Two-part Digsite webinar series with Digsite CEO Monika Wingate and Expert Consultant Amy Elkes.
3/25/20
Part 1: How to Conduct Successful Remote Research with Online Qual
Part 2: Research Study on Consumer Reactions to COVID-19 Control Measures
New research from Ogilvy & Mather and Communispace reveals extreme new consumer shopping behavior and spending priorities.
This report looks at how consumers will go to market in 2011.
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
Ideas from MediaPost's Marketing for Health ConferenceGSW
This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, big data points, memorable quotes and even a few share-worthy charts.
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' (11 February, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
At The End of every B is a C: B2B Customer Engagement with Paul GreenbergDale Roberts
There is no more B2B or C2C, only Human to Human. Customer engagement is the number one priority for every business. All organisations are figuring out how to engage customers and keep them engaged. What do you have to do? Who else does this well? What are the benefits?
The answers to these differentiate companies in busy markets and are the source of sustainable and profitable business. Paul Greenberg, author of CRM at the Speed of Light, known as the bible of CRM, will help you figure that out.
New research from Ogilvy & Mather and Communispace reveals extreme new consumer shopping behavior and spending priorities.
This report looks at how consumers will go to market in 2011.
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
Ideas from MediaPost's Marketing for Health ConferenceGSW
This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, big data points, memorable quotes and even a few share-worthy charts.
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' (11 February, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
At The End of every B is a C: B2B Customer Engagement with Paul GreenbergDale Roberts
There is no more B2B or C2C, only Human to Human. Customer engagement is the number one priority for every business. All organisations are figuring out how to engage customers and keep them engaged. What do you have to do? Who else does this well? What are the benefits?
The answers to these differentiate companies in busy markets and are the source of sustainable and profitable business. Paul Greenberg, author of CRM at the Speed of Light, known as the bible of CRM, will help you figure that out.
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Ripple6, Inc.
In this Webinar, we will help you understand how social media can be a promising new option for market researchers and show you some of the tools now available to address common research needs like ideation and innovation, communications optimization, product testing, and consumer understanding. We’ll explore the value of social media for gathering insight; what types of research are well-suited to social media and how to get started!
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
Humanize Your Brand: The Customer Continuum - Making Customer Journeys That T...Aggregage
Customer journey maps have long been thought of in linear terms: the customer begins clicking on an ad, is taken to the website, browses, and purchases. The trouble is, we're creating linear maps for customers who think in a messy loop. It's time to make a CX that thinks like the customer--It's time to make a customer continuum. This, along with the emerging societal norms and behaviors caused by the pandemic, means that we're long overdue for a CX overhaul. Join Jared Johnson, Director Of Product Strategy at Kin+Carta, and learn how to modernize your customer experience.
User needs & Covid-19: How to tune into your customer needs during rapidly ch...AJ Davis
COVID-19 represents unprecedented opportunity to get left behind - or address real and new problems.
During this session, we'll discuss specific and actionable ways to stay in tune with your target audience, so you can understand where they are today and anticipate what they need in the future.
We'll explore ways to connect, collect data, and take action on these insights.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
How to reach a customer in the right wayTable of Contents .docxpooleavelina
How to reach a customer in the right way
Table of Contents
Which is the right channel to reach a customer?
Single-channel, multi- channels and omni- channels
The example of retail banking
Guiding the customers
The right incentives, and the “carrot” & “stick” theory
Creating a buzz
Which is the right content?
Content marketing and types of content marketing
Indented Study Contribution
When is the right time?
Ethical Consideration
Methodology and the example of Laura’s survey
How to reach a customer in the right way
Encourage people to join your email list
Start a blog or a website
Host a photo contest
Encourage reviews
Ask for referrals
Write a survey, questionnaires, poll etc..
Which is the right channel to reach a customer?
For a long time buying goods has taken place via the two main channels: the website of the retailer and/or the traditional retail sales point. It all used to be so simple as separate channel managers, separate channel-targeted segments, channel-aligned products, customers asked to deal with specific channels etc.
