This document provides 6 strategies for improving the shopper experience for back-to-school shopping. It summarizes insights from engaging with mothers during their shopping. The ideal experience is organized and efficient. Strategies suggested include using store layout to make shopping more enjoyable, creating opportunities for family bonding, simplifying purchases by bundling items, entertaining shoppers in-store, helping customers find what they need, and providing deals and information through mobile apps.
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
We wanted to know what brings consumers to stores in the first place, what makes them likely to return, and what factors contribute to a positive or negative experience? We surveyed over 800 consumers and had hour-long conversations with 80 of them in order to understand what the future looks like for retail stores. This is what we found...
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
We wanted to know what brings consumers to stores in the first place, what makes them likely to return, and what factors contribute to a positive or negative experience? We surveyed over 800 consumers and had hour-long conversations with 80 of them in order to understand what the future looks like for retail stores. This is what we found...
Birthday Boom is one dedicated category for Birthday presents for your dear ones where we have stocked all sorts of gift items from the cheapest to the most expensive ones. You can easily choose any of the gift items according to your budget and your general requirements. We can even have a customized birthday basket or a box prepared for you on special demand as per the availability of items required by you. Currently Birthday Boom by Shoppe-Me is offering the following items for sending as Birthday gifts to your loved ones:
Jure Siric
Managing Director Modepack
Packaging represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for eCommerce. Learn how custom packaging is strengthening your brand and increases your sales.
Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
Leading consumer research company specialising in consumer insight with kids. Experts in testing toys, games, kids TV shows, virtual worlds, apps and other forms of entertainment for children.
Methodology including: kids focus groups, kids discussion groups, product testing, advertising and communications research with children, packaging execution, concept review etc.
For more details go to: www.KidsBrandInsight.com or www.stevenreece.com
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
Shopper Experience: comprenda y conecte con su clienteElizabeth Ontaneda
El camino entre interés y la compra de un producto o servicio no es una línea recta. La noción de "shopper experience" toma en cuenta ese camino por un mercado donde el cliente tiene cada vez más opciones y nuevas influencias en su toma de decisión. En esta charla, Anuor Aguilar describió nuevas maneras en las que empresas están generando insights de las percepciones, motivaciones y comportamientos de sus clientes que les permitirán generar un punto de encuentro que lleve a una venta.
Birthday Boom is one dedicated category for Birthday presents for your dear ones where we have stocked all sorts of gift items from the cheapest to the most expensive ones. You can easily choose any of the gift items according to your budget and your general requirements. We can even have a customized birthday basket or a box prepared for you on special demand as per the availability of items required by you. Currently Birthday Boom by Shoppe-Me is offering the following items for sending as Birthday gifts to your loved ones:
Jure Siric
Managing Director Modepack
Packaging represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for eCommerce. Learn how custom packaging is strengthening your brand and increases your sales.
Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
Leading consumer research company specialising in consumer insight with kids. Experts in testing toys, games, kids TV shows, virtual worlds, apps and other forms of entertainment for children.
Methodology including: kids focus groups, kids discussion groups, product testing, advertising and communications research with children, packaging execution, concept review etc.
For more details go to: www.KidsBrandInsight.com or www.stevenreece.com
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
Shopper Experience: comprenda y conecte con su clienteElizabeth Ontaneda
El camino entre interés y la compra de un producto o servicio no es una línea recta. La noción de "shopper experience" toma en cuenta ese camino por un mercado donde el cliente tiene cada vez más opciones y nuevas influencias en su toma de decisión. En esta charla, Anuor Aguilar describió nuevas maneras en las que empresas están generando insights de las percepciones, motivaciones y comportamientos de sus clientes que les permitirán generar un punto de encuentro que lleve a una venta.
Why Omnichannel Success Starts with Customer Empathy
RIS News and Cognizant examine the likes and dislikes of 5,300 shoppers to help retailers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment. The study finds gaps where retailers are underutilizing their capabilities and uncovers practical tips and methods to close them.
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
Shopper experience upgrade by Tech it-upCarmen Marina
The mobile application that improves customers experiences in real time, by conecting shoppers with brand in one team that embark in a positive journey that will forever change how we understand customer insights, how we do retail audit or customer research!
Help Them Fall In Love - Shopper Marketing & User Experience PrimerBrian Regienczuk
User experience primer / brief for shopper marketing and retail experiences touches on key areas and questions marketing and design experts need to ask to build better integrated brand experiences.
The future of retail is the Intelligent Store that empowers retail associates and delivers a more productive and fulfilling shopping experience for consumers. Learn about the findings of the 2011 shopper survey.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
In this study we investigated how the amount of tutor interactivity impacts engagement and learning while using our intelligent tutoring system. We used a Tobii T60 Eye Tracker to see where higher performing students (and more engaged students) look on the computer screen while viewing the lessons.
