The document outlines OrangeSoda's SEM sales process which involves profiling prospects to understand their needs, presenting SEM solutions and their value, and closing the sale. It provides details on each step, including asking questions to understand goals, current marketing efforts and challenges. It emphasizes developing trust through active listening. Templates are given for highlighting benefits of paid search and organic search solutions. Tools for analyzing websites and keyword search volumes are also listed to aid the value presentation.
This document discusses various marketing strategies and tactics for reaching adult learners, including integrated marketing, permission marketing, engagement marketing, and drip marketing. It provides examples of both traditional and digital marketing channels. Specific tactics mentioned include email marketing, social media, websites, search engine optimization, events, direct mail, and telephone outreach. The document also includes templates for a resolution solutions marketing plan, flyer, email, and newspaper advertisement to help students complete applications.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Buck Dossey presented on paid search strategy. He discussed developing a strategy for Sirius XM that captured high seasonal volume while eliminating overlap between brands. The resulting strategy combined category terms for cost savings while preserving brand terms. Tactics included driving down market prices and dominating search results pages. Dossey emphasized focusing on telling a great story first before implementing tactics.
How To Use Online Search To Build Your BrandStukent Inc.
This document summarizes a presentation by Dr. Debra Zahay on digital marketing strategies. It discusses how digital marketing uses technology to facilitate customer engagement and interaction. The presentation covers how search and branding are intertwined, and provides tips on developing keyword strategies aligned with marketing objectives to optimize search engine results. It emphasizes defining a company's point of difference and unique value to customers in order to succeed in search marketing and branding.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Core Concepts of Paid Search MarketingStukent Inc.
This document discusses key concepts for paid search marketing. It includes:
- An overview of the anatomy of a search results page and importance of ranking highly.
- Examples of calculating break-even cost per click for different products based on conversion rates and costs.
- The importance of testing different ad copy messages and landing pages to increase click-through and conversion rates.
- How to structure search marketing campaigns around ad groups organized by keyword themes and products to build a solid foundation.
- A framework for testing ad copy by focusing on elements like value proposition, incentives, friction and anxiety to increase conversion probability.
The document discusses Lean Canvas and the Business Model Canvas as tools for startups to document their business plans. It describes the key elements of the Business Model Canvas, including value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. It then explains how the Lean Canvas tweaks the traditional Business Model Canvas by focusing on problems, solutions, key metrics, and unfair advantage. The presentation emphasizes the importance of experimentation and customer feedback in the Lean Startup methodology over elaborate upfront planning.
This document discusses various marketing strategies and tactics for reaching adult learners, including integrated marketing, permission marketing, engagement marketing, and drip marketing. It provides examples of both traditional and digital marketing channels. Specific tactics mentioned include email marketing, social media, websites, search engine optimization, events, direct mail, and telephone outreach. The document also includes templates for a resolution solutions marketing plan, flyer, email, and newspaper advertisement to help students complete applications.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Buck Dossey presented on paid search strategy. He discussed developing a strategy for Sirius XM that captured high seasonal volume while eliminating overlap between brands. The resulting strategy combined category terms for cost savings while preserving brand terms. Tactics included driving down market prices and dominating search results pages. Dossey emphasized focusing on telling a great story first before implementing tactics.
How To Use Online Search To Build Your BrandStukent Inc.
This document summarizes a presentation by Dr. Debra Zahay on digital marketing strategies. It discusses how digital marketing uses technology to facilitate customer engagement and interaction. The presentation covers how search and branding are intertwined, and provides tips on developing keyword strategies aligned with marketing objectives to optimize search engine results. It emphasizes defining a company's point of difference and unique value to customers in order to succeed in search marketing and branding.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Core Concepts of Paid Search MarketingStukent Inc.
This document discusses key concepts for paid search marketing. It includes:
- An overview of the anatomy of a search results page and importance of ranking highly.
- Examples of calculating break-even cost per click for different products based on conversion rates and costs.
- The importance of testing different ad copy messages and landing pages to increase click-through and conversion rates.
- How to structure search marketing campaigns around ad groups organized by keyword themes and products to build a solid foundation.
- A framework for testing ad copy by focusing on elements like value proposition, incentives, friction and anxiety to increase conversion probability.
The document discusses Lean Canvas and the Business Model Canvas as tools for startups to document their business plans. It describes the key elements of the Business Model Canvas, including value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. It then explains how the Lean Canvas tweaks the traditional Business Model Canvas by focusing on problems, solutions, key metrics, and unfair advantage. The presentation emphasizes the importance of experimentation and customer feedback in the Lean Startup methodology over elaborate upfront planning.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers.
1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA
Single Keyword Ad Groups 1
Google’s advice…
That would mean…
But it should be… keyword 1 keyword 2
What happens to your CTR
Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion.
Your new ad group structure =
Ad Group Level Negatives 2
Killing off internal competition
What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal”
What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal
Search terms should look like…
See what’s holding you back
Multi Intent Keywords 3
The Search Buying Cycle
Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car”
The Five Ad Tests 4
Proximity
Source: ThinkWithGoogle.com
Proximity Source: Hanapin Source: Engine Ready
30% increase in conversions
Countdowns 32% CTR boost & 3% conv/rate improvement
Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day
Specificity 88% CTR boost & 23% conv/rate improvement
Timeliness 217% CTR boost & 23% conv/rate improvement
Aggressive Ad Testing 5
Get Aggressive!
