Why Your Love Affair with Keyword Rankings is Hurting Your SEO (And Losing Your Medical Practice Money)
•
1 like•186 views
Discover eight different reasons why chasing keyword rankings will break your heart and four alternative/effective ways to measure real SEO success instead. 1). There's no such thing as "page one" anymore 2). 50-80% of your traffic comes from keywords you don't track 3). Keyword rankings don't account for changing SERP layouts 4). Google's keyword data only tells half the story 5). Rankings don't measure interest over time 6). Chasing keyword rankings leads to the darkside: Blackhat SEO 7). Google doesn't rank keywords anymore; they rank answers 8). Keywords don't tell you how well you convert traffic into revenue BTW? Where will you rank on a computer with no screen? (hello, Alexa and Cortana!)
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Why Your Love Affair with Keyword Rankings is Hurting Your SEO (And Losing Your Medical Practice Money)
Similar to Why Your Love Affair with Keyword Rankings is Hurting Your SEO (And Losing Your Medical Practice Money) (20)
Recently uploaded
Recently uploaded (20)
Why Your Love Affair with Keyword Rankings is Hurting Your SEO (And Losing Your Medical Practice Money)
- 1. Why Your Love Affair with Keyword Rankings is Hurting Your SEO (and Losing You Money) Incredible Marketing Presents... Drew Leahy Director of Marketing Stephanie June Incredible Educator
- 3. If you have problems viewing or hearing the webinar, raise your hand by clicking on the icon. Stephanie will help you out. If you have a question, click on the and leave a comment. (We'll have 10- 15 minutes of Q&A at the end of the presentation.) All attendees are in muted mode, so you can't use your microphone. We'll send all attendees the recording of this webinar tomorrow.
- 4. AGENDA Q&A 4 WAYS TO MEASURE SEO SUCCESS INSTEAD (AND REKINDLE THE SEO FLAME) 8 REASONS WHY CHASING KEYWORD RANKINGS WILL BREAK YOUR HEART
- 5. IT'S NOT THAT KEYWORDS DON'T MATTER... ... IT'S THAT KEYWORD RANKINGS TELL YOU NOTHING ABOUT HOW SUCCESSFUL YOU ARE AT SEO.
- 6. 8 REASONS WHY CHASING KEYWORD RANKINGS WILL BREAK YOUR HEART
- 7. "PAGE ONE" DOESN'T EXIST ANYMORE... STOP LOOKING #1
- 9. PERSONAL AND CONTEXTUAL Location of computer and internet address (especially for local search queries) Past search history (have you been there before?) Demographics (age, gender, etc.) User-behavior (synonym used, pogo-sticking, click- through rate, time spent on page, etc.) Browser preferences (logged in, logged out, incognito, etc.) Device usage (mobile, desktop, tablet, Google app) Search index (Google search, Google Now, YouTube, Google Maps, Google Voice, etc.) Social activity on Google+ (The social network is dead, but Google still uses its data) how does google personalize search results?
- 15. 50-80% OF YOUR WEBSITE TRAFFIC COMES FROM KEYWORDS YOU DON'T TRACK #2
- 17. Breast augmentation cost Breast augmentation before and after photos Breast augmentation risks associated Breast implant pricing Breast augmentation scars Breast augmentation recovery Breast augmentation and lift costa mesa Breast augmentation near me Breast augmentation in Newport Beach CA Breast implant doctor in costa mesa Breast implant surgeon California reviews Find a breast augmentation doctor Find breast implant surgeon Breast implant surgeons costa mesa financing Top breast enlargement doctor orange county Boob job surgery cost costa mesa Safe breast augmentation doctors Breast augmentation costa mesa What you track... How patients actually find you...
- 18. KEYWORD RANKINGS DON'T ACCOUNT FOR CHANGING SERP LAYOUTS #3
- 19. "10 BLUE LINKS"
- 22. If "breast augmentation costa mesa" gets 500 monthly searches, then: Position 1 = 163 visits Position 2 = 88 visits Position 3 = 57 visits And if the average cost per click for "breast augmentation costa mesa" is $4.35, then: Position 1 is worth $709.05/month Position 2 is worth $382.80/month Position 3 is worth $247.95/month
- 24. Page 1 =
- 25. GOOGLE'S KEYWORD DATA ONLY TELLS HALF THE STORY... #4
- 30. BEFORE VISIT
- 31. BEFORE VISIT AFTER VISIT
- 33. RANKINGS DON'T MEASURE INTEREST OVER TIME #5
- 35. CHASING KEYWORD RANKINGS LEADS TO THE DARKSIDE: BLACK HAT SEO #6
- 37. BLACK HAT GOOGLE OBSESSED SEO: TACTICS AND TECHNIQUES DESIGNED TO INCREASE RANKINGS BY MANIPULATING SEARCH ENGINES.
- 38. WHITE HAT PATIENT OBSESSED SEO: TACTICS AND TECHNIQUES DESIGNED TO INCREASE AUTHORITY, REPUTATION, AND TRUST WITH PROSPECTIVE PATIENTS.
- 40. Pays for links from irrelevant sites Doesn't drive referral traffic Doesn't create awareness with your audience Doesn't increase authority or reputation Increases rankings
- 41. Pays for links from irrelevant sites Doesn't drive referral traffic Doesn't create awareness with your audience Doesn't increase authority or reputation Increases rankings Earns links with quality content Drives referral traffic Creates awareness with your target audience Increases your authority and reputation Increases rankings
- 42. GOOGLE DOESN'T RANK KEYWORDS ANYMORE, THEY RANK ANSWERS #7
- 46. WHAT HAPPENED TO 'EXACT MATCH' KEYWORDS IN TITLES OR CONTENT?
- 47. THEY STILL EXIST... BUT GOOGLE ISN'T RANKING THEM.
- 48. KEYWORD RANKINGS DON'T TELL YOU HOW WELL YOU'RE CONVERTING TRAFFIC #8
- 49. SOURCE: GOOGLE
- 50. 4 WAYS TO MEASURE SEO SUCCESS INSTEAD (AND REKINDLE THE SEO FLAME)
- 52. CONTENT GROUPS Traffic by group Long tail included
- 53. CONTENT GROUPS Traffic by group Long tail included OVERALL REACH Organic traffic Referral traffic Social traffic Total traffic
- 54. CONTENT GROUPS Traffic by group Long tail included OVERALL REACH Organic traffic Referral traffic Social traffic Total traffic ENDORSEMENTS Links Mentions Local citations Social endorsement
- 55. CONTENT GROUPS Traffic by group Long tail included OVERALL REACH Organic traffic Referral traffic Social traffic Total traffic ENDORSEMENTS Links Mentions Local citations Social endorsement BUSINESS OBJECTIVES Goals completed Conversions Assisted conversions Revenue
- 56. Q&A
- 57. WHERE WILL YOU RANK ON A COMPUTER WITH NO SCREEN?
- 59. SEO ONE-ON-ONES Incredible Marketing Presents... Drew Leahy Director of Marketing Stephanie June Incredible Educator drew@incrediblemarketing.com stephanie@incrediblemarketing.com