attribution Model
Last Click
Last click can’t possibly credit decision-making
Last click gives too much credit to direct
Last click hamstrings your investment in top-of-funnel
0% 0% 0% 100%
21. #thinkppc
Choosing An Attribution Model
First Click
First click can’t possibly credit decision-making
First click too much credit for just clicking on an ad
First click not enough info on what helped the ad convert
100% 0% 0% 0%
23. #thinkppc
Choosing An Attribution Model
Linear
Linear givens equal credit to each piece of the funnel
Linear the participation award. Everyone wins! Not so much…
Linear too much credit to the middle funnel terms
25% 25% 25% 25%
25. #thinkppc
Choosing An Attribution Model
Time Decay
Benefits long decision making process with heavy research
Lead Gen accounts typically work well with Time Decay
Provides more attribution to action closest to Conversion
10%
20% 30% 40%
25%
27. #thinkppc
Choosing An Attribution Model
Position Based
Works well with ecommerce accounts
Provides more accurate decision making data based on conversions
A good starting point but you can adjust the weight of the position %s
40% 10% 10% 40%
34. #thinkppc
Choosing An Attribution Model
Starter models for 4 businesses.
Inexpensive e-commerce (<$100)
Expensive e-commerce (>$100)
Short cycle lead generation (<30 days)
Long cycle lead generation (>30 days)
35. #thinkppc
Choosing An Attribution Model
Inexpensive e-commerce (<$100)
Model: Position Based
Weighting: 35%, 20%, 45%
Lookback Window: 15 Days
Engagement: Page Depth
36. #thinkppc
Choosing An Attribution Model
Expensive e-commerce (>$100)
Model: Position Based
Weighting: 45%, 20%, 35%
Lookback Window: 45 Days
Engagement: Time on Site
37. #thinkppc
Choosing An Attribution Model
Short cycle lead generation (<30 days)
Model: Time Decay
Half-Life: 15 Days
Lookback Window: 30 Days
Engagement: Page Depth
38. #thinkppc
Choosing An Attribution Model
Long cycle lead generation (<30 days)
Model: Time Decay
Half-Life: 45 Days
Lookback Window: 90 Days
Engagement: Time on Site
40. #thinkppc
Choosing An Attribution Model
How do you know if it’s working?
The only channel losing value is Direct
The channels you invest in show no change
The channels you invest in show positive change
41. #thinkppc
Live Poll Question #3
Which Attribution Model are you most
interested in using?
#thinkppc
a) Last Click
b) First Click
c) Time Decay
d) Position Based
e) Custom Models
42. #thinkppc
AdWords Attribution Review
Attribution comparison now in AdWords UI
Must be using AdWords conversion tracking
Tools > Conversions > Search Funnels > Attribution Modeling
43. #thinkppc
AdWords Attribution Review
Analyze attribution performance down to the keyword level
while making optimizations.
Prevent pausing or bidding down Campaigns
or Keywords that may show Poor Last Click
ROAS or CPA while in fact, they are actually
driving more revenue and conversions than
reporting in the UI. You knew it all along. Now
you have proof!
48. Would you like help with your PPC accounts
and management? I’m interested in:
#thinkppc
Live Poll Question #4
a.) FREE Account Assessment from Hanapin
(for accounts spending more than 20K/mo)
b.) FREE Opportunity Gap Analysis from Portent
c.) No Thanks
d.) Both
50. #thinkppc
Have more questions?
Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: marketing@hanapinmarketing.com
Portent Feedback: michael@portent.com
Editor's Notes
Cassie
Cassie – Introduce myself and then Michael talks about himself
Cassie
Cassie does #1
Michael does question #2
Michael – Warning! Our talk today will have a lot of Game of Thrones references. We’re try not to give away any major plot twists, but no promises!
Michael - Last click worked great in 1995. You handed somebody a business card. They went directly to your site. A direct conversion was truly direct. It was easy to measure. (That’s our good friend Sean Bean in his pre-Ned Stark days, aside Pierce Brosnan in the 1995 classic, Goldeneye.)
Michael - Today that scenario just doesn’t happen.
Michael - But we still insist on:
* Running our reports on last click
* Having it as the default attribution model in our advertising and analytics platforms
* Making our marketing decisions on it
The fact is last click is all but irrelevant in determining what influenced a consumers purchasing decision.
Michael
Michael
Michael - Any Path Length > 1 is a scenario where it took somebody at least two visits to your site to convert.
For this retailer, literally 50% of their conversions happened after 2 or more interactions on the site.
Michael - You can delve into these paths in the Top Conversion Paths report.
Michael - You’ll find very few of them involve only 1 channel.
Michael - And unless you’ve enabled UserID on your Google Analytics account, this probably doesn’t even factor in multi-device paths!