Nevertheless things have changed to date. New interactive features are provided on Websites to reach consumers, for example the possibility to try the product virtually and to achieve customised recommendations while mobile channels form the new mainstream of universal shopping, always and anywhere, via the mobile device. There is a rapid increase in the number of channels that enable users to freely access and compare, choose and buy products. Past studies indicate that customers participate more transactions in the new multichannel scenario as opposed to single-channel buyers (Dholakia et al., 2005, Seck and Philippe, 2013).
Omni-distribution channel is defined as using everything manufacturer/retailer have to gain, provide seamless, integrated and unified experience to retain customers.
Omni-distribution channel is about developing customer relations, but it has various challenges. Studies by Ogden-Barnes & Lowther (2012) on Australian retailing decision-making show that customers are lost due to inconsistent communication across various distribution channels during the first engagement phase of Omni-channel. The Kana Company research on Omni channel in 2013 sums up few Omni-channel drawbacks: the retailers face a fuzz in understanding the definition, mission and location of Omni channel in their organisation.
The omni-distribution channel is still in its infant stages, and its evangelization needs to be accelerated as it has enormous benefits that do not stand up to its dares.
The example of retail banking
Retail banking provides financial services for individuals and family
The three most important functions are:
Credit
Deposit
Money management
First of all retail banks offer consumers credit to buy homes, cars, and furniture.
Include mortgages, auto loans, and credit cards.
Yet multichannel marketing is more complicated than it might seem. Industries often multiply their channels ...
CHALLENGES - BEING SOCIAL IN A MODERN BUSINESS, Frank Durrell, Digital Strate...Nils Petter Nordskar
Frank is Digital Strategy & Technology Director at the Starcom MediaVest Group. This presentation is from Wednesday 4., in Oslo, at Norways biggest Social Media event, www.socialmediadays.no - for video, go to www.facebook.com/SMDOslo
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Ripple6, Inc.
In this Webinar, we will help you understand how social media can be a promising new option for market researchers and show you some of the tools now available to address common research needs like ideation and innovation, communications optimization, product testing, and consumer understanding. We’ll explore the value of social media for gathering insight; what types of research are well-suited to social media and how to get started!
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
Humanize Your Brand: The Customer Continuum - Making Customer Journeys That T...Aggregage
Customer journey maps have long been thought of in linear terms: the customer begins clicking on an ad, is taken to the website, browses, and purchases. The trouble is, we're creating linear maps for customers who think in a messy loop. It's time to make a CX that thinks like the customer--It's time to make a customer continuum. This, along with the emerging societal norms and behaviors caused by the pandemic, means that we're long overdue for a CX overhaul. Join Jared Johnson, Director Of Product Strategy at Kin+Carta, and learn how to modernize your customer experience.
User needs & Covid-19: How to tune into your customer needs during rapidly ch...AJ Davis
COVID-19 represents unprecedented opportunity to get left behind - or address real and new problems.
During this session, we'll discuss specific and actionable ways to stay in tune with your target audience, so you can understand where they are today and anticipate what they need in the future.
We'll explore ways to connect, collect data, and take action on these insights.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
How to reach a customer in the right wayTable of Contents .docxpooleavelina
How to reach a customer in the right way
Table of Contents
Which is the right channel to reach a customer?
Single-channel, multi- channels and omni- channels
The example of retail banking
Guiding the customers
The right incentives, and the “carrot” & “stick” theory
Creating a buzz
Which is the right content?
Content marketing and types of content marketing
Indented Study Contribution
When is the right time?
Ethical Consideration
Methodology and the example of Laura’s survey
How to reach a customer in the right way
Encourage people to join your email list
Start a blog or a website
Host a photo contest
Encourage reviews
Ask for referrals
Write a survey, questionnaires, poll etc..
Which is the right channel to reach a customer?