Isolate and label Headline Display URL Description 1 Description 2
Let time pass, then filter
GetDataDriven.com/ab-significance-test
6 AdWords is Just Your Carrot
“Cats are your customers, AdWords is your laser pointer”
7 Insane Importance of Design
How fast do people judge you?
Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second
Insane Important of Design 6
8 Multi Step Landing Pages
Single step landing pages are threatening
9 Your Landing Page Offer
Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL
A lot more valuable than your competitors Make your offer
10 The Price Focus CTA
Struggling with CTA ideas? Get Pricing & More Info
32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!)
The Price Focus CTA landingpages@klientboost.com
Getting it Right with Keyword Research - Stukent Expert SessionStukent Inc.
The document provides an overview of keyword research and methodology. It discusses analyzing competition, finding keywords with the right balance of search volume and competitiveness, and forming a content strategy around targeted long-tail keywords and modifiers. The speaker recommends using tools like Long Tail Pro and SEMRush to research keywords more efficiently than doing it manually. Different methodologies are presented, such as using the tools to brainstorm keywords, analyze competitors, and conduct high-volume research.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
LinkedIn B2B Advertising Essentials - Stukent Expert Session w/ Aj WilcoxStukent Inc.
AJ shares his LinkedIn advertising knowledge on a Stukent Expert Session. Learn how to get started, and how to best optimize your ads and budget to reach your optimum target audience.
This document provides an overview of tools and software that can help get a business's first customers. It discusses thinking like a marketer by setting goals and key performance indicators. It then covers using Google Analytics to track website data and set up goals. Next, it discusses tools for researching competitors and industries, such as Semrush and Majestic, to understand traffic sources and opportunities. It also recommends setting up Google Alerts to track brand mentions. Finally, it discusses tools for influencer marketing outreach, including creating a media kit and using Streak to test email outreach messages. The overall goal is to understand customers, competitors, and implement strategies to drive traffic.
The document discusses partnering with third party providers for technology and development. It recommends agencies get to know potential partners through meetings, establish legal agreements and billing rates, work on small initial projects together to build trust and process, and establish clear communication and accountability. The goal of partnering is to leverage different strengths while stopping areas of weakness through collaboration.
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
This document discusses Neil Patel's webinar on generating over 1.7 million visitors per month through growth hacking techniques without spending on ads. Neil outlines 7 vital mindset shifts needed to think like a growth hacker, including thinking like a detective, journalist, monk, circus trainer and scientist. He demonstrates tools for optimizing sites, generating leads, personalizing experiences and winning like other top entrepreneurs. Neil offers two options - consulting for established companies, or an "SEO Unlocked" program teaching his proven systems for massive traffic and sales growth.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
This document discusses services that agencies can offer clients to build long-term relationships, including SMS/text services, website hosting and management, pay-per-click tracking, CRM and social data mining, brand publishing, and social media monitoring. These "tethered services" are fee-based rather than media-focused, long-term rather than one-off projects, and difficult for clients to transition away from once established. The document provides examples and suggestions for how agencies can implement and sell such services.
Summary of last week's event on how to maximise results on google and an extended version with the most popular questions around this topic (SEO, SEM, search engines)
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Whether you are a Tennis Club Owner or any other business interested in understanding digital marketing. This is a broad overview of digital marketing that is designed to give you a better understanding of marketing channels and strategies so that you can make meaningful choices for your company's future. Additionally, this presentation takes a close look at how to calculate your ROI for social media marketing, SEO, and more.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Dana Zezzo from Pro Towels Etc. discusses using social media for promotional products businesses. She outlines 5 key discussion points: accessibility through being where customers are online; using social media to understand customers better and find new connections; content like photos and articles to engage customers; allocating time like 30-60 minutes daily for touches; and tracking ROI. Zezzo emphasizes using social media to build brands through transparency and staying in front of customers.
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
This document proposes an SEO strategy to improve organic search results for the website GC Workshop, an online retailer of computer parts. It provides background on SEO and outlines GC Workshop's current search performance and keyword opportunities. The strategy suggests improving site architecture, adding meta tags and content, and developing an inbound links strategy. The first year goals are to rank in the top 3-4 positions for relevant keywords receiving 2000-10,000 monthly searches. If successful, the strategy could yield 8000 additional clicks per month and $26,288 in revenue, representing a return of $3.32 for every $1 spent after 2 years.
Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers.
1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA
Single Keyword Ad Groups 1
Google’s advice…
That would mean…
But it should be… keyword 1 keyword 2
What happens to your CTR
Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion.
Your new ad group structure =
Ad Group Level Negatives 2
Killing off internal competition
What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal”
What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal
Search terms should look like…
See what’s holding you back
Multi Intent Keywords 3
The Search Buying Cycle
Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car”
The Five Ad Tests 4
Proximity
Source: ThinkWithGoogle.com
Proximity Source: Hanapin Source: Engine Ready
30% increase in conversions
Countdowns 32% CTR boost & 3% conv/rate improvement
Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day
Specificity 88% CTR boost & 23% conv/rate improvement
Timeliness 217% CTR boost & 23% conv/rate improvement
Aggressive Ad Testing 5
Get Aggressive!