According to a recent Google study, 90% of consumers move between devices to complete a task! That’s just staggering.
http://www.themobileplaybook.com/en-us/#/chapter5_1
Michael - So what does this mean?
* Last click attribution can’t possibly give credit to the channels that truly influence consumer decision-making
* You’re probably attributing too much credit to owned channels like Direct
* You’re also probably not investing enough in the right organic content, the right social channels or the right paid search campaigns
To get past these problems, you need to pick an attribution model besides last click and measure your results against it over time.
Cassie - Fortunately, Google Analytics makes switching to an attribution model really easy. AdWords offers a similar tool which we will review later on.
So the point is, most of you already have these tools available to you. You just need to understand how they work before deciding what is best for your business.
Cassie - Last Click attribution model, unfortunately, is the norm. This is what is used in GA Reporting and most analytics reporting software. You’ll find what happens more often than not with last click, is that Direct traffic’s impact on performance is over-inflated while channels filling the funnel suffer. Last click is dead, people. Straight up, “Red Wedding” dead. Let’s move on.
Cassie - Why is Last Click Dead Again? See for yourself. In this situation, there were 3 other touch-points that lead to the conversion that are receiving NO CREDIT for the purchase. If this advertiser made decisions based solely on the last click CPA by channel and cut back on Display, Social and Paid Search, their conversion traffic would tank.
So the moral of the story is this :
Last click can’t possibly credit decision-making
Last click gives too much credit to direct
Last click hamstrings your investment in top-of-funnel
Cassie - First Click attribution model, 100% to the first touch-point — I prefer first click about as much as Sansa prefers Joffrey. That’s pretty bad….
Cassie - Why you ask? In this case, Paid Search — would receive 100% of the credit for the sale. While I’m a little a partial to paid search, I know that paid search alone did not cause this user to convert. If your goal is strictly to get some one to click on on an ad, than this would be a great model for you. But most advertisers are in it to make the all mighty dollar, lead, or sign-ups. This model doesn’t give you nearly enough data to make decisions.
Okay, I’m so done with First click.
Cassie - Linear attribution model, meh, we’re getting a little better but it’s a pretty lame distribution as it gives credit to every piece equally. Kind of like Dany in GOT. Everyone is equal,
Cassie - As you can see here every interaction in the funnel receives 25% credit. So that ad that was clicked on 45 days ago deserves, as much credit as the 3 actions that took place within the last 2 days and lead to the conversion? Not too sure about that.
I heard this model referenced to as the participation award. Everyone gets a trophy because you all tried. Even though we all no little johnny was busy picking dandelions while everyone else scored the goals in the soccer game – you all are winners. If you enjoy mediocre performance this is the model for you.
The next models start to give a little more credit where credit is due.
Time Decay attribution model, getting better. In the time decay model, the touch-points closest in time to the sale or conversion get most of the credit. I like to think of time decay attribution like Littlefinger. He’s always focused on moving up and then, BAM! He pushes Lysa Aryn through the moon door to her death…. Muwhhahahahah
Cassie - As you can see here In this particular sale, the value attributed to each piece closer to the time of conversion gets a little more credit. This method works well with Lead Gen or purchases with heavy research. Michael will expand on this a little further in the presentation.
Here little Johnny picking Dandelions would get 10% for participation since we didn’t have to for fit due to not enough players, defense 20%, Midfield 30% and Center Forward who Scored the winning goal would get 40%.
Position Based attribution model – now we’re talking. Position Based is a pretty solid pre-set attribution model. Probably one of my favorites – Just as Tyrion is one of my Favorites in G.OT. He’s a pig player in season 1, lays low for a little in season 2 and 3 and then, BAM Blows our minds in season 4.
Position based attribution by default, credits 40% to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. In this example, the Display and Direct channels would each receive 40% credit, while the Social and Paid Search channels would each receive 10% credit. You can alter the percentages, and I personally, like to adjust the position based slightly to allow more credit to the last click vs. the first click.
Cassie - Position based attribution by default, credits 40% to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. In this example, the Display and Direct channels would each receive 40% credit, while the Social and Paid Search channels would each receive 10% credit. You can alter the percentages, and I personally, like to adjust the position based slightly to allow more credit to the last click vs. the first click. This method works well for some eCommerce accounts and Michael will explain again in more depth later in the prezo.
Works well with ecommerce accounts
Provides more accurate decision making data based on conversions
A good starting point but you can adjust the weight of the position %s
Michael - You can build your own custom model. Which is a bit like Lord Varys, “the spider” – he’s mysterious, you’re not sure who he’s really working for, but ultimately he does everything for the good of the realm. Custom models do everything for the good of your business – they’re completely tailored to your customer’s buying cycle.
Michael - You can choose the weighting each position in the conversion funnel gets. First you pick a baseline model, then you assign top of funnel, middle of funnel and bottom of funnel values for each interaction. As long as they equal 100% of the conversion credit, you can distribute it however you like.
