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3 Steps to Creating Growth Using Referral Campaigns
The document outlines steps for creating exponential growth through referral marketing strategies, highlighting the importance of userbase, incentives, and an effective user experience. It showcases successful case studies, such as Dropbox and Code School, emphasizing significant user and revenue growth achieved through referral campaigns. Additionally, it discusses critical factors for effective referral conversions, including customer satisfaction and reciprocal incentives.
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3 Steps to Creating Growth Using Referral Campaigns
- 1. 3 Steps toCreating Exponential Growth Using Referral Campaigns and
- 2. Logan Volkers Chief OperatingSquatch Referral SaaSquatch Dan McGaw Founder & CMO Effin Amazing Who’s presenting today?
- 4. The Pillars ofReferral Marketing Program Structure ▸ Userbase ▸ Incentive ▸ Goal-post User Experience ▸ Discovery ▸ Sharing ▸ Onboarding
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- 16. The Pillars ofReferral Marketing Program Structure ▸ Userbase ▸ Incentive ▸ Goal-post User Experience ▸ Discovery ▸ Sharing ▸ Onboarding
- 17. 3 Steps toCreating Exponential Growth Using Referral Campaigns and
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- 22. Two typical waysa potential customer will hear about your business.
- 23. Your business iscalling, advertising, marketing or emailing potential customers.1
- 24. Customers are actingon your behalf to tell people about your business and services2
- 25. Customers are actingon your behalf to tell people about your business and services 21 Your business is calling, advertising, marketing or emailing potential customers.
- 26. Customers are actingon your behalf to tell people about your business and services 1.6%%.4% Your business is calling, advertising, marketing or emailing potential customers.
- 27. Customers are actingon your behalf to tell people about your business and services 1.6%%.4% Your business is calling, advertising, marketing or emailing potential customers. Thats 400% more conversions!
- 28. Customers are actingon your behalf to tell people about your business and services 1.6%%.4% Your business is calling, advertising, marketing or emailing potential customers. Obviously we are gonna talk about number 2!
- 29. The act ofreferring someone or something for consultation, review, or further action. Referral Definition
- 30. The act ofreferring someone or something for consultation, review, or further action. Referral Definition Also known as word of mouth
- 31. Doesn't matter whatyou call it
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- 33. Dropbox 100k registered usersto 4M registered users in just 15 months. That’s a 3900% growth!
- 34. Three things weneed to crack the code of referral conversions
- 35. Three things weneed to crack the code of referral conversions 1 2 3 Happy Customers Reciprocal Incentives Reproduction
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- 41. Segmentation Highest LTV Large Social Following InTarget Vertical
- 42. Segmentation Highest LTV Large Social Following InTarget Vertical Low Support Ticket Volume
- 43. Segmentation Highest LTV Large Social Following InTarget Vertical Low Support Ticket Volume Engaged User
- 44. Segmentation Highest LTV Large Social Following InTarget Vertical Low Support Ticket Volume Engaged User Located in Target Region
- 45. Segmentation Highest LTV Large Social Following InTarget Vertical Low Support Ticket Volume Engaged User Located in Target Region Product Market Fit
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- 49. Reciprocal Incentives Free download Freefor limited time
- 50. Free download Free forlimited time Promotional item Reciprocal Incentives
- 51. Free download Free forlimited time Promotional item Large discount Reciprocal Incentives
- 52. Free download Free forlimited time Promotional item Large discount Additional storage Reciprocal Incentives
- 53. Free download Free forlimited time Promotional item Large discount Additional storage Points Reciprocal Incentives
- 54. Free download Free forlimited time Promotional item Large discount Additional storage Points Cash Reciprocal Incentives
- 55. Code School Example HallPass Campaign Two days free if you did not become a paying member in first 7 days. Code School Example
- 56. Hall Pass Campaign Twodays free if you did not become a paying member in first 7 days. Get 2 additional days for every friend who activates a Hall Pass because of you Code School Example
- 57. Code School Example HallPass Campaign Two days free if you did not become a paying member in first 7 days. Get 2 additional days for every friend who activates a Hall Pass because of you Code School Example 60k registered users to 600k registered users in just 17 months. That’s 10x growth!
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- 60. http://en.wikipedia.org/wiki/Basic_reproduction_number Basic Reproduction Number R= ? Disease Transmission Measles 12–18 Smallpox 5–7 Polio 5–7 HIV/AIDS 2–5 SARS 2–5 Influenza 2–3
- 61. Basic Reproduction NumberBasicReproduction Number R = 3
- 62. Basic Reproduction NumberBasicReproduction Number R = 3
- 63. Basic Reproduction NumberBasicReproduction Number R = 3
- 64. Basic Reproduction NumberBasicReproduction Number R = 3
- 65. Basic Reproduction Number R= 3 Basic Reproduction Number
- 66. Basic Reproduction Number R= 3 Basic Reproduction Number 1 user turns into 130 users at an R3 in 30 days.
- 67. Accomplishing an R3 DeliveryMethods Text message In Application Email Social media
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- 71. In Text Grew by1,000,000 users per week
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- 85. $9 Follow UpConversion
- 86. $9 Follow UpConversion $9,000 investment returned last click attribution of $122,280.
- 87. $9 Follow UpConversion Return on investment grew to over $500,000 in 17 months. 55x Return on investment!
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- 89. What are theBiggest Killers?
- 90. What are theBiggest Killers?
- 91. What are theBiggest Killers?
- 92. What are theBiggest Killers?
- 93. Wouldn’t it begreat to get our personalized opinion of exactly what to do to help your unique situation? ?
- 94. We have beenpartnered with Effin for over a year. Dan and his team have been fun, professional and amazing for our business. Brian Wendel | Founder & President | Forks Over Knives “ Leverage our teams 17 years of experience and save yourself weeks or months of making mistakes because of a misguided strategy. Get a 45 minute strategy session with us for free! Send an email to Sweeney@AmazingCorps.com now to schedule. FREE STRATEGY SESSION
- 95. THANK YOU www.effinamazing.com An Analyticsand Growth Consultancy @DanielMcGaw Founder @EffinAmazing