Isolate and label Headline Display URL Description 1 Description 2
Let time pass, then filter
GetDataDriven.com/ab-significance-test
6 AdWords is Just Your Carrot
“Cats are your customers, AdWords is your laser pointer”
7 Insane Importance of Design
How fast do people judge you?
Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second
Insane Important of Design 6
8 Multi Step Landing Pages
Single step landing pages are threatening
9 Your Landing Page Offer
Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL
A lot more valuable than your competitors Make your offer
10 The Price Focus CTA
Struggling with CTA ideas? Get Pricing & More Info
32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!)
The Price Focus CTA landingpages@klientboost.com
Getting it Right with Keyword Research - Stukent Expert SessionStukent Inc.
The document provides an overview of keyword research and methodology. It discusses analyzing competition, finding keywords with the right balance of search volume and competitiveness, and forming a content strategy around targeted long-tail keywords and modifiers. The speaker recommends using tools like Long Tail Pro and SEMRush to research keywords more efficiently than doing it manually. Different methodologies are presented, such as using the tools to brainstorm keywords, analyze competitors, and conduct high-volume research.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
LinkedIn B2B Advertising Essentials - Stukent Expert Session w/ Aj WilcoxStukent Inc.
AJ shares his LinkedIn advertising knowledge on a Stukent Expert Session. Learn how to get started, and how to best optimize your ads and budget to reach your optimum target audience.
This document provides an overview of tools and software that can help get a business's first customers. It discusses thinking like a marketer by setting goals and key performance indicators. It then covers using Google Analytics to track website data and set up goals. Next, it discusses tools for researching competitors and industries, such as Semrush and Majestic, to understand traffic sources and opportunities. It also recommends setting up Google Alerts to track brand mentions. Finally, it discusses tools for influencer marketing outreach, including creating a media kit and using Streak to test email outreach messages. The overall goal is to understand customers, competitors, and implement strategies to drive traffic.
The document discusses partnering with third party providers for technology and development. It recommends agencies get to know potential partners through meetings, establish legal agreements and billing rates, work on small initial projects together to build trust and process, and establish clear communication and accountability. The goal of partnering is to leverage different strengths while stopping areas of weakness through collaboration.
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
This document discusses Neil Patel's webinar on generating over 1.7 million visitors per month through growth hacking techniques without spending on ads. Neil outlines 7 vital mindset shifts needed to think like a growth hacker, including thinking like a detective, journalist, monk, circus trainer and scientist. He demonstrates tools for optimizing sites, generating leads, personalizing experiences and winning like other top entrepreneurs. Neil offers two options - consulting for established companies, or an "SEO Unlocked" program teaching his proven systems for massive traffic and sales growth.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
This document discusses services that agencies can offer clients to build long-term relationships, including SMS/text services, website hosting and management, pay-per-click tracking, CRM and social data mining, brand publishing, and social media monitoring. These "tethered services" are fee-based rather than media-focused, long-term rather than one-off projects, and difficult for clients to transition away from once established. The document provides examples and suggestions for how agencies can implement and sell such services.
Summary of last week's event on how to maximise results on google and an extended version with the most popular questions around this topic (SEO, SEM, search engines)
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
Whether you are a Tennis Club Owner or any other business interested in understanding digital marketing. This is a broad overview of digital marketing that is designed to give you a better understanding of marketing channels and strategies so that you can make meaningful choices for your company's future. Additionally, this presentation takes a close look at how to calculate your ROI for social media marketing, SEO, and more.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Dana Zezzo from Pro Towels Etc. discusses using social media for promotional products businesses. She outlines 5 key discussion points: accessibility through being where customers are online; using social media to understand customers better and find new connections; content like photos and articles to engage customers; allocating time like 30-60 minutes daily for touches; and tracking ROI. Zezzo emphasizes using social media to build brands through transparency and staying in front of customers.
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
This document proposes an SEO strategy to improve organic search results for the website GC Workshop, an online retailer of computer parts. It provides background on SEO and outlines GC Workshop's current search performance and keyword opportunities. The strategy suggests improving site architecture, adding meta tags and content, and developing an inbound links strategy. The first year goals are to rank in the top 3-4 positions for relevant keywords receiving 2000-10,000 monthly searches. If successful, the strategy could yield 8000 additional clicks per month and $26,288 in revenue, representing a return of $3.32 for every $1 spent after 2 years.
Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com
The digital marketing plan outlines Innervate's goals to attract video game companies to its community engagement platform and increase new subscribers. The plan details strategies for search engine optimization and paid search, content creation, social media engagement, measurement of tactic performance, retargeting of visitors, and budgeting to acquire new customers. The overarching goal is to get visitors to the website to spend time learning about Innervate and ultimately become paying subscribers to the service.
This document provides an overview of sales processes and strategies. It discusses key components of the sales process like identifying customer needs, presenting solutions to address those needs, handling objections, and ensuring proper follow up. It also outlines 12 golden principles of selling, such as listening to customers, linking features to benefits, appealing to emotions over logic, and maintaining professionalism. The document emphasizes understanding customers' perspectives to reduce their perceived risk in making a purchase.