Michael - With custom lookback windows tailored to your buying cycle. By default, Google Analytics’ lookback window is 30 days. That might not be long enough if you sell really high ticket items or a really expensive service. So you can draw it back to a maximum of 90 days between the when the first click occurred and the conversion takes place.
Michael - Making engagement a weighting factor is a great touch. Otherwise, that middle click you assigned 40% of the conversion credit to in the earlier step might be a 30 second comparison shopping visit. So you can use engagement to mitigate some of your risk in choosing a weighting.
Michael - And you can even customize your rules around virtually any dimension in analytics. In the example here, I’ve made sure visits that included a branded keyword search only get half the credit of my other interactions.
Michael - And if those options aren’t enough, there are also a slew of models that other people have created in the Google Analytics Solutions Gallery.
Phew! After all that the adage “choice is the enemy of happiness” is completely understandable.
Michael - We’re going to outline 4 business types with models to fit each one:
* Ecommerce businesses with inexpensive products (<$100)
* Ecommerce businesses with expensive products (>$100)
* Lead generation businesses with short sales cycles (<30 days)
* Lead generation businesses with long sales cycles (>30 days)
I like Position Based models for Ecommerce.
I like Time Decay models for Lead Generation.
Why?
Position Based (U-Curve) models for ecommerce emphasize the channel of acquisition and the channel of conversion while sprinkling in some credit for those on-the-fence, flighty comparison shopping clicks in the middle of the funnel.
Time Decay (Ramp) models for lead generation builds up credit with each subsequent visit leading up to the conversion. As folks get more and more serious about your product or service, the channel that brought them to your site again becomes more and more critical.
Michael - These are quick impulse buys where there’s lots of comparison shopping. There’s less likely to be more than 2 channels involved here, so last click is a little more important than usual. The more pages of selection you have and the deeper your customers get, the more likely you are to keep them from straying to another site. The longest folks are going to wait to make this purchase is one pay period, so 15 days should suffice for a lookback.
Michael - This purchase is anything but an impulse buy. So you’re likely to have more than one channel involved in the final decision. Google Analytics’ default of 30 day lookback might not be adequate here, as folks who had to save up a few pay periods to buy this item would checkout after 30 days. The introduction channels and the time they spend getting acquainted with the product are key here.
Michael – For a short cycle lead gen (maybe something like an inexpensive subscription service with a 14-day free trial), I like the ramp model. Page Depth of visits are little more critical here, as it shouldn’t take long to win a potential customer over, but they might need to scan several page of informational content to get a quick read on why they should trust you with their credit card number.
Michael – For longer cycles on B2B services that would require larger leadership and monetary buy-in, you’re going to want to set a much longer lookback window and half-life. And the time they spend getting intimately acquainted with your product offering (reading case studies and whitepapers) lends itself to using time on site as an additional weighting factor.
Michael – When you play the game of attribution modeling, it may seem like an all or nothing prospect, but that’s just not the case. Not only one model has to sit on the iron throne. You’ll compare your new models to other ones that emphasize certain parts of the traditional marketing funnel.
Michael – So how do you know if it’s working? Compare your model to last click and the only channel that should really be losing out on credit is direct. We’ve long known that direct has been an overinflated revenue source, a good attribution model should expose just how much that’s the case.
Cassie – Read the question.
Cassie –
I know we’ve talked a lot of about GA but AdWords now also offers attribution directly in the interface for the standard models
Just need to be using AdWords Conversion tracking
So awesome that’s great that’s it’s there but now what, what do I do with it?
Cassie –
Campaign 1 – Is a Non Brand Campaign that looks as if it has 0 conversions when infact, it assisted in 132$ in Revenue – It’s spent $75 in last 30 days and would normally be paused looking at last click
Campaign 2 – A Remarketing campaigns that is driving 337% more revenue than being reported via last click. Last Click ROAS is 20% below than target ROAS, and may be bid down looking at last click.
Campaign 3 – Display Campaign that is 25% below ROAS goal but looking at position based model, is driving 41% more revenue than being reported.
This goes to show how important it is to compare various attribution models and make sure each campaign/keyword is getting the credit it deserves.
Michael – If you’d like a little more flavor than what’s in AdWords, you can also find this information alongside other dimensions and metrics in Google Analytics too!
Michael – I like to look at Ad Distribution Network as a secondary dimension next to my AdWords campaigns and see just how much money my campaigns should be credit with over last click.
Michael – But it’s incredibly important to also measure change over time. As you decide to invest, say 25% more in a campaign, that decision may look like a failure under the lens of last click, with only 22% increase MOM. But Position Based model is showing us a 30% increase in revenue over time.
Michael - A good model shouldn’t just show increases over Last Click. It should actually make you more money when you invest! Then you’ll be rolling in golden insects like Xaro Xhoan Daxos.