Digital Growth Day: September 18, 2014 CONVERSION RATE OPTIMISATION FROM THE GROUND UP So, you've built a website that attracts a fair few visitors each month. Conversion rates are okay, but you know there’s room for improvement. Actually knowing how to make improvements, however, is a very different beast. This session looks at how to turn your thoughts of running a CRO campaign, into building an action plan that will help: -Gather feedback from real customers and learn what they think about your website -Come up with your very first testing ideas -Ensure your results are being tracked accurately -Avoid some of the common pitfalls of running CRO campaigns Tim Allen, Consultant, Distilled