The 8 step personal selling process. process of sellingAaron Dlamini
The document discusses the steps involved in the personal selling process. It describes 8 steps:
1) Prospecting to find potential customers
2) Pre-approach research and information gathering before a sales presentation
3) The sales approach to engage the potential customer
4) The sales presentation to explain the product or service
5) Trial closes during the presentation to gauge customer interest
6) Handling objections raised by the customer
7) Closing the sale to get the customer's commitment
8) Follow-up after the sale to ensure customer satisfaction.
Universal Analytics and SEO: How to improve your SEM strategy with Analytics'...Woptimo
Presentation made at the Superweek 2014 in Hungary by Sébastien Monnier from Woptimo. These slides explain a few tips on how you can configure Universal Analytics, with the help of Google Tag Manager, to have a better understanding of your SEO and SEA traffic.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Paid search advertising allows businesses to get fast results by bidding on keywords and having their ads appear prominently in search engine results. The document discusses how paid search auctions work and the importance of quality scores in ad ranking. It then outlines best practices for setting up a paid search campaign, including researching keywords, creating multiple ad variations, implementing tracking of conversions, and optimizing ads and keywords over time based on performance data. The goal is to provide a customized experience for searchers to improve results.
The document discusses search engine optimization (SEO) strategies. It begins with an overview of why SEO is important given changes in marketing. It then covers topics like how search engines work, factors that affect search engine rankings, effective SEO strategies like focusing on specific keywords and building momentum over time, and steps for implementing an SEO campaign like choosing keyword phrases and optimizing a website. The summary concludes by noting the importance of identifying keyword phrases based on current search engine credibility and enlisting professional help if needed.
Smarter Marketing: Using online intelligence to inform customer developmentKate O'Neill
The document discusses how leading companies are using online data and testing to optimize their marketing efforts. It highlights how companies can build competitive advantages by learning from online data through hypothesis-driven testing and optimization. It also provides examples of how to measure key online marketing metrics like awareness, engagement, and conversions to continually improve marketing strategies.
PPC (pay-per-click) advertising involves creating ads and keywords that are displayed on search engines when relevant searches are performed, with advertisers paying each time an ad is clicked; some benefits are quick results, easy cost control, and targeting visitors already searching for your products, but it requires ongoing optimization and management to achieve good returns. The document provides guidance on setting up PPC campaigns, conducting keyword research, writing effective ads, and other best practices for determining if PPC is suitable and implementing a successful campaign.
I did this talk to business owners in September 2015. It explains what SEO and why it is important.
I have add some annotations in green boxes, these explain in more depth some of the points I spoke about.
Leveraging Post-Click Marketing for Successful Online Demand GenerationSean O'Donovan
The document discusses strategies for leveraging post-click marketing to generate online leads for B2B technology sales. It recommends a three-step approach: 1) optimizing paid search landing pages to capture leads, 2) developing a persuasive website architecture based on buyer personas, and 3) implementing lead nurturing programs to develop dialogs with prospects until they are ready to buy. It also outlines barriers companies face in online lead generation and how marketing agencies can help by providing expertise, best practices, and turnkey solutions.
PPC (pay-per-click) advertising involves creating ads that appear on search engine results pages when relevant keywords are searched. Advertisers bid on keywords, set daily budgets, and pay only when users click their ads. Key aspects of optimizing a PPC campaign include conducting keyword research, writing compelling ads, setting up relevant ad groups and campaigns, monitoring metrics like click-through rate and quality score, and ensuring landing pages effectively guide users to conversion. Regular maintenance such as adjusting bids and keywords is important to improve campaign performance over time.
The document discusses optimizing sales and marketing funnels. It outlines a 9-step process for building a "sales and marketing machine" that is predictable, instrumented with metrics, cost-optimized, scalable and automated. The key steps include identifying all parties involved in purchasing decisions, understanding their buying process and concerns, designing actions to entice them through the process while addressing concerns, and aligning all funnel activities to directly lead to sales.
PPC (pay-per-click) advertising involves creating ads and keywords to target relevant searches. Advertisers bid on keywords and pay only when users click ads. PPC has quick results but requires monitoring budgets. It works well for competitive keywords if budgets are large enough. Proper keyword research and matching types, along with focused ad groups and compelling ads, are essential for PPC success.
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You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.
The document discusses how SEO and PPC teams can learn from each other to improve results. It provides examples of how split testing used for PPC can also be applied to SEO testing. SEM infrastructure for split testing can be modified to test different page versions for SEO. Intent data from search queries analyzed for PPC can help identify new content initiatives and long-tail keyword opportunities for SEO. Working together, the teams can optimize paid ads and organic listings to increase click-through rates.
This document discusses strategies for improving website conversions and increasing social media engagement. It promotes building websites as "funnels" that tell a story and guide visitors to take action, rather than as brochure-style multiple page sites. It also presents a "content recipe" approach to social media posting, incorporating different types of posts on a regular basis. Special offers are discussed to get more social media followers involved and converting. Services are proposed to help businesses design funnels and implement social media strategies.