For a long time buying goods has taken place via the two main channels: the website of the retailer and/or the traditional retail sales point. It all used to be so simple as separate channel managers, separate channel-targeted segments, channel-aligned products, customers asked to deal with specific channels etc.
Nevertheless things have changed to date. New interactive features are provided on Websites to reach consumers, for example the possibility to try the product virtually and to achieve customised recommendations while mobile channels form the new mainstream of universal shopping, always and anywhere, via the mobile device. There is a rapid increase in the number of channels that enable users to freely access and compare, choose and buy products. Past studies indicate that customers participate more transactions in the new multichannel scenario as opposed to single-channel buyers (Dholakia et al., 2005, Seck and Philippe, 2013).
Omni-distribution channel is defined as using everything manufacturer/retailer have to gain, provide seamless, integrated and unified experience to retain customers.
Omni-distribution channel is about developing customer relations, but it has various challenges. Studies by Ogden-Barnes & Lowther (2012) on Australian retailing decision-making show that customers are lost due to inconsistent communication across various distribution channels during the first engagement phase of Omni-channel. The Kana Company research on Omni channel in 2013 sums up few Omni-channel drawbacks: the retailers face a fuzz in understanding the definition, mission and location of Omni channel in their organisation.
The omni-distribution channel is still in its infant stages, and its evangelization needs to be accelerated as it has enormous benefits that do not stand up to its dares.
The example of retail banking
Retail banking provides financial services for individuals and family
The three most important functions are:
Credit
Deposit
Money management
First of all retail banks offer consumers credit to buy homes, cars, and furniture.
Include mortgages, auto loans, and credit cards.
Yet multichannel marketing is more complicated than it might seem. Industries often multiply their channels ...
CHALLENGES - BEING SOCIAL IN A MODERN BUSINESS, Frank Durrell, Digital Strate...Nils Petter Nordskar
Frank is Digital Strategy & Technology Director at the Starcom MediaVest Group. This presentation is from Wednesday 4., in Oslo, at Norways biggest Social Media event, www.socialmediadays.no - for video, go to www.facebook.com/SMDOslo
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Media as a Mind Controlling Strategy In Old and Modern Era
How to Conduct Successful Remote Research with Online Qual and Consumer Reactions to COVID-19
1. WEBINAR SERIES:
Part 1: How to Conduct Remote Research with Online Qual
Part 2: Research Study on Consumer Reactions to COVID-19
2. About Digsite
Results in as little as 24 Hours:
ü 1-on-1 and group interaction
ü In-context video responses
ü Live video interviews
Smarter, Faster Qualitative Research
3. Part 1: How to Conduct Successful
Remote Research with Online Qual
Monika Wingate, Co-Founder and CEO
15. Mix Moderated and Unmoderated Activities
http://www.pewresearch.org/2015/05/13/from-telephone-to-the-web-the-challenge-of-mode-of-interview-effects-in-public-opinion-polls/#fn-269745-8
Unmoderated Activities Moderated Activities
• Avoids overstatement of socially
desirable behaviors and attitudes
• Avoids understatement of opinions
and behaviors participants fear
would elicit disapproval from
another person
• Removes implicit time pressure
that can affect a respondent’s
ability to recall facts or past event
• Help participants stay focused and
encourage participation
• Provide clarification on questions
for participants
• Ask follow-up questions to drill deeper
into responses
• Participants can be required to
respond before seeing other’s
responses
17. Remote Qualitative Capabilities Checklist
Video
q Recruit/schedule Interviews
q Live 1-on-1 capabilities
q Live group interview capabilities
q Unmoderated videos questions
q In-context video learning
q Human/automated transcripts
q Video search and analysis
q Video library and clip reel creation
q Rewards administration
Community
q Community engagement
q Embedded video functionality
q Messaging and SMS follow-ups
q Photos and image mark-up
q Other tasks (surveys, voting, etc.)
q Moderator and observer roles
q Automated text analysis & reporting
q Integrated video transcripts
20. What are
we doing
differently?
