Video insights have evolved to allow for easier and faster data collection and analysis compared to traditional research methods. New techniques like video sprints capture everyday experiences through customer videos, emotions, and feedback which provides agile teams quick insights. Companies can now get quick understandings of customer experiences through video interviews and group discussions to help make better business decisions.

1. 1
How to Use Video Insights for
Better Agile Business Decisions

2. 2
Monika Wingate
CEO and Co-Founder
Digsite
Travis Nilsson
VP of Partnerships
Voxpopme
Kathy Jares
Consumer Insights Manager
Beam Suntory
Michael Cai
President
Interpret
Your Speakers

3. The Evolution of
Video Insights

4. 4
Difficult Easy
Data Collection

5. 5
20 min
2 min
5 min
2 min
Applications
Long Form Short Form

6. 6
Slow Fast
Analysis

7. 7
Complex Research Studies
• Ethnographic emersion
• Extensive travel
• Complex measurement
• Extended team decisions
Capture Everyday Experiences
Thoughts and Feelings
• Customer experiences
• Emotional context
• Ad & product feedback
• Agile team alignment
Use of Video Analysis

8. 10
Introducing Digsite Video Sprints
Group Discussion Video Stories In-Depth Feedback

9. Questions?
Monika Wingate
monika@digsite.com
+1 844-344-7483 x700
www.digsite.com
Monika Wingate
CEO and Co-Founder
Digsite
Travis Nilsson
VP of Partnerships
Voxpopme
Kathy Jares
Consumer Insights Manager
Beam Suntory
Michael Cai
President
Interpret