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Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
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The document discusses various aspects of online marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and lead generation. It provides tips on building an optimized website, search engine rankings, keyword research, integrating marketing efforts with CRM systems, and measuring performance.
4. Blast Profiling Value Presentation Close Blast Introduction Hi, is John available? Hi John, this is Steven Fingerhuts from Orangesoda.com.
5. Blast Profiling Value Presentation Close Blast Introduction Hook Before I called, I did a quick search on Google for ______ and noticed that there are ______ of your customers are searching for your products/services online every month, & I couldn’t find you on the first page. Do you know much about online marketing? What is your website’s domain?
7. Blast Profiling Value Presentation Close Blast Introduction Hook Compliment 1.800.ROBKELLAS Freebie
8. Profiling Blast Value Presentation Close Profiling Blast Methodology The Onion The Popcorn
9. Profiling Value Presentation Close Blast Profiling Methodology Solutions Have No Inherent Value Mahan Khalsa MOW AWAY FROM THE SOLUTION! We can’t present a solution until we understand 2 things: 1. What problem they are trying to solve? 2. What results they are trying to provide?
10. Profiling Value Presentation Close Blast Profiling Methodology What were your goals when you first created the website? The Onion What type of advertising are you currently doing? Do you have a website? Can you tell me exactly what your business does? Ask Questions With a Purpose! Do you feel those goals are being met? Know & Understand Their Business! Did you create your website in-house or did you have a design company create it?
11. Profiling Value Presentation Close Blast Profiling Methodology The Onion 1. Did you create the website? 2. What was your initial intent when you or your company had it created? 3. Are those expectations currently being met? 4. So where do you feel you are lacking or what needs to be improved? 5. Are you currently doing any types of marketing? 6. How are those going for you? 7. Have you tried online marketing? 8. How familiar are you with SEM?
12. Profiling Value Presentation Close Blast Profiling Methodology Spilling The Popcorn The Onion The Popcorn We cannot present a solution until we understand 2 things: 1. What problem they are trying to solve? 2. What results they are trying to provide?
32. Close Blast Profiling Value Presentation Close Welcome Call PPC Optimization Task List: The Roadmap Work Flow Paid Search Week 1-Week 4: Campaign List Creation and TESTING. It Takes 1-3 Months For A Campaign To Ramp Up To Its Fully Optimized Potential Month 2: Gather Data and Refine Campaign For Optimal Conditions Month 3: Minor Campaign Optimizations To Maximize the Account A Fully Optimized, High Powered Campaign
33. Close Blast Profiling Value Presentation Close Welcome Call Assigned to an Organic Search Specialist Work Flow Organic Search Keyword Approval Account Specialist Sets Organic Search RoadMap RoadMap Tasks are Complete Organic Search Monthly Task Completed Email is Sent to the Client
34. Close Blast Profiling Value Presentation Close Welcome Call Site Analysis & Recommendations Link Building Work Flow Month 3 Article Creation and Mass Distribution Locate and Submit Social Bookmark Links Month 4 Locate and Submit Social Bookmark Links Locate Niche Directories and Submission Month 5 Article Creation and Submission Blog Post Creation and Distribution Locate General Directories and Submission Month 6 Article Creation and Mass Distribution Month 1 SEO Setup SEO Analysis SEO Roadmap Website Optimization Suggestions Create Title & Meta Tag Edits Website Copy Edits Month 2 Redirect Analysis Create robots.txt file Create Sitemap.xml file Website Copy Edits Organic Search
35. Close Blast Profiling Value Presentation Close Welcome Call When Profiling youlearned what the Popcorn/Business needs are!!! Work Flow How Does Solution Fit The Company Need How will the Solution will help them reach their business goals they have. Show the business will benefit from the Package/Solution presented. Show the overall Benefits of SEM!!!