This presentation was given after a 2 week solo UX project during the fall 2014 UX Design Immersive in Boston. The client is fictional and the prototype is just a concept, but the experience of designing for the brief was fun and very real.
Sharing some of the research we did last year to understand how digital shopping behaviors are evolving across 12 unique product categories: Apparel, Electronics, Grocery, Appliances, Automotive Supplies, Beauty, Wireless, Jewelry, Home Remodeling, Furniture, Software, and Restaurants.
Persona Powered Content Strategy (Human Resource Professionals)Daniel Eizans
Learn how digital personas aids the recruiting, retention and marketing prowess for companies. This presentation discusses the contextual inquiry process, how to build personas for Human Resource professionals and the practical application to the career journey.
Data Science Meetup: Our learnings of combining Small & Big for our retail cl...Anna Witteman
How can you measure the quality of the experience people are having with your service or your brand? Retailers want to give customers a good user experience because this leads to better business results like more revenue and higher loyalty.
IceMobile can measure almost everything shoppers do, but how can you also use motivations of shoppers to create a better shopping experience? In this presentation Arnoud & Anna will share their learnings on data-driven storytelling & product development. They will share how combining big data & small data has helped them to make data quickly actionable in an agile way. Illustrated by case studies from their Retail clients all over the world they will show how & when the combination of big & small data can bring the best results.
Speakers:
Arnoud Andeweg has a Master's degree Human Centered Multimedia (Information Studies) and more than 15 years of experience in data processing, analysis and visualization with large datasets from Dutch companies like KPN, ING, CIZ, NRC, Trouw and Volkskrant. He leads the Customer Insights team at IceMobile. Today he uses the strengths of Small data & Big data to improve the shopping experience of people all over the world.
Anna Witteman has a Master's degree in Industrial Design Engineering & more than 10 years of experience in UX. Anna worked on award winning apps like Appie for the Dutch retailer Albert Heijn (Appie won an Interaction Design Award & was rated by IGD as one of the 10 best apps for retail worldwide). She likes to challenge the ‘WHY‘ of user actions. She started the UX Lab at IceMobile to give a voice to our users by making use of (mainly) Small Data. Today she uses the strengths of Small data & Big data to improve the shopping experience of people all over the world.
How to Spend on Gifts Without Ruining Your Festive MoodWomen On Wealth
Perhaps gift giving becomes a bit of an emotional puzzle for some?
How does one give a gift to each person that says you value them - and keep your budget in place? We'll show you how, with this easy-to-follow eBook.
Looking for financial freedom? Visit us at http://onetreespaces.com/
How to Conduct Successful Remote Research with Online Qual and Consumer React...Audrey Perelshtein
Two-part Digsite webinar series with Digsite CEO Monika Wingate and Expert Consultant Amy Elkes.
3/25/20
Part 1: How to Conduct Successful Remote Research with Online Qual
Part 2: Research Study on Consumer Reactions to COVID-19 Control Measures
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Old Oak - Press Kit - Cannes Film Festival 2023
6 Ways to Create an Amazing Shopper Experience
1. 6 Ways to Create an Amazing
Shopper Experience
Monika Wingate
Pam Mullock
September 8, 2016
2. If you experience technical issues
– Call us at 608.692.2191
– Email support@digsite.com
Before we begin:
We will send you a copy of the
slides and video after the webinar
4. Why is shopper experience
research so important?
What happened when we engaged
with moms real-time during back-
to-school shopping
6 strategies you should consider to
improve shopper experience
Agenda
5. – Consumer Packaged Goods
– Retail
– Marketing/Research Consulting
– Advertising/Design Agency
– Other
Poll: What Industry are you in?
6. • Holiday shopping
• New Year resolution
• Valentines Day
• Spring/Easter
• Mothers/Fathers Day
Poll: What shopping occasion are you
planning for right now?
7. Why is shopper experience research so
important?
More payment
options
Order online but
pick-up in-store
No lines, mobile
POS
Personalized
messaging &
promotions
Changing Consumer Expectations!
9. Back to School Shopping Communities
Ideal
Experience
Store Selection
Live Shopping
Experience
Improving Back to
School Shopping
10. Expectations centered around an organized, efficient,
one-stop experience a few weeks before school starts
• Specific store sections
containing all back-to-school
materials (from backpacks to
disinfecting wipes)
• Clear signage, prominent
pricing and promotions
• Store is kept clean and
organized
• Assistance available if
necessary
• Tend to shop a few weeks to a
month prior to the start of
school
Ideally we find everything we need in
one spot, with good options (but not
too many!) and good prices.
Major factors for me when shopping
in-store is having a clean store to shop
in (organized and clutter-free), and also
being able to have a short check out
time.
11. It would be easy and laid back.
My teen would be happy with
all of the choices and I would
be happy with the prices!