üAcknowledge COVID-19 crisis, and the fact
that their behaviors might be different
üIncreased empathy and moderator
engagement
üPatience with confined spaces, kids in the
room distractions, etc.
üShorter time commitments (20 min or less),
more iteration (mix of live and offline)
21. What
research
should we
be doing
remote?
B2B topics relevant to business needs now
Concepts relevant to consumers now
Transitional A&U exploration
Corporate and brand communication
Traditional and social ad testing
Product research for near-term launches
Customer service and experience support
22. What research should we NOT be doing?
Qualitative Research Quantitative Research
• Behavioral testing outside
the home (per guidelines)
• Products that don’t fit
guidelines (on-the-go, travel
products)
• Segmentation or foundational
A&U investment
• Volume estimation for ideas
launching in 6 mo. or more
23. Part 2: Research Study on Consumer
Reactions to COVID-19 Control Measures
Amy Elkes, Expert Consultant
26. 36 Community Participants
• Males and females
• Age 25-54
• Mix of U.S. regions
• Agreed to share video
2
days
Consumers were brought into an online Digsite community for 2 days to
provide information about their experiences dealing with daily life under the
specter of COVID-19. Some were also selected for 1:1 interviews via video.
Who We Spoke To
27. The Methodology
1 1. Welcome
• About You (Conversation)
• About COVID-19 (Fill In The Blank)
2. Activity #1
• Brands (Survey)
• Brand A Message (Whiteboard)
• Brand B Message (Whiteboard)
3. Activity #2
• Your Own Message (Conversation)
• What It’s Like (Video)
4. Live Video Interviews
• We selected 6 respondents for
1:1 video interviews
28. Who We Spoke To
My name is Michelle. I work and have 2
daughters. I work for a manufacturer that
makes bleach among other things. I have
been in 70 hour work weeks with no word
of when things will slow.
MA Michelle A.
I live with my husband and forth month old
daughter…The biggest changes for me are social as well
as mental health related. As a first time parent, I already
felt isolated at times. But at least I had outlets like coffee
shops, the library, my fourth trimester support group, etc.
Now all of those things are closed.
SA Sarah A.
I share my household with my wife. One of the
main ways COVID-19 has changed our life is by
making us eat our far less and instead focus on
cooking our own food or buying snacks. Likewise,
we don’t buy coffee from cafes anymore coffee,
and instead make our own.
AK Adrian K.
I share my house with my wife and my 14
month old child. We have stopped going out
unnecessarily, and avoid grocery stores at peak
times…Something I have been doing is
focusing on only buying local products from
small businesses.
SM Stetson M.
31. I/my family have made _____
changes to behavior in recent
days as a result of coronavirus.
Most Common Emotions
Anxious/Scared/Worried
Drained/Exhausted
Overwhelmed/Stressed
Emotionally, I
feel _____ about
having to change
behavior due to
COVID-19.
The most difficult part of
changing our behavior in
response to COVID-19 is…
Social distancing leaves consumers feeling scared,
stressed, and exhausted.
32. Consumers are turning to a variety of brands
for safety, comfort, work support, and entertainment.
Purell, to disinfect when going outside or
receiving packages. Rice and beans,
because they provide an easy meal and
were available at the store. Disney+, to
entertain my kids while working at home
and after homeschool activities.
MK Marty K.
I find myself relying significantly more on snack and home
food products….These products generally lean towards
non-perishable items. I find myself buying brands like
Nature Valley (granola), General Mills (cereal), Lays (chips),
and ghiradelli (brownies), and Sams's club frozen foods.
AK Adrian K.
I'm very dependent on Microsoft, because I have a Surface
Pro, Outlook, and Teams, which allow me to work from
home. I also find myself depending on Costco/Kirkland,
because having bought my "regular" items there a couple
of weeks ago gives me enough to last for a long time.