46. Close Blast Profiling Value Presentation Close Welcome Call 40% of the Sale, is the development of trust! This is best done by asking good questions & listening to the answers. 30% is identifying the true needs & wants of the prospect! Don’t - Talk about sales & product Do - Talk about prospect’s goals Do - Talk about needs & wants Do - Talk about prospect’s business Work Flow Client Need Vs. Budget Value Brian Tracy Ask For The Sale Source: http://www.scribd.com/doc/21894871/Build-Long-Term-Relationships-by-Brian-Tracy
47. Close Blast Profiling Value Presentation Close 40%of Sale, is Development of Trust! 30% IdentifyingNeeds & Wants of the prospect! 20% Of relationship is presenting solution Show the prospect how they will benefit for the product. Carefully match the needs to the solution & how they will benefit. 10% Relationship Selling Method This selling method is based on trust. I you don’t take the steps they can’t trust your solution. Welcome Call Work Flow Client Need Vs. Budget Value Brian Tracy Ask For The Sale Ask Prospect to make decision. That’s 100% of the sale. The more good questions you ask the more the prospect will trust you. Build a bridge then ask them to cross the bridge with you. Source: http://www.scribd.com/doc/21894871/Build-Long-Term-Relationships-by-Brian-Tracy
49. Site & Keyword Analysis To Analyze a Site Page Rank Check Links DMOZ Directory Best of the Web Archive.org Compete.org SEM Rush Rank Checker SEO Xray View Source Helps with Value Presentation & Cost for products Search Volume of Keywords
50. Site & Keyword Analysis Key Point: Using These Tools A. You can effectively use these tools to show how well a website is built & some reason for its current ranking. B. Using these tools correctly can help you understand what needs to be done to a website to help it rank better in a meaningful search
*Training Note:* “The Trainer can Simply read Script & Click next when you see the * in the Script.”Remember SEM has 3 parts to it Paid Search, Local Search, Organic Search. On that note lets get started with the SEM Sales Method.*
There are 4 parts to a SEM Sale. I want you to know this is not a end all Method this is what we use & have found it to be very helpful in assisting salespeople sell SEM. Lets look at the 4 parts.*First is The Blast.= This is just some simply introductions.*Profiling= This is Asking the right questions to know the Business.*Value Presentation= This is a same part of the sale method.*Close= *Well Duh…Anyways lets start with Blast.*
There are 4 part to having a effective Blast.IntroductionHookComplimentFreebieStarting with Introduction*
Remember this template is not a END ALL BE ALL. On that note a good introduction is something like. *Hi, is John available? Hi John, this is Steven Fingerhuts from Orangesoda.com. After I have a Quick introduction.*
I would move straight to some kind of hook. *Like this… “Before I called, I did a quick search on Google for Free Lance Web design, and noticed that there are a lot, or Hundreds, or Thousands of your customers are searching for your products/services online every month, & I couldn’t find you on the first page.” with the number of people searching for there business each moth I would be careful saying the Exact Number of something like 500 because now they will expect 500 as a 100% result… Moving on next say something like *“Do you know much about online marketing? Or *What is your website’s domain? You may come up with something too.*
Within the first minute or less find something to Compliment about. Best is something about their website. I don’t care if *it the worst website in the world. SAY SOMETHING NICE!!! Sometime these websites have had a lot of time and money put into them so find something nice to say, LIKE * I like the Site Navigation at the top. Its very easy to see & understand. Or * Say This blog posts section is fantastic, this makes it easy for people to see you as a person & shows dates so they know the website is current. Ok lets move*
to The Freebie. This is to show a bit of authority but not to much that you are a know it all. Maybe share with them it’s a bit hard *to understand what connect means for some people maybe just have it say contact us. Or maybe to help people know what to do *put the Phone or Email in large font up front to see. At this point the Blast is now over lets move to Profiling.*
you have established a small trust with the potential Advertiser now.So profiling is a bit easier. There are 3 main parts of Profiling.MethodologyThe OnionThe PopcornLets start with Methodology*
Methodology…If you have ever heard of Mahan from the Franklin Covey Group, then you know he is a Fantastic Sales Trainer & Speaker. If not you should think about finding some of his Training. In one of his trainings he talked about a man that he meet in the street. This man started telling Mahan about *his Lawn Mower that he sales. Mahan listened as the man told him about all the right features & even a great sales presentation. After about 10 mins. of listening to how much Mahan will be able to do with the lawn mower the man paused & said so you should come by & see them. Mahan replied with “The mower sounds great but, I don’t even have a lawn.” People *Profiling with a Solution does not have a Inherent Value!!! The Potential Advertiser may need the Solution but We need *to Mow away from the Solution. Sorry for the bad joke. *But We can’t present a solution until we understand 2 things:*1. What problem they are trying to solve?*2. What results they are trying to provide?*
Peeling the Onion…Their right way & a wrong way to peel an Onion in Sales. The Onion represents the question we ask to get to know the Business. *Do you have a website?, Did you create it?, What kind of Advertising?, Goals? Etc… You need to*… ask Questions with a Purpose! So that you *can Know & understand their Business!Lets look at a proper way to Peel the Onion.*
There is an order to asking the right questions. We need to understand that we have to learn about the business before we can tell the about the product we have for a solution. If we don’t know the businesses problems, how would they know the solution will be the right fit for them. Kind of like the lawn mower & the lawn. We need to know if this is the right fit for them. Here is one string of questions you can ask.*Did you create the website? *What was your initial intent when you or your company had it created? *Are those expectations currently being met? *So where do you feel you are lacking or what needs to be improved? *Are you currently doing any types of marketing? *How are those going for you? *Have you tried online marketing? *How familiar are you with SEM? As you can see after asking this string of questions you would know a lot about the business & would be able make a better business relationship for the Advertiser.*