Ideal experiences are laid back and stress-free
My ideal experience involves actually
going to a store that is light and bright
with wide open aisles and everything
is organized and easy to find with
prices clearly labeled.
My ideal shopping experience
would entail a stress-free store.
The shopping aisles would be
wide enough to fit everyone that
needs to buy their supplies for
school, and the actual supplies
would be clutter-free and
organized.
12. We usually go as a family, my
husband, daughter and
myself. I feel great after we
have a day of shopping, she
gets to pick what she wants,
we approve it and all go
home happy!
Back-to-School shopping experience evokes
nostalgia and family bonding
I would have my teen with me and we
would look around and pick out
everything together.
I usually take my kids with me as they
have certain items they're required to
have as well as some they may just
want. Our experiences are usually
fun…we try to enjoy it and look
forward to the upcoming year!
If we can get everything we need,
I feel accomplished, and nostalgic
- I loved shopping for supplies as
a kid.
13. • Parents go where the price is
right and promos are most
attractive
– Loss leader and BOGO
promotions
– Store coupons need to
be worth the effort
• Variety/selection/trendiness
• Teens were more involved
store selection vs. tweens
What factors influence your decision of where to
shop?
I know there are stores with better prices but I
will pay more to have a better shopping
experience. I like to have a variety of supplies
to choose from… and prefer brand names.
Do I have a coupon? Is it on sale? Special
pricing, rebates, sales? Does the store
price match? Is there a limit on how many
items I can buy? Do I have to buy a certain
quantity to get a better deal? All of those
things will influence where I shop and
how much I spend.
14. Three quarters of tween and teen Parents plan to shop
with a mobile app this year.
2
4
6
11
14
Purchase
List Management
Coupons/Rebates
Promotion Hunting
Price Comparison
Tween Parents
0
4
4
8
10
Purchase
List Management
Promotion Hunting
Price Comparison
Coupons/Rebates
Teen Parents
Retail me Not for sales and coupons,
Shopkick for points, store apps for
coupons.
I use apps to compare prices. Sometimes
an in-store special might not be a “real
deal”. Also an app to place my supplies in
and compare prices with the stores in my
area.
What will the use Mobile Apps for?
15. Live Shopping Trip: Where did they go?
17
4
Parents of Tweens
19
7
Parents of Teens
instore online
16. What they found…
“I was able to find and
purchase everything I
needed in under 10
min.”
“I love the bins at
Walmart, though!! I
always get a lot. I like to
buy a bunch of crayons,
markers and art supplies.”
“I wish the
dedicated area was
bigger with more
space to shop.”
This to me is exactly
unorganized. They all in
one aisle, yes. But the
stacks make it difficult to
pick through. The prices
are completely scattered
about and inconsistent.
17. • More relaxing experience -
don’t need to “hunt for items”
• Clearly communicate prices
and promotions for individual
products (don’t overinflate
prices just to discount them)
• Create a more unique,
personalized and exciting
experience
• Most schools issue a back-to-
school list. Parents mentioned
it would be nice to have a
bundle ready for them to
purchase based on this list.
Mom’s ideas for improving the experience
Maybe more chairs at dressing rooms
for parents and wine ( I mean
coffee...LOL) and other little things to
help de-stress the process.
Let's get an attendant that is on
hand to ask questions and find
products.
I want to play games and eat
snacks which will help me stay
less stressed.
I don't want the shelves overcrowded.
Too many items do not make it easier,
but rather more confusing.
18. Store Layout Family experience Simplify/Bundling
Entertainment Findability App Central
6 strategies you should consider to improve
shopper experience
19. 1. Use store layout to create a more
enjoyable experience
http://vmsd.com/content/captivating-customers
22. Find ways to entertain shoppers in-store
https://www.whitehutchinson.com/leisure/articles/retail-tainment.shtml
23. Help direct shoppers to the right store
location
http://www.indoorlbs.com/new-blog-1/2015/4/23/targets-apple-
watch-app-for-in-store-shopping-is-just-the-beginning
24. Use apps to capture all offers in one place
http://www.business2community.com/mobile-apps/top-5-retail-apps-
setting-tone-2016-01423418#i2QKRHIZragRSHVR.97
25. What can you learn with Digsite Sprints?
• Reactions to your current store, department, or product vs.
competitionBenchmark
• Uncover pain points during shopping or usage and
brainstorm potential improvementsBrainstorm
• Capture how consumers interact with products, employees
& technology while shopping to identify areas for
improvement
Optimize
• Share early ideas or prototypes and have consumers
provide feedback in real timeIterate
digsite.com/digsite-sprints
Monika Wingate is currently CEO of Digsite, an on-demand insight platform. She has over 20-years of market-research experience including positions at General Mills, Pillsbury, and the A.C. Nielsen Center for Marketing Research at University of Wisconsin Madison.