BB Bridget B.
Netflix, Hulu, Playstation. They are
streaming services and my game
console. I am relying on them to keep
me same while distancing myself.
JV Jason V.
33. Though most respondents could not point to companies or brands that have communicated
the “wrong way,” some recall messages that appeared dishonest or opportunistic.
Consumers are already so inundated with messages
from companies that some are becoming meaningless.
Every business I have ever interacted with has
emailed me to say they're doing more cleaning.
PL Paul L.
It seems like every single company I have ever dealt with
has sent me a message about how they are dealing with
the outbreak. For instance, Farmers Insurance told me
what they were doing, don't know that affects me in any
way, but good to know, I guess.
MK Marty K.
The cruise lines were (including Carnival
and my favorite, NCL) as they kept assuring
people up to the last minute about how
safe cruising still was before they finally
canceled sailings at the last minute.
MC Monica C.
Adidas is not closing stores so they don’t lose
income.
DB Dustin B.
34. Brands that show care for consumers by offering real,
practical support stand out, regardless of the category.
Wine insiders was upfront about how the crisis
would likely encourage people to buy wine online. It
was further upfront about how it would not increase
prices, which I greatly admired.
AK Adrian K.
Zoom has created some great avenues to
do my job effectively remotely, and given
free resources to make it possible.
SM Stetson M.
I think it’s great the so many resources for kids are
opening up amid this crisis. Scholastic is offering
free content to school aged kids. It’ll be a great
add-on to my kids’ e-learning.
HJ Heather J.
I would say the brand of MLB for taking care of
their stadium employees by each team donating
them $1 million.
MC Monica C.
36. Consumers appreciate honesty and reassurance,
but don’t get into the weeds.
• Love that they are encouraging people not to hoard. -
Sarah A.
• I like the transparency and concrete numbers. This is
helpful to consumers. It also makes the statistics credible.
- Adrian K.
• I love that they are telling you how much you should have
on hand and to not go overboard. - Katherine M.
• I like that they're honest about what they can and cannot
do. - Bonnie S.
• I'm assuming this refers to the feature on store websites
that let you see if a store near you has the item in stock,
but that is not very clear here. - Bonnie S.
• This message it too lengthy and people will not read the
whole thing. Bullet points would be better. - Katherine M.
37. Concrete information and resources that can help
consumers help themselves is generally appreciated.
• Cool way of letting people help themselves - Peter C.
• The visuals are great and text is concise - Stetson M.
• Helping people that may not be able to get their products!
- Heather J.
• I love that not only are they promoting their product but
they are also giving helpful hints on how to protect
yourself. - Christy G.
• I think it's too late for this. We inundated with information
right now. I'd prefer a mission statement or a pledge to
donate or to not worry about shortages. - Lizbeth R.
• Without more detail, my gut reaction is to believe that this
is generic information on every website. - Adrian K.
38. Key
Findings
• Consumers are feeling anxious, lonely, and
potentially exhausted.
Depending on their demographic and whether they have
children at home, are able to work from home, etc. their
emotional experiences can be quite varied.
• They are relying on trusted brands and products
– as well as new ones – to help them get through
this time.
They’re seeking comfort, safety, entertainment, and
resources that can support them physically and emotionally.
• They are already inundated with brand
messages, but they remember the ones that
make them feel the companies genuinely care.
What is your company’s opportunity to show that you are
supporting the customers and consumers who have
supported you? Make sure it’s genuine.
39. Key
Findings
(cont'd)
• Most consumers are turning to obvious products
and services for help at this time, but some are
also branching out.
Small luxuries like wine and chocolate, and less obvious
purchases like bottled water and natural cleaning supplies,
indicate that consumers are interested in more than hand
sanitizer and canned goods.
• People are eager to engage in research, but the
topic and tone need to be considered.
People were not only willing to talk to us, but seemed
genuinely excited for the opportunity to break up the
monotony and talk with new people virtually.