Spilling the Popcorn is like spilling the beans but when a advertiser spill the popcorn this mean the have told you the real reasons for the need of the solution. Or you could call this there pain point. Remember a few mins ago we talked about the lawn mower? I told you that *… We cannot present a solution until we understand 2 things: Can you remember the 2 thing? *1.What problem they are trying to solve? 2. What results they are trying to provide?... Right? Well now that we know what these 2 things are for there business we can present a solution. They are ready to learn. Lets move to the Value presentation.*
This section has 3 parts to it. SEM Value, Qwkr, & Cost. We will talk about this later but I want to let you know that this section should only be about 20% of the focus of the Sales Method, This is a small part of selling SEM.*
Lets start with SEM Value. When Presenting to a potential Advertiser about SEM Value you may want a PC or a Results page print out. *Have them go to the Search engine of choice, or go to Google. Then *Search for something in the related field of what the advertiser is doing. Key Note: Do some research searches before you Present to the advertiser. So you don’t say lets look up St. George Dentists in Google” & the results has the Advertiser all over it. Check this before so if that does happen then maybe look up St. George (Family Dentist, or Orthodontics, or something like that.) After the results comes up *explain the 3 Different Types of results.*
Paid Search=Do you see the highlighted sponsored listings at the top and along the right hand column of the page? This is known as Google AdWords, paid search, PPC or pay-per-click – when we speak about PPC, these are the listings we are speaking about. Here, businesses are bidding on keywords that their target audience is searching for – corresponding ads will be displayed for each keyword bid on. Each ad has a title, body copy, and call to action. When the ad is clicked on, it takes the searcher directly to your website. PPC can add value in three main areas: It is very immediateIt is very measurableThe traffic is in your control It is very immediate because we can have a campaign live and running – with your ads showing up on Google, Yahoo!, and MSN within about 3 -5 business days. If you need immediate traffic, phone calls, or leads from your website, PPC is a great way to immediately boost your online presence. It is very measurable with online reporting. With a full reporting system you can determine who is coming to your website, where they are coming from, and what they do when they get there. Your reporting system will also help you know which keywords and ads are driving people at the highest rate to your website. The traffic is in your control - with our guaranteed click packages you have the opportunity to decide how many visitors or clicks per month you want to receive to your website.That is a Paid Search Presentation*
Local Search=We have 2 Solutions for this area.1st is a business profile that gets submitted to Google, Yahoo, & Bing plus some Directories too. This is a basic solution & is built in to all of our packages.2nd is a Maps Optimized Google Advanced Profile. This is very different than the 1st solution in that it is only for Google Local Search. There are 7 results in Google Local Search & it can be very difficult to get in to this section naturally. This product is a on going process That is a Local Search Presentation*
Organic Search= Do you see the listings underneath the PPC listing and Google Map? These results are the organic or natural search results – these are the websites that Google and the other search engines feel are the most naturally related to keyphrase that we just typed in. Have you ever heard of SEO or Search Engine Optimization? SEO is the process of optimizing your website so that you rank high here on the left hand side of the search results page. When the search engines are looking to rank a website, they are looking for the most relevant and trusted websites to show up at the top. Relevance is related to the:ContentArchitectureAnd navigation of your website. Google and the other search engines use a spider or robot to crawl and view the information on your website – they use this information to better understand your website and your company. If your information is displayed in way that the search engines can’t understand, or if you site is not built search engine friendly, the search engines will have a hard time understanding that you are relevant to the key phrase being searched for. To make your website relevant, your team will be performing a site audit to determine any SEO roadblocks on your site. Upon completion of the audit, the recommended changes will be outlined as monthly tasks within your SEO roadmap. This roadmap is a completely custom 6-month work schedule. The roadmap outlines the pieces your website will need in order to be seen as a relevant and trusted source of information. Trustworthiness is related to the number of other websites or online sources linking back to your website. These links are called backlinks. These links are viewed as a vote for your website – the more quality links you have leading to your site, the more trusted you will become. The search engines will begin to view you as an industry leader and trusted source of information. To make your website trusted, your team will be performing link-building tasks. These tasks will also be outlined in your SEO roadmap and reported to you at the end of each month. These tasks may include: general and niche directory submissions, article creation and submissions, blog posts, and link building through various social media outlets.This is all I would say for presenting Organic Search*
Next lets present Qwkr & the Cost of Marketing on the Search Engine. I will now do a live demo of Qwkr so you can see what it can do. Internet Required:Click on the QWKR PICTURE or go to WWW.QWKR.COM
Next lets present Qwkr & the Cost of Marketing on the Search Engine. I will now do a live demo of Qwkr so you can see what it can do. Internet Required:Click on the QWKR PICTURE or go to WWW.QWKR.COM
THE CLOSE… We have complemented the Website, Peeled the Onion to know the Business, Presented the 3 different areas of a Search Engine, Found a plan in Qwkr that fits there needs, Discussed Cost & now its time to close. 2 things… 1st this is where you ask for the Sale. If they say no or hesitate at this point the Advertiser does not feel great about the cost of the Solution, then the 2nd We need to help them understand the next steps to moving forward. There are 4 main parts of this close. Introducing the Welcome Call, Introducing the Workflow, Talking about the clients needs again or the Popcorn, & asking for the Sale.*