Pam Mullock is a research consultant experienced in both online and in-person methodologies. She has extensive understanding of the retail industry working with companies like Lands’ End and Shopko and has a keen interest in customer experience.
Apple Pay,
49 percent of Americans tried “click and collect” (shop online, pick up in-store),
according to survey by CNBC,
75 percent of consumers won’t wait more than five minutes in a queue, Purchases of mobile point-of-sale systems, by retailers increased 107 percent worldwide in 2015
90% of shoppers use mobile devices in-store.
mobile app usage continued to grow in 2015 with 58% growth in overall app usage while personalization lead the way with a growth of 322%. Smartphones continue to have a meaningful impact on how consumers shop. In fact, according to a recent report by comScore, mobile retail traffic saw a significant growth rate of around 40%-80% year-over-year in the last holiday season.
Personalization - email offers personalized and tailored to the individual, mobile application pushes personalized and in the moment, in-store technology that allows for unique, personalized experiences. A cool example from a shoe store called “Meat Pack,” that launched an app called Hijack. Essentially, when shoppers who had the app entered within a certain radius, the app would start a timer for a % discount. The consumer then had to rush to the store and redeem their coupon before time ran out.
Nike (Beaverton, Ore.) recently launched two major campaigns for its London flagship stores, transforming its Jordan brand and authentic basketball annex into visually alluring installations.
“Consumers are used to information at their fingertips,” says Roberts. “So crafting a relevant message to consumers and telling an emotionally driven story effectively in-store is key.”
Make Shopping a Game If your kids are old enough, enlist them in helping you locate the items on your list. Finding the most affordable options can also give your child basic for older children. Younger kids can still participate by selecting the right color box from the shelf or counting the number of cans of vegetables you put in the cart. The best part is that they won't even realize that they're learning.
Bring a Bag of Tricks Keep a few snacks, a book or an electronic game in your purse for those times when your child gets restless. Sometimes a distraction is all a child needs to get through an ordinarily boring task like grocery shopping. Don’t forget to talk to each other — an engaging conversation is often all they need to keep them occupied.
Above all, attitude is everything. Kids mirror their parents’ attitudes. If you go into the shopping trip stressed, they will in turn be more restless and unhappy. Have a positive attitude, and the kids (and you!) may end up loving your shopping trips together.
Mixed Bundle – Products also available as individual units.
Pure Bundle – Products not available for purchase separately.
Take a cue from research which shows mixed bundles have a higher rate of success. A study by Harvard Business School found when video game units and games were offered as a mixed bundle, sales soared. But when offered as a pure bundle, available only as a package deal, revenue dropped by 20%.
The 145,000-square-foot Bass Pro Shops Outdoor World store in Altoona, Iowa, is the first of the chain’s 56 stores to include a 15,000-square-foot nautically themed bowling area with 12 10-pin lanes located in Uncle Buck’s Fishbowl and Grill. Guest can bowl “under the ocean.” Dock-like lanes feature underwater scenery of sea turtles, sharks, stingrays and other saltwater species, which will also glow in the dark during cosmic bowling. Hand-painted murals depicting oceanic life line the walls, and fish, like a 16-foot giant squid, hang suspended from the ceiling.
many retail-tainment features found in Bass Pro stores, including archery ranges, miniature shooting ranges, aquariums and a heavy dose of theming with 3,500 area artifacts, antiques, pictures, mounts and memorabilia of hunting, fishing, camping and outdoor recreation.
Traditional store layouts are designed to get shoppers to see more of the store and identify unplanned purchases. But what if this approach gets in the way of finding the items they need? This can lead to frustration.
Target is promoting the app to help you make your next trip more efficient and even a little more fun: "The Target app makes it easy to build a shopping list on your Apple Watch. When you’re in the store, it tells you where to find all of the items you need.”
Add items to your list, including quantity, and check them off as you shop.
• See aisle locations for your store or ask where to find any item.
• Check the glance to see when your store is open, how many items are on your list, and how many have deals available.
And the new i-phone has removed the audio jack, leading customers to use blue-tooth
Sephora, recently leveraged beacons to send out birthday alerts to customers via the Sephora To Go app, reminding them to pick up a special package, which is complimentary with a purchase during their birthday month. The app also sent out updates to inform consumers when new training sessions were to occur in-store. And lastly, it also sent out notifications on other perks available in-store. For example, if a consumer is standing near the Beauty Studio in-store, she will receive a message asking if she is interested in a mini-makeover service.
‘SALE’ is old-fashioned. So we created Hijack, an enhancement for the official Meat Pack app used by our customers. Using GPS tracking technology, Hijack was able to recognize our sneaker-heads entering a competitor store and then trigger a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and decreased by a percentage with each second