Starting the Close with the Welcome Call. Help the Advertiser understand that the Welcome call is the next step after signing up. *The welcome call* is the first introduction to their marketing consultant, what we call a campaign manager. These are experts in online marketing who will be managing all of their marketing campaigns by working closely with all marketing teams. This call allows them to get to know their campaign manager and fill them in on all aspects of their business. The Campaign Manager will cover *Expectations * Conversions Goals, * Their Website, *Information needed to set up the campaign. *Their competitors, and *Their Business Goals. This call can take 15-45 minutes depending on the business needs. After the Welcome call is Workflow*
First is Workflow for Paid Search.Let the Advertiser know that this is what happens to their Campaign next after the Welcome Call. *We create accounts with the Top Search Engines Then start to *build Keyword Notes for Keyword list. * Next they make the Keyword Lists for the Paid Search Campaign. We * then have a 2nd set of eyes Quality Assure the Keyword List. & once its ready, *everything is loaded into the System, at that time we also send an *Email to let them know the Campaign is LIVE. When all of this is complete then a *Optimization Task list or Roadmap is put in to place. Lets go to the Paid Search RoadMap now.*
But Before we look at the Paid Search Roadmap I want you to Understand 1 thing…*It takes 1-3 months for a Campaign to ramp up to its fully Optimized potential. Now seeing that lets show you the *Paid Search RoadMap. *Week 1-4 is Campaign list creation & testing. *Month 2 is Gathering data & refine Campaign for optimal Conditions. *Month 3 is just minor Campaign optimization to maximize account. *Now this would be a Optimized High Power Campaign.*
Ok moving on to the workflow for Organic Search. First thing that happens for Organic Search after the Welcome Call is The *Campaign is assigned to a Organic Search Specialist. This person will first see notes from Welcome Call & website, Then they *will Approve the Keyword. The next step is to *build a Organic Search RoadMap. This is a 6 months RoadMap form the needs. We will look at a RoadMap in a minute. *Then the tasks are worked on from the RoadMap & completed. * Each month there is a Email sent to the client to show what tasks are finish from the roadmap.*
OrangeSoda immediately begins working on SEO once an order is placed. An analysis of the site and competitors is completed. This is a display of a roadmap, Remember each roadmap will be different. This depends on the Website, Advertiser, Competition, Location, Etc… *The first 2 months are most of the time dealing with Setup, Analysis, & onsite recommended edits that are sent to the site owner. The site owner can then execute those changes on their own or through their webmaster. *Months 3-6 most of the time have to do with ways of Link building, remember Link building is 7 of the top 10 ranking factors & so therefore very important. *
At this time Ask for the Sale Again, if yes great job. If not then you need to dig back to the *when you Profiled at the beginning & found the Popcorn or the Business needs. Take this information & show them *how the solution or SEM will help them accomplish there goals or needs. *Show the business will benefit from the Package or Solution Presented. Notice that you need to Show the overall Benefit of SEM. Let me show you this now.*
For Paid Search here are some of the Benefits. *Advertisers can target many keywords*Appear across multiple Search Engines*Quick set up with immediate traffic*PPC is a flexible medium*Easily Measured.Paid Search has a bunch of benefits these are some to get you started*
If you are talking Organic Search benifits*Most searchers click organic results Between 60-70% click here.*Easier to maintain position once established*Can appear in a lot of Search Engines Results*Organic traffic is “free”*Easily measuredThese are just a few points to talk about, there are a lot of reason for an Advertiser to let us help.*
Asking for the Sale. This is Brian Tracy he is a Sales Expert Trainer & teaches that we need to ask for the sale. He say, “Most of the time we go to a meeting & present our best ever, then sit back & say So what do you think.” then the Advertiser replies “I need to think about it can you email me everything?” He teaches that most of the time we never ask for the sale. *Brian Teaches that 40% of a Sale is the development of trust. *(This is best done by asking good questions & listening to the answers.*Next is 30% is identifying the true needs & wants of the prospect!*Don’t -Talk about sales & product*Do - Talk about prospect’s goals*Do - Talk about needs & wants*Do - Talk about prospect’s businessNotice that’s 70% of a sale & there is no presentation yet. Lets move to the rest.*
*20% Of relationship is presenting solution.*Show the prospect how they will benefit for the product. Carefully match the needsto the solution & how they will benefit.*10% Relationship Selling Method. *This selling method is based on trust. I you don’t take the steps they can’t trust your solution. *You need to Ask Prospect to make decision.*That’s 100% of the sale. The more good questions you ask the more the prospect will trust you. Build a bridge then ask them to cross the bridge with you.
Separate Training and Module for Analysis and Prep (Interactive Reps). Recommended PPC Budget. Recommended SEO Keyword. Is there a lack of competition, a lot. Both are opportunities. Where are their competitors and why? What do they need to get value and build the business?SEO toolbar can easily be found by searching Google for “seo toolbar.” The tool is free to download and is extremely helpful.Remember:Page RankCheck LinksDMOZ DirectoryBest of the WebArchive.orgSEM RushRank CheckerSEO XrayView Source
The point of these tools is to help you understand how a search engine looks at your website, and how you can use this knowledge to optimize that website and get it to the first page of the search engine.
Lets look at the team that is here to help you with anything about a sale before it happens
As of today. The pre-sales support team is made up of 4 OrangeSoda employees. Brian, Casey, Jake, & Ashlee. These specialists can help with any sales and support questions before a sale is made, or for a custom quote. They can help with a website analysis, keyword suggestions, to find a client’s competitors, or to assist with a sale. Write this down *thiscontact info for them.
Campaign managers are taking care of the Campaigns after Salespersons have sold an account or Package. They can help with following the package, helping the client reporting code, finding good reports to generate for Client, upsells, understanding what was sold in the package Etc. * Contact them for anything after a sale has been made. This contact info is separate for each property so if you need it contact your manger or Pre-Sales.
What Questions do you have for me at his time.After Questions are Done